Proceedings of the Korean Operations and Management Science Society Conference (한국경영과학회:학술대회논문집)
- 2000.10a
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- Pages.293-297
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- 2000
A Study on Marketing Strategies of IT Ventures with Venture Performance Model
- Sohlhee Yu (School of Management, ICU) ;
- Park, Myeongcheol (School of Management, ICU)
- Published : 2000.10.01
Abstract
The purpose of this study is to define the main factors of marketing strategies in IT ventures, remodel types of marketing strategies in IT ventures by two core-marketing dimensions due to derived factors, and suggest marketing strategies by each strategic cluster.
Keywords