A study on the consumer's perceptual characteristics of cellular-phone payment system

휴대폰결제 방식에 대한 소비자의 인지적 특성에 관한 연구

Cellular-phone payment system is a new innovating technology emerged in Korea since fool. Previous studies concerning the electronic payment system are usually about the payment process itself, so they focused on the matter such as security or the robustness of the process. The study from the angle of behavioral science seldom exists. This article Identifies which characteristic of the cellular-phone payment service affects to the user status (user, non-users). To do this, we used perceptual 4 characteristics in Roger's Technology Acceptance Model with one additional characteristic-security.