• 대한인간공학회지
• /
• 제18권3호
• /
• pp.87-103
• /
• 1999

The present study employed an experimental usability testing technique to explore cognitive engineering characteristics of WWW. Based on the results of our previous study which employed non-experimental methods such as questionnaire and heuristic evaluation method, this study used a behavioral performance-measurement technique to evaluate the usability of a domestic web-site design. Specifically, we revised the menu and document structure of the original 'Movie-Friend' site to solve the design problems which were extracted from the results of the heuristic evaluation method of our previous study. Exp. 1 compared the relative navigation efficiency of the original frame menu site and the revised pop-up toolbar site, and Exp. 2 compared the toolbar menu site and the revised frame site. As a result of Exp. 1, the revised pop-up toolbar site showed improved navigation efficiency compared to the original site, as indicated by the mean latency and the number of pathways to reach the target page. However, we found no performance difference between the frame site and toolbar site in Exp. 2.

• Journal of Information Technology Applications and Management
• /
• 제10권1호
• /
• pp.91-110
• /
• 2003

The primary goal of this paper is to develop an evaluation model for Web site design that have substantial effects of the performance of marketing and promotion of goods and services of the company. This paper proposes 3 design aspects such as dosing concepts, usability, and artistic coordination. The model also have tested its applicability to real world examples through an appropriate statistical techniques. Then, the model has been actually applied into 6 typical web sites and their design problems are thoroughly investigated and compared each other. Several web site design guidelines are also proposed for web design practitioners.

• 한국디자인학회:학술대회논문집
• /
• 한국디자인학회 1998년도 가을 학술발표대회 논문집 디자인 학 연구
• /
• pp.64-65
• /
• 1998

• 한국정보시스템학회지:정보시스템연구
• /
• 제17권2호
• /
• pp.27-47
• /
• 2008

The base of an internet shopping mall is web application system. However, this mall is a market place where selling and buying of products and services take place. Therefore, it should be considered both a commerce function and a web site design function. The commerce function and the web site design function are considered as variables that influence trust and familiarity. This trust and familiarity are considered as the main factors that influence satisfaction of shoppers of internet shopping malls. Analysis indicates that the web site design function significantly influences both trust and familiarity, but the commerce function significantly influence only familiarity negatively. Also trust and familiarity significantly influence user satisfaction.

• 품질경영학회지
• /
• 제40권2호
• /
• pp.219-230
• /
• 2012

These days, getting a gob is emerging as a hot social issue, and specialized sites offering job information are rapidly increasing. On the contrary of quantitative increase, job information sites have lots of problems with respect to satisfying customer's needs. This study is designed to explore web-site service quality factors in job information site, and relationship among characteristic web service quality, customer satisfaction, relationship quality and reuse intention. In this study we found that customer satisfaction is prior to relationship quality, which decide long-term customer relationship. And also, Trust which is one of the relationship quality and customer satisfaction affect customers reuse intent respectively. This study also found that characteristic service quality in related to job information site can be composed of four factors such as delivery of information, customization, web design and interaction. Delivery of information, web design and interaction affect trust, and web design and interaction affect customer satisfaction. And also relationship quality is prior to reuse intention.

• 조형예술학연구
• /
• 제8권
• /
• pp.129-159
• /
• 2005

Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.

• Asia pacific journal of information systems
• /
• 제12권4호
• /
• pp.55-75
• /
• 2002

The purposes of this study are in threefold; to explain the interactivity in web site, to extend the Technology Acceptance Model(TAM) in the WWW context, and to examine its relationship with the existing TAM components. We proposed that the WWW is not just web systems but interactive spaces for virtual community. Web interactivity is represented by the two constructs: system interactivity and social interactivity. We extended and empirically examined the TAM for the web context. An individual's attitude toward the use of the web site is significantly affected by the individual's perception about ease of use, usefulness, and system interactivity. At the same time, behavioral intentions to use the web site is highly related to the social interactivity. The results showed that the system interactivity and social interactivity of a web site are important factors in affecting the user's beliefs and behavior intention of such a web site, So web page providers not only have to make the web site useful and easy to use, but also need to design an interactive web page by putting both systemic aspects and social aspects.

• 한국경영과학회:학술대회논문집
• /
• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
• /
• pp.334-341
• /
• 2002

As the interest in internet business increases, effective web site evaluation is in order. While web site evaluation is supposed to be based on feasible applicability and trust-worthy criteria. many researches on web site evaluation fails to rover the various business models and consider corporate-activity-related features. Besides, dealing with the limited aspects such as design and cognitive science is something to be desired on the previous researches. Therefore, This paper presents internet web site evaluation framework not only based on existing researches and analysis but also reflecting corporate strategies. The framework includes web sites contents, design, operation and management-related factors, and it is applied to companies to validate its applicability.

• 한국생활과학회지
• /
• 제11권1호
• /
• pp.69-78
• /
• 2002

The purpose of this study was to investigate the application of fashion-related web sites and their evaluation. 76 college students major in fashion design were surveyed and the evaluation criteria were classified into five categories such as the accuracy/reliability, the design of a picture, the ease of application, the communication/security, and additional services. The results of this study were as follows: 1. College students used web sites mostly to search for fashion trend information from magazine and fashion information sites. 2. While the media site was excellent in the evaluation criteria such as the accuracy/reliability, the design of a picture and the communication/security, the fashion information site was excellent in the evaluation criteria such as the accuracy/reliability, communication/ security and additional services. 3. The media site and the fashion information site generally ranked high and the fashion brand site ranked low in most evaluation items. 4. By the results of ANOVA, 12 items showed significant differences out of the total 19 items. 5. Out of the total evaluation items, the design of a picture ranked highest and the external link function ranked lowest.

• 한국산업정보학회논문지
• /
• 제5권4호
• /
• pp.73-80
• /
• 2000

본 논문에서는 NIN적으로 구현된 웹사이트와 직관적으로 명확한 웹사이트를 비교 분석하여 NIN적인 항해 설계가 지닌 단점을 보완하면서 시각적으로 우수한 직관적인 인터페이스를 웹사이트 유저들에게 제공할 수 있는 방법을 제시한다. NIN의 문제점을 안고 있는 웹사이트의 그래픽적 인터페이스를 본 논문에서 실험한 시각적 직관화로 개선하여 구매 의도를 가진 방문자가 시각적으로 뛰어나다는 느낌을 가질 수 있게 하면서도 직관적으로 사이트의 항해 구조를 쉽게 파악하게 할 수 있게 하였으며 또한 결제과정을 완료하기에 용이하도록 함으로써 인터넷 비즈니스 시스템의 고유 목적인 사업의 성공을 위한 토대를 마련하였다. 실험에 있어서 NIN적인 웹사이트는 실제로 운영되고 있는 사이트의 사례를 연구하였으며, NIN의 문제점을 시각적 직관화로 개선한 웹사이트의 구현에는 Flash 도구를 이용하였다.