• Journal of Information Technology Applications and Management
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• 제20권3_spc호
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• pp.187-199
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• 2013

South Korea became the country where there is the most plastic surgery per person in the world. Plastic surgery already has been the core part in the beauty industry. Therefore, in order to understand the beauty industry, we studied the characteristics of the plastic surgery's websites. From 2006 to 2011, we researched total number of 407 plastic surgery websites including, 166 the most visited plastic surgery websites, 241 comparing of bench mark websites. The collected data was analyzed by using the method of Multiple Discriminant Analysis(MDA). As a result of the research, firstly, the most visited plastic surgery websites were not a contents provider but a community website, secondly, well organized and actively adaptable of the rapid changes from environment. In addition, there were also competitiveness to become the most visited plastic surgery website and by the possibilities, the relatively large size of plastic surgery had high probability to own the most visited website. This research paper is looking forward to be used as the understanding the e-business of the plastic surgery.

• 인터넷정보학회논문지
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• 제16권4호
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• pp.71-81
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• 2015

With the increasing influence of online media, company websites have become important communication channels between companies and customers. Companies use their websites as a marketing tool for a variety of purposes, including enhancing their image and selling products or services. Many researchers have examined the criteria, methods, and tools for website evaluation, but most have focused on usability. Prior content analyses have focused not on text content but on website components, an approach likely to produce subjective evaluations. This study attempts to objectively evaluate company websites by utilizing text mining. We analyze the usefulness of company websites by presenting visualized outputs from a business perspective, allowing practitioners to easily understand the results of the website evaluation and use them in decision making. To demonstrate our method empirically, we selected a company with a number of affiliates in Korea and analyzed the text content of their websites to assess their usefulness using natural language processing and graphics packages in R. Practitioners can easily employ our objective evaluation method, and researchers can use it to gain a new perspective on website evaluation.

• 한국멀티미디어학회논문지
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• 제19권10호
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• pp.1816-1828
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• 2016

Museums have recently been expanding their roles as education providers to use websites to provide a variety of information and services including educational programs. In order to better perform their roles as education providers, it is important for museums to commit themselves to making their websites accessible and easy for everyone to use, in compliance with web accessibility. 20 of museum websites were chosen to study the state of web accessibility of domestic museum websites, and were evaluated by using an automated web accessibility evaluation tool called the K-WAH 4.4. And then, we analyze the compliance rates of web accessibility based on 6 Requirements in the KWCAG 2.1. As a Result, only two museums satisfy the compliance rates on 6 Requirements and national & public museums are higher than private museums in compliance rates. So, to improve web accessibility, we comply with accessibility guidelines and design web contents. After witch we should improve web accessibility by modifying insufficient requirements immediately through periodical evaluations.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.65-82
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• 2012

This study examines open market websites of Korea and China and identifies differences in the web design factors so as to verify how the design factors affect consumers' trust and purchase intention in the open market websites. Two hundred consumers, respectively in Korea and China, filled out survey questionnaires. According to the survey result, design factors of open market websites of both countries consisted of context, contents, communities, communication, connectivity and commercial transaction; and trust-building factors were comprised of customer services, product perception and security perception. This study found that there was no significant difference in the design factors of open market websites between the two countries, but trust levels in accordance with design factors and purchase intention in accordance with trust level differed by country. Therefore, this result would help Korean companies targeting Chinese consumers understand that there are differences between Korean and Chinese consumers in their trust level and purchase intention in accordance with open market website designs; encourage Korean online shopping malls to move to the Chinese market; and provide rich insights into developing marketing plans based on the different web design factors of Korean and Chinese open markets.

• 한국컴퓨터정보학회논문지
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• 제19권7호
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• pp.27-35
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• 2014

영화와 방송과 같은 영상분야에서 발전한 모션그래픽(Motion Graphic)은 설치미술과 같은 예술분야와 웹사이트등의 인터랙티브 미디어에 이르기까지 폭넓게 사용되고 있다. 특히 영화홍보 웹사이트는 영상 미디어의 특징과 웹사이트의 특징이 혼합된 형태로 모션그래픽 기법이 적극적으로 사용되고 있는 상황이다. 이에 본 연구는 영화홍보 웹사이트의 특징을 분석하고 모션그래픽 분석을 위한 선행 연구를 조사하였다. 이것을 토대로 시각적 요소, 미디어 요소, 모션요소를 주요소로 갖는 웹사이트 분석모델을 제안하였다. 또한 2013년 국내 흥행 영화 중 영화홍보 웹사이트를 선정하여 사례 분석하였고 결과를 토대로 개선점과 발전 방향을 제시해보는데 그 목적이 있다.

• 복식
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• 제52권7호
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• pp.71-85
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• 2002

The purpose of this study is (1) to research on the diverse evaluation criteria suggested in the existing literatures, selected the contents of the evaluation according to the evaluation factors, and examined whether they are appropriate for the evaluation of websites that offer Clothing and Ornament related information through reliability analysis - all to set the evaluation criteria for the websites that acquire data. In addition. (2) contents of evaluation which are deemed important by the users and developers were compared and recommended as the detailed evaluation contents according to evaluation factors. The results of this study were as follows. 1. The evaluation factors for the fashion websites that provide Clothing and Ornament related information were selected as follows: contents of the information(11 contents of evaluation), ease of use(12), screen design(10), accessibility(9), sensitive enjoyment(4), scope of information use(3), purpose(1), and target user(1). As result of reliability analysis. Cronbach's a contents of the information (0.76), ease of use (0.77), screen design (0.85), accessibility (0.81), sensitive enjoyment (0.71), and scope of information use (0.52). 2. When the level of importance for the detailed evaluation contents was examined from the user and developer point of view, recency of information. rapid speed for the websites access. fast loading of webtext and fast transmission speed topped the list as first, second and third places.

• The Journal of Asian Finance, Economics and Business
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• 제4권1호
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• pp.79-86
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• 2017

With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them. The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics, including personal interests, activities, social events and even public issues. The paper explores a case study of the Ritz-Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation, ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style. It seems to be a staple of the company for years to come.

• 한국치위생학회지
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• 제14권2호
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• pp.261-267
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• 2014

Objectives : The purpose of this study was to compare the dental information websites in some nations and to provide the basic data for clinical application. Methods : Two hundred twenty-four dental websites were chosen by using Yahoo search engine. The websites included 59 from the United States, 50 from the United Kingdom, 54 from Canada, and 61 from Korea. The survey was conducted from August 15 to September 30, 2011. Results : The guidance of medical treatment expenses was the most sustainable in the United Kingdom and followed by the United States, Canada, and Korea(p<0.001). Korean dental information website provided the visitor's message. The United Kingdom provided the best type of FormMail and the United States, Canada and Korea also provided(p<0.001). Korean dental information website showed the best types of messages and was followed by the United States, Cadana and the United Kingdom. Korean dental information had the best type of FormMail(p<0.001). Conclusions : In order to make the accurate access to the dental health information website, it is necessary to provide the easy access and continuous research efforts to the information system.

• 마케팅과학연구
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• 제11권
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• pp.79-101
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• 2003

본 연구는 한국회사와 미국회사의 웹사이트의 상호작용, 비교광고 및 기술사용에 대한 미교문화적분석을 시도하는 것이다. 고관여와 저관여, 권력간격 그리고 개인주의-집단주의를 문화분석기준을 이용하여 분석함으로써 한국과 미국의 웹사이트의 상호작용을 비교 평가하였다. 본연구의 결과에 의하면 미국의 웹사이트들은 고객-메세지와 고객-광고주의 상호작용을 강조한 반면에 한국의 웹사이트는 고객-고객의 상호작용을 강조하고있는 것으로 발견되었다. 비교광고에 대한 연구결과에 의하면 미국의 개인주의와 한국의 집단주의에 대한 편향성때문에 미국 웹사이트은 한국 웹사이트들과 비교하여 직, 간접적인 비교광고를 더욱 많이 사용하는 것을 발견하였다. 기술분석의 결과에 의하면 두 나라의 웹사이트들은 이 분야에있어서 차이가 없는 것으로 나타났다.

• Journal of Information Technology Applications and Management
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• 제13권4호
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• pp.167-180
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• 2006

Websites in the Internet are uncontrollable domain and various contents in websites lead people's activities and thoughts and new business paradigms for the future. These phenomena are from expanding the social network based on the endless growth of information technology. Websites are composed with many of links and communicating and expanding their virtual area by links, inbound, outbound, onsite, and of offsite links. Research and practice in digital information on the web have focused on finding and measuring artifacts, factors and attributes of web structure and contents from the perspective that information is a resource and property of products and services. Websites links is one of the core artifacts for understanding the virtual area. This study identifies the role of web link structure and webpage keyword as artifacts and examines their relationships by webpage rank by a minimal hub as performance in the business websites that are serving tourism information. Discovering relationships of links provides managerial insights on organizations virtual activities and systematic understandings about digitalized organizational information in the information use environment.