• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.2
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• pp.129-136
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• 1990

The purpose of the study was to develope brand positioning map for ladies' ready-to-wear, to find out evaluative criteria in perception and preference to brands, and to persent the relationship between consumer's characteristics and brand preference. Subjects were selected for the housewives of middle and high socioeconomic classes living in Seoul area. A questionnaire including items of life style, self image, similarity between brands, preference degree to brands, and demographic variables was developed for the empirical study. The questionnaire was administrated to 137 housewives during fall in 1989. Data were analyzed by cluster analysis and multidimensional scaling method. The study had two research problems. The first research problem was to construct a brand perceptual map for ladies' ready-to-wear brands, selected for the study The perceptual map was constructed on the basis of brand similarity scores by multidimensional scaling method. As a result, brands were grouped into 4 clusters, and evaluative criteria for perceptual map were found to be fashionability (classic- fashionable) and familiarity (familiar-unfamiliar). The second problem was to construct a brand preference map for ladies' ready-to-wear brands, selected for the study. The preference map was constructed on the basis of brand preference scores by multidimensional scaling method. As a result, the brands were grouped into 4 clusters and evaluative critiera for preference map were found to be fashionability (unfashionable-fashionable) and image to age (mature-young directed). Also was shown the relationship among self image, age, socioeconomic class, and brand preference. The multidimensional scaling method was found to be useful as well as valid instrument for brand positioning research and the result can be utilized for establishing strategies for ladies' ready-to-wear brands.

• Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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• 2002.10b
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• pp.153-154
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• 2002

Wear map of silver coatings on AISI 52100 has been constructed to delineate the wear transition behavior with the change in operating conditions in various environments. Three main regimes were clearly identified: (i) elastic/plastic deformation of silver coating without failure. (ii) mild wear regime after initial failure of silver coating and (iii) severe wear regime. In the mild wear regime, the contact surfaces were covered with transfer layers of agglomerated wear particles. The transfer layer acted as a protective layer and resulted in low friction even after the initial failure of the coated films, whose characteristics were strongly dependent on both the operating and environmental conditions. Also, the existence of the critical sliding speed, above which no transfer layer was able to form, was discussed in the work.

• Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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• 2001.06a
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• pp.81-88
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• 2001

To study the influence of the shape of contacting bodies (especially the end profile) on slip regime, wear test is conducted in the case of the contact between tube and support. Two different end profiles of the support are used such as truncated wedge and rounded punch. During the test, 10, 30 and 50 N are applied as normal force and slip displacement varies between 10-200 $\mu\textrm{m}$. The tube and the support specimens are made of Zircaloy-4 and a specially designed wear tester is used. Tests are carried out in air at room temperature. Wear on the tube is examined by measuring microscope. Partial and gross slip regimes are classified from the observed wear shape. Surface roughness tester is also used to measure the wear depth and contour, from which wear volume is evaluated. The transition from partial to gross slip is also investigated by investigating the considerable increase of wear volume. From the result, the boundary between the partial and the gross slip is newly determined in the conventional fretting map for the present specific contact configuration. Since the transition is related with the amount of energy dissipation from the contact surface so is wear, it is regarded that wear can be restrained by designing a proper shape of support.

• Tribology and Lubricants
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• v.8 no.1
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• pp.63-69
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• 1992

In order to gain better understanding of wear behaviors of TiN-coated boron cast iron, tests and analyses were conducted with block-on disc type tribometer. TiN layer of thickness $2 \mu m$ and $4 \mu m$, coated by cathodic arc evaporation process, were experimentally investigated with the variation of applied load and sliding speed under dry sliding condition. Wear characteristics were expressed in terms of the three-dimentional wear map as well as the wear rate vs sliding speed and load. Comparisons of wear and friction characteristics between coated cast irons and uncoated cast irns were also made. Wear mechanism of TiN layer was explained in view of surface interaction between the mating surfaces. The thicker coating exhibited higher hardness and adhesion strength. the significance of stresses at the surface and in the subsurface was briefly discussed in relation to the wear behavior.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.32 no.11
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• pp.930-936
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• 2008

This paper studies the effect of pad at initial stage and wear during braking on the dynamic contact pressure distribution. Wear is influenced by variable factor (contact pressure, sliding speed, radius, temperature) during dynamic braking and variation in contact pressure distribution. Many researchers have conducted complex eigenvalue analysis considering wear characteristic with Lim and Ashby wear map. The conventional analysis method is assumed the pad has smooth and flat surfaces. The purpose of this paper is to validate that wear rate induced by braking is considered for the precise squeal prediction. After obtaining pad wear from experiment, it is incorporated with FE model of brake system. Finally, the comparisons in fugitive nature of squeal will be carried out between the complex eigenvalue analysis and noise dynamometer experiment.

• Journal of the Korean Society of Costume
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• v.51 no.1
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• pp.49-59
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• 2001

This study was designed to identify the brand positioning of Infant's wear according to fashion lifestyle of missy women. Cluster analysis on fashion lifestyle classified three groups according to fashion lifestyle factors : Fashion Indifference group(34%), Fashion & Individuality Oriented group(27%), Rationality Oriented group(37% ). The analysis of positioning map with satisfaction of seven brand image attributes (color, design, price, utility, quality brand name, fashion) showed the distance of satisfaction was different among three groups.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2008.11a
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• pp.89-90
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• 2008

This paper studies the effect of pad at initial stage and wear during braking on the dynamic contact pressure distribution. Wear is influenced by variable factor (contact pressure, sliding speed, radius, temperature) during dynamic braking and variation in contact pressure distribution. Many researchers have conducted complex eigenvalue analysis considering wear characteristic with Lim and Ashby wear map. The conventional analysis method is assumed the pad has smooth and flat surfaces. The purpose of this paper is to validate that wear rate induced by braking is considered for the precise squeal prediction. After obtaining pad wear from experiment, it is incorporated with FE model of brake system. Finally, the comparisons in fugitive nature of squeal will be carried out between the complex eigenvalue analysis and noise dynamometer experiment.

• KSTLE International Journal
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• v.3 no.1
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• pp.60-67
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• 2002

Wear on the tube-to-spring contact is investigated experimentally, The vibration of the tube causes the wear while the springs support it As for the supporting conditions, the contacting normal farce of 5 N,0 N and the gap of 0.1 mm are applied. The gap condition is for considering the influence of simultaneous impacting and sliding on wear. The wear volume and depth decreases in the order of the 5 N,0 N and the gap conditions. This is explained from the contact geometry of the spring, which is convex of smooth contour, The contact shear force is regarded smaller in the case of the gap existence compared with the other conditions. The wear mechanism is considered from SEM observation of the worn surface. The variation of the normal contact traction is analysed using the finite element analysis to estimate the slip displacement range on the contact with consulting the fretting map.

• Tribology and Lubricants
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• v.18 no.6
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• pp.377-383
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• 2002

The tribological role of mass transfer layer was studied with silver coatings under various ranges of load and sliding speed. Silver coating was performed with a functionally gradient coating method. Tests were per-formed in dry sliding conditions, using a ball-on-disk contact configuration, at the load of 0.0196-17.64 N and the sliding speed of 20-1,000 mm/s in ambient air. Optical microscope and EPMA analyses showed that contact surfaces were covered with the mass transfer layers of agglomerated wear particles depending upon the contact conditions, and they greatly influenced the tribological characteristics of the surfaces. However, the formation of mass transfer layer was suppressed as the sliding speed increased, and above a critical sliding speed, no mass transfer layer was able to form. For building up a general framework of triboiogical behavior of the coated silver films, all test data were summarized on a map whose axes are contact pressure and sliding speed.

• Journal of the Korean Society of Manufacturing Technology Engineers
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• v.20 no.6
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• pp.692-696
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• 2011

A clutch is a very important component when engine starts and gear shifting is needed. The clutch the most commonly used is the dry clutch. This type of clutch has pads, and they are worn after disengagement of clutch little by little. The characteristics of the clutch changes as these pads wear, so wear needs to be measured, and the clutch should be controlled for proper operation. In this study, the clutch contact point estimation algorithm has been developed. From this algorithm, clutch force map changes depending on wear, and the clutch operates properly. We also see the shifting transient of a vehicle for drivability with throttle valve position control and synchronizer movement.