• 정보처리학회논문지D
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• 제15D권4호
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• pp.485-494
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• 2008

인터넷이 광범위하게 활용됨에 따라 검색 키워드, 멀티미디어 객체, 웹 페이지, 블로그 등의 다양한 웹 객체들이 크게 증가하고 있다. 이러한 웹 객체들의 인기도는 시간에 따라 변화하며, 그러한 웹 객체 인기도의 시간적 패턴에 대한 마이닝이 여러 가지 웹 응용에 필요한 중요한 연구 과제가 되고 있다. 예를 들어, 검색 키워드에 대한 인기도 패턴의 분석은 앞으로 인기가 높아질 키워드를 미리 예측할 수 있게 하여 광고주들에게 키워드를 판매하기 위한 가격을 결정하는 데에 중요한 자료가 될 수 있다. 하지만, 웹 객체 인기도가 시간에 따라 변화하고 웹 객체의 개수가 매우 방대하다는 특성으로 인하여 웹 객체 인기도에 대한 분석은 매우 어려운 문제이다. 본 논문에서는 웹 객체 인기도의 시간적 패턴을 마이닝하기 위한 효율적인 알고리즘을 제안한다. 본 논문은 웹 객체 인기도를 시계열로 표현하고, 두 웹 객체 인기도 간의 유사성을 측정하기 위하여 gap 척도를 제안한다. gap 척도의 효율적인 계산을 위하여 FFT를 활용한 알고리즘을 제안하고, 밀도기반 클러스터링 알고리즘을 이용하여 유사한 인기도 추세를 갖는 웹 객체들의 클러스터를 생성한다. 본 논문에서는 웹 객체 인기도가 특정 분포를 따르거나 주기적이라고 가정하지 않는다. Google Trends 웹 사이트로부터 구한 검색 키워드 인기도를 이용한 실험을 통하여, 제안된 알고리즘이 실세계 응용에서 유용함을 보인다.

• 한국조리학회지
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• 제24권3호
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• pp.167-176
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• 2018

In this study, Big Data was used to collect the information related to 'Cooking Academy' keywords. After collecting all the data, we calculated the frequency through the text mining and selected the main words for future data analysis. Data collection was conducted from Google Web and News during the period from January 1, 2013 to December 31, 2017. The selected 64 words were analyzed by using UCINET 6.0 program, and the analysis results were visualized with NetDraw in order to present the relationship of main words. As a result, it was found that the most important goal for the students from cooking school is to work as a cook, likewise to have practical classes. In addition, we obtained the result that SNS marketing system that the social sites, such as Facebook, Twitter, and Instagram are actively utilized as a marketing strategy of the institute. Therefore, the results can be helpful in searching for the method of utilizing big data and can bring brand-new ideas for the follow-up studies. In practical terms, it will be remarkable material about the future marketing directions and various programs that are improved by the detailed curriculums through semantic network of cooking school by using big data.

• 대한안전경영과학회지
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• 제4권4호
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• pp.109-118
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• 2002

Such effects would be paid off in the right way only when management of the firms perform marketing activities focusing on long term effectiveness, which would drive company profits up and keep them for long. Demands of customers are being changed and varied. In this result with the advantage of mass marketing and database marketing have been drawing attentions from company. To fulfill these demands of customer, they need a concept of eCRM(Web based Customer Relationship Management), and go from selling products and services, or gathering customer requests, up to the phase of solving customer's problem by real time or previous action. With the help of internet, the frequency and speed of the problem solving has improved greatly. For these purposes, we try to determine the most important and most urgent factors in eCRM: utilization by using SN Ratio Decision making, one of the Multi-criteria decision-making methods SN Ratio Decision making is widely used for determining relative magnitude per evaluation item, i. e. priority on problems and is expected to make more systematic and objective evaluations than conventional methods do. Even in the present situation where any general criterion on eCRM dose not exist, utilization of eCRM is expected to be actively continued, which will cause many problems. In this regard, evaluating eCRM counts.

• 한국의류학회지
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• 제31권4호
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• pp.563-573
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• 2007

This study attempted to understand the addictive internet buying tendencies and how self-esteem, materialism, and self-control influenced the addictive internet tendencies and how those variables affected those when people receive marketing promotions on internet shopping mall. A total 883 cases were collected as data through internet survey on the consumers who had purchased fashion products. Internet fashion buyers were classified into high-purchasing, low-purchasing, and non-purchasing groups. These groups were showing differences among self·esteem, materialism, and self-control. High purchasing group was showing low self-esteem and self·control and high materialism than others. Variables that affect addictive buying tendencies of internet fashion product were shown accordingly brand promotion, materialism, web display promotion, and self-esteem. Marketing promotions were contributed more on the internet addictive buying tendencies than consumers' socio-psychological variables. So as to induce rational buying behavior, excessive product promotion and discount price promotion should be reduced.

• 한국IT서비스학회지
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• 제18권2호
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• pp.1-16
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• 2019

Social media is one of the important marketing channels for companies, changing the way interacting with customers. Marketers attract participation from customers' in social media platforms by producing branded content, which helps them gain various marketing results such as brand awareness, web traffic, and sales. The number of the empirical studies on the effects of social media on marketing performance is still low although various success stories and studies have been published. In particular, IT companies are trying to attract users onto their websites with social media content and promotions; however, they regard the number of the visitors as a vanity metric, which has little effectiveness. The study examined the Effect of the site introduced via Facebook, a typical social medium, on customers' revisit. Precedent studies proved that revisit, one of forms of major visit for satisfactory results of a website, is suitable for analyzing the operational output on Facebook pages. The results of the study demonstrated that Facebook content has a positive impact on website inflows and revisits. Also, it turns out that the higher the average website visit depth reinforces the positive relationship between the rate of the inflow and that of the site revisit.

• 디지털융복합연구
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• 제10권5호
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• pp.245-249
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• 2012

스마트폰의 활성화에 따라 SNS(Social Network Service)의 이용이 급증하고 있으며, 기업들은 이를 마케팅의 전략적 도구로 활용하고 있다. 대부분 기업에서의 SNS의 활용은 SNS가 갖는 기술적 문제로 SNS 채널별로 별도로 운영하고 있다. 본 논문은 다양한 운영체제(OS), 스크린(Screen), 채널(Channel), 그리고 브라우저(Browser)에 따라 별도의 APP을 구성하는 방식에서 벗어나 SNS 사용의 효율성과 효과성을 극대화하고자 하였다. 이를 위해 HTML5 웹 표준화 기술을 적용, 페이스북을 기반으로 SNS에 대한 통합 채널을 구현(implement)하고 그 결과를 보였다.

• 한국컴퓨터산업학회논문지
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• 제3권5호
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• pp.557-568
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• 2002

본 연구는 플로우(Flow)의 개념이 인터넷이용에 있어서 중요한 역할을 하고 있음을 선행연구와 실증분석을 통하여 파악하였다. 인터넷이 마케팅활동에 주요한 의사소통매체의 도구로써 사용되어감에 따라 인터넷상에서의 효과적인 마케팅활동의 새로운 패러다임을 고려할 필요가 있다는 것을 문제로 제기하고, 제주도의 관광산업을 대상으로 실증분석을 하였다. 관광객들에게 편리하고 빠른 정보매체인 인터넷이 널리 이용될 수 있다면 관광사업자에게는 저렴한 비용과 큰 기대를 가져올 수 있는 좋은 기회가 될 것이다.

• Industrial Engineering and Management Systems
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• 제12권3호
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• pp.234-243
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• 2013

In order to point out the best utility of a product (or a service), marketers need to clearly understand and measure the preference of the consumers. Among numerous marketing analysis techniques, the conjoint analysis is one of the popular tools for market research. One of the issues with this tool is the lack of feedback for the respondents. This paper proposes personal stepwise conjoint analysis based on an interactive Web-questionnaire allowing respondents to receive a diagnosis of their evaluation and giving the possibility to reconsider their evaluation. To validate our proposal, experimentation with forty-two respondents is also demonstrated. Experimental results, potential modifications and improvements are detailed in this paper.

• Asia pacific journal of information systems
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• 제15권3호
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• pp.111-132
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• 2005

Company-wide initiatives mandate understanding the benefits of adopting e-Business. A benefits evaluation may ensure that the company's Web site in integral, rather than supplemental, to its business and revenue goals. Our research is motivated by the goal of extracting anticipated benefits factors of e-Business in Small and Medium-sized Enterprises(SMEs) in Korea. And we examined the impacts of anticipated benefits factors on the extent of assimilation in SMEs. Eight benefits factors emerged from this study: productivity, competitiveness, management, customer relationship, information quality, interorganization, cost down, and marketing. And competitiveness, customer relationship, interorganization, and marketing were influenced assimilation of e-Business in SMEs. But productivity, management, information quality, cost down did not.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권10호
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• pp.4143-4159
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• 2015

We-the-media (aka wedia) is a concept where the users of social networking sites, such as Facebook, turn into the broadcasters. This study used the popular application Bitstrips as the experiment tool. Facebook was used as the Wedia platform for publishing designed comics, then used the three elements of Goffman's dramaturgy model-role, scene and dialog-to analyze 265 comics created by 3 researchers and observe the audience's responses within 9 months. The results showed that people want to see a good story with positive dialogue, and prefer scene is school more than work. As all these elements are controllable, Wedia communication has the potential for more applications. We also found that including the elements of news, gambling and gift-giving tended to trigger greater response. Furthermore, We suggesting that such embedding of product information in web episodes (webisodes) with caricature could be a successful marketing strategy.