• 한국의류학회지
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• 제30권9_10호
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• pp.1413-1422
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• 2006

Technologies such as television shopping channels and the internet expand consumers' impulse purchasing opportunities. The interest in national differences of consumer behavior was growing and highlighted the importance of understanding the national context of consumer behavior in an increasing globalized marketplace. The purposes of this study were to examine the effects of fashion involvement and hedonic consumption on impulse buying for Korean and American young consumers, and to compare the differences between two groups. A questionnaire was developed from literatures reviewed. Data were obtained from students attending universities in Korea(N=413) and the U.S.(N=290). Using structural equation modeling, the results indicated that the proposed model of this study was appropriate to explain the effects of fashion involvement and hedonic consumption on impulse buying for Korean and American young consumers. The model showed that fashion involvement and hedonic consumption played important roles in triggering impulse buying for two groups. In addition, American consumers were more likely to influence fashion involvement and hedonic consumption on impulse buying than Korean consumers. The results provided some insights into globalized retail marketing theory supporting the national aspects of impulse buying. Future research and managerial implications are addressed.

• International Journal of Human Ecology
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• 제11권2호
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• pp.51-61
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• 2010

Using data from the 2007 SCF, this study examined the use of information source for investment decisions of elderly consumers. The results indicated that many elderly consumers (about 88%) involved savings /investment decisions. The elderly used 'Experts' (39.48%) as a major information source for their investment decisions, followed by 'Friends' (24.18%). The results of the multinomial logit analysis suggested that the perceived value, the cost for search, knowledge, risk and some of the demographic factors were significantly related to the choice of the information sources for investments by elderly consumers.

• 가족자원경영과 정책
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• 제14권3호
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• pp.53-68
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• 2010

This study tried to develop the theoretical backgrounds, explaining consumers energy consumption behavior and analyzed its effects. In other words, this study investigated the factors influencing the amount of electronic energy consumption. In this study, we used 678 questionnaires which were selected a quota sampling by living area who were above 20 years old and married. Summary of results of this study follows. First, attitude for energy saving was positively related with female, high school graduated large size of family members, elderly, and middle-class consumers. In addition, consumers' search for energy saving were appeared passively in young consumers under 30 years old, and the family with the highest household income. Consumers' purchasing energy-efficient products was presented in large size of family members, and young consumers. Second, consumers' environmental oriented behavior, action-directed behavior, healthseeking behavior were significantly related with energy saving behavior, and active information search for energy saving, but not with purchasing energy-efficient products and consuming behavior of electrical energy. Third, the quantity of electric energy consumption was affected by the size of family members, the living size of house related with high energy demand, the attitude for energy saving, and searching information for energy-saving.

• 동아시아식생활학회지
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• 제25권4호
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• pp.607-615
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• 2015

Our final goal was to manufacture low-calorie healthy seafood spreads using high pressure processing. Prior to developing the spread products, we performed a nationwide survey of consumers aged in their teens and twenties (n=585). The questionnaire was designed to gain insights from consumers on spread products, including Importance-Performance Analysis (IPA), recipes, market prospects, etc. Consumers responded that 'price, calorie, fat content, sanitary, nutrition, and food additive' should be improved, in that order. They also thought that fruits and vegetables are highly acceptable in recipes of seafood spreads. In addition, consumers pointed that we should concentrate on 'taste, sanitary, flavor, nutrition, and price' to make spreads more successful. Regarding market prospects, consumers rated spreads with scores over 2.96/5.00, which means the market for seafood spreads is sufficient. The consumers' response provided guidelines for developing and manufacturing low-calorie healthy seafood spreads.

• 한국의류산업학회지
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• 제12권3호
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• pp.389-397
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• 2010

This study was carried out to investigate the effect of washing machine type (drum or pulsator) on the behavior of clothing management and consumer satisfaction. The data were collected via questionnaires from 408 consumers and were analyzed through factor analysis, ANOVA, Cronbach's Alpha, utilizing SPSS 10.0. The results of this study were as follows: 1) 39.2% of consumers used drum washer and the number of users has increased sharply in five years. Drum washer consumers hold larger capacity washer than pulsator washer consumers. 2) Young people(under 40) showed statistically significant differences in terms of washing concern and the kinds of detergents, while old people(40 and above) showed statistically significant differences in terms of checking the label, preparing the laundry, and hand-washing. Married women showed statistically significant differences in checking the label, preparing the laundry, and hand-washing. 3) In terms of clothing management behavior with the type of washing machine, drum washer consumers showed statistically significant the amount of detergents, while pulsator washer consumers showed statistically significant handwashing and kinds of detergents. 4) In terms of customer satisfaction with the type of washing machine, drum washer consumers showed statistically significant brand satisfaction.

• 가정과삶의질연구
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• 제26권5호
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• pp.61-74
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• 2008

This research aims to examine and analyze behavior of consumers in pursuit of safety the basis of data Korea Consumer Agency in 2007 2,000 male and females older than 20 years old in Korea. In particular, this study investigates the impact of and life styles of consumers in pursuit of safety. Results of this research could be summarized as follows. First of all, Korean consumers tend to place emphasis on factors such as price and freshness rather than safety in the purchase of vegetables, meats, rice, and fruit.Second, the safety consciousness of consumers is high among female young consumers among consumers showing intermediate positions for the issue of opening domestic markets for foreign agricultural products. Third, this study also examines the impact of life styles on consumers' behavior in pursuit of safety. Such behavior is high among consumers emphasizing values on family and current consumption and showing negative attitudes opening domestic markets for imported foreign agricultural products. Finally, behavior in pursuit of safety is high among female, high school graduated, family-oriented consumers and valuing leisure and showing negative attitudes opening domestic markets for foreign agricultural products. However, safety consciousness of consumers do not generate direct impact on patterns of pursuing safety.

• 대한가정학회지
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• 제42권9호
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• pp.85-97
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• 2004

The effect of consumers' environmental conservation behavior on the purchase of pro-environmental and used products. This study utilized a representative, large data sample to determine consumers' environmental conservation behavior, and purchase of pro-environmental and used products. Differences in these behavioral traits were investigated by socio-demographic variables. In addition, this study investigated the effect of consumers' environmental conservation behavior on the purchase of pro-environmental and used product. The major result were as follows. First, the level of consumers' environmental conservation behavior was low, and consumers did not buy pro-environmental and used products frequently. Second, unemployed married women, consumers with very low or high level of education and high income, consumers older than 40's, and consumers living in apartments showed lower levels of environmental conservation behavior. Third, consumers who were married, dissatisfied with their environmental living conditions, or irrational were more likely to buy pro-environmental products. Men, young, and rational consumers were more likely to buy used products. On the other hand, the level of environmental behavior did not influence the purchase of pro-environmental and used products. The high level of behavior for environmental conservation did not result the purchase of pro-environmental and used products.

• 한국의류학회지
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• 제30권8호
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• pp.1234-1241
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• 2006

The purpose of this study was to identify the sizing problems for shoes, and provide improvement information for shoe industries in internet shopping mall. For this, the study was conducted through a survey with 611 young women consumers from late 10s to late 20s. In addition, we investigated the actual conditions of shoe size system from manufacturers and vendors of internet shopping mall. On the survey from consumers, it was revealed that the main reason which makes the consumers hesitate to purchase is the difference between the image or size shown by the monitor and the actual product. Also, the problem was substantiated through status of internet shoe vendors. Moreover, it was found that consumers rarely have the knowledge of the letter sizes for the foot girth at purchasing shoe. To overcome the problems of shoe size system in internet shopping industry, the new sizing system that both consumers and vendors can satisfy is needed immediately.

• 복식문화연구
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• 제24권1호
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• pp.67-78
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• 2016

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

• 유통과학연구
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• 제14권10호
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• pp.117-126
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• 2016

Purpose - Color is perceived to have an effect on humans' cognition and behavior because of its association with specific concepts. Since there are few studies linking color and price presentation, we investigated a constrained condition of consumers' regulatory focus and involvement. Research design, data, and methodology - We performed a 2 (color: red vs. black) × 2 (regulatory focus: prevention vs. promotion) × 2 (involvement: high vs. low) test of our hypothesis. The target product was a portable data storage device (USB) and data from 165 respondents were analyzed. Each condition had two stages. In the first, product information and price were presented. After reviewing the product information, respondents evaluated price attractiveness. In the second stage, respondents filled out regulatory focus and involvement questionnaires. The main variables were color, regulatory focus, and involvement. Therefore, we ran a three-way ANOVA (Analysis of Variance) to test our hypothesis. Results - When the price was red (vs. black), consumers perceived the red price as more attractive than the black price. However, this effect varied by situation. Specifically, in the low involvement condition among prevention-focused consumers, when the price was in red, price attractiveness was higher than when the price was in black. However, for promotion-focused consumers, there was no difference in the price color effect. In the high involvement condition, promotion-focused consumers showed stronger price attractiveness for the red price than the black price. However, the effect of price color diminished for prevention-focused consumers. That is, prevention-focused consumers did not reveal a different price perception between red versus black in the high involvement condition. Conclusions - This research contributes by academically linking the effects of color to price attractiveness, and focusing on the interaction of regulatory focus and involvement. When involvement is low, the effect of red disappeared for promotion-focused consumers, whereas the same happened for prevention-focused consumers under the condition of high involvement.