• 제목/요약/키워드: women consumer

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다문화가족의 적응과정에 대한 연구 (A Qualitative Study on the Adaptation Process of Multicultural Families)

  • 공수연;양성은
    • 한국생활과학회지
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    • 제20권1호
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    • pp.101-117
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    • 2011
  • This research is intended to explore the adaptation process for immigrant women and their Korean spouses through a qualitative method. It is aimed at understanding how immigrant women and their Korean spouses have adjusted to their lives in Korea over the last 10 years and how they have dealt with difficulties in the adaptation process. The participants were 15 intermarried couples consisting of a Southeast Asian wife and a Korean husband. They got married through matchmakers and have children between the ages of 8 and 13. The study carried out in-depth interviews. To analyze the interview data, the qualitative software program Nvivo8 was used. The results showed that immigrant women and their Korean spouses experienced confusion at first. They struggled adapting to each other's lifestyles and made efforts to establish harmony. In the end, they made their own family identity as a multicultural family. The study widens the understanding of multicultural families by focusing on both wives and husbands. Also, the use of the Nvivo8 software strengthens the reliability of the data analysis. The results will contribute to providing interracial couples with the adaptive strategies.

중국 여대생의 외모관리 특성과 의복구매행동 (A Study on the Chinese University Women's Appearance Management Characteristics and Clothing Purchasing Behavior)

  • 왕야;김용숙
    • 한국생활과학회지
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    • 제16권1호
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    • pp.145-157
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    • 2007
  • The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.

미취학 자녀를 둔 기혼 취업여성의 시간사용 유형에 관한 연구 (Typology of Time Use of Married Working Women with the Preschool Child(ren) in Korea)

  • 이선명;여정성
    • Human Ecology Research
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    • 제54권5호
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    • pp.541-550
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    • 2016
  • This study explored a typology (or time allocation), investigated personal and work characteristic differences among time allocation types, and identified determinants of time allocation types of married working women with a preschool child. The data source for this research was the 2014 Time Use Survey conducted by Statistics Korea. We analyzed 368 time diaries (184 for weekdays and 184 for weekends) using frequency, mean, cluster analysis, chisquare, analysis of variance (ANOVA), Duncan's test, and multinomial logistic analysis. The results of this research are as follows. Time allocation of married working women with a preschool child was classified into three different types of 'work-centered,' 'work-family balanced,' and 'family-centered.' The work-centered type accounted for 14.7% of total respondents, and compared with other types, this type of people spent more time working, and less time doing house-work, caring for family, and having leisure. The work-family balanced type represents more than half of the total, and spend more time working on weekdays and house-working, having leisure on weekends. The family-centered type represents 28.8%, and spends most of the time doing house-work and caring for family on both weekdays and weekends. Occupation, employment status, monthly income, and weekly hours of work were different for each type. Occupation, employment status, perception of lack of time, health condition, and weekly hours of work were identified as determinants for each type.

50.60대 여성의 라이프스타일에 따른 의복구매동기와 정보원천에 관한 연구 (A Study on the Clothing Buying Motive and Information Source according to Lifestyle Type of Women in Their 50's and 60's)

  • 한성지;김문숙
    • 복식문화연구
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    • 제10권2호
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    • pp.116-131
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    • 2002
  • The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis for the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing buying motived and information sources. In this study, a self-administered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's buying motives and information sources in buying clothing were significantly different depending on the consumer's lifestyle. The ostentatious purchase type attached importance to impulse buying and in diversion in clothing buying motives and display in information sources. The economical material-oriented type tend to buy clothes to purchase economically during bargain sales. The active economics-oriented type attached importance to worn out clothing in buying motives.

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인터넷 쇼핑몰 이용 소비자의 식품 구매 의도 분석 (Research on Consumer's Food Purchasing Intentions through Internet Shopping Mall)

  • 김성희;주나미
    • 한국식생활문화학회지
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    • 제22권6호
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    • pp.705-712
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    • 2007
  • In spite of the fact that the food group(Food, Drinks and Health foods & Agricultural and Marine products) occupies little position in total sales of Internet shopping mall, the food group's sales in cyber shopping mall in 2006 have increased 678.1% over 5 years. In addition to the fact that the food consumption pattern has changed from quality-oriented to convenience, health and safety-oriented, the need to decrease the opportunity cost created by housework is rising in the context of increase of women's work participation rate. The wind of change like these will become the foundation on which cyber food industry will be developed. The factors having an effect on consumer purchasing intentions when one buy foods through internet shopping malls are researched in this thesis. For the investigation, women of 697 were surveyed by a questionnaire, and the data were analyzed by the SPSS for WINDOW(Version 12.0). The result is as follows: Factors having an effect on food purchasing intentions are Convenience(Timesaving, Troublesomeness), Customer service(Responsiveness, Reliability, Empathy, Tangibility), Perceived Customer Risk(Economic, Social, Performance risk) and Shopping experience(Easy to find out, Easy process for payment) in order.

High dairy products intake reduces osteoporosis risk in Korean postmenopausal women: A 4 year follow-up study

  • Park, Seon-Joo;Jung, Ji Hye;Ki, Myung-Sunny;Lee, Hae-Jeung
    • Nutrition Research and Practice
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    • 제12권5호
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    • pp.436-442
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    • 2018
  • BACKGROUND/OBJECTIVES: The aim of this study was to identify the effect of dairy products, milk and yogurt on osteoporosis incidence among Korean postmenopausal women using prospective cohort data. MATERIALS/METHODS: Between 2001 and 2003, 10,038 participants were recruited in rural and urban areas for a baseline examination of a community-based cohort study. Of those, 1,573 postmenopausal women (aged 40-69 years at baseline) were eligible for the present study. Intakes of dairy products, milk, and yogurt were assessed using a validated semi-quantitative food frequency questionnaire. The speed of sound at the radius and tibia were measured using a quantitative ultrasound device and osteoporosis was defined based on the WHO criteria (T-score ${\leq}-2.5$). RESULTS: During the 4-years follow-up study, the cumulative incidence of osteoporosis was 18.4% (273 cases) in the radius and 33.6% (407 cases) in the tibia. The subjects with higher frequency of dairy product consumption showed a decreased risk of radius osteoporosis after adjusting for potential confounders [hazard ratio (HR) = 0.51, 95% confidence interval (CI): 0.33-0.80 for >1 time/day vs. non consumer; P for trend = 0.0027]. Similarly, high frequency of milk and yogurt consumption had a protective effect on radius osteoporosis risk [milk: HR = 0.60, 95% CI: 0.42-0.87 for > 5-6 times/week vs. non consumer (P for trend = 0.0130), yogurt: HR = 0.51, 95% CI: 0.30-0.85 for > 5-6 times/week vs. non consumer (P for trend = 0.0167)]. However, high dairy products consumption was not related with tibia osteoporosis. CONCLUSIONS: This study suggests that daily intake of dairy products could potentially reduce radius osteoporosis incidence among Korean postmenopausal women.

가족공유 가사노동시간 및 영향요인 연구 (Time Use of Family Housework and the Influencing Factors on It)

  • 이기영;이현아;김외숙;이연숙;조희금;이승미;김주희;한영선
    • 가족자원경영과 정책
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    • 제15권2호
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    • pp.103-128
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    • 2011
  • The purpose of this study is to analyze the family sharing time of housework and to examine the sharing time with family is influenced by socio-demographic variables. The Time Use Survey data collected by Korean National Statistical Office in 2009 is used. Among the total sample of 21,000 individuals, 9,179 samples who are married, aged from 20 to 59 years old and non-farmers are selected for analysis. The statistical methods are frequency, percentage, crosstabulation, t-test, and regression analysis. The following is a summary of the major findings. First, comparison of men and women shows women spend more time on housework than men do. But sharing housework time with family for men increase on Sunday. Performer average is almost same in men and women. Secondly, the family sharing time on housework is longer on Sunday. It is due to increase of men's family sharing time. It means that men's time substitute for women's housework. Thirdly, the influencing factors on family sharing housework are gender, age, education, presence of spouses, monthly income, dual earner status, weekly working hours, gender role atittude and presence of preschoolers. Family sharing housework is not only household labor but also family pleasure time. It means family policy should focus on making family time for workers fundamentally. And family policy needs to make a system of educational program for work-family balance.

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Evaluation on Antimicrobial Activity of Psoraleae semen Extract Controlling the Growth of Gram-Positive Bacteria

  • Kim, Sejeong;Lee, Soomin;Lee, Heeyoung;Ha, Jimyeong;Lee, Jeeyeon;Choi, Yukyung;Oh, Hyemin;Hong, Joonbae;Yoon, Yohan;Choi, Kyoung-Hee
    • 한국축산식품학회지
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    • 제37권4호
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    • pp.502-510
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    • 2017
  • This study investigated bacterial growth-inhibitory effect of 69 therapeutic herbal plants extracts on 9 bacterial strains using a disc diffusion assay. Especially, the antimicrobial activity of Psoraleae semen, which showed different activity on pathogenic Gram-positive and Gram-negative bacteria, was evaluated by MIC (minimal inhibition concentration) and biofilm formation assay. The effect of Psoraleae semen extract on bacterial cell membranes was examined by measurement of protein leakage (optical density at 280 nm) and scanning electron microscope (SEM). No clear zone was formed on discs containing Gram-negative bacteria, but Gram-positive bacteria exhibited clear zones. The MICs of Psoraleae semen extract were $8{\mu}g/mL$ for Streptococcus mutans, and $16{\mu}g/mL$ for Enterococci and Staphylococcus aureus. In addition, biofilm formation was inhibited at concentration $8-16{\mu}g/mL$. Protein leakage values and SEM images revealed that cell membranes of Gram-positive bacteria were impaired following exposure to the extract. Further, the extract inhibited the growth of Listeria monocytogenes in sausages. These results indicate that Psoraleae semen extract could be utilized as a natural antimicrobial agent against Gram-positive bacteria.

의류 브랜드의 성공 요인에 관한 연구 (A Study on Success Factors of Apparel Brand)

  • 고은주;신민욱;김선숙
    • 한국생활과학회지
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    • 제18권4호
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    • pp.945-958
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    • 2009
  • This study is to examine the factors affecting success of business withhigh accomplishments in customer recognition and financial aspect in the fashion industry. In addition, through survey on consumers and interviews on industry officials who concerned fashion brand, perceived success factors were compared between consumer and industry groups. This study selected a total of 20 brands, which were 5 brands per 4 categories(e.g., women, men, sports and casual wear), with high customer satisfaction and customer loyalty in consumer's perspective and high revenues, revenue growth, and profit rate in 2004 in a financial perspective. The survey on consumer group and interviews on officials in industry were conducted simultaneously. One thousand respondents were obtained from survey on consumers and 40 respondents were obtained from interviews on industry officials. Multiple regression analysis and t-test were used for data analysis via the SPSS 12.0 program. The result of this study was as following. From a consumer perspective, respondents recognized that both consumer satisfaction and brand revenues were positively related to brand factors of consumer, product and marketing. From an industry's perspective, consumer, product and marketing factors affected consumer satisfaction as a brand success factor. In comparison of perception difference in brand success factors between consumer and industry groups, industry group was more likely to concern about the importance of brand success than consumers. In addition, the consumer group perceived the most highly consumer factor as a brand success factor, followed by product and marketing and external environment factors, while industry group did in order of consumer, marketing, product, and external environment factors, which indicated significant difference in perceptions of the two groups. Through this study on consumer satisfaction to improve positive and amicable buying behavior and comparative analysis on difference of perception of consumers and industry on factorsfor financial ability and revenue increase, the foundation for strategy establishment of brand distinction in fashion industry can be provided.

기혼여성의 외식업체에 대한 SNS구전정보 수용과정과 행동의도 형성과정에 관한 연구 - 부산지역을 중심으로 - (A Study on Married Women's Accepting Process of SNS WOM and Forming Process of Behavioral Intention for Restaurants: Focusing on Busan)

  • 이나겸;김기진;변광인
    • 한국조리학회지
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    • 제20권6호
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    • pp.159-174
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    • 2014
  • 본 연구는 외식업체에 관한 SNS 정보를 접한 기혼여성 소비자가 지각하는 생동감, 동의성, 신뢰성, 동질성, 유대관계와 구전정보수용, 소비자 태도, 구전정보의 SNS 재전달, 구전정보의 오프라인재전달, 방문의도 간의 영향관계를 살펴보고자 하였다. 본 연구는 부산지역의 방송국, 백화점, 대형마트, 관공서 등의 문화센터를 중심으로 기혼여성을 중심으로 설문조사를 실시하였다. 조사는 2014년 3월 1일부터 2014년 3월 31일까지 실시하였다. 최종분석에는 304부가 사용되었다. 분석결과, 생동감과 신뢰성 있는 SNS글이 구전정보수용 수준을 높이고, 신뢰성이 소비자태도를 긍정적으로 만들며, 동질성이 구전정보수용수준과 소비자태도, SNS 재전달과 오프라인 재전달의도를 긍정적으로 높이는 것으로 나타났다. 또한, 구전정보수용은 소비자태도와 오프라인재전달에 유의한 영향을 미치는 것으로 나타났고, 소비자태도는 SNS 재전달과 오프라인재전달 및 방문의도에도 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 SNS 재전달과 오프라인재전달은 방문의도에 유의한 영향을 미치는 것으로 나타났다.