• Journal of the Korean Society of Costume
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• v.50 no.8
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• pp.29-41
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• 2000

This study was intended to grasp the actual condition of adult women's wearing foundation garments for the Korean adult women in their 20s to 40s. For this purpose, questionnaire research was conducted for 639 adult women in their 20s to 40s living in Seoul and Kyonggi Province. As for the reason for the purchase of foundation garments, It was found that the highest proportion of the responding adult women would buy brassieres when they were needed because the old ones were threadbare, followed by the purchase of brassiere when they caught their eyes in shopping around. As for the reason for the purchase of girdles, the highest proportion of the responding adult women could buy girdles when they were needed because their old ones were wornout, and next when bargain sale began at the department store or the large shopping center. The highest proportion of the responding adult women thought the source of information on foundation garments as the window display, followed by magazine. The adult women in their 30s collected information on foundation garments through the window display when buying brassieres or girdles. As for the product evaluation criteria of foundation garments, the highest proportion of the responding adult women thought highly of the feeling of wear in brassieres and girdles, followed by dimensions in brassieres and bodily correctability in girdles. As for the place of buying brassieres or girdles, the responding adult women showed it to be the department store. followed by the discount store and the well-known agency.

• Journal of Fashion Business
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• v.17 no.1
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• pp.98-113
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• 2013

This study is an attempt to analyze the daily life of the Western-yearning Seoul citizens and the inflow of the Western culture into certain social classes. The customs of the characters in the film are studied to illustrate the process of deconstruction of Korean traditional clothes due to the Western influence. The combined application of the Western and Korean styles is also observed. All this study leads to the sense of homogeneity of the times and the conformity to the culture the Korean women shared, which boils down to the social identity of the Korean women who sought an escape from the men-centered social structure by displaying their competence in the field of global modern fashion. As Seonyeong Oh, the main character of the film, , was wearing in the movie the Korean traditional dress, socks, rubber shoes, and then a western-style coat, it well shows that in 1950's, the traditional dress and ornaments were mixed with Western styles. In time, men's wear were completely changed from the traditional Korean clothes to suits, while women's could not break off from the traditional clothes and become westernized, which indicates that the men-centered conservative ideas to keep women within the feudal regime of the society remained. The military look of Seonyeong Oh while she was acting in the society was a symbol of anti-bias against women and anti-convention as well as the will of freedom as an independent woman. Besides, the modern girls would wear clothes of military fashion, Dior's trapeze line, and knit styles flattering the figures. All these well show their desires to embrace Western cultures, especially their dress fashions as well as manners as so-called enlightened ladies. All these elements show that the director was trying to represent the progress of the drama, characters, and psychological states by means of the dress and ornaments.

• Journal of the Korean Society of Costume
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• v.39
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• pp.5-19
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• 1998

This study aims to analyze the shortening tendency of women's hanbok chogori (upper part of the Korean traditional dress) in the latter period of Chosun in three respects-socially, economically, and aesthetically. First, from the social point of riew, sexual role and social starus were examined. The strict sexual roles between males and females made the latter inferior to the former. The relatively lower sexual role had the woman look receptive and passive and wear a short and narrow kind of chogori. Also, the confusion of the social status system weakened the function of the costumes to differentiate social classes and, consequently, almost all classes wore short chogori. Second, the economic progress in the wake of the commerce-centered positivism at that time helped raise the economic status of the middle and low classes. As a result, with their social and economic status elevated, they tried to wear somewhat luxurious chogori. Third, aesthetically speaking, erotically-look-ing and much-shortened chogori derived from the weakened male-centered Confucian tra-ditional ethics in conflict with the humani-tarian positivism.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.40-54
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• 2009

Many studies make us difficult for understanding the specific concept of NOW avant garde by misusing avant garde or by using the over wide-ranging concept. The purpose of this study is to define the concept of NOW avant garde fashion by analyzing its fashion and its paradigm characteristics, after considering modern avant garde fashion history. This study was used with bibliographic research as well as internet search of qualitative method for analyzing fashion show clothes since 2005 women's wear. The characteristics of NOW avant garde fashion are classified into plural deconstructivism, econonism that integrates the last avant garde factors with logical economics, and the aesthetic of Tech-Human. To conclude, the concept of NOW avant garde fashion is defined as the fashion expressing either the digital-hybrid images or the deconstructive images meaning elimination, unification or confinement, being pilled up one on another, bizarre connection, transposition, and distortion.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.3_4 s.141
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• pp.547-560
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• 2005

The purpose of this study was to segment Chinese career women by experience in purchasing Korean clothing and to analyze and compare clothing purchasing behavior between the 2 groups and to provide useful information to Korean manufacturers for establishment of marketing strategies for China. The subjects were 602 career women of middle and high class In their 20's and 30's. A total of 602 questionnaires were analyzed by using frequency, mean, Cronbach's $\alpha$, factor analysis, t-test and $X^2$-analysis. The results were as follows: 1. The demographic variables such as an age, residential city, marriage, and total monthly income were proven to be significantly different between the 2 groups except an academic background. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, shopping time, average monthly expenditure on clothing, purchasing frequency of casual wear, purchasing price, and paying method were proven to be significantly different between the 2 groups. However, the clothing purchase behavior variables such as purchasing frequency of formal wear and purchasing price of fur coat and sweater were proven not to be significantly different between the 2 groups.

• Journal of Fashion Business
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• v.20 no.2
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• pp.149-164
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• 2016

The purpose of this study was to analyze the cases of IMF Managing Director Christine Lagarde to discuss power dressing characteristics represented in the fashion style of women political leaders. Study methods included literature reviews on the theoretical background of Christine Lagarde's Political Leadership formation and the power dressing of women political leaders. The results of the study were as follows. First, governor Christine Lagarde's fashion styles worn at formal events were summarized into suits, bags, scarves and jewelry. Clothing type was found to be 98% suits, 5% dress with the colors black, gray and white being worn the most, 84% were achromatic, blue tones and vivid tones were about 16%. Faborite accessories included scarves, jewelry and luxury bags. Scarves were higher frequency utilization at 51% of the total wear. Second, characteristics of power-dressing appearring as fashion styles were summarized as wealthy, honorable, having political power, being, charismatic or, feminine. Luxury suite luxury brands holds a sense of power with many believing they wealth, honor and charisma. Luxury bags, V-zone ornaments of scarves and, jewelry are items of power that people often wear in order to charisma and a symbol of power. They are also, used as an important element in portraying confidence and leadership as IMF governors.

• Korean Journal of Human Ecology
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• v.19 no.4
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• pp.687-698
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• 2010

This study found that physical image affects behaviour of clothes, ready-to-wear satisfaction or dissatisfaction, weight control targeting the female university students. Results showed that people, who manage their appearance well, seeks esthetics and showing off, on the contrary, the person, who has not confidence of her body, pursues virtue. It was also found that people who have confidence in their body shape, and people who manage their appearance well are typically satisfied with ready-to-wear clothes, while people who are not satisfied with their appearance, do not like ready-to-wear clothes. People who are concerned with appearance and who manages their appearance well, are typically worried about obesity, and they manages their weight control carefully. However, people who have confidence in their bodies and who do not manage their weight do not pay attention to weight control. Consequently, fit was also found that people with more confidence tend to do more exercise and more frequently visit saunas. The less they don't satisfied with their body, the more fast, dietary treatment, or weight control with the other ways.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.2
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• pp.57-65
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• 1985

In the experiment with a basic material for the design of summer wear that comfort can be obtained in temperature, to get individual differences, clothing styles (slacks, skirt), material differences(T/C, cotton), and the contrast between when naked and dressed, when two healthy females were dressed four kinds of summer wear as an object of experiment under the regular warm temperature environmental condition (24, 28, 32, $36^{\circ}C$, $60\pm10\%$ RH), the measurement of physiological, phychological change was taken and the result goes as follow; 1. Mean skin temperature rose by clothing, body weight loss decreased below $32^{\circ}C$, thermal sensation changed toward low temperature by $2\~3^{\circ}C$. 2. Mean skin temperature, body weight loss, the lowest blood pressure above $32^{\circ}C$, under-clothing temperature, and thermal sensation increased when in slacks to be compared with when in skirt. 3. Ambient temperature had a great effect on mean skin temperature, body weight loss, respiration, clothing surface temperature, under-clothing temperature and humidity, thermal sensation, etc. 4. It was admitted that pulse, thermal sensation, comfort show different individuality. 5. It was recognized that the lowest blood pressure, clothing surface temperature, under. clothing humidity differ according to the kinds of clothing. 6. A comfortable ambient temperature in clothing summer wear was about $27\~28^{\circ}C$.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.1-12
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• 2016

Despite both domestic and overseas markets are depressed due to the global financial crisis - the apparel industry is no exception, the market for the outdoor wears including the hiking ones has been recording a high growth rate, making the outdoor wear a high growth industry. The purpose of this study was to provide some basic data useful to our outdoor businesses to help them respond to consumers' needs in the rapidly growing outdoor markets. For silhouettes, the point was given primarily to the oblique cutting to have it follow the human body curves and thereby, look natural and slim. Another point was given to the color schemes along the cutting lines, so that an effect of optical illusion could be created to make the wears look slim making use of lines and colors. On the other hand, in consideration of the rapidly changing weather conditions during hiking, the details were designed practically by setting appropriate hip lengths, using attachable/detachable hoods as well as applying the Velcro & rubber band-type set-in sleeves for the tail edges. As discussed above, the researcher analyzed the design elements for the outdoor wears and developed some sensuous designs meeting consumers' needs to help our outdoor wear businesses to expand their target base, while awakening them of the importance of the outdoor fashion.

• The International Journal of Costume Culture
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• v.13 no.1
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• pp.51-61
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• 2010

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.