A Study on Brand Image Influenced on Customer's Purchase Form - A Focusing on Cosmetic -

브랜드 이미지가 소비자의 구매형태에 미치는 영향에 관한 연구 - 국내 화장품을 중심으로 -

The study analyzes about brand image's effect and change when customers purchase product. Purpose of this study suggests how to influence that brand image come up to product purchase to cosmetic customer . Consumers compare with product and trademark when they select product. Consumers evaluate dissatisfaction and satisfaction about goods that they choose through comparison and analysis. Find the factor that decides consumer's choice. Give weight by the scores of each factor's relative importance. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis .