• Journal of Korea Multimedia Society
• /
• v.19 no.2
• /
• pp.512-519
• /
• 2016

In this paper, we compared the user experience according to utilize parallax scrolling technique in web site. For this purpose, we divided subjects into two groups. The subjects of Group1 were given to use web site interface with Parallax scrolling and the Group2 were given to use web site interface with non Parallax scrolling. Then, All Subjects answered the questionnaire of user experience. User experience were evaluated by four entries as Novelty, Esthetics, Usage of Satisfaction, Cheerfulness. Consequently. As a result, the web site interface with Parallax scrolling showed significantly higher score of Novelty, Esthetics, Cheerfulness than the web site interface with non-Parallax scrolling. In this study. we proved that using the parallax scrolling technique in web site interface improves the overall user experience, and suggested to apply as a way to advance the attention and persistency on creating a web site.

• Journal of the Korea Safety Management & Science
• /
• v.11 no.2
• /
• pp.205-214
• /
• 2009

Today, many of communication methods based on print media traditionally has moved to the internet. As increase of interest in internet business, effective web site design is needed. While the researches for the evaluation of completed web site are increased, that of web site design procedures are rare. In the design process occur various problems : rework, delay, etc.. In this paper are presented the improved procedures of web site design using 6 sigma methodology. The main object of this study is to introduce an empirical study on DIDOV.

• Journal of Digital Convergence
• /
• v.2 no.2
• /
• pp.29-44
• /
• 2004

The main objective of this study is to investigate the determinants of consumer trust in e-business. It examines consumer perceptions trust in a Web site and address following research questions: What factors influence consumer trust in a Web site and what specific Web site cues are associated with trust and satisfaction? We test our hypothesis in a empirical data from 568 consumers across 4 Web sites. By factor analysis, the results show that Web site characteristics are such as product information and purchase process , system stability, navigation, privacy(security), design, information of seller, pay methods, and customer service. We also find that brand and Web site characteristics such as Web site design, navigation, privacy(security), and customer service can explain over 59% of the variance in Web site trust and 60% in satisfaction. The results offer important implication for Web site strategies that include the manipulation of factors influencing Web site trust. And the future directions of the present research are discussed.

• Archives of design research
• /
• v.17 no.3
• /
• pp.189-198
• /
• 2004

The specific web site style is the major appliance which can transmit the characteristics of the site in the fastest and the most accurate ways. The realization of the web site style related to the characteristics of the system which the web site represents typically is the very important design element, for the effective construction of the web site. The study of the methods investigation to contrive the reasonable style pattern systems is dedicated on these backgrounds, as one of the methods for the effective planning of the web design. For this purpose, the study has investigated the web design style through the internet and the books. Also, the study has analyzed the style pattern of the web site domestic and overseas. Based on the results of the study, the inquiry of the web design style pattern and the user's mental model has been prepared, surveyed and analyzed accordingly. This study has indicated one of the methods which can be utilized widely in the process of the style determination of general web site design. The efficiency of the study will be valued in the utilization of similar methods of style determination stage in various design areas.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.4 no.4
• /
• pp.85-101
• /
• 2008

This study focuses on visual aesthetic factors in the apparel web site design. 103 undergraduates participated in the evaluation of six internet web sites. The evaluation were recorded and analyzed by using the inspection method and a questionnaire. Findings of this study can be summarized as follows: First, the result of SPSS-factor analysis shows that there are 2 distinct factors; 'classical aesthetics' and 'expressive aesthetics'. 'classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design. This conceptual confusion relating to 'visual aesthetic design' can be clarified by these findings. Second, as a result of multiple regression analyses, 'classical aesthetics' and 'expressive aesthetics' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'engagement' of Rosen & Purinton as the 'interactivity' between users and web sites. Finally, this study suggests that 'good design' for internet web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.8 no.4
• /
• pp.25-35
• /
• 2013

The main objective of this study is to investigate the structural relation between antecedents and consequences of web sites' trust of venture company. It examines consumer perceptions trust in a web site and address following research questions; what factors influence consumer trust in a web site and what specific web site cues are associated with trust, satisfaction, and intention? We test our hypothesis in a empirical data from 123 consumers across 3 web sites of venture companies. By factor analysis, the results show that web site characteristics are such as design, business function, interface, technology, community, and contents of each web site. We also find that web site characteristics such as design, interface, technology, and community can influence significantly satisfaction of web site, and design and contents of web site can influence consumer's trust. And the results show that trust influence behavioral intention through the satisfaction. The results offer important implication for web site strategies of venture company that include the manipulation of factors influencing web site trust. And the future directions of the present research are discussed.

• Archives of design research
• /
• v.16 no.2
• /
• pp.23-34
• /
• 2003

The need for personalized web site design has been increased these days. Current approach for personalized web site design is easily applied to web site with their cost-effective feature, but is hard to provide a more refined personalized service due to its lack of accumulation of user data. In this study, the design recommender system is investigated as a more advanced method for web site design personalization. We provide an overview of current recommender systems, and then outlined a newly developed design recommender system, which employs collaborative filtering technique to provide tailored recommendation for users.

• Journal of the Korean Operations Research and Management Science Society
• /
• v.32 no.2
• /
• pp.17-40
• /
• 2007

Most research on web site design has focused on technological factors, while visual aesthetic factors have been considered less important. In contrast, this study focuses on visual aesthetic factors in web site design. Findings of this study can be summarized as follows : (1) The result of SPSS-factor analysis shows that there are 3 distinct factors, 'classical aesthetics', 'expressive aesthetics', and 'usability' 'Classical aesthetics' and 'expressive aesthetics' can be described by visual aesthetic design, 'Visual aesthetic design' can be distinguished from 'usability'. This conceptual confusion relating to 'usability' and 'visual aesthetic design' can be clarified by these findings. (2) As a result of multiple regression analyses, 'classical aesthetics', 'expressive aesthetics', and 'usability' have a positive influence on 'interactivity' and 'web site evaluation'. This research clarifies the concepts of 'expectations' of Grier [18] and 'engagement' of Rosen and Purinton [33] as the 'interactivity' between users and web sites. Furthermore, this research suggests a valid model with high $R^2$(interactivity, 48% : web site evaluation, 68%). (3) Empirical tests show that the differences among users in 'entry point' are related to the characteristics of web sites and the personal characteristics of users. The differences among users in terms of 'scanning time' are closely related to the attitudes and evaluation tendencies of users with respect to web sites. These findings could contribute to the 'search phase' of the Faraday model [16], enabling it to be more precise and extensible. The managerial implication of this study is that customers' preferences regarding web site designs are differences, as their preferences are based on their individual characteristics. Therefore, marketing managers should consider promotional tools on web sites that are relevant to the target market. An optimal strategy for web design could be a carefully-selected combination of factors that are relevant to the 'interactivity' and 'evaluation' of web sites. Additionally, if marketing managers want to attract more favorable attitudes and more affirmative evaluations from users, web sites should be designed so that they are understood more quickly by users. finally, this study suggests that 'good design' for web sites depends on understanding how to attain the appropriate balance between 'classical aesthetics' and 'expressive aesthetics', based on the target customer.

• Proceedings of the Korea Society of Design Studies Conference
• /
• 2002.11b
• /
• pp.122-123
• /
• 2002

• Archives of design research
• /
• v.17 no.4
• /
• pp.69-78
• /
• 2004

This thesis is designed to investigate the relationship of Web Multimedia design. Web sites are needed to approach the lot of ways that increase the user intuitive lay over communicating information nowadays. In the digital era of today, multimedia is composed of such various elements as text, image, sound, animation, video. The method of the thesis is a research questions as this follow. First, the structuring element of the web site type was classified by a form and the contents in the web site. These types in this classified web site are HTML, flash and mixed type. Second, to study this thesis, we made up pose a questionnaire to students in the university as th method of random sampling. The goal of this survey is that user is how to understand about the web multimedia design. Results of analysis may be summarized as follows: 1) It was the image design in the NIKE web site that there would be evaluated the best design effected by flash, and it is finding that the NIDE web site will need more supporting Information, Interactive design through this studies. 2) It was information that there would be evaluated good design effect by text and image in SAMSUNG web site. Based on HTML, SAMSUNG need supporting motion image design by this studies. In conclusion, this thesis suggests that the each web medias should be constructed by the different web design component, according to information, Interactive, image design of web site.