• Title/Summary/Keyword: wagashi

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The Relationship of Consuming Patterns, Recognition and Preference on Korean and Japanese Traditional Cookies (한.일 전통과자의 인지도, 호감도 및 소비형태)

  • Park, Eun-A
    • Culinary science and hospitality research
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    • v.18 no.3
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    • pp.137-148
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    • 2012

  • The purpose of this study is to compare and analyze the recognition and preference of Korean traditional cookies and Japanese "Wagashi" by consuming patterns and demographic characteristics in order to suggest strategies for promotion of Hangwa, Korean traditional cookies. Consumer questionnaire survey was done to quantify 241 answers for Korean traditional cookies and 249 for Wagashi, and they were used for final analysis, frequency, t-test, One-way ANOVA, and regression analyses with SPSS 12.0. As a result, it was found that there were the differences of recognition by demographic factors and consuming patterns on the preference and recognitions. Especially in the demographic characteristics, there were differences in recognition by age and education levels for hangwa and by age for wagashi. According to the regression analysis, recognition affected preference for hankwa and wagashi.

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