• 복식문화연구
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• 제14권5호
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• pp.766-775
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• 2006

This study examined the correlation between the attitude toward the advertising($A_a$) and the attitude toward the VMD(Visual Merchandising)($A_{VMD}$), and the effect of $A_a$ and $A_{VMD}$ on the attitude toward the brand($A_b$) in sports wear market. 287 questionnaires were distributed to 20's male and female, and 284 respondents were used for the analysis. To analyze the data, we used the structural equation model, LISREL 8.0. The key points of the result were as follows: 1) $A_a\;and\;A_{VMD}$ influenced each other, and the effect of $A_{VMD}\;on\;A_a$ was bigger than the effect of $A_a\;on\;A_{VMD}$. 2) Both $A_a\;and\;A_{VMD}$ affected $A_b$ directly, and the effect of $A_{VMD}\;on\;A_b$ was bigger than the effect of $A_a\;on\;A_b$. 3) $A_b$ create by $A_a$ could be changed by the mediating effect of $A_{VMD}$, but $A_b$ created by $A_{VMD}$ could not be changed by the mediating effect of $A_a$. 4) The indirect effect of $A_a\;on\;A_b$ through $A_{VMD}$ was bigger than the direct effect of $A_a\;on\;A_b$. 5) $A_b$ affected the purchase intention directly in a positive way.

• 복식
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• 제65권5호
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• pp.1-13
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• 2015

The purpose of this study is to make a contribution to men's fashion by analyzing changes related to excessive and decorative expressions of latest men's wear design in the viewpoint of Maximalism, and using the results to develop a new fashion style. Results of the study are as follows: The characteristics of Maximalism in men's wear collection in the last 5 years can be classified as 'Fusion Maximalism, 'Decorative Maximalism', 'Exaggerative Maximalism', 'Humorous Maximalism', and 'Duplicative Maximalism'. The characteristics of each type of Maximalism can be summarized as follows: First, Fusion Maximalism creates new men's fashion style by fusing designs from different cultures in clothing items as well as dismantling gender boundaries in clothing design, and by having designs which transcends time and space. Second, Decorative Maximalism expresses ambiguous decadence by implementing feminine decoration that applies handicraft technique, as well as exaggeratedly using details and trimmings of contrasting images, and applying women's clothing items. Third, Exaggerative Maximalism represents extreme avant-garde that changes the idea of fashion design by changing the styling or the exaggerated silhouette. Fourth, Humorous Maximalism expresses not only the creation of new men's fashion look, but also expresses humanism with exaggerative enjoyment and pleasant ideas. Fifth, Duplicative Maximalism expresses creative design by implementing vivid images of different period and culture, and reproducing successful images of the past into modern fashion.

• 한국의류학회지
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• 제45권3호
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• pp.477-494
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• 2021

This study examined four subjects with close to average body-size values in four stages based on the average BMI value of middle-aged women aged 45 to 59 years. The first experimental pants was developed with two kinds of educational materials pants pattern. After using a clothing-suitability evaluation to identify problems, a pants pattern suitable for the body shape of middle-aged women was developed by modifying and supplementing the initial design. The fit assessment revealed that pattern A had a problem with wrinkles in the hip and thigh areas due to the long crotch length, and pattern B had a short bottom length, which caused the bottom to curl in toward the groin or for the bottom to stick at the hips. The second experimental pants was developed to address these issues and overall satisfaction with the dimensions was higher than for the first educational pattern. The proper front and rear length extensions satisfied movement functionality and appearance requirements, and increasing the gradient of the back centerline-rather than expanding the width of the back crotch-improved the functionality.

• 복식문화연구
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• 제13권6호통권59호
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• pp.896-909
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• 2005

In need of studies on the kinds and structure of thread, the biggest variable factor in knitwear patterns, this study attempts: to examine the physical properties by thread type to basically establish systematic data in order to utilize various mixture and structure of yarn and to contribute to the development of optical patterns by building a systemic and scientific methods to produce knit wear patterns though a statistical analysis of the relation between the variations and physical properties. The results is as follows: with time, a feature of knit, which causes instability making it difficult to maintain the original shape, related to material properties, the weight and expansibility recovery rate have the greatest influence on the variation of wale lengths, though the amount varies by material. The variation of course contraction is closely related to density, the dense fabrics showing the highest values, due to the bust of the human body, the wale length variation of the front is greater than that of the back, by a regression analysis of material properties and the variations is obtained showing the weight, density and expansibility recovery rate have the greatest influence on the wale extension and course contraction of knit.

• 복식문화연구
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• 제8권1호
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• pp.53-64
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• 2000

The purpose of this study is to help efficient use of marking system and more competitive products manufacture through the actual investigation into manufacturing process of apparel products. For lack of the previous study on marking, fundamental survey was performed on systematic research for pattern marking in ready-made production line Data were collected from 36 companies using Apparel CAD/CAM through questionnaire and interview. The data were analyzed by using Frequency and Crosstabs utilizing SPSS. The results were as follows : 1. Marking situation in clothing companies were examined ; 24 companies(66.7%) use computer marking, and 12 companies(33.3%) have both computer marking and hand marking. Besides only 9 companies out of 36(25.0%) have CAM in cutting process. 2. The efficiency in marking methods was also studied and the expense-saved ways were presented. we have found there is no difference in a way of the textural efficiency but the working methods of hand marking and computer marking. 3. Merits and demerits in marking methods were investigated. In case of marking two men's wear (Jacket and Pants), it takes 38 minutes by hand whereas it takes 15 minutes by computer ; for two women's wear (Jacket and Skirt) 49 minutes by hand, and 16 minutes by computer. 4. Most of the markers have less than 5 years experiences and among them most women are less experienced. They are in the mid-twenties after college graduations.

• 패션비즈니스
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• 제28권2호
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• pp.15-32
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• 2024

This study aimed to investigate the perceptions and preferences of foreigners residing in Korea towards K-fashion. It sought to provide suggestions for the future development of K-fashion targeting this growing demographic. The results revealed that the longer foreigners had lived in Korea, the more positively they rated Korean fashion, shopping, and culture. The majority of foreigners purchased K-fashion items online, with popular choices including T-shirts, jackets, shirts, and jeans. Both men and women identified shoulders as a common problematic area when wearing clothing, with some issues also reported in the lumbar region. In terms of preferences, younger males (teens and twenties) were more inclined towards fads and celebrity wear compared to older males (thirties and forties). Similarly, younger females (teens and twenties) showed a higher preference for functionality and celebrity wear compared to older females (thirties and forties). These findings suggest that men tend to prioritize aesthetic factors when choosing K-fashion, while women prioritize practical considerations. To better cater to foreign consumers, suggestions for the development of K-fashion include promoting it through K-pop stars, considering dimensions related to foreigners' shoulders when designing top items, diversifying colors, sizes, and patterns, and providing English versions of online shopping platforms.

• The International Journal of Costume Culture
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• 제2권1호
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• pp.77-86
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• 1999

This study was designed to identify the information sources of reference used by male college students. Theoretical framework is based upon social comparison theory, reference group theory, and Kotler's model of personal and non-personal sources of reference. The subjects were 287 male college students. The questionnaire were distributed to the school area and the commercial area such as Shinchon, Myung-Dong, and Apkujung-Dong in Seoul. Means, standard deviation, frequency, T-test, one-way ANOVA, and Duncan's multiple range test were applied for the analyses of data. The result of hyporthesis 1 showed that male college student utilize personal and non-personal sources of reference indiscriminately. The result of hypothesis 2 showed that male college students consult the socially high-proximal group such as a girl friend(a lover) and mother most actively. The result of hypothesis 3 found that male college students use position media most actively, especially in-store displays, followed by print media and broadcast media.

• 패션비즈니스
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• 제12권4호
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• pp.56-72
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• 2008

The purpose of this study was to provide with the useful fundamental data by developing the appearl sizing system according to body types for the Women's Wear Specifications(GB/T 1335.2-1997), National Standards of People's Republic of China. Thus, it was to improve of the garment fit and coverage rate for the apparel production assortment and stock of exporting domestic clothing to China. For this study, 581 female women aged in their twenties who lived in Beijing and Shanghai were selected for the development of the apparel sizing system who resident in Beijing and Shanghai in China. As for the method of this study was made three primary items(length, bust girth, waist girth) and seven secondary items. Data analysis were processed by SPSS WIN 10.0 Program was used. The research selected 3 major body measurements, such as stature, bust girth, waist girth and 7 secondary measurements to investigate the body features of the Chinese adult women. The data throughout the study were analyzed by using SPSS WIN version 10.0 S/W. The result were as follows: The clothes dimensions for upper and lower body and the coverage rate of body size that had the highest appearance ratio from the selected age group in 20's were: Y-type 160-84 155-64(5.9%) and the section 160cm 22.6%, A-type 160-80 160-62(39%) and the section 160cm 27.9%, B-type 155-80 155-66(6.2%) and the section 160cm 24.7%. The representative size codes of the Chinese adult women aged in their 20's were set for representing certain body dimensions such as 150-76A 150-60A(0.0%), 155-80A 155-64A(2.4%), 160-84A 160-68A(3.9%), 165-88A 165-72A(0.3%), 170-92A 170-76A(0.0%). The production coverage rates for the each representative size codes were S size the section 150cm 1.5%, M size the section 155cm 15.3%, L size the section 160cm 36.0%, XL size the section 165cm 29.7%, XXL size the section 170cm 11.4% that covered 93.9%.

• 복식
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• 제55권7호
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• pp.76-88
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• 2005

The aim of this study is to define the concept of the matchless, and its social and cultural origins. I shall also define the different types of Matchless style, the respective characteristics of each style, and the distinguishing features of this style in domestic street fashion. In order to do this, 1 have referred to several published studies and a number of Web-sites of Korean fashion information companies for my research. The results of this study are the following; 1. The concept of matchless is a positive way of self-expression by coordination, created by consumers who attach great importance to their image and to developing their individual style. Also, this concept constitutes a new approach to code which reanalyzes existing styles with a new sensitivity. 2. The social & cultural origins of matchless are the expansion of fear of war and terror, and economic depression, the extension of the 5-day workweek, interest in 'Well-being', and the phenomena of cultural diversity. 3. The types of Matchless are Style Matchless, Theme Matchless, Texture Matchless, Season Matchless, and Complex-Layered Matchless. 4. The distinguishing features of Matchless in street fashion are the distinction of formal & Casual wear's Matchless, the creation of a new Look in Sports & Casual wear's Matchless, the development of a new coordinated, layered look, the immense popularity of Denim, the new fashionable versions of Military style, and the renaissance of the Romantic Feminine Look.

• 복식문화연구
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• 제2권1호
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• pp.93-104
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• 1994

Nowadays computer technology is being applied in various areas of apparel design. In particular, since the task of pattern making is to be performed by a set of predefined drawing rules, the effect of computer application in pattern making will be significant, There have been a large number of studies on pattern making program. For instance, the previous studies have developed computer programs for pattern making of women's wear, men's wear, children's wear, Han-Bok, etc. Most of them have focused on the development of computer program for a particular kind of apparel only and, however, have disregarded the feasibility of developing a multi-purposed computer program so that is just can be modified to adopt for various styles. For example, by widening the hem-wide of the basic H-Line skirt and then connecting its waist line and widened hem-wide, we can draw the A-Line skirt. Therefore, we have developed a program which can make a pattern for the basic skirt and can mae, with a slight change of he program, other patterns for various style as well. The objective of this paper is to identify and organize modules which will be used for developing a general pattern making computer system. This general pattern making system is a computer program by which we can draw a variety of apparel styles. This system is restricted to skirt pattern making only. there presentation scheme used in organizing these modules is an AND-OR tree, the one being often used in representing a complex problem in artificial intelligence domain.