• The Research Journal of the Costume Culture
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• v.10 no.4
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• pp.350-363
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• 2002

The purposes of this study were 1) to examine the conceptual structure of outcome quality and process quality of beauty service, 2) to investigate the relationships among beauty service quality, consumer satisfaction, word-of-mouth reputation and perceived risk, and 3) to find out the effects of related variables on consumer satisfaction. The questionnaire was developed based on pretest and previous studies, and completed by 435 female consumers that experienced beauty service during about one month in Busan. First, factor analysis showed that the process quality of beauty services consisted of four factors, such as Employee Service, Physical Service, Time-saving Service, and Economic Service. And the outcome service quality consisted of two factors, such as Socio-psychological service, Functional service. Second, the higher word-of-mouth reputation and the lower perceived risk were the higher perceived beauty service quality and the more satisfied with service. Third, the process quality of beauty service, word-of-mouth reputation, socio-psychological service quality effected on consumer satisfaction. Especially, the employee service was very important on consumer satisfaction.

• Journal of Korean language education
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• v.23 no.1
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• pp.77-100
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• 2012

This study investigates issues in relation to text segmenting, in particular, line breaks in Korean language textbooks. Research on L1 and L2 reading has shown that readers process texts by chunking (grouping words into phrases or meaningful syntactic units) and, therefore, phrase-cued texts are helpful for readers whose syntactic knowledge has not yet been fully developed. In other words, it would be important for language textbooks to avoid awkward syntactic divisions at the end of a line, in particular, those textbooks for beginners and intermediate level learners. According to our analysis of a number of major Korean language textbooks for beginner-level learners, however, many textbooks were found to display line-breaks of awkward syntactic division. Moreover, some textbooks displayed frequent instances where a single word (or eojeol in the case of Korean) is split between different lines. This can hamper not only learners' learning of the rules of spaces between eojeols in Korean, but also learners' development in automatic word recognition, which is an essential part of reading processes. Based on the findings of our textbook analysis and of existing research on reading, this study suggests ways to overcome awkward line-breaks in Korean language textbooks.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.341-348
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• 2021

The aim of this study is to fill gaps in emerging empirical evidence and negative electronic word of mouth (NeWOM) in repurchase intention (RI) moderated by the roles of social network sites (SNS) and company mitigation response (CMR). This type of research is descriptive. The sample used in this study is online consumers who buy energy drinks, based on the questionnaire obtained by 145 respondents. Based on the results of testing the estimation of the structural equation model, it was found that the negative variable brand experience sharing had no significant effect on NeWOM; the negative variable electronic reviews had a significant effect on the electronic word of mouth variable, the negative variable electronic reviews had a significant effect on the negative electronic variable word of mouth, the variable intensity of the use of social networking sites can strengthen the direction of the causal influence between the negative variables sharing brand experiences on negative electronic words of mouth. The variable social networking sites usage intensity can strengthen the direction of the effect of causality between negative electronic review variables on negative electronic word of mouth, the negative brand experience sharing variable does not have a significant effect on the repurchase intention variable.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.593-600
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• 2021

Service failures are fairly common these days, and recovering from them is difficult. If service failures are not addressed quickly, the service provider may lose revenue and customers. A good service recovery strategy will positively impact the business results of the service provider. The study aims to demonstrate the impact of service recovery on the satisfaction and word of mouth of international visitors towards homestays in the Mekong Delta, Vietnam. The research data was collected from 320 international visitors who have used services at homestays and experienced service failures in the Mekong Delta, Vietnam. Structural equation modeling was applied to analyze the data. The result shows that 3 dimensions constitute service recovery which are distributive justice, interactional justice, and procedural justice. Most importantly, the study has proved the positive impact of service recovery on both satisfaction and word of mouth of overseas tourists towards homestays in the Mekong Delta, Vietnam. The results have stressed the importance of service recovery to tourists' perceptions of service quality and service image. In addition to this, the study suggests that homestay owners should develop risk handling and risk prevention plans for their services.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.229-240
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• 2021

The environment friendly lifestyle and the green product trend have motivated corporates to develop and adopt sustainable business practices. However, an increasing number of corporations have engaged in greenwashing practices to create the appearance of environmental responsibility. By employing the theory of reasoned action, the paper investigated a model linking corporate greenwashing and consumers' green purchase intentions with the mediating role of green trust and green word-of-mouth about green electronic devices in Vietnam. Using an online survey via Email, Zalo, and Wechat, data was obtained from 308 Vietnamese consumers who have been purchasing green electronic devices. Based on the responses of the participants from the questionnaires conducted, data analysis was conducted by using SEM in AMOS version 23. This investigation shows that corporate greenwashing negatively affects consumers' green trust, green word-of-mouth, and their green buying intentions. Additionally, the paper verifies that green trust and green word-of-mouth mediate the relationships between greenwashing and consumers' green purchase intentions. These results reinforce the extant understanding of greenwashing and its consequences. Finally, the study not only stimulates future research but serves as a reference for business managers, scholars, and students who are interested on the topic of environmental sustainability, new product development, and green brands.

• Journal of Korea Trade
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• v.26 no.8
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• pp.37-57
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• 2022

Purpose -International diplomacy is key for the cohesive economic growth of countries around the world. This study aims to identify the major topics discussed and make sense of word pairs used in sentences by Chinese senior leaders during their diplomatic visits. It also compares the differences between key topics addressed during diplomatic visits to developed and developing countries. Design/methodology - We employed three methods: word frequency, co-word, and semantic network analysis. Text data are crawling state and official visit news released by the Ministry of Foreign Affairs of the People's Republic of China regarding diplomatic visits undertaken from 2015-2019. Findings - The results show economic and diplomatic relations most prominently during state and official visits. The discussion topics were classified according to nine centrality keywords most central to the structure and had the maximum influence in China. Moreover, the results showed that China's diplomatic issues and strategies differ between developed and developing countries. The topics mentioned in developing countries were more diverse. Originality/value - Our study proposes an effective approach to identify key topics in Chinese diplomatic talks with other countries. Moreover, it shows that discussion topics differ for developed and developing countries. The findings of this research can help researchers conduct empirical studies on diplomacy relationships and extend our method to other countries. Additionally, it can significantly help key policymakers gain insights into negotiations and establish a good diplomatic relationship with China.

• Journal of Distribution Science
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• v.21 no.10
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• pp.51-61
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• 2023

Purpose: Research focuses on private universities' professional education in a competitive educational environment. Due to increased competition in the higher education industry, private universities are under pressure to improve their marketing strategies and better understand their prospective students. This study intends to investigate how information sources are used and modified by Indonesian university students when making decisions. Research design, data and methodology: This research is a case study in Riau province, which includes active university students registered in the government database. Data was collected using a questionnaire distributed via Google Forms to students at a private university, and 164 students completed the questionnaire. Results: The results show that the influence of technical quality, functional quality, and image cannot affect word of mouth, and technical quality cannot affect consumer attitudes. The results show that the distribution of high service quality and high image will encourage people to share their experiences by word of mouth to build evaluation attachment in college selection. and found that a good campus image has no direct impact on word of mouth. The spread of an excellent campus image only attracts students to evaluate it. The more talk about the distribution of service quality, the higher the decision to choose the service.

• Korean Journal of English Language and Linguistics
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• v.1 no.3
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• pp.369-386
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• 2001

This paper will show that traditional approaches to the derivation of different negative words have been of an essentially hypothetical nature, based on either linguists' intuitions or rather scant evidence, and that native-speaker dictionary entries show meaning potentials (rather than meanings) which are in fact linguistic and cognitive prototypes. The purpose of this paper is to demonstrate that using a large corpus of natural language can provide better answers to questions about word-formation (i.e., with particular reference to negative prefixation) than any other source of information.

• Proceedings of The KACE
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• 2017.08a
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• pp.157-160
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• 2017

최근 자연 언어 처리 분야에서는 단어를 실수벡터로 임베딩하는 워드 임베딩(Word embedding) 기술이 많은 각광을 받고 있다. 최근에는 서로 다른 두 언어를 이용한 이중 언어 위드 임베딩(Bilingual word embedding) 방법을 사용하는 연구가 많이 이루어지고 있는데, 이중 언어 워드 임베딩에서 임베딩 절과의 질은 학습하는 코퍼스의 정렬방식에 따라 많은 영향을 받는다. 본 논문은 자막 병렬 코퍼스를 이용하여 밑바탕 어휘집(Seed lexicon)을 구축하여 번역 연결 강도를 향상시키고, 이중 언어 워드 임베딩의 사천(Vocabulary) 확장을 위한 언어별 연결 함수(Language-specific mapping function)을 학습하는 새로운 방식의 모델을 제안한다. 제안한 모델은 기존 모델과의 성능비교에서 비교할만한 수준의 결과를 얻었다.

• The Research Journal of the Costume Culture
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• v.3 no.2
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• pp.193-199
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• 1995

The purpose of this research was to study the origins and the meanings of the Kokal (고깔). Comparative linguistic analytical approaches were employed to trace the development of the word, the Kokal(고깔). Results of this study revealed that the kotkal(곳갈, 곧갈) was a general term referring to a variety of head coverings in eh period of Choson Dynasty. This broad meanings of the Kotkal(곳갈,곧갈) of the Chosun Dynasty period has been changed to a narrow sense meanings a conical cap made of folds of the material, mainly used by some of the Buddhist monks in modern Korean. Also, the phonetic value of the Kotkal(곳갈,곧갈) of the Choson Dynasty period changed to the Kokal(고깔) in modern Korean. A variety of words for the Kokal(고깔) was found in the different languages such as Latin, English, French, Turkish, German, Mongolian, and Chinese. The examination and analysis of this study indicated that the origin of the Korean word Kotkal(곳갈,곧갈) or Kokal(고깔) and the meanings of it were derived from LL. Cuculla(monk's cowl)