• Journal of the Korean Operations Research and Management Science Society
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• v.26 no.1
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• pp.45-60
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• 2001

As the advent of the Internet, most of the modern firms are now forced to use the internet as one of telecommunication tools for daily activities, Especially, as the decision units and/or makers in a firm become geographically dispersed due to the globalization trend, the need for integrating them effectively on the Internet is getting attention from researchers and practitioners much more than ever. In literature, this kind of need has been specially conspicuous in the need for coordinating production and marketing activities which are known as one of the typically conflicting with each other in terms of purposes. Lee and Lee(1999) has proposed an interesting coordination environment for production and marketing, named PROMISE. This paper is aimed at improving the coordination algorithm utilized in PROMISE and accordingly proposing a web-driven DSS for the purpose of transforming PROMISE into a web-based decision support platform for production and marketing coordination.

• Proceedings of the Korea Database Society Conference
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• 1999.06a
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• pp.361-371
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• 1999

This paper is concerned with designing and implementing the Internet shopping mall by using virtual reality-driven avatar and web decision support system. Traditionally, the Internet shopping mall has been designed based on the combination of several hyperlinks, images, and tents. However, this sort of approach results in a lower performance because possible customers cannot make more accurate shopping decisions. To overcome this kind of pitfalls facing the current Internet shopping malls, we propose using a combination of virtual reality and web DSS. The main virtues of our proposed approach to designing the Internet shopping mall are as follows: First, the virtual reality technique is emerging as one of alternatives guaranteeing a sense of reality for customers' part and facilitating the complex process of shopping decision makings. Especially, the avatar, which is an artificially designed man working on the Internet, can make easy and absorbing the Internet shopping-related decision making processes. Second, the web DSS approach can provide an effective decision support mechanism for customers. Especially, we design a set of intelligent agents for the proposed web DSS. Experimental results with an illustrative example showed that our proposed approach can yield a new Internet shopping mall paradigm with which customers can benefit from a high level of decision support functions.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 1999.03a
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• pp.361-371
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• 1999

This paper is concerned with designing and implementing the Internet shopping mall by using virtual reality-driven avatar and web decision support system. Traditionally, the Internet shopping mall has been designed based on the combination of several hyperlinks, images, and texts. However, this sort of approach results in a lower performance because possible customers cannot make more accurate shopping decisions. To overcome this kind of pitfalls facing the current Internet shopping malls, we propose using a combination of virtual reality and web DSS. The main virtues of our proposed approach to designing the Internet shopping mall are as follows: First, the virtual reality technique is emerging as one of alternative guaranteeing a sense of reality for customers part and facilitating the complex process of shopping decision makings. Especially, the avatar, which is an artificially designed man working on the Internet, can make easy and absorbing the Internet shopping-related decision making processes. Second, the web DSS approach can provide an effective decision support mechanism for customers. Especially, we design a set of intelligent agents for the proposed web DSS. Experimental results with an illustrative example showed that our proposed approach can yield a new Internet shopping mall paradigm with which customers can benefit from a high level of decision support functions.