Proceedings of the Korean Operations and Management Science Society Conference (한국경영과학회:학술대회논문집)

The Korean Operations Research and Management Science Society (한국경영과학회)
권호 표지

A Study on the Development of Purchasing Decision Model by Image of Product - A Fuzzy Rule Based Analysis-

퍼지를 이용한 제품 이미지에 따른 구매결정모형에 개발에 관한 연구

  • Park, Sang-June (Dept. of Industrial Engineering, Kyung Hee University) ;
  • Cho, Jai-Rip (Dept. of Industrial Engineering, Kyung Hee University)
  • Published : 2004.05.21
Download PDF
⟨ Previous Next ⟩

Abstract

As many organizations are searching for ways to compete more effectively in today's market environment. Image of Product is become the most important fact to improve their competition. The objectives of this paper are to provide an overview of PDM(Purchasing Decision Factor) and to discuss how to measure it more efficiently. This study develops a conceptual 'relation model of the purchasing decision factor', which identifies only performance based measurement, and proposes Fuzzy Measuring Method which uses the Fuzzy rule based algorithm to adept survey to date sets.

Keywords