• 제목/요약/키워드: women′s wear

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사회적 변화에 따른 마터니티 웨어 패션 연구 (A Study on Maternity Fashion in a Changing Society)

  • 박혜숙
    • 복식
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    • 제60권4호
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    • pp.30-44
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    • 2010
  • The definition of pregnancy has changed as society and its values have developed through different periods of history. In the ancient period, the definition of a woman's fertility was that female deities provided fecundity to barren women and barren land, and protected both the pregnant women during the period of gestation and also the land during the time of growth. These goddesses also administered the appropriate ceremonial rituals for conception and childbirth, and for planting and harvesting. After that, for the last 2,000 years, the most conspicuous icon has been "The Virgin Mary with the Infant Christ". Mary was the mother of Jesus Christ and model for Christian women. However, the centuries the image of woman and pregnancy has been changed, modern society through education, careers and job opportunities allows many women to be more than just a wife or a mother. Moreover, in the 21st century, many pregnant women want stylish maternity wear because they are proud and their minds are opened by these new icons of birth culture as like the pregnancy of many famous stars. From this the purposes of this study are as follows, Firstly, to study on the meaning of woman's fertility from ancient period to present time by social changes. Secondly, to investigate the historical concept of the maternity wear for current modern maternity fashion market. Finally, to expect to use this study would be helpful basic data for develop of the new researches of the maternity fashion in the future.

스포츠 산업에서 여성 프로 테니스 선수들이 착용한 테니스 웨어 디자인의 내용분석연구 (Contents Analysis of the Tennis Wear Design on Female Professional Tennis Players in Sport Industry)

  • 김장현;이지연
    • 한국산학기술학회논문지
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    • 제19권12호
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    • pp.186-196
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    • 2018
  • 오늘날 스포츠는 현대인들의 라이프 스타일의 변화로 자신의 건강을 도모하고 즐거움을 느끼기 위한 하나의 수단으로 자리 잡게 되었다. 스포츠 선수들은 경기를 통하여 대중들에게 즐거움 전할 뿐 아니라 자국의 긍정적인 이미지와 가치를 전파하는 국위선양의 역할까지도 수행하고 있다. 테니스는 대중들에게 인기도가 높은 종목으로, 여성 테니스 선수들은 다양한 스포츠 기업의 테니스 웨어를 착용하고 전 세계의 대중들에게 디자인을 알리고 있다. 본 연구는 스포츠 웨어 및 테니스 웨어에 관련된 고찰과 함께 최근 5년간 4대 메이저 테니스 대회에 나타난 여성 테니스 선수들의 테니스 웨어를 토대로 의상 디자인 요소별 내용분석 연구를 실시하여 여성 테니스 웨어의 디자인에 관련된 특성을 파악하는데 목적이 있다. 이는 향후 테니스 웨어의 디자인의 방향을 모색하기 위한 기초자료를 제공하는 데에 의의가 있다. 본 연구의 결과, 첫째, 실루엣은 활동량이 높은 테니스 선수들의 신체적 움직임을 고려하여 활동성을 높이는 역할을 수행하는 것으로 분석되었다. 둘째, 색상은 전통적인 테니스 대회의 규정 및 명시성을 강조하고 선수들의 원활한 경기 운영을 고려하거나 그 해 유행하는 색상의 접목을 통하여 테니스 웨어의 다변화된 경향을 반영한 것으로 나타났다. 셋째, 소재에서 문양이나 장식은 테니스 웨어의 심미성을 강조하기 위한 수단으로 활용되었으며, 테이프는 여성의 신체미의 강조, 또는 신체의 움직임이나 부상을 미연에 방지할 수 있는 보조적인 역할을 수행하였다. 또한, 스폰서 로고는 문자와 이미지를 혼용하여 테니스 웨어의 가슴 중앙에 위치시켰는데, 이는 스폰서 브랜드에 대한 명시성을 높이기 위한 마케팅 전략의 일환이라 해석할 수 있다.

현대 남성복에 나타난 맥시멀리즘에 관한 연구 - 2012 S/S~2016 F/W 국외 컬렉션을 중심으로 - (A Study on the Maximalism in the Contemporary Men's wear - Focus on International Collections in 2012 S/S~2016 F/W -)

  • 박효주;김미영
    • 한국의류산업학회지
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    • 제18권5호
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    • pp.577-587
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    • 2016
  • This study aims to identify the design of men's wear that has the characteristics of expressing maximalism in men's wear collection and contribute to the field of men's wear fashion which expects new, original, and experimental fashion styles to be created. When it comes to research contents, this study first identifies the concept and characteristics of expression of maximalism in such fields as literature and art and based on this, makes a case study of men's wear fashion designs shown in men's wear collection and then understands the type of characteristics of expressing maximalism and the characteristics related to its expressive method in men's wear design. The study findings are as follows: First, expansion referred to the extreme avant-garde that changed the concept of fashion design by expanding clothes or accessories or exaggerating silhouettes. Second, fanciness continued to appear as a tool to use the luxurious decorations that applied fancy handicraft techniques and express the world of original design. Third, fusion represented the expression of various charms from one work without making any classifications between the tradition and the present and between the east and the west. Fourth, fantasy indicated the expression of surrealistic images by expressing the unbounded imagination through creative ideas.

국내 소재 컨버터의 소재 기획 프로세스에 대한 연구 (The Study concerning the Process of Textile Planning for Domestic Textile Converter)

  • 최효숙;이영주
    • 한국의상디자인학회지
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    • 제19권1호
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    • pp.41-53
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    • 2017
  • The purpose of this paper was to figure out the status quo of development of textiles in fashion industry by analyzing through in-depth interview with domestic women's wear converters on the process of textile planning. Professionals in top3 domestic women's wear converters were selected and interviewed in-depth on actual work process of textile development. The result of the research is as follows. First, the interviewed converters were having transactions with entire domestic target market of women's clothing and also exporting to China. Second, production of textile was mostly domestic, with some from China. Third, the number of textile development was 20 - 50 items per season accordingly to size of converter, and the number was larger if taking into account the sourcing development, the special finished fabric development and the print design development. Fourth, for methods to gather information, converters got ideas through overseas exhibitions, overseas color swatch books, fashion-related web sites and market research. Fifth, when setting up direction of textiles, it was investigated that they had motif from in-trend material or on previous season's best-selling material. Sixth, textile planning map did not start from early in season but prefers in-progress board map. Seventh, ways for many method types for textile planning were found depending on sales type of converter and textile production price.

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색채기획을 위한 소비자의 선호색에 관한 연구 - 30대~50대 여성복을 중심으로 - (A study on preferred color of consumer for color planning - With focus on 30s~50s women's wear -)

  • 신남진;이금희
    • 복식문화연구
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    • 제22권6호
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    • pp.997-1010
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    • 2014
  • The purpose of this study is to propose the information and idea that can be applied to color planning by investigating preferred color according to ages, items by distribution of 30s~50s women. As the survey method, questionnaire survey and one-to-one investigation by preparing the color table of basic color and trend color were conducted, and total of 280 questionnaires were used for statistical analysis. The results of this study areas follows. First, in basic color, there were significant differences in preferred hues and tones by age groups. The preferred hues were N, PB in all ages, and the higher the age, the more people preferred vivid tones. Second, in basic color, there was significant difference in preferred hues of jumpers, one-pieces by distribution, and the preferred hue was found to be N in the items except jumpers. There were significant differences in preference tones of all items according to distribution. Third, in trend color, there was no significant difference in preferred hues by age groups. Preferred tones had significant differences by distribution, and the higher the age, the more people preferred vivid tones. Fourth, in trend color, some items had significant differences in preferred hues and tones by distribution. B was preferred in all age groups, and vivid tones were more preferred in wholesaler than the department store. Based on these results, this study proposed 30s~50s women's wear color planning idea that applied consumers' preferred color according to ages and items by distribution.

40~60대 남녀의 골프웨어 구매 및 선호실태조사 (A Survey on the Purchase and Preference of Golf Wear for Men and Women in Their 40s, 50, and 60s)

  • 백경자
    • 문화기술의 융합
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    • 제9권4호
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    • pp.727-737
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    • 2023
  • 본 연구는 40~60대를 위한 골프웨어 설계 및 연구개발을 위한 기초자료를 제공하고자 연 1회 이상 라운딩 활동과 골프 연습 활동을 꾸준히 하고 있는 의도표집된 대상자 64명을 대상으로 골프웨어 구매 및 선호도 조사를 실시하였다. 그 결과, 골프웨어는 상설할인매장에서 구매하고 TV 및 인터넷광고를 통하여 정보를 활용하며, 구매빈도는 연간 1~2회로 연간 구입비 50만원~100만원 미만, 1회 지출 비용 20만원~50만원 미만이 가장 많았다. 골프웨어 구매 시 디자인을 먼저 고려하고 여성은 흰색, 남성은 검은색·회색을 가장 선호하였다. 남성은 PK 칼라의 단추여밈 스타일, 여성은 라운드 네크라인의 니트 스타일을 선호하는 편이었고 상의여유량은 여성은 세미 피티드, 피티드, 남성은 세미 피티드, 루즈한 핏을 선호하여 유의차를 보였다. 골프웨어 제작 시 고려사항으로 젊어 보이는 디자인에 대한 응답결과가 연령이 낮을수록 비율은 높아져 연령에 맞는 디자인을 우선시하여 골프활동을 위한 기능성을 반영한 골프웨어 설계가 필요할 것으로 사료되었다.

올인원 애완견 의상 디자인 개발 연구 (A Study on the Development of All-in-One Pet Dog's Wear Design)

  • 이주은
    • 패션비즈니스
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    • 제17권5호
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    • pp.120-137
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    • 2013
  • Nowadays, due to the increase of the aging population and the decreased size of the traditional nuclear family, pet dogs are considered to be important member of the family. The pet industry has been growing every year; subsequently, is essential to develop practical patterns and designs which are appropriate for the structure and movement of pet dogs. However, studies for developing a new form of pet dog's wear patterns and designs are limited. This study develops an all-in-one pattern which is based on pet dog's size, designs pet dog's wear items based on all-in-one patterns, and provides support to the manufacture of pet dog's wear. The results are as follow: 1) An analysis for the categories and design characteristics of all-in-one pet dog's wear according to the research from the online pet dog's wear shopping sites is provided. Eight categories are classified as follows: rompers, body suit, coveralls, training suit, special clothing, overalls, rain coat, and hanbok. 2) The production of all-in-one pet dog's wear basic pattern based on the basic bodice pattern from the prior studies and the manufacturer's patterns are being displayed. 3) Developments of the patterns and designs for eight all-in-one clothing consider the design characteristics and the situations. 4) Developments of the previous eight items illustrate the results of this research.

뉴시니어 여성을 위한 자전거의류의 착용 평가 (The Wearing Evaluation of Bicycle Wear for New Senior Women)

  • 정희경;이정란
    • 한국의류산업학회지
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    • 제19권3호
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    • pp.302-311
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    • 2017
  • The purpose of this study is to develop an aesthetic and functional bicycle wear for new senior women in their 50s and 60s. We developed bicycle wear that is friendly to bicycling posture and reflects the preference of new senior women. Both the expert group and the subject group evaluated the appearance, completeness of clothing and motion functionality. The results are as followed: First, in the evaluation result of the expert group regarding the appearance and completeness of clothing, high scores are given to design, materials, color scheme, the trends suitability as well as the appearance with regard to clothing fitness. Second, in the results of the evaluation of the appearance and movement functionality targeting the subject groups, movement functionality was rated higher than appearance. In the case of the appearance evaluation, adhesion of both jacket and pants was rated very highly, which is considered to come from the elasticity of the material. In the functionality evaluation, what were pointed out as inconvenient details in the prior studies were found to be all improved and the sleeves and armpit parts were rated highly. Therefore, the pattern design and the usage of the materials suggested in this study were found to be very suitable in the movement on the ride of bicycle.

성인 여성의 기성복 치수에 관한 연구 (A study on the Size for Women's Ready-to-wear)

  • 김경화;남윤자
    • 한국의류학회지
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    • 제28권1호
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    • pp.143-153
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    • 2004
  • The Purpose of this study is provide fundamental data on a suitable sizes of ready-to-wear for women. The subjects of the survey were 300 female of 18 to 24 years old. They were measured direct anthropometry. Height, bust girth, waist girth and hip girth were grouped by KS interval. Data were analyzed by use of Cross Tab method. The results of this study were as follows. Body group of the anthropometric measurements were summed up as follows. Height was divided into 4 section(155-170), bust girth was divided into 7 section(76-94), waist girth was divided into 6 section(61-76) and hip girth was divided into 9 section(84-100). The characteristics of cross tab can be summarized as follows. Section with application ratio are 155-160cm of height, 82-85cm for bust girth, 64-70cm for waist girth and 86-94cm for hip girth. The sizes of high cover ratio of well-fitting jacket, dress, coat and one-piece was 17 sizes, well-fitting an upper garment and the whole body garment item except that was 16 sizes, and a lower garment was 21 sizes.

인터넷 쇼핑몰에서 의류상품에 대한 착의경험 정보제공이 트래픽과 판매성과에 미치는 영향 (The Effect of Trial-Experience Information on the Traffic and Sales Performance of Apparel Product Websites)

  • 김태연;이윤정
    • 한국의류학회지
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    • 제29권11호
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    • pp.1369-1380
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    • 2005
  • This study suggests a strategy of providing apparel product information from the wearers' perspective on Internet shopping malls, as a way of compensating for the lack of opportunities to try on the actual product. On an actual Internet shopping mall that sells apparel product, the 'trial-experience information' (the experiential information provided by the fit models who tried on the products) was provided for 83 different items from four women's wear brands. The traffic and sales performances (number of visitors, page view, gross sales of goods, conversion rate, and the numbers of customer transactions) of the apparel product websites that contain trial-experience information were compared to the performances of the brand's websites before this information was implemented. The changes in percent contribution of these brands in women's wear category were also noted. The specific results are as follows: First, all the four performance measures as well as the percent contribution of the experiment products in women's wear category increased noticeably throughout the experiment period (11 to $103\%$). Second, when the percent contribution of these brands in women's wear category in terms of traffic and sales performances were compared to the previous year, these measures increased between $497\%\;and\;2851\%$. Third, the amount of customer transactions also increased after the trial-information was provided, yet to a relatively smaller extent $(29.04\%\;to\;55.25\%)$. The findings showed that trial-experience information provided on the Internet shopping malls may reduce customers' risk perception and lead to increased sales of apparel product and improve the site use ratio.