The Classification of e-Business Model for Successful e-Business Implementation based on the Strategic Consideration

e-비즈니스의 성공적인 실행을 위한 비즈니스 모형의 분류 유형에 관한 연구

This study is to classify the typology of e-business model based on the practical strategic model for successful e-business implementation. For that purpose, we review the conceptual framework of e-business and collected the data from 127 companies implementing e-business. The study is conducted in three phases as follows. First, six factors consisted of 22 items are derived through factor analysis. Second, Cluster analysis is employed to group the firms into different strategic patterns. A five-cluster solution is found to maximize the distances between cluster means across the six factor patterns. The models are named as 'ascendancy and convergence', 'expansion and moderate price', 'expansion and improvement of quality', 'ascendancy and process', and 'improvement of quality' respectively. Third, ANOVA is used to examine the impact on the performance differences attributable to the models. The results of the study are; (1) the 'ascendancy and process', 'expansion and improvement of quality' and 'expansion and moderate price' models were associated with significantly higher performance levels than the 'improvement of quality' model, and (2) the hybrid strategies are needed to implement e-business successfully based on the 'ascendancy and process' model.