• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.2
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• pp.292-309
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• 2022

The ongoing COVID-19 pandemic has caused a recession in the fashion industry. Therefore, this study aims to assess the influence of face masks on the selection of fashion products by Korean women in their twenties and thirties. This is highly relevant as the mandatory donning of face masks becomes a social norm. To this end, an in-depth interview and a survey were conducted. The results indicate that wearing a face mask affects consumers' fashion selection criteria in regard to styles, materials, colors, and types. Face masks have gradually contributed to the unification and simplification of fashion styles due to the atmosphere and wearing of the mask itself, which has led to a decline in the overall interest in fashion. Most consumers in this study felt a disconnect between face masks and fashion products, since the former have not been established within most fashion styles. Consequently, consumers had difficulty naturally aligning face masks with various fashion styles, which eventually led to a decreased interest in fashion. This study is significant in that it provides objective data that can be utilized to establish strategies in the fashion industry regarding the integration of face masks.

• Journal of Fashion Business
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• v.8 no.4
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• pp.94-103
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• 2004

The purpose of this study was to make activated electronic business transaction of clothes. The subject used for this study was 19 - 24 aged 149 college women who most likely buying products through internet. By compare the 149 women's body shape with 3D model, 149 women could be judged their body shape objectively. We showed the average 3D model by the measurement of 19 - 24aged women's body shape. 19 - 24aged women are big customer of internet shopping mall. By understanding of the difference between real somatotype and perceptual somatotype, we can reduce the disadvantage such as returning clothes. Also, imaginary fitting model can be used for internet shopping mall, animation work, fashion show, and advertisement work. Therefore, we can expect the worth of this study to do.

• Journal of Fashion Business
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• v.12 no.4
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• pp.88-98
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• 2008

In order to improve the problems with obese women's ready-to-wear by age range, this study surveyed the actual clothing purchase and wearing of women in their 20s and 30s with normal and obese body types, and compared and analyzed their satisfaction with ready-to-wear by age and body type. First, for normal body types, both women in their 20s and 30s use department stores the most. Meanwhile, obese women in their 20s make most of their purchases at internet shopping malls, while those in their 30s mostly go to department stores. For criteria for purchasing clothing, normal women both in their 20s and 30s value design most whereas, obese women put size and fit before design regardless of their age. Normal women in their 20s and 30s both were most unsatisfied with standardized design because they could not find designs they wanted. Obese women in their 20s and 30s also showed disapproval of unvaried sizes, indicating a distinct difference in body types and age. As well, the study found that both normal and obese women wear casual style the most, followed by semi-formal style. Also, regarding the images they were seeking when wearing clothing, the normal women wanted to look fashionable, while obese women wanted to look slim, regardless of age. Both body-type groups generally like preferred semi loose-fits the most, followed by tight-fit. They however, dislike relaxed loose-fitting.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.1
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• pp.700-709
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• 2016

This study examined the importance of the skin care source on the consumer's general characteristics (lifestyle, residential district and income). The questionnaire survey results showed that women in their twenties choose dermatologic clinics as the best source for skin care. The three-way ANOVA using three variables (lifestyle, residential district and income) showed notable differences between the dermatologic clinic, newspaper?magazine, family?friends, and internet sources. Some suggestions for a marketing strategy were made. For example, newspaper?magazine targeting high income consumers is a good means for dermatologic clinics in Seoul and the Internet is better than other sources for other industries in Daejon.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1267-1276
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• 2009

The purpose of this study is to classify breast types and to inquire about characteristics depending on breast types of women subjects in their twenties. We researched size items affecting breast volume and regression equations for the prediction of breast volume, and thereby, we will be able to provide some basic data, useful to the development of the brassiere depending on breast types. As a result of categorizing the types of three breast types, "type 1" was characterized by big and greatest protrusion of the breast with large breast volume and a large bust, while "type 2" was characterized by flat breasts with the least breast volume and least bust, and "type 3" was characterized by breast location apart from the center front line. Breast volume is significant in establishment of the brassiere cup depending on breast type. Five items such as, the circumference of the breast, the length of the upper breast, the depth of the breast point, the length of the shoulder point-breast point, and the length of the inferior breast were extracted through regression equations for breast volume.

• Journal of the Korean Society of Costume
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• v.60 no.6
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• pp.101-116
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• 2010

The purpose of this thesis is in investigating the Korean twenties face color, according to the seasons, thus presenting a sample Korean Facial Color Map. The face is divided into 20 parts to take measures, and investigated through the four seasons. Minolta Chrome Meter CR-200 has been used for taking measures of the face color. Measuring subjects and area are, University students of both sex, living in the Suncheon. They are of ages the twenties. Classified measuring values of the skin colors are expressed following to the A. H. Munsell's color system. The result of this study is as followed. When comparing parts among male and female(make-up and no make-up) groups for changes with seasonal hue and value of a face color, differences have been sighted among these three groups following the seasons ; Spring(March), Summer(June), Autumn (September) and Winter(December). According to the result of Duncan's proof, the differences of the women group with the make-up attitude was shown only in value from Summer and Autumn, but no differences have been sighted between the make-up group and the no make-up group, concerning hue. Concerning hue, it was shown that men had a redder hue than women in all seasons. In Spring, both men and women had the strongest red hue, then from Summer to Autumn a strong yellowish hue appeared, to make place to a diverse coloring in Winter, followed by a reddish hue, to start all over again. Value number proved to be lower in the Summer and Autumn for the no make-up group when compared to the make-up group, showing an averaging high number for all seasons when putting on make-up; and men value number shows the lowest of the three groups.

• Journal of the Korean Society of Physical Medicine
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• v.9 no.3
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• pp.243-248
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• 2014

PURPOSE: This study was aim to the change of muscle activities of lower extremity and waist during lifting a small object on the floor according to different foot position of women in their twenties wearing a skirt. METHODS: 9 women in their twenties wearing a skirt were selected and were measured the muscle activities of medial gastrocnemius (MG), tibialis anterior (TA), vastus lateralis (VL) and iliocostalis (IC) when they lifted a small object on the floor. The two different foot position employed were "both feet posed straight side by side" (condition 1) and "both feet posed diagonally to 45 degree" (condition 2) used. The order of feet position was selected randomly and the subject took a rest for 30 min between tests to prevent muscle fatigue. We calculated the mean and standard deviation of muscle activities and used Mann-Whitney U test to compare the difference between the two foot positions with SPSS(IBM Korea) RESULTS: The muscle activity of condition 2 was greater than that of condition 1 in right side of TA, VL, and IC and left side of TA, VL, MG and IC. The right side of TA, VL and left side VL were significant difference between condition 1 and condition 2(p<.05). CONCLUSION: We suggest "both feet posed straight side by side" position is better if a woman wearing a skirt lift the small object and it will help prevent the low back and lower limb problems in the future.

• Journal of the Korean Society of Costume
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• v.56 no.3 s.102
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• pp.28-41
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• 2006

The purposes of this study were to analyze 'well-being' lifestyle pursuits depending on consumer types and to classify female consumer types according to their 'well-being' awareness. This study also intended to examine the levels of consumers' participation in pursuing a 'well-being' lifestyle, and to find female consumers' characteristics related to well-being lifestyle. The results of study were as follows: First, female consumers were classified in terms of their lifestyle by using their participation in, and awareness of well-being concerns. The results were divided into four groups: society/family-oriented group, 'well-being' oriented leading group, trend-oriented material wealth pursuit group, and selt~centered/fashionable appearance-oriented group. Second, the results of examining characteristics by female consumer type in terms of their pursuit of a well-being lifestyle show that the 'well-being' oriented leading group had the greatest number of innovators and followers. Also, the trend-oriented material wealth pursuit group consisted of mostly medium level participants, and the self-centered/fashionable appearance-oriented group had the greatest number of 'well-being' lifestyle bystanders. With regards to practical participation group, significant differences were found in the sections of 'health', 'leisure' and 'whole', except for 'appearance management'. With regards to purchase experience of 'well-being' products, the health-oriented leading group was the highest participation level in the sections of 'clothes' and 'food', except for 'residence', in which the society/family-oriented group was the highest. Third, demographical characteristics within female consumer types classified by 'well-being' lifestyle showed that the society/family-oriented group had a high percent of. dedicated housewives in their forties or fifties, and the trend-oriented material wealth pursuit group has a high percent of married people in their twenties or thirties. Also, the self-oriented/fashionable appearance-oriented group had a high percent of unmarried. people in their twenties.

• Journal of the Korean Society of Costume
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• v.62 no.2
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• pp.103-121
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• 2012

The purpose of this study is to provide basic information to improve competitiveness of Korean fashion brands in the Chinese fashion market by taking photos of street styles in Seoul that is the hub of Korean fashion and in Dalian, the northeastern district where Korean fashion brands are launched as a test market China to compare and analyze the clothing colors preferred mostly by young women in their twenties and thirties who have the highest purchasing power. The study methods used literature review and empirical study simultaneously. Dalian and Seoul are two fashion cities in northeast of China and Korea where street fashion was photographed. Clothing colors that were mainly worn by young women in their twenties and thirties were qualitatively analyzed using the photos taken. Color analysis was based on the Munsell Color Order System to grasp general preferences of colors on the basis of previous researches, and color tones were based on the ISCC-NBS System. In order to grasp the basic materials on Seoul, the Korean fashion city and Dalian, the northeastern fashion city in China, street fashion styles of 2010/11 F/W season were compared and analyzed. As a result, black and deep tone PB color appeared most frequently. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. For the top wear, women in both areas preferred similar tones in the YR color category and Dalian women preferred vivider and brighter S tones in the R color category. For the bottom wear, women in both areas highly preferred achromatic colors and colors in the PB color category. For bags, women in both areas preferred black and colors in the YR color category. Finally, for the shoes, while women in both areas preferred black in the achromatic color category, they showed different color preferences in the chromatic color category. R color categories were preferred by the women in Seoul and the YR color categories were preferred by the women in Dalian. Conclusively, women in both cities highly preferred achromatic colors especially black for the top and bottom wear, bags, and shoes. It may reflect their desire to look refined and slender through colors. Moreover, continuous and steady research on fashion trends in Seoul and Dalian may have positive effects on Korean fashion businesses that plan to be launched in China, the area of competition for global brands.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.5 s.164
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• pp.692-704
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• 2007

Recently, Basic patterns with excellent body fitness and automation availability are required to be developed in order to automate the patterns of women's clothes. In this study, this reference points, reference lines and segments were fixed onto 3D scan data for the lower body the women in their twenties, they were directly spread out to be 2D flat pattern to facilitate development into the design of slacks adhered closely to the human body such as special and highly-functional clothes, and then slacks 2D pattern was developed for the purpose of seeking scientific approach to the development into basic form slacks and 3d emotional pattern. For conversion of 3D pattern into 2D flat pattern, reference points and segments were created by using Rapid Form of 3D shape analysis software, and triangle mesh of the body surface of the created shape was developed with Auto CAD 2005. The correspondence between slacks and human body was examined by the fixation of major reference lines. Specially, the wearing characteristics of slacks were considered by the fixation of side lines in consideration of posture. As a result of using the way of development to constantly maintain the length while 3D triangle mesh is converted into 2D flat mesh, the shape was shown to be excellently reproduced, and the area of flat pattern was increased compared to the shape of parting plane. Also, the sunk-in curve like the brief line of front crotch length needed a cutting line when it was closely adhered, when mesh was overlapped, and the pattern area was smaller compared to the actual shape.