• Journal of Korea Society of Digital Industry and Information Management
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• v.5 no.4
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• pp.213-229
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• 2009

The purpose of this paper is to identify the relationship among five factors of web design, e-satisfaction, e-loyalty, and customer defection and provide the implications of marketing strategies in online shopping. The research findings are as follows: first, ease of use of web design affects positively e-satisfaction more than the other factors except financial security. Second, e-satisfaction affects positively e-loyalty. Third, e-satisfaction does not affect customer defection. Fourth, informativeness, styling, ease of use, and trust of web design affect indirectly e-loyalty by mediating e-satisfaction. Therefore, because there is a good circular relationship among web design, e-satisfaction, and e-loyalty, it is very important to enhance web design for customers. When customers satisfy highly with the factors of web design, e-loyalty is higher and customer defection is lower. Further, in a curriculum of web design it is needed to reflect the findings of this paper.

• Journal of the Korea Society of Computer and Information
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• v.16 no.11
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• pp.77-83
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• 2011

With the development of online shopping and the rapid growth of IT technology, among various forms of online shopping the intense competition also more deepen. So in online shopping and offline shopping can get differentiation characteristics of competitiveness, so our marketing target is the couples and planning to couples' activity is necessary. In this research, it is planning and implement an web site to design and implement sales strategies for the young people. For this, we analysis based on the existing commercial site's event planning of couples, design and suggest strategy for increasing sales, construct a web site with couples' birthday marketing strategy and various commemorative activities and customer visit web sites with activities more prominent as the goal, and with marketing planning and information configuration as the centre. This is expected to be through to increase effect of the part of the object by customer group activities to improve sales.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.10a
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• pp.619-620
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• 2011

Recently, the intense competition among various forms of online shopping also more deepen. So in online shopping and offline shopping can get differentiation characteristics of competitiveness, so our marketing target is the couples and planning to couples' activity is necessary. In this research, it is planning and implement an web site to design and implement sales strategies for the young people. For this, we analysis based on the existing commercial site's event planning of couples, design and suggest strategy for increasing sales, construct a web site with couples' birthday marketing strategy and various commemorative activities and customer visit web sites with activities more prominent as the goal, and with marketing planning and information configuration as the centre. This is expected to be through to increase effect of the part of the object by customer group activities to improve sales.

• Journal of the Korean Society of Costume
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• v.51 no.3
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• pp.99-109
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• 2001

The purpose of this study is to propose the effective development a fashion coordination website by computer graphics and web animation programs. Today, the internet fashion shopping malls come into the spotlight as the way of marketing. The amount of clothing products sold on the internet shopping mall and interest in the website design is increasing. This means many people consider that the web site design is one of the most important thing to lead customers to purchasing. For this reasons, this study develop fashion coordination items which was designed by the computer graphics software named 'photoshop 6.0'and propose the more visual effect of fashion coordination web image which was designed by animation software named 'flash 4.0'. As a result of this study. 1 It can accumulate a database of trend garment. 2. It can help designers save a time, expenses and tries to treat design also make correction and transform their work more freely. 3. It can help develop a new textile through the various image adjustment. 4. It can give more visual and interesting effect to website by animation and multimedia. 5. It can able to communicate interactive with each other by website.

• Journal of Digital Contents Society
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• v.7 no.4
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• pp.227-234
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• 2006

While most of the real estate information provided on the web is simply based on the information of the properties like addresses, locations, prices etc, this paper suggests methodologies for the development of a total information system of real estate which can provide, in an one-stop mode, value-added real estate information contents. The total information system of real estate designed in this paper includes a geological information system using a GIS, a property information system using photos and videos, a systemized legal consulting system, a web call center where customers can communicate with real estate experties on the web and lastly marketing analyses system using credit card data.

• International Journal of Contents
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• v.5 no.1
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• pp.9-14
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• 2009

The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention by Web site types. Difference and moderating effect resulting from the type of web site users about an association with reaction of satisfaction and those component concepts are also one of the aims in the study. As a result, the study found that factors of web site service quality variables had positive impacts on customer satisfaction. And customer satisfaction also had a positive impact on relationship intention and word of mouth intention. Furthermore, through the comparative analysis, we found that the service quality differed on the effects of customer satisfaction by web site types. According to those results, marketing managers should develop different service strategies based on different web site types.

• Journal of Korea Multimedia Society
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• v.6 no.3
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• pp.539-548
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• 2003

Recently, the reconsideration of the worth of Brand marketing asked marketers and designers alike to deal with the reappearance of Brand marketing on the web environment. The most significant changes are the appearing numerous Brand Sites and the efforts of Brand marketing on the internet. For this paper, I first study about the concept of Brand Sites, and then research the sites from various industrial fields which are selected as a leading Brand by consumers. Through this research, I inspect the realities of applying multimedia contents on domestic Brand web sites, and consider the effects they might have in the building of Brand Images on web sites. In Conclusion, I suggest that the design strategies for applying multimedia contents in the Brand Sites. The purpose of this study is for extending the design opportunities for multimedia contents in the internet. Furthermore, I am continuing my research through studying the interrelationship between Brand recognition and multimedia content usage that are appearing on Brand Sites.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.6
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• pp.167-172
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• 2013

In recent years, mobile healthcare systems that transfer patient data wirelessly have been used in the medical field. However, the current messages supported to patients are difficult to satisfy the specific patients, and there is a lack of healthcare systems to help manage patients with diabetes or pregnant women on a regular basis. In this regard, this paper demonstrates that the semantic-web service to which data transfer method, application framework and networking of WPAN are applied can be implemented. In addition, it suggests common data types to integrate data from a variety of sources and provides a common framework in which information on the Web can be shared and reused in applications, businesses and communities, etc. As an example, the healthcare monitoring that can manage healthcare for pregnant women, which includes confirmation of pregnancy, periodic health management, fetal movement, prenatal care and health-related knowledge, is proposed.

• Journal of the Korean Data and Information Science Society
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• v.15 no.2
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• pp.317-329
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• 2004

The Web log has caught much attraction for tracing of customer activity. So many researches have been carried on it. As a result, Web log analysis solutions has been developed and launched lately. It has been in the spotlight to the website administrators and people in practical marketing business. In this paper, we made an analysis on the various behavior patterns of customers in cooperation with SAS/AF and SCL modules, based on development of GUI from SAS package for disposal of statistical data.

• The Research Journal of the Costume Culture
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• v.18 no.5
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• pp.872-891
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• 2010

This study was an exploratory research to classify the types of green fashion marketing of the fashion companies in South Korea and analyse the present cases of each type. To analyse the current cases of green fashion marketing strategies, we researched all sorts of newspapers, magazines, publications of fashion companies, and web sites from 2008 to 2009. As a result, we categorized 5 types of green fashion marketing as follows ; eco-friendly fabrics (natural fabrics, recycled fabrics, biodegradable fabrics), re-use or re-form(reuse after cleaning and/or repairing and reformation through transformation and combination of raw materials), green certifications(ISO 14001, GOTS, OES, etc.), eco-friendly management and operation, and green marketing promotions. Based on the results, we proposed the green marketing strategies for fashion companies to progress toward the proper direction of green marketing. First of all, companies should escape from the narrow view point limited to the product itself. Then they have to focus on developing and execution of sustainable merchandising, manufacturing, logistics, and waste strategies.