• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2010년도 춘계학술대회
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• pp.303-306
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• 2010

웹사이트를 통한 해커들의 악의적인 웹 취약점 공격으로 개인정보와 개인자산이 유출되고 있다. 일부국가에서는 해커부대가 운용되어, 타 국가의 웹사이트를 통해 기밀정보 및 개인정보를 불법적으로 접근하여 자료를 획득하고 있다. 국내 웹사이트들은 프로그램뿐만 아니라 웹사이트 관리의 문제로 인해 많은 취약점을 갖고 있다. 본 논문에서는 국내뿐만 아니라 전 세계적으로 유행하는 XSS, SQL Injection, Web Shell 공격에 대한 취약점을 분석하고, XSS, SQL Injection, Web Shell 공격을 직접 공격한다. 공격 후에 해킹을 시연한 자료를 수집, 분석을 하여 보안 대응책을 제시한다. 본 연구는 웹사이트 보안과 안전한 웹사이트 관리를 향상 시킬 수 있는 기술연구에 이바지 할 것이다.

• Asia pacific journal of information systems
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• 제14권2호
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• pp.1-20
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• 2004

Finding the factors to affect the success of the business web sites is critical to enhance their competitiveness. This paper categorizes these factors into 4 quality measures: system, information, service and entertainment. The success is measured via user's satisfaction and loyalty. It surveys 474 Internet users to explore the effect of the quality measures on web site success. We confirm the causal effect of quality factors on users' satisfaction and loyalty. Furthermore, a comparative study is performed for web site types, such as finance, e-commerce(shopping mall), and entertainment. We note that the effect differs in web site types.

• 산업공학
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• 제17권1호
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• pp.33-45
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• 2004

In the web environment for general information seeking and business-to-customer and business-to-business electronic commerce, users are customers. Understanding their expectations and how they feel about the web sites they use is becoming a very serious concern. While the success of a company or an organization is dependent on many factors, its web site plays a central role. This paper described the use of WebQual2.0 to evaluate the various web sites of B2B and B2C. WebQual2.0 has been extended and refined to encompass an interaction-quality literature. Furthermore, this paper described the use of Kano model to evaluate the various web sites which classified by internet business types. The result showed that the inherent characteristics of B2B and B2C web site should be considered in initial site construction. Further, customers in a web domain do not regard all quality factors as equally important and the rankings of important quality factors differ from one web domain to another. This study was focused on the identifying the weights of web quality factors according to the each web site of the internet business types.

• 품질경영학회지
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• 제28권3호
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• pp.133-144
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• 2000

Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. One of the most effective service tools for their customers is the use of information technology. The web technology is rapidly becoming one of the most effective tools for online customer services. In order to gain competitive edge, organizations must have effective web site planning methods for their customer service. A study on traditional information systems planning methodologies has been conducted and they are compared with web site planning techniques. Cases of web sites in order to Improve customer relationship are analyzed. finally, a new conceptual framework for web site planning strategy for e-CRM is proposed in this paper. In order to support effective web site planning, online customer contact points and online service activities are defined and classified as several stages. And, web site strategies corresponding to each customer service activities are developed and proposed, With this framework, organizations can build competitive web strategies for improving their online customer relationships, thereby increasing customer satisfaction.

• 한국콘텐츠학회논문지
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• 제10권3호
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• pp.241-249
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• 2010

본 연구의 목적은 부산광역시 소재 병원급 이상 의료기관에 근무하는 병원 홈페이지관련 담당 관리자를 대상으로 병원홈페이지 관리 운영 실태와 홈페이지가 병원경영에 미치는 효과를 분석하여 홈페이지를 활용한 마케팅 전략의 기초자료를 제공함에 있다. 이를 위하여 부산광역시 소재 병원급 이상 53개의 병원급 이상의 의료기관 홈페이지 관리자들을 대상으로 2008년 5월 1일부터 5월 25일까지 25일간 연구자가 직접 방문하여 인터뷰와 설문조사를 실시하였다. 병원홈페이지 관리자들의 설문내용은 일반적인 특성, 홈페이지 제작, 관리 운영, 영향, 부가기능, 정보교류 항목으로 구성 하였으며 분석한 결과는 다음과 같다. 첫째, 병원홈페이지 제작관리 및 운영에 있어서는 제작시기는 2001-2005년이며, 외부업체가 주로 관리하고, 제작 목적은 병원소개이며, 1년 기준으로 홈페이지를 개편하고, 100-300만원 미만의 운영예산과 병원소개, 고객만족센터 그리고 온라인 답변 게시가 가장 높은 것으로 나타났다. 둘째, 병원홈페이지 운영에 영향을 미치는 것은 병원소개, 진료예약, 이용안내, 의료정보제공, 고객상담, 진료안내이고 이들은 대부분 병원경영에 영향을 미치고 있다고 인식하고 있었다. 따라서 내부고객만족을 위해 병원홈페이지에 의료정보제공과 메뉴개선은 직원들의 지속적인 관심을 통하여 향상시키도록 노력하여야 할 것이다.

• Asia pacific journal of information systems
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• 제17권3호
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• pp.1-24
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• 2007

With the development of information technology (IT), various information systems (IS) such as Web-based systems and mobile systems have appeared utilizing different technologies. However, recent studies on IS use and user satisfaction rarely account for technological differences among IS and environmental characteristics where IS are intended to be used. The purpose of this research is to investigate the determinants of the use of Web-based ticketing systems for cultural activities and to empirically validate their relationships. Environmental psychology suggests that human beings respond to external stimuli from environments with their emotions, and their emotional states influence human actions, e.g., IS use in this research. Applying environmental psychology to the use of Web-based systems in the culture and entertainment industry, we propose that web site characteristics first influence a user's internal state of mind (i.e., flow) and then the flow state influences the IS use. Studies related to the state of flow collectively affirm the key role played by the flow construct in shaping individual attitudes and behaviors toward IS. Users' flow states are captured by their shopping enjoyment, perceived behavioral control, and the level of concentration on the IS use. Referring to social presence theory, we have included such web site characteristics as content quality, context of web site, and community quality. In our research model, a second order construct is utilized to represent web site quality, because flow theory suggests that holistic experiences with web-based systems (rather than individual characteristics of the web site) are important in explaining the IS use. Further, we have included trust as another important factor influencing the IS use since business transactions on the web encompass higher uncertainty comparing to offline transactions. In order to test our hypotheses, we have conducted an online survey which results in 1,141 valid responses in the final sample. The data were collected from respondents who have experiences in Internet ticketing systems. Although it was a convenient sample, the sample represents a wide variety of user demographics. Validity and reliability of the research instrument were tested and research hypotheses were examined using PLS Graph 3.0. The results indicate that web site characteristics significantly influence the level of user concentration, user's enjoyment in shopping, and perceived behavioral control. Further, the use of Internet ticketing systems is influenced by users' flow states and trust in the web channel. User satisfaction is turned out to be affected by the use of Internet ticketing systems. Unlike extant research on the relationship between web site characteristics and its use, our study has found that, in the culture and entertainment industry, the impact of web site characteristics on IS use is mediated by a user's flow state. This finding has a practical implication that web site design should include as many features that enhance shopping enjoyment and concentration. Other practical implications of these findings and future research implications are also discussed.

• 대한안전경영과학회지
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• 제11권2호
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• pp.205-214
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• 2009

Today, many of communication methods based on print media traditionally has moved to the internet. As increase of interest in internet business, effective web site design is needed. While the researches for the evaluation of completed web site are increased, that of web site design procedures are rare. In the design process occur various problems : rework, delay, etc.. In this paper are presented the improved procedures of web site design using 6 sigma methodology. The main object of this study is to introduce an empirical study on DIDOV.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 추계학술대회
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• pp.447-463
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• 2005

The purposes of this study is to investigate the factor structure of web-site characteristics and antecedents factors affected to trust, satisfaction and behavioral intention of web-site. Refined data were consisted of 4 internet shopping mall survey and estimated the perception to visiting web site. Statistical methods are adapted Frequency, Factor Analysis and CFA(Confirmatory Factor Analysis) of LISREL. 8 program. Research findings are as follows. The factors of web characteristics indicated to product information/buying procedure clarification, stability and function of system, usability of web site, security and protection of individual information, design, clarification of enterpriser information, various payment methods and customer service. In regression analysis, dependent variables were trust, satisfaction and behavioral intention. reputation of site were significantly effected variables. External variables consisted of the 4 characteristics of web-site and reputation and trust, satisfaction and behavioral intention were internal factor.

• International journal of advanced smart convergence
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• 제7권4호
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• pp.101-107
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• 2018

Visitors to a Web site leave access logs documenting their activity in the site. These access logs provide a valuable source of information about the visitors' access patterns in the Web site. In addition to the pages that the user visited, it is generally possible to discover the geographical locations of the visitors. Web servers also records other information such as the entry into the site, the URL, the used operating system and the browser, etc. There are several Web mining techniques to extract useful information from such information and visualization of a Web log is one of those techniques. This paper presents a technique as well as a case a study of visualizing a Web log.

• 조형예술학연구
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• 제8권
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• pp.129-159
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• 2005

Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.