한국전자거래학회:학술대회논문집 (Proceedings of the CALSEC Conference)

한국전자거래학회 (Society for e-Business Studies)
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Hybrid Channel and e-Transformation strategies in Electronic Commerce

  • 발행 : 2005.03.23
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초록

The purpose of this paper is to analyze pricing strategies between conventional offline retailers and Internet retailers and discuss which strategy is more profitable when a bricks-and-mortar firm transforms into a clicks-and-mortar firm.

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