• 한국의류학회지
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• 제35권8호
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• pp.877-889
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• 2011

This study investigates the effects of social media's fashion advertisements. A survey was taken among men and women in their twenties who had experiences with fashion brand social media. A total of 270 questionnaires were used in this analysis. The results are as follows: First, the factors of content and pursuit of information had positive (+) impacts on advertisement attitude for both men and women in the fashion brand communities. Only the pursuit of information had positive (+) effects on men's brand attitude; however, economy, self-satisfaction, and the pursuit of information influenced women's brand attitude and purchase intention. Secondly, in fashion brand video UCCs, pursuit of information and the formation of relationships had positive (+) impacts on men and women, respectively. The formation of relationships had positive (+) impacts on men's brand attitude; however, the formation of relationships and the pursuit of information influenced women's brand attitude. The pursuit of information and formation of relationships had a positive (+) influences on men's and women's purchase intention, respectively. Men had differences in the pursuit of information and advertisement attitude in the two types of fashion brand communities and video UCCs; however, women had differences in economy and self-satisfaction, advertisement attitude, and brand attitude in the two types. The study results provide basic data by examining men and women in their twenties who have easy access to the Internet for advertisement attitude, brand attitude, and purchase intention in social media as an online fashion advertising media as well as useful information for establishing marketing strategies.

• 한국의류산업학회지
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• 제6권5호
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• pp.641-647
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• 2004

The research is focused on relationship between body fat percentage and physical characteristics of women in age group between 20s and 30s who experience great deal of physical change such as marriage, pregnancy, delivery, breast-feeding, and etc. The research used physical measurement of two hundreds women: 50 women in their early twenties, 50 women in their late twenties, 50 women in their early thirties, and 50 women in their late thirties. The research provides base data for women clothing industry by observing relationship between physical figure and body fat percentage rate based on obesity study on body fat percentage, physical BMI, R$\ddot{o}$hrer Index, and Vervaeck Index. Followings are conclusion of the research. The older the ages, the shorter the height and the heavier the weight. Recognizable differences in circumference, thickness, and width rather than in length are found. Also recognizable increases in average body fat percentage and average physical characteristics by age have found. By observing body fat percentage and physical measurements, it was revealed that weight has more effect on body fat percentage than height in all ages. Circumference, width, and thickness have more impact than length measurements among physical measurements. Main body or upper body has more impact than legs and arms or lower body. Body fat percentage increase rapidly by ages. 2.0% of age 20~24, 20.0% of age 25~29, 28.0% of age 30~34, and 54.0% of age 35~39 were sorted as obesity.

• 한국실내디자인학회논문집
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• 제23권6호
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• pp.160-168
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• 2014

Five strongest crimes against women has rapidly increased recently, and women' anxiety is also increasing. Especially, women who reside alone in houses show significantly high anxiety. Such social change is increasing necessity of applying CPTED to housing environment of a single woman household. However, there have been less than enough number of researches on application on CPTED to housing environment of single woman household. So, this study would like to suggest housing environment of single woman household through CPTED guideline. With respect to research method, this study surveyed single woman households in their twenties and thirties who reside at single houses in Gwanak Gu, Gangnam Gu, Songpa Gu, and Mapo Gu in Seoul about necessity of CPTED guideline. Based on the survey results, this study conducted frequency analysis and descriptive statistics; and conducted independent sample t-test, one-way ANOVA, and Scheffe's posteriori test, according to demographic characteristics. As a result, differences in the contents of CPTED guideline by the demographic characteristics turned out to be small, generally. Thus, I concluded that suggestion for housing environment according to characteristics is not necessary. Instead, I would suggest contents of CPTED guideline that gained more than 4 points for housing environment. Research results of this study are as follow. First, 'Securing view of inside and outside of the house and controlling access' should be applied to housing environment of single woman households in their twenties and thirties residing in single houses in Seoul. Second, 'Securing view of an alley and improving walking space' should be applied. Third, 'installing CCTV and emergency bell' should be applied. Fourth, 'reinforcing territoriality of space' should be applied.

• Human Ecology Research
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• 제62권2호
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• pp.303-315
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• 2024

In response to recent changes in gender equality and social awareness among female college students, we sought to investigate whether there were corresponding changes in their preferred fashion styles and items. A survey was conducted with 200 women in their twenties to determine whether they were aware of gender equality and social change, as well as their preferred fashion styles and items at both the time of college admission and the current time. Awareness of gender equality was divided into two factors: feminism and a perceived increase in women's social power. A significant difference was observed in the fashion styles of female college students in their twenties between the time of admission and the current time. Compared with the past, the preferred style has changed to gender-neutral rather than feminine, useful rather than aesthetics, character rather than fashion, sporty rather than elegance, and casual rather than formal. Preferred items included pants rather than skirts, sneakers rather than shoes, socks rather than stockings, long skirts rather than short skirts, and backpacks rather than handbags. The level of attention paid to campus attire per week decreased over time. No correlation was found between gender equality awareness and preferred fashion style, while feminism was correlated with preferred fashion items. The degree to which attention was paid to campus attire per week was correlated with feminism, but was not correlated with a perceived increase in womens' social power.

• 한국생활과학회지
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• 제23권6호
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• pp.1171-1189
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• 2014

In order to provide the basic data for creating the environment which can efficiently reflect prefer fit along with body size when selecting clothes size in the indirect purchasing environment, this study analyzed the difference of ready-made jacket part-specific fit preferred by fashion models in their twenties and female college students. This study was to analyze the impact of body size, recognition of body part-specific characteristics shape, body satisfaction on prefer fit of jacket. As for the difference of prefer fit depending on the body size, female college students preferred more loose fit than models. The difference according to recognition of body part-specific characteristics shape turned out to be significant for prefer fit depending on the degree of bend of neck, arm length, bend of back recognition and matching fit was found to be preferred as they recognize their body shape to be normal and the difference according to body satisfaction appeared to be significant in the terms of bend of back, hip width/protrusion, torso size/length, sleeve length, whole body shape and they turned out to prefer matching fit as they are satisfied with their body. As shown above, body size, recognition of body part-specific characteristics shape, especially body satisfaction have a great influence on prefer fit of jacket and therefore, if preparing for a size selection step according to body shape and satisfaction in the jacket size selection process, customers' satisfaction in jacket size may be improved and it is considered to be helpful for both consumers and sellers.

• 복식
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• 제60권6호
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• pp.101-116
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• 2010

The purpose of this thesis is in investigating the Korean twenties face color, according to the seasons, thus presenting a sample Korean Facial Color Map. The face is divided into 20 parts to take measures, and investigated through the four seasons. Minolta Chrome Meter CR-200 has been used for taking measures of the face color. Measuring subjects and area are, University students of both sex, living in the Suncheon. They are of ages the twenties. Classified measuring values of the skin colors are expressed following to the A. H. Munsell's color system. The result of this study is as followed. When comparing parts among male and female(make-up and no make-up) groups for changes with seasonal hue and value of a face color, differences have been sighted among these three groups following the seasons ; Spring(March), Summer(June), Autumn (September) and Winter(December). According to the result of Duncan's proof, the differences of the women group with the make-up attitude was shown only in value from Summer and Autumn, but no differences have been sighted between the make-up group and the no make-up group, concerning hue. Concerning hue, it was shown that men had a redder hue than women in all seasons. In Spring, both men and women had the strongest red hue, then from Summer to Autumn a strong yellowish hue appeared, to make place to a diverse coloring in Winter, followed by a reddish hue, to start all over again. Value number proved to be lower in the Summer and Autumn for the no make-up group when compared to the make-up group, showing an averaging high number for all seasons when putting on make-up; and men value number shows the lowest of the three groups.

• 한국가족관계학회지
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• 제22권2호
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• pp.71-97
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• 2017

Objectives: The purpose of this research was to analyze the influence of self-actualization needs, dependence on parents, and work-family balance stress affecting on the marriage friendly attitudes among the unmarried women in twenties and thirties. Method: The participants were 315 unmarried women connected by SNS. The data were collected by questionnaire method through SNS by the smart phone using by the snowball sampling method and analyzed by t-test, ANOVA, and hierarchical multiple regression analysis. Results: First, there were significant differences in the marriage friendly attitudes according to education level, religion, dating. In the case of college graduates, having religion and dating partner, unmarried women had more marriage friendly attitudes. Second, the results of multiple regression showed that the marriage friendly attitudes among unmarried women was significantly influenced by education, religion, and the humanity factor among the self-actualization needs, emotional dependence on parents and work-family balance stress. In addition, the humanity factor among the self-actualization needs was found to be the most influential factor on the marriage friendly attitudes among unmarried women in this study. Conclusion: This study suggests the importance of emphasizing humanity education, having the emotional close relationship with the parents, and enforcing social systems for work-family balance for the greater marriage friendly attitudes of unmarried women in twenties and thirties.

• 한국의상디자인학회지
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• 제9권1호
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• pp.161-171
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• 2007

The purpose of this study was to classify the lower body of the lost women and to investigate the three-dimensional characteristics of each lower body somatotype of them. The subject were ninety seven women whose. age were twenties and whose height and bust girth were in the range of mean$\pm1\delta$ of typical body size of twenties' Korean women. The forty one variables of their lower body were measured by Martin's Anthropometric Instrument. And they were analyzed for mean, standard deviations factor analysis, and cluster analysis. In the second phase of analysis, the three participants were re-selected in each type were measured by Sliding Guage and analyzed their lower body somatotype. The results were as follows; The components of lower body of 20s' women were extracted with 7 factors through factor analysis and orthogonal rotation by the method of Varimax. The rate of the cumulative contribution was 84.1% the first factor was the thickness of lower body, the second factor was the vertical size of lower body the third factor was the front shape of hip, the forth factor was the vertical size of hip, the fifth factor was the shape of abdomen, the six factor was the flat-ratio of waist and the seventh factor was flat-ratio of hip. The somatotype of 20's women's lower body can be classified into 3 types. Type 1 is the standard somatotype of 20's women's lower body and the 34.0% of the participants in the study was categorized into type 1. Type 2 is a short and corpulency type with protruded abdomen and hip and the 29.9% of the participants in the study was categorized into type 2. And the type 3 is a tall and thin type with plat abdomen and hip and the 37.1% of the participants was categorized into type 3.

• 복식문화연구
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• 제19권4호
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• pp.674-696
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• 2011

Recent change in consumption patterns, casual clothing market share is growing. Awareness about the quality of the product for a variety of consumer needs are becoming. Accordingly, stretch material items that satisfy modern production and consumption is increasing. Among them, circular knit and woven fabrics with different characteristics have. However, this requires a consideration of the pattern graphics, this study is not getting enough. The purpose of this study is to develop a T-shirt using circular knit pattern for women in early twenties. Through the research of literature and a survey on T-shirt patterns of ready-to-wear manufactures and training for the pattern 4 T-shirt patterns were selected. Eight women in early twenties who fit the bodily standard were selected for the test. Subjects who were tested by wearing a T-shirt made of 30's cotton circular knit. Drafting method of T-shirt pattern which were closed to the optimum value three, derived from the five point rating scale outfit test were selected and the differences between the values of the selected drafting methods and the optimum three were verified. Passed by the test of 2 times and the final research T-shirt pattern was developed through adjusting from the optimum value three. The form which is whole is a silhouette closely in the body and drafting method the elasticity and drapery considered the quality of the circular knit where the characteristic is excellent.

• 복식
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• 제58권6호
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• pp.35-41
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• 2008

The purposes of this study lied in the analysis and classification of neck-base circumference shapes of the women in their twenties, by the application of three-dimensional automatic measurement data of human body, and thereby in the understanding of neck-base circumference shapes by the classified type. The findings are as follows: 1. The comparison of three-dimensional human body measurement items relating to the neck-base circumference part of the women in their twenties indicated that the largest individual difference was found in cervicale-center-anterior neck radius than in other items. 2. The factor analysis, which was conducted to extract the factors constituting the neck-base circumference, showed the shape of cervicale(factor 1), the shape of section neck(factor 2), the thickness of neck(factor 3), the shape of anterior neck(factor 4), and the shape of side neck(factor 5). 3. The classification of the neck-base circumference shapes resulted in three types. Type 1 was the shape of a reverse triangle hanging forward, Type 2 was that of a circle, and Type 3 was that of an oval open to the sides.