A Study on the Interrelation of Brand image and Interior Design - Focused on the fashion shop -

브랜드 이미지와 실내공간과의 상관성 연구 - 패션부티크를 중심으로 -

  • 김세진 (건국대학교 건축전문대학원) ;
  • 김문덕 (건국대학교 실내디자인학과)
  • Published : 2004.11.05

Abstract

Now days is the age of brands. We are very close to the brands. The brands are found in every comer of our life, delivering messages endlessly. This study purposed to analyze on how to brand images express in a fashion shop of Interior design. This study used comparison and analyze base on social space and experience space each fashion shop. Research a brand images spaces as a identify the relationship between brand image expression and space.

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