• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.1
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• pp.84-98
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• 2012

This study examines the children's wear purchasing behavior of younger generation women (the missy group) and in the new-silver generation (retired). The data collected in the study were examined with a view to establish effective marketing strategies within the children's wear market, a market where the age and characteristics of the actual purchasers of the products have become more diverse. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 398 females between the ages of 28 and 64 residing in Seoul and the Gyeonggi-do area. Data collected were analyzed by frequency, t-test, ANOVA, factor analysis, cluster analysis, and Cronbach's alpha coefficients. Respondents were classified into 4 groups by their clothes shopping orientation: conformable/brand conscious purchasing type, planned purchasing/enjoy shopping type, store/brand loyal impulse-oriented type, and dependent/low shopping interest type. There were differences between the missy and the new- silver generations under consideration. It is clear from the study that, even though some individuals of the missy group and of new-silver group belonged to the same shopping orientation type, individuals still showed differences with regard to children's wear purchasing behavior.

• Korean Journal of Human Ecology
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• v.14 no.5
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• pp.805-812
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• 2005

The purpose of this study is to analyze the shopping orientation and purchase behavior of missy women who are the main consumers of baby's wear and to identify the differences between decision criteria for baby's wear purchase and purchase behavior by their types of shopping orientation. The results of this study are as followings: 1. The analysis of shopping orientation shows that there are five factors; pleasure-oriented, practicality-oriented, impulse-oriented, store-devoted, and individual-oriented shopping. The group analysis shows that there are five groups; store-devoted shopping group, individual-oriented shopping group, impulse-oriented shopping group, practicality-oriented shopping group and pleasure-oriented shopping group. 2. The analysis of the differences in decision criteria for baby's wear purchase by the types of shopping orientation demonstrates that there are significance differences in all variables except price and design variables. The results show that store-devoted shopping group puts an emphasis on the quality and practicality. Individual-oriented shopping group emphasizes practicality. Impulse-oriented shopping group considers brand image and fashionableness. Practicality-oriented shopping group focuses on practicality. And pleasure-oriented shopping group regards brand image and fashionableness. 3. In order to find out the purchase behavior by the types of shopping orientation, several variables, such as favored images by the types, information resources, store selection behavior, purchase expanses, purchase frequency, and the ratio of purchasing imported baby's wear, are analyzed. The results show no significant differences among them.

• Journal of Korea Multimedia Society
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• v.24 no.8
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• pp.1026-1034
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• 2021

Tire wear and defect are important factors for safe driving condition. These defects are generally inspected by some specialized experts or very expensive equipments such as stereo depth camera and depth gauge. In this paper, we propose tire safety vision inspector based on deep neural network (DNN). The status of tire wear is categorized into three: 'safety', 'warning', and 'danger' based on depth of tire tread. We propose an attention mechanism for emphasizing the feature of tread area. The attention-based feature is concatenated to output feature maps of the last convolution layer of ResNet-101 to extract more robust feature. Through experiments, the proposed tire wear classification model improves 1.8% of accuracy compared to the existing ResNet-101 model. For detecting the tire defections, the developed tire defect detection model shows up-to 91% of accuracy using the Mask R-CNN model. From these results, we can see that the suggested models are useful for checking on the safety condition of working tire in real environment.

• Journal of Fashion Business
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• v.6 no.1
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• pp.128-136
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• 2002

This study was initiated to study suitability of the apparel sizing systems that utilized in women's ready-to-wear market. To achieve this, the researchers surveyed 383 women from the ages of 18 through 59. The result of this study are followed. 1) The targeted age of the apparel brand does not always correspond with the purchaser's age. The subjects tend to prefer the brands targeting younger women than their age. The women who prefer the brand targeting younger women than their age were less satisfied with the jacket size available in Korean apparel market. They also took into consideration their body size. 2) The subjects who prefer the brands aimed for younger women were dissatisfied with fit at waist and hips. 3) The result of this study also shows that the more sizes are needed for short and tall women. The subjects pointed out that hips of the pants gave worst fit. 4) KS standard size designation system which listed body measurements bust-hips stature was not well known to the consumers.

• Journal of the Korean Society of Costume
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• v.14
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• pp.99-117
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• 1990

The purpose of this study was to investigate the change of clothes in modem Korean women in terms of a socioeconomical background, the introduction to western clothes, and the improvement of clothes between the opening period of ports in the early 1900's and 1960's. In addition, the study investigated how western clothes became popular in a Korean society along with the traditional' Korean clothes, Hanbok. The radical social change since the opening of ports motivated the change in the way of Korean women's thinking, and consequenty the improvement of Hanbok which developed into the clothes-improvement-movement. It was not until 1905 that the improvement of clothes was hotly debated particularly in the matter of abolishing Jangeui and the extreme length of Jeogori and Chima. The Tongchima-Jeogori style which lengthened Jeogori and shortened Chima was widely accepted as everyday wear until the western clothes substituted them after the Independence from Japanese Conquest. As the length of Chima shortened, there occurred a change in Boson and Jipsin as well. There appeared shoes and Gomoosin in place of Jipsin, socks in stead of Boson and were popularized until after the Liberation in 1945. The popularity of Gomoosin diminished markedly with the diversification of shoes styles, due to the improvement of the standard of living with economic development in the 1960's. The traditional Hanbok was gradually differentiated according to the social status, for instance student, teachers, ordinary women, girls and Kisaeng. Especially since the white clothes caused much trouble in washing and sewing, there came into being the movement of wearing colorful clothes. The Movement of abolishing white clothes and promoting of wearing colorful clothes was enforced during the period of Japaness conquest from the 1920's to the Liberation, which consequently stimulated an interest for colors of clothes. The period under the war between 1937 and 1945 was especially noted for the extreme regulation over the clothes. The Japanese government forced each group of women, e.g., girl students, a young women's association, school teachers, and ordinary women and girls, to wear their own uniforms. Also, It recommended the use of Tongchima in stead of long skirts, and buttons in place of Coreum so as to conserve textile encouraging the use of other substitutes to save resources. The western clothes, a model of clothe's improvement was deemed as a symbol of modernization and enjoyed general popularity. The supply of relief clothes after the Korean war accelerated the expansion of western clothes even further and the trend of westernization along with economic progress in the 1960's resulted in wearing of western clothes as everyday dress. The expansion of western clothes as casual wear rapidly diminished wearing of Hanbok which in turn took the position of ceremonial dress worn in special cases only. Hence the Korean women's clothes were dualized into traditional Hanbok and western clothes and the western clothes that stems on its convenience was settled as everyday wear where as the Hanbok appeared as ceremonial dress stressing on ornamental features. As mentioned aboved, we are able to discovered an orientation in the course of transitional process of modern Korean women's clothes admist diversified changes, which is a consistent pursuit of convenience and practicality based upon progmatism. The trend such as this carne into a finale' as women's dress became dualistic in forms of Hanbok and western clothes, and the change since then is supposed to proceed in two forms of dress featuring its own style.

• Journal of Fashion Business
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• v.20 no.2
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• pp.32-45
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• 2016

Outdoor wear, which is typically worn for outdoor activities, has become a style that is worn on a daily basis, much like ordinary clothes, through recent megatrends. There are new approaches to outdoor wear with high-fashion brands and designers recently taking part in the trend. This indicates that outdoor wear has already reached high-fashion, no longer making it just a megatrend or daily fashion. Therefore this study aims to find new features of outdoor looks and designs, through the latest women's ready-to-wear collections from 2014 to 2015. The study will focus on mega collections, which have shown many new approaches, and searches to change and development the present day outdoor look design, by using the word 'outdoor look' which is explained as a 'style' in a broad sense, and using it a general term of 'clothes'. High fashion brands have pursued changing their styles by mixing their designs with outdoor wear's variety, functionality and details; attempting new approaches and challenges. Due to these updated changes, the outdoor look is thriving and becoming part of high fashion. Looking forward to future new approaches and the development of the outdoor look will help catapult this type of 'style' into a new category of modern fashion.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.717-726
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• 2023

This study collected basic data for the design of and research and development for golf wear with an eye toward various consumer needs such as design, activity, function, comfort, and durability as requirements for golf wear. 64 men and women in their 40s, 50s, and 60s were surveyed on the state of wearing golf wear and their satisfaction of the garments. As a result, it was confirmed that the quality of golf wear participants currently possessed did not sufficiently satisfy the research group consumers. Therefore, research and development of golf wear for these consumers should be advanced, while considering reasonable price, age-appropriate design, pattern development, and material selection with keeping in mind the intended activity level as well as comfort. It was thought that the development of functional golf wear would contribute to more comfortable golf activities.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1131-1138
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• 1999

The objective of this study was to investigate the relationship between women's clothing westernization and the economic development in Korea. The data were obtained for the Korean women's clothes and analyzed by the linear regression method. The results were as follows: First western clothing style was adopted first for the street wear and then for the casual home wear. Second the per capita GNP as a proxy of the economic development was shown to affect the weaternization of Korean women's clothing significantly. The Korean treditional clothing was disappeared as the per capita income went up. These results support previous anthropological studies on the westernization and the economic development following industrialization. Also this quantitative study shows one way to prove Bell's hypothesis and will be of use to the economists as well as the clothing researchers.

• Korean Journal of Human Ecology
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• v.17 no.3
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• pp.501-509
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• 2008

This research intends to help local small fashion industry to outgrow its limitation, preserving and developing environment-friendly dyeing tradition in Jeju renowned for persimmon juice dyeing. The study, then, aims to develop eco-friendly golf-wear designs, with maximizing advantages of natural dyeing (with persimmon juice, indigo plant, gallnut, cochineal, turmeric, and loess) such as rot-proofness, bacteria-proofness, stench-proofness and block of ultraviolet rays. The results are as follows: first, natural fabrics such as muslin(cotton 100%), linen(linen 100%) and spandex(mixed cotton 98%, polyurethane 2%) were developed into eco-friendly ones colored with various natural dye sources. Second, four kinds of golf-wear design were developed to stand out golf wear's natural image, focused on classic, neo-minimal style. The characteristic details and design elements of sportswear were added to basic golf wear design. Therefore, it is hopeful that those designs of naturally dyed golf wear for women could be utilized for other various purposes in the future.

• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.132-142
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• 2013

This study has evaluated the physiological reaction to wearing brassiere as well as the sensations that the wearer feels in order to understand the effect of brassiere use on the human body. Six healthy women in their twenties were used as subjects and the experiment measured the difference in their S.C.L, Skin Temperature, B.V.P and Pulse. The measurements were made in the following conditions: Women not wearing any brassiere, women wearing sports brassiere, and the women wearing wire brassiere. The results showed significant differences in the following areas. 1. S.C.L was found to be the highest when they didn't wear any brassiere, followed by when they wore wire-brassiere and then sports brassiere. 2. The Skin Temperature was found to be the highest when they wore wire-brassiere, followed by when they wore sports brassiere and when they didn't wear any of them. In particular, when they wore sports brassiere, the B.V.P was found to be the highest when they wore none of them, fir skin temperature dropped as time passed. 3.ollowed by when they wore sports brassiere and then wire brassiere. When they wore sports brassiere, they had irregular blood-flow. 4. Pulse was found to be the highest when they didn't wear any of them, followed by when they wore sports brassiere and then wire brassiere. 5. Those who didn't wear any brassiere felt the most chill, followed by those wearing wire brassiere and then sports brassiere. The moisture level was found to be the highest when they wore sports brassiere, followed by when they wore wire brassiere and then when they wore none of them. Comfort level was found to be the best with no brassiere, followed by wire brassiere and then sports brassiere.