• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.921-937
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• 2013

Sportswear brands in particular have been intensely competing to get an opportunity to prove the value of their new technology and products through sports sponsorship. The purpose of this study was to examine the relationship among sports involvement, the attitude toward sports sponsorship carried by sportswear brands, brand equity, and purchase intention of the products of the sponsor's brand. The study was implemented though a descriptive survey method using a questionnaire. The sample consisted of 455 men (n=289) and women (n=166) in their twenties, residing in Seoul and Gyeonggi area. Data were analyzed by confirmatory factor analysis, correlation analysis, and path analysis of structural equation modeling. The results revealed that sports involvement has an influence on the consumers' attitudes toward sports sponsorship performed by sportswear brands. Also, the sports sponsorship attitude of consumers had an influence on the brand equity and purchase intention toward the sponsor's brand products. It was notable that the attitude toward the manner of sponsoring of the sponsor than the contents itself of the sports event sponsored had an influence more on brand loyalty. Among the component factors of brand equity, brand loyalty showed the biggest impact on purchase intention. Considering the results, in order for sports sponsorship to be more effective, sports involvement of the target market should be considered more carefully.

• Korean Journal of Biological Psychiatry
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• v.17 no.1
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• pp.37-43
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• 2010

Objectives : The $2^{nd}$ to $4^{th}$ digit length ratio(2D : 4D) is a sexually dimorphic trait regardless of ethnicity and shows sex differences. According to previous research, men usually have a relatively shorter $2^{nd}$ digit than $4^{th}$ digit. There is tendency that men with lower 2D : 4D are perceived as being more masculine and tend to perform better in some physical sports. Furthermore, 2D : 4D is negatively associated with trait aggression. In this study, we examine gender difference of 2D : 4D and compare 2D:4D of female Korean national team members to 2D : 4D of control subjects. Besides that, we also compare 2D : 4D of female Korean national team members according to their sports entries. Methods : The sample of this study is 396 people, 67 female Korean national team member, 216 control women and 113 control men. We measured $2^{nd}$ to $4^{th}$ digit length of their right hand. In addition, we collected demographic information of female Korean national team members using a self-report questionnaire. Results : The mean 2D : 4D of female Korean national team members is 0.96(SD=0.04), smaller than control women's 2D : 4D(0.97, SD=0.03) and significantly higher than control men's 2D : 4D(0.95, SD=0.03). We also found differences between control men and women. Non-martial arts related sports athletes have significant difference with control men in 2D : 4D. However, martial arts related sports athletes' 2D : 4D is not significantly different from other groups, including control men. Conclusion : These results are consistent with the findings of previous research that there is a significant difference between men and women in their 2D : 4D. Furthermore, 2D : 4D of martial arts related sports athletes have not shown any difference from the 2D : 4D of control men that 2D : 4D of non-martial arts related athletes have shown. This fact is important in consideration of masculine characteristics. For further research, it is necessary to examine 2D : 4D difference according to sport ability and gender differences.

• Journal of the Korean Society of Costume
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• v.56 no.5 s.104
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• pp.105-117
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• 2006

The purpose of this research was to understand the process of American women's adoption of knickerbockers from the mid-nineteenth to the early twentieth century. Articles and advertisements related to women's knickerbockers found from The New York Times were used as primary sources. Before 1920, women wore knickerbockers when they participated in sports including gymnasium, bicycling, and swimming. Knickerbockers were mostly worn with overskirts when women appeared in the public. Therefore, knickerbockers were categorized as underwear in the advertisements until the late 1910s. However, knickerbockers were even worn on the streets and in offices after American women gained suffrage in 1920. As more women adopted knickerbockers during the 1920s, the public criticisms and regulations on women's knickerbockers intensified. However, the articles on women's knickerbockers gradually disappeared from The New York Times, as they went out of fashion by the end of the 1920s. Considering the social situation and the change in womanhood during the period, I concluded that American women's adoption process of knickerbockers reflected the increase in women's mobility, and the change in gender roles and the definition of femininity.

• Korean Journal of Applied Biomechanics
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• v.22 no.2
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• pp.131-140
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• 2012

This study was to investigate the relationship between the distance and projection factors, angle factors of javelin in women's javelin throwing. The data were collected in the 2011 National Sports Festivals for 11 players. Three-Dimensional motion analysis using a system of 4 video cameras at a sampling frequency of 60 fields/s was performed for this study. The factors of release conditions calculated using Matlab 2009a program. The statical analysis on the records(n=42) included mean and standard deviation of the mean(SD), Pearson's product moment correlation coefficient(SPSS Version 16.0 for Windows). There was a statistically significant positive relationship between the records and release velocity(r=.866, p<.01), height(r=.433, p<.01) and height rate(r=.340, p<.05). The attitude angle, release angle, and attack angle showed not a statistically significant relationship between the records. The medial-lateral tilt angle of javelin showed not a statistically significant relationship between the records, but the yaw angle of javelin(r=.549, p<.01) showed a statistically significant positive relationship between the records.

• Journal of the Korean Home Economics Association
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• v.44 no.1 s.215
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• pp.159-168
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• 2006

The purpose of this study was to analyse the types of expression of fashion magazine advertising using the Foote, Cone and Belding(FCB) GRID model. Consequently, this study examined the presentation of fashion magazine advertising. The fashion magazine advertising(771 cases in women's magazines, 120 cases in men's magazines) was classified according to the FCB GRID model. The fashion magazine advertising was categorized into high involvement-feeling goods(jewelry, accessories, bags, shoes, perfumes, men and women dresses, jeans, bathing suits etc.), low involvement-feeling goods(casual wears, imitation accessories etc.), high involvement-thinking goods(cosmetics, underwears, sports shoes etc.) and low involvement-thinking goods(hair goods, sports wears, undergarments etc.). A great of the fashion advertising consisted of photography and the emotional approach. Thinking goods placed emphasis on the functional value, whereas high involvement-feeling goods placed emphasis on the emotional value and low involvement-feeling goods on the fashionable value.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.187-195
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• 2023

Sarcopenia is a phenomenon in which muscle function, including muscle strength, deteriorates as muscle mass decreases in the process of increasing age. The diagnosis of sarcopenia utilizes total muscle mass and limb muscle mass, and limb muscle mass is expressed as height squared, body weight, and BMI. Each divided value is used as an index, mainly less than 7.23 kg/m2 for men and less than 5.67 kg/m2 for women. Grip strength, standing up from a chair, and walking speed were mainly used as physical function factors, and grip strength less than 27 kg for men and less than 16 kg for women were used as indicators. The limb muscle mass showed a decreasing trend after peaking in the mid-20s in men, and maintaining a gradual peak in women from the mid-20s to the mid-40s, showing a more rapid decline in men. The rate of decrease in muscle mass and strength continues to increase after the age of 20, and muscle strength rapidly decreases after the age of 80. In Korean men, total muscle mass and limb muscle mass show a decreasing trend from the mid-30s, and a more markedly rapid decrease from the age of 60. For women, it remains constant from the age of 30 to the age of 50, then gradually decreases after the mid-50s, and shows a rather rapid decrease after the mid-70s, showing a more gradual decrease than that of men. Men show a sharp decrease from the mid-40s when limb muscle mass is divided by height squared, and women show a marked decrease after 70 years old when limb muscle mass is divided by height squared. Exercise for the prevention and treatment of sarcopenia results in an increase in protein assimilation hormone, an increase in antioxidant activity, a decrease in inflammation, an increase in muscle insulin sensitivity, and an increase in protein synthesis. Resistance exercise is basically used, and aerobic exercise and equilibrium A combination of exercises is effective. In addition, for a more efficient effect of sarcopenia through resistance exercise, it is necessary to supplement nutrition including protein.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.468-480
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• 2014

This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

• Korean Journal of Applied Biomechanics
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• v.23 no.3
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• pp.189-200
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• 2013

The purpose of this study was to compare the kinematic analyses of the women's pole vault skills difference between skilled group (1st to 8th place) and less skilled group (10th to 15th place) who participated in IAAF World Championships Daegu 2011. To achieve this goal, 16 women's pole vault player's kinematic analyses was conducted. Player's best performance was recorded by five normal video cameras operating at 60 Hz. The results of this study through the research procedures above are as follows. First, Skilled group's average step length and the ratio of step length to her height were longer than less skilled's group in run-up phase. Second, Skilled group's horizontal velocity was faster than less Skilled group's results. And pole plant angle was lower than less Skilled group's results in take-off phase. Third, Maximum pole flexion angle did not show difference of between two groups in pole bending phase. However, Skilled group's vertical velocity was higher than less skilled group's results.

• Journal of Family Resource Management and Policy Review
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• v.16 no.2
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• pp.77-101
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• 2012

The purpose of this study was to develop a Body & Mind Integration Program that combines yoga and tea meditation, and to prove the fact that it can enhance the happiness for middle-aged housewives. In order to do that, it was devised for a one-group pretest-posttest design and implemented a pretest, a treatment(that was a 12-session program), and a posttest. The results of the 16 middle-aged housewives were used to prove the effect of this program. The main results of this study are as follows: First, physical self-concept(t=-4.609, p<.001), mindful attention awareness(t=-2.804, p<.05) and tea life practices(t=-4.748, p<.001) of the middle-aged housewives have been improved after the implementation of Body & Mind Integration Program. Secondly, the Body & Mind Integration Program has provided the chance for the middle-aged housewives to newly recognize their physical and psychological ability so that they can appreciate their lives more happily and realized their inner strength. In the final analysis, it is the task for all of us to develop and supply the kind of program which helps the middle-aged housewives not only to keep the efforts for their healthy body & mind, but also to get rid of the negative feelings and tensions which happen from personal relationships so that they can find happiness in their lives continuously.

• Journal of Family Resource Management and Policy Review
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• v.17 no.1
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• pp.139-158
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• 2013

This research aimed to determine how a combined yoga and tea meditation program would affect the happiness of adolescents. The investigation was conducted over a total of 11 sessions held twice a week with 15 female middle-school students. Each session lasted 90 min and comprised preparation for 5 min, Hatha yoga for 50 min, tea meditation for 15 min, the expression of feelings for 15 min, and 5 min were allocated to finishing the program and announcing the next session time. A t-test was performed before and after the program to analyze the effects of the program. A goodness of fit test, which is related to the improvement of happiness, was done through a path analysis. As a result, we were able to determine meaningful changes in the t-test scores of happiness, stress, and quality of life. The scores of mindfulness, physical self-concept, and self efficiency changed positively, but meaningful changes were not shown. To derive a final conclusion, we verified the mediator effect with respect to happiness through a structural model. Consequently, physical self-concept was activated as a promoter for improving self-efficiency and mindfulness. Mindfulness was the key factor that improved the happiness of the adolescent subjects.