Journal of the Korea Fashion and Costume Design Association
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v.7
no.3
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pp.157-165
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2005
The purpose of this research is to investigate the actual conditions of the manufacturer's design processes. Questionnaires were sent out, and 57 interviews were used as research methods including designers, programmers, and merchandisers working for a knit manufacturer in Seoul, followed by a frequency analysis using SPSS 12.0. The results are as follows: knitted fabric goods were the top choices in casual wear. Brand image depended on 'elegance', 'modernity', and 'romanticism', among other lifestyle pursuits. The distribution ratio of the 'basic' and the 'trendy' knit was at 3:7 or 7:3, while the ratio of 6:4 or 4:6 was more common. Knit structure was proven to be the most important factor in the changes in designs. Style and yam ranked second and third, respectively. In addition, details (embroidery and beading), color, pattern, and processing were among the other factors, in order of importance. Based on the difficulty in designing and manufacturing knitted fabric goods, 'manufacturing cost:' 'lack of a manufacturing facility for small production,' and 'limited delivery time' were among the reasons cited in the questionnaire. These results appeared to have been caused by small-scale manufacturers or small-scale manufacturing facilities that made small volume production difficult. The results of the interviews on knitted fabrics that were most frequently used and with the highest sales volumes showed that plain, lace, links & links, miss, and 1:1 rib were ranked accordingly for S/S use, while jacquard, cable, 1:1 rib, links & links, milano, plain, and half cardigan were ranked accordingly for F/W use.
This study investigated clothing shopping propensity and consumer awareness of Chinese adult men to provide necessary basic data for effective construction to cope with inroads into Chinese men's wear market. Research subjects were Chinese men in big five city (Beijing, Shanghai, Dalian, Harbin, Guangzhou). Returned 863 questionnaires were analyzed by mean, factor analysis, ANOVA, Duncan's Multiple Range, regression analysis with SPSS 10.0. Results of this research were as follows: 1. Chinese men's apparel shopping propensity factors were analyzed by four groups, such as fashion toward propensity, consume propensity, brand loyalty propensity, and casual preference propensity. 2. Consume propensity among 4 factors influenced most on consumer buying awareness. Brand loyalty propensity among 4 factors influenced most on consumer brand awareness. Fashion toward propensity influenced most on consumer fashion awareness. 3. According to region, there were significant differences to four grouped apparel shopping propensities. Harbin, Guangzhou were indicated higher fashion toward propensity than other areas. Guangzhou was indicated higher consume propensity than Dalian. Dalian was showed lower brand loyalty propensity than other areas. Beijing was showed higher casual preference propensity than Guangzhou. According to income, there were significant differences to four apparel shopping propensities. Highest income group was showed higher fashion toward propensity than other income. The higher men earned income, the higher brand loyalty propensity. Highest income group was showed lower casual preference propensity than lowest income.
This study examined the risk components and risk types perceived in the context of purchasing decisions of paper fashion products. This study also identified the levels of perceived risk by consumers and the differences between age groups in risk perception. First, qualitative data were collected through a focus group interview with 7 Korean females in their 20s to 50s. The interviewees were presented with two types of paper materials (undyed and dyed Jumchi-Hanji) and products (bags and wallets) made with the papers. The interviewees mentioned 11 risk components which were classified into five types of risks: performance (easily torn/lack of durableness, lint/pilling/wear-out, lack of water-resistant, no washability, and deformation and discoloration over time), social-psychological (old and traditional image), aesthetic (lack of design diversity, unsatisfactory appearance due to repair), financial (expensive price, lack of usability in daily life) and time/convenience (difficulty in handling) risks. Based on the results of the interview, a measurement for evaluating the risk perception of paper fashion products was developed. Second, quantitative data were collected from 64 Korean women in their 20s to 50s using the measurement. Respondents who were presented with the paper materials and the products perceived the performance risk more strongly than the social-psychological risk and aesthetic risk. In addition, differences between age groups were found: younger respondents perceived performance risk and social-psychological risk more strongly than older respondents, but older respondents perceived financial risk more than younger respondents. Based on this study, strategies for the risk reduction of paper fashion products were proposed.
Journal of the Korea Fashion and Costume Design Association
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v.19
no.3
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pp.175-192
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2017
The purpose of this study is to provide the characteristics and development direction of K-fashion and to systematize the strategic features performed by government agencies, fashion associations, fashion companies, and other companies to activate K-fashion. This research analyzed K-fashion related articles published in major newspapers and magazines in Korea from the late 1990s to early 2017. The results of the study are as follows. 1. The characteristics of K-fashion are as follows: The first is a trendy and sophisticated design with modern sensibilities, unique designs that reinterpret the latest trends with designer creativity, practical and popular designs that ordinary people can wear comfortably in everyday life. The second is functional and trendy materials. The third is excellent sewing technology. The fourth is rapid turnover of products by quick connections among planning, production and sales. The fifth is a lower price than quality. 2. The direction for K-fashion to pursue was the continuous and ongoing development of the above characteristics and the creation of a 'design with the Korean emotion of its 5,000 year history'. 3. The following projects were carried out to promote K-fashion. 1) Utilization of K-pop, K-drama and other Korean wave content. (1) Holding a fashion concert event that combines Idol's K-Pop performances with fashion shows. (2) Hallyu (Korean wave) star's costume support and design collaboration with Hallyu stars. (3) Collaboration between entertainment companies and fashion companies. 2) Nurturing a global fashion branding project. 3) Business support for overseas expansion of the K-fashion brand. (1) Support project for foreign trade fair participation. (2) Holding a fashion brand fair in Korea. (3) Overseas business support by establishing a showroom and design center 4) Business to discover and nurture new designers
This paper examines the costumes of 18th century Joseon dynasty that appears in the writings of Lee Ok(李鈺, 1760~1815). The main characteristics that can be inferred about the clothing from his writings are as follows. 1) It suppose that the color of first grade(一品) official uniform was purple. The popular color for the bride's ceremonial dress was red. 2) It was likely that only bridesmaids or married women were allowed to wear Jokduri(ceremonial coronet). 3) White clothes were only preferred in Yeongnam-udo, whereas other regions mainly wore blue, which differs from the national preference for white clothes that was prevalent in the end of the Joseon dynasty. 4) Once cotton was harvested, it only took 5 days to convert it into cotton cloth and be sold on the market. Cotton cloth was one of the most important products during the latter half of the Joseon dynasty. It was common practice in markets to sell expensive costume materials as counterfeits or fungible goods with the intent to cheat. 5) The buddhist monk's hat is various that short cylinder form(短桶帽) and jade or gold headband button(玉圈 金圈) attached shape, etc. Consequently, Lee Ok's writing is a suitable reference for researching Joseon dynasty clothing, since it includes detailed and various descriptions of everyday clothing worn by strict noblemen, which is difficult to find elsewhere.
Journal of the Korea Fashion and Costume Design Association
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v.21
no.1
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pp.103-113
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2019
The purpose of this study was to develop an e-textile using LEDs that can enhance visual and functional effects, and to identify their applicability to sportswear. By applying the design elements of fashion design concretely with LEDs, an e-textile design module is developed and that module is applied to the product, so LED application design can be proposed for use in a practical product. E-textiles have been divided into five categories, and their usefulness were verified by applying e-textiles to men's and women's sportswear. The product beign considered has a built-in tilt sensor, which illuminates the LEDs according to the user's movements, and allows the LEDs to be turned on or off in accordance to the user's preference. E-tatoo is a type of LED application that enhances the appearance by placing LEDs on a small area, emphasizing origin points, just like an actual tattoo. Designed with LEDs arranged in a straight line and various curved forms, e-strips can provide a function that matches the characteristics of each section of clothing or fashion item. E-wappen uses about 7-10 LEDs to give motifs a strong sense of visibility, thus adding to their vibrancy. E-panels and e-clothes were able to produce creative and high-value textures. It is also expected to be used for special purposes or bags as it is possible to produce high value-added textures that are creative and aesthetically beautiful. For instance, a progressive LED string on the straight line of female leggings can further emphasize rhythmic movements during exercise, and e-wappen also serves the purpose of nighttime protection. It is also believed that the application of dance or dance-related sportswear will make the movement of the performance more intense and lively.
Since 1960, minimalism has been one of the fashion phenomenon and turned out in many different ways. After postmodernism which contains negotiation and pluralism, appeared in 1980, there was a new wave of post minimalism that inherited 1960's minimalism. Minimal style which come out of 60's fashion, is marked by simplicity, minimal expression, and monochrome color, and it shows up simple style with no decoration. It opened up a young fashion period, and we saw minimal style in sports wear which utilized simplicity and function with spread of sports in the 70's. And also since 1980, Post-Modern widely influenced the idea about modern culture as well as complicated clothes getting rid of fixed concept, seeking to break the boundary between culture and life which were seek in fashion and personality as well as various characteristic, Accordingly in different ages, The style and image were borrowed from different culture and natural environment mixing the image, cultural phenomena like these appearing in complexity and expression, variety and possibility of new vision was expanded. Since 1980, Fashion has become more gradually diversity, high classed, required of each individuality. The phenomenon of fashion reappearance which was influenced by minimalism is continued to 2000. The Oriental style fashion is still attracted, so The new term "Ethic Minimalism" has appeared along with the trends which is put together. Therefore the purpose of this study is to search the concept and the characteristics of ethnic minimalism, to consider the relationship between minimalism and ethnic minimalism, and reveal the characteristic of ethnic minimalism happened to modern fashion. The study method went through literature research and practice research. The range of this study is oriental fashion spanning of from 1960 to current day. Photo records from this period show well the spirit of the oriental and the personality of minimalism. The oriental representative designer and western representative designer are centered Consequently, The formative characteristics of ethnic minimalism are simple, pure, unbalanced free style and representing the phenomena of compromise, blending oriental and western fashion. Structually, Elements of space and plane are emphasized, colors are restricted, and materials are composed mainly of natural fiber. So, minimalism based on simplicity combined with a structure of oriental spiritual depth and space, It could be called ethnic minimalism as a rational fashion.
This study was aimed at reviewing the preceding studies regarding infants' physical characteristics and comparatively examining their apparel specifications among countries, and thereupon, surveying the sizes and specifications of each special infant apparel brand in korea, and thereby, providing for the basic data useful to consumers when they choose infants' apparel sizes and specifications, and at the same time to brand makers for effective exchange of information. Thus, domestic special infant's apparel brands were surveyed for their own sizes and specifications, and thereby, the basic data useful to consumers when they choose their infants' apparel sizes and specifications as well as to brand makers when they exchange information among themselves were produced. The results of this study can summarized as follows: As a result of surveying the general trend of the infant apparel brands in korea, it was found that 5 brands had been established before 1990's, and that the remaining 7 ones had emerged during 1990's. When viewed in terms of brands' originality, it was disclosed that 10 brands were korean originals, while 2 brands were foreign ones licensed. On the other hand, as a consequence of surveying the target age groups of each brand, it was found that the targe age groups differed much ranging from 0 to 72 months or more narrowly from 12 to 24 months, which means that the infant age has yet to be defined for all the brands. In the case of the domestic infant-clothing product respect of inner wear, 8 clothing companies are producing the the outside clothing. In the outside clothing, from 6 months to 36 months' infant is the object, and 6m, 12m, 18m, 24m, 30m, 36m appeared with the fact that it produces in 6 sizes. In the case of the f and the g company which has the difference of size control is big, the f company is producing infant clothing for the age 0 to 72 months in 6 size which the difference of the measurement between the size is a lot to be appear, on the other hand, the g company is producing infant clothing for the age 0 to 6 months in 6 size which the difference of the measurement between the size is small to be appear.
In general, it is fact that most educational institutions have lots of problems about shift of education facility and equipment because of insufficient budget. However, most high school girls live a lot of period in the school and most of them wear student uniform. Thus, it is necessary that educational environment has to be improved by actual body size of high school girls. The main objective of this study is to provide numerical guideline for the improvement of educational environment about high school girls ($17\sim19$ years) through comparison and analysis on physical standard of nation (report published in 1997). The sample for this work chosen from data which were collected and measured by Size Korea during two years $(2003\sim2004)$. In order to analyze feature of the somatotype of high school girls, analysis was performed about 734 subjects on 25 body parts such as height (7 parts), width (4 parts), thickness (4 parts), circumference (5 parts), length (4 parts) and body weight. For the specific comparison on somatotype, $R\ddot{o}hrer$ index and Mollison's comparison graph were used. The result of this study can be utilized in various fields such as design of classroom, student uniforms, facilities and equipments for education, etc.
Journal of the Korean Society of Clothing and Textiles
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v.23
no.3
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pp.373-384
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1999
The purposes of this study were 1) to test the differences between two groups who have high and low purchase of apparel in low-price retailing concerning consumers' beliefs and attitude toward low-prce retailing 2) to identify differences between these two groups in type of information search and use of information sources and 3) to investigate differences between department store and low-price retailing in consumers' satisfaction toward products and purchase frequencies of apparel items and differences between two groups in demographic variables. The data were collected via a self-administeered questionnaire from 474 femail adults in Seoul Korea and analyzed by factor analysis t-test and paired t-test. The results of this study were as follows : First based on a series of t-test and paired t-test. the results showed that those who had a high purchase of apparel in low-price retailing had significantly higher belief scores on all of the five store attributes and a more favorable attitude toward low-price retailing than did those who had low purchase. Second those who had high purchase of apparel in low-price retailing had significantly higher scores on ongoing and prepurchase information search and on use of mass media information and interpersonal information source than did those who had low purchase. Third in case of high purchase consumers of apparel in low-price retailing there were not found significant differences between department store and low-price retailing there were not found significant differences between department store and low-price retailing in purchase frequency on man's and women's casual wear of department stores than low-price retailing. However low purchase consumers of apparel in low-price retailing revealed significantly higher purchase frequency on all of seven apparel items of department stores than low-price retailing. Finally there were significant differences between two groups in demographic variables. The papers discussed theoretical implications as well as manageral implications.
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