• 농업과학연구
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• 제49권4호
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• pp.737-747
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• 2022

The purpose of this study is to analyze farmers' perceptions of Greenhouse Gas Reduction Projects and identify factors influencing participation in the projects. To achieve the research objective, a survey was conducted and a probit model was adopted for the empirical analysis. The results showed that farmers do not participate in the projects due to a lack of education and promotion and due to economic loss. It also showed that the frequency of training and technical guidance learning, degree of recognition of the need for efforts to reduce greenhouse gases, and the level of recognition of the projects concerned have a positive impact on the willingness to participate in the projects. Meanwhile, participation in agricultural environment conservation programs has a negative impact on it. Enhancement of education and promotion as well as economic support (direct payment, R&D) would be useful to raise the willingness to participate in the projects.

• Journal of Smart Tourism
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• 제3권4호
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• pp.33-41
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• 2023

This study examines the factors influencing e-sports product consumption among Chinese e-sports game players. We focus on the popular game "King of Glory" and use surveys to collect player data. Our findings show that e-sports product characteristics significantly impact consumption experiences, while incentive factors also influence consumption willingness. External factors have minimal impact. Additionally, souvenir products and festival events are key in driving e-sports consumption. This research explores the consumption willingness of Chinese e-sports players, the world's largest consumer market. Understanding their needs can help companies develop targeted marketing strategies, unlocking the commercial potential of e-sports and promoting industry growth.

• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2008년도 추계학술대회 논문집
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• pp.161-161
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• 2008

• 농촌계획
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• 제19권2호
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• pp.163-172
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• 2013

The purpose of this study is to survey on parents' preference and estimate parents' Willingness to pay(WTP) for after-school rural experience program in daegu city by choice experiment(CE). The results of this study are as follows; First, we divided after-school rural experience program into three types, namely: nature seeing, play exercise and learning experience. Second, the study has shown that parents prefer learning experience among those after-school rural experience programs. Among attributes which form a experience program, instructor certificates, consuming time and expense for participant are statistically effecting significant impact. Third, the result of estimation on willingness to pay for development of after-school rural experience program is as follow. The willingness to pay for learning experience is 6,337won, willingness to pay for instructor certificates is 14,102won and it for consuming time is 2,926won. Therefore, composition centering learning experience is better and instructor who has expert certificate is required. It is much better to compose that the consuming time is longer and the expense for experience is lower. But there is limitation because this survey was conducted based on an assumption, so it could read over estimation problem. The result of this study may provide useful information to develop after-school rural experience program using rural resources and to improve rural tourism policy.

• 디지털융복합연구
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• 제18권5호
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• pp.105-114
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• 2020

본 연구는 OTT 서비스 이용자들을 대상으로 유료지불의사에 영향을 미치는 요인을 탐색하였으며, 주요 결과는 다음과 같다. 첫째, OTT 서비스 이용자들의 지각된 유용성은 이용만족에 정적 영향을 미치는 것으로 나타났다. 둘째, OTT 서비스 이용자들의 지각된 유희성은 이용만족에 정적 영향을 미치는 것으로 나타났다. 셋째, OTT 서비스 이용자들의 지각된 비용은 이용만족에 정적 영향을 미치는 것으로 나타났다. 넷째, OTT 서비스 이용자들의 지각된 유용성은 유료지불의사에 정적 영향을 미치는 것으로 나타났다. 다섯째, OTT 서비스에 대한 이용만족은 유료지불의사에 정적 영향을 미치는 것으로 나타났다. 결론적으로 OTT 서비스 이용자들의 지각된 유용성, 지각된 유희성, 지각된 비용은 이용만족을 높이며, 지각된 유용성과 이용만족은 유료지불의사를 예측하는 핵심요인이라는 사실을 확인하였다. 본 연구는 OTT 서비스 이용자들의 유료지불의사를 예측하고 설명할 수 있는 경로를 밝혔다는 점에서 의의가 있을 것이다.

• 농촌의학ㆍ지역보건
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• 제32권3호
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• pp.117-124
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• 2007

Objectives: This study was conducted to investigate how willingness to have an additional childbirth was related to mother's general characteristics and various reasons for avoiding an additional childbirth. Methods: By using organized questionnaire, we had face-to-face interviews with 722 mothers who had 12 to 36 months child in a urban-rural area of Chungcheongnam-do from 14 February to 19 February in 2005. Questionnaires included general characteristics composed of age, monthly income, number of children, major carers and mother's job status, and 6 reasons for avoiding an additional childbirth. We performed chi-square test and multiple logistic regression analysis. Results: Of 722 mothers, 66.5% had no willingness to have an additional childbirth. In the multiple logistic regression analysis, old age of mother(95% CI of OR: 1.084-1.190), two or more children(95% CI of OR: 6.97-15.602) and weak norm about need for a child(95% CI of OR: 1.633-29.352) were independent related factors with willingness to have an additional childbirth. Conclusions: In our study, 2/3 women who already had children were appeared to have no willingness to have additional childbirth. Policies about family planning and controlling birth rate should be focused on eliminating barrier to additional childbirths.

• Asian Pacific Journal of Cancer Prevention
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• 제16권12호
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• pp.4895-4900
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• 2015

Physician recommendation is an important predictor of HPV vaccine acceptance; however, physician willingness and preferences regarding HPV vaccination may be influenced by factors including patient age, vaccine type, and cost. A cross-sectional survey was administered to a convenience sample of health care providers in Da Nang, Vietnam, to evaluate awareness, perceptions about HPV and HPV vaccines, and willingness to vaccinate a female patient. Willingness to vaccinate was evaluated using a full-factorial presentation of scenarios featuring the following factors: vaccine cost (free vs 1,000,000 VND), patient age (12, 16, or 22 years), and HPV vaccine type (bivalent vs quadrivalent). Responses from 244 providers were analyzed; providers had a mean age of $34{\pm}11.9$ years; a majority were female, married, and had children of their own. Thirty-six percent specialized in obstetrics/gynecology and 24% were providers in family medicine. Of the three factors considered in conjoint analysis, vaccine cost was the most important factor in willingness to vaccinate, followed by patient age, and vaccine type. The most favorable scenario for vaccinating a female patient was when the vaccine was free, the patient was 22 years of age, and the HPV4 vaccine was described. In multivariable analysis, older age, being a physician, being married, and having children were all associated with increased willingness to recommend HPV vaccination (p<0.05). Provider willingness is an important aspect of successful HPV vaccination programs; identifying preferences and biases in recommendation patterns will highlight potential areas for education and intervention.

• 농촌계획
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• 제24권2호
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• pp.109-114
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• 2018

In this study, we estimate the greenhouse farmers' willingness to pay of agricultural water supply through pipeline. First, in the questionnaire design, orthogonal design and block design were used to enhance the ease of survey. Second, the theoretical model was constructed through the setting of the probability utility function, and the parameters were estimated by using the conditional logit model. Third, all of the estimation coefficients were statistically significant at the 1% significance level. The results of analysis are summarized as follows. First, the probability of selection is increased when maintenance is carried out by Korea Rural Community Corporation or local government. Second, the probability of selection is increased when agricultural water supply through pipeline is higher than the current level. Third, if the Korea Rural Community Corporation carries out maintenance management, the marginal willingness to pay is 44 won per ton. And if the local government carries out maintenance management, the marginal willingness to pay is 25 won per ton. Fourth, according to the quality level of agricultural water supply, the marginal willingness to pay is 101 won, 114 won and 120 won per ton, respectively. This study can be used as a basic data on the cost setting for agricultural water supply through pipeline.

• 대한가정학회지
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• 제38권12호
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• pp.177-188
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• 2000

This study was performed to investigate the awareness of an ecological city and its related variables and the willingness to move to an ecological city and its related variables. Data were collected through a questionnaire survey given to 491 residents in Mokpo, Kwangju and Muan in Chollanam Province. Awareness of the ecotogical city was medium level, half of the respondents were not aware of the ecological city. Multiple regression analysis was conducted to estimate the effects of the variables on the awareness of the ecological city. The most significant variable was environmental knowledge. Next, experience in environmental education and homeownership effected on the awareness of the ecological city. Those who knew about environmental pollution and environmental disruption had a self-reported higher degree of awareness of the ecological city. Those who had experience in environmental education as well as those who lived in their own house were more aware of the ecological city. Other variables were not statistically significant. Half of the respondents were willing to move to the ecological city. Seven variables were related with willingness to move to the ecological city. Those who knew about the environmental pollution and environmental disruption preferred to move to the ecological city. Those who lived in multi-housing had more of a willingness to move to the ecological city. People with a higher education as well as the younger group preferred to move to the ecological city. Those who were more aware of the ecological city and had more ecological-oriented values had more willingness to move to the ecological city. Salaried men and professionals were more willing to move to the ecological city than non-employed people. Among those variables environmental knowledge was the only influential variables on willingness to move to the city.

• Journal of Nutrition and Health
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• 제41권4호
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• pp.365-373
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• 2008

This study examined the needs and practice willingness for the health promotion program of restaurant industry among Seoul residents. Using structured self-administered questionnaires, data on subjects' general characteristics, health status, and eating out behavior characteristics, the needs and practice willingness of the health promotion program for restaurant industry were collected from 765 adults above the age of 19. The needs for nutrition labeling such as fat, calorie, sodium, fiber, and the practice willingness for consuming nutrition labeled food were high. Results showed that gender, restaurant's management status, and food quality status were significant indicators for needs for health promotion program. Education duration, food quality status, and the frequency of eating out were significant variables for practice willingness. The results imply that health promotion program for the restaurant industry should be based on the consumer's characteristics. Also, the results imply the necessity of several activities such as social marketing to inform the benefit of participation in the health promotion program for consumers, guidance to maintain the food quality and improve the ambiance of restaurant for suppliers, and the new establishment of research centers to validate the labeled information on meals and analyze the nutrients of the meals for agencies.