• Proceedings of the Korean DIstribution Association Conference
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• 2005.11a
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• pp.385-416
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• 2005

The rapid growth of wide Korean Well-being Market in recent years. The purpose of this is to define the definition of 'Development Processes of Well-being Market and Mechanism of Well-being Marketing' and discover the main factorss of the Mechanism of Well-being Marketing in order for Korean Well-being Market to be Successful, it must have a Competitive Advantage. But as of yet, there virtually no such strategies. Hitting upon this situation, this study intends to discover the Mechanism of Well-being Marketing in Korean Well-being Market Consequently, the study results show that Market Advantage like Well-being, Real valuece, and Well-being Marketing product in Korean Well-being Market.

• 주류산업
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• v.24 no.2
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• pp.12-24
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• 2004

최근 한국사회에서는 웰빙 열풍이 불고 있다. 건강한 육체와 정신을 추구하는 생활로 일반적으로 이해되고 있는 웰빙은 아직 학문학적으로나 공식적으로 그 정확한 개념이 정의되지는 않았지만 건강과 즐거움을 최고 가치로 명분이나 형식보다는 실속을 추구하는 신세대 젊은이들을 중심으로 하는 웰빙 열풍은 아주 다양한 상품이나 서비스 분야에서 기업들로 하여금 새로운 제품들을 개발하여 이러한 웰빙 바람에 대응하도록 하고 있다.<중략>

• The Korean Publising Journal, Monthly
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• s.346
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• pp.30-33
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• 2004

• Proceedings of the SCSK Conference
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• 2004.09a
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• pp.117-139
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• 2004

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.4
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• pp.81-93
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• 2015

The research was conducted with awareness of cultural uniqueness in each country and similarities and universality among countries. On that account, it raised questions about the idea that social well-being can be achieved only materialistic consumption and its cultural symbolism can lead to incongruity in social hierarchy and then dysfunctions in a counter way. On the other hand, the value of well-being can be achieved by many different ways and within one's limited budget as well as material consumption. This paper provides basic information about the development of essential wellbeing products and strategies for building market segmentation in the industry. The research also provides policy makers with the direction of welfare policy in our society to establish a foundation of creating conditions for true well being. This paper will be helpful in fulfilling well-being in our whole society.

• 월간산업보건
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• s.209
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• pp.2-3
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• 2005

• 인삼약초
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• v.2 no.2 s.6
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• pp.53-58
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• 2005

• 인삼약초
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• v.2 no.2 s.6
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• pp.59-63
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• 2005

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.321-346
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• 2019

The cycle of human life has a limited time to death. Everyone cannot help but think how to live in the limited time and then they try to reach toward their happiness. Their pursuit for the happiness gives rise to the new trend called 'Well-bing'. Generally speaking, it means to eat well, to feel their own satisfaction with their lives and to spend a time on doing what they want to do. However, considering their current lives which are tough and harsh, it could be impossible for them to accomplish the well-being stated above. From this point, it is natural to think what real well-being means. Its real meaning would be understood by identifying its cause if well-being is the way to happiness. Based on the thesis stated above, let me look into the desire of human being. It has both side; it should be eliminated or overcome as a deficiency and disability in human life while it could be an driving force to let the human being keep their lives. They can find the real meaning of well-being and their happiness can be realized through the control of their desires. Above all, according to the control for them, they can accomplish their happiness or fail to do it. The trend of well-being can be kept in our culture when moral value is reflected to the well-being. Finally, it orients to the purpose of happiness. It also means that everyone shares moral and positive value one another in the process of challenge to achieve their goals. In order to realize it, they should be satisfied with their current situation and have a balance with everything related to themselves.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.81-92
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• 2021

The purpose of this study is to provide basic information to help improve the quality of life by identifying the relationship between exercise emotion, leisure satisfaction, and psychological well-being for subjects who are participating in physical sports on a limited condition in a pandemic situation caused by COVID-19. To achieve the purpose of this study, Statistical analysis was performed accordingly, after data were collected through the significance sampling method using the sports emotion, leisure satisfaction, and psychological well-being scales from members who participate in physical sports at a sports facility located in Gyeonggi-do. As a result of the analysis, first, it was found that there were no significant differences in exercise emotion, leisure satisfaction, and psychological well-being by the gender of the participants. Second, there was a significant difference in exercise emotion, leisure satisfaction, and psychological well-being by the careers of them. Third, there was a significant positive correlation between exercise emotion, leisure satisfaction, and psychological well-being. Fourth, exercise emotion affected psychological well-being, having a positive effect on leisure satisfaction. Finally, exercise emotion had a positive effect on psychological happiness. In conclusion, the exercise emotion had a positive and close correlation between leisure satisfaction and psychological well-being of the participants in Life Sports.