• Journal of the Korean Society of Costume
• /
• v.57 no.10
• /
• pp.87-98
• /
• 2007

The development of mass media in the $20^{th}$ century has resulted in the rapid growth of the fashion industry. Fashion magazines like are performing the function of spreading new styles in addition to simple provision of fashion trend information. Therefore, the present study tracked the trend of changes in the cover models of USA during the last 10 years $(1997{\sim}2006)$, and examined qualitative and quantitative changes in the contents of USA for the last 20 years. According to the results, $50{\sim}75%$ of cover models were super models during the period from 1997 to 2006, but the percentages of fashion models and celebrities became similar to each other in 2001, and from 2002 to 2006 celebrities occupied around $75{\sim}92%$ of cover models. When the contents of USA were analyzed by category, columns that showed strength in 1986 but decreased gradually until 2006 were style suggestions(p<.001), fashion shooting on the theme of TPO and items(p<.05). Fashion columns that showed weakness in 1986 but increased through the 1990s and until 2006 were celebrity style(p<.05), item introductions(p<.001), shopping information(p<.001), designer interviews(p<.05) and fashion shooting on the theme of mood and celebrity(p<.05). These results suggested that the function of USA as a fashion magazine was mainly the provision of information on how to wear the new styles in 1986, but nowadays the contents have changed to information on what to buy. In addition, the results show that contents using highly popular celebrity increased rapidly in the 2000s.

• Journal of Fashion Business
• /
• v.18 no.4
• /
• pp.45-65
• /
• 2014

The importance of the cultural identity of each country is emphasized among the new cultural paradigm of the 21st century. Leading world-wide trends, overseas licensed fashion magazines have expressed characteristics close to the culture and lifestyle of each country at the same time. The goal of this study was focused on finding out the differences and similarities between overseas licensed fashion magazine, or if the content would be compared to the aesthetic characteristics and criteria of the country they were published in. To accomplish this, we extracted the color, material and modifier from the scripts of the Korean and Japanese editions of VOGUE published during S/S in 2012 for comparative analysis of the aspects of color, fabrics and modifier between Japan and Korea. There were common but also unique characteristics, as the issues of VOGUE KOREA and VOGUE JAPAN published during the research period had modifier to fit each season and trend, the emergence of color and fabric. Especially, the kind and frequency of color, fabric and modifier could be considered as expressing their own unique fashion culture. In case of Korea, maximal with colorful and decorative image is especially strong, while in Japan the soft and gentle feminine image was rather strong.

• Journal of Fashion Business
• /
• v.18 no.5
• /
• pp.116-133
• /
• 2014

This study is to research the characteristics of garment which are 'written(or described)' in fashion magazines. With examples particularly of Korea and Japan, this study aims at pointing out the similarities and differences described by modifier in oversea licensed fashion magazine. It is considered to be meaningful to provide fundamental document, which can estimate the aspects of fashion that has global features and localized characteristics. This is a follow-up of a previous study, covering its range of "Vogue Korea" and "VOGUE Japan" research document, and we researched on the materials that have been mentioned most frequently in each country from May to August of 2012. To target analyzing list of top 6 materials, we compared and analyzed the characteristics of the kind of material represented by Korean and Japanese fashion magazines and modifier's properties. As established in the previous study, to designate each contrary concept to a total of 8 groups as an analyzing frame, we researched the properties of each material and differences between Korea and Japan.

• Fashion & Textile Research Journal
• /
• v.21 no.1
• /
• pp.1-12
• /
• 2019

The purpose of this study is to examine the fashion characteristics of fashion magazine cover by comparing and analyzing the formative characteristics of fashion, visual design characteristics and illustration vocabulary on the cover of 3 fashion magazines. The data analysis criteria consisted of the formative elements of fashion (fashion design element, fashion coordination element) and visual design element (color, illustration lexical layout, model photograph type). Data analysis methods were statistical analysis, stepwise lexical analysis, and content analysis. The results of the study are as follows. First, the formative characteristics of fashion on the cover of fashion magazines show that ELLE is a feminine and elegant characteristics, VOGUE is a modern, chic and mannish characteristics, and W is avant-garde and neutral characteristics. Second, visual design characteristics on the cover of fashion magazines, ELLE and VOGUE use modern and simple modern sensibility by using monotonous background color and background color number, and W showed original image characteristic by using various colors. Third, as a result of the illustration lexical analysis on the cover of fashion magazines, 4 core keywords of trend, star, event, and life appeared in 3 magazines in common. Elle differentiates by innovation, Vogue by discrimination, W by reconstruction.

• The Research Journal of the Costume Culture
• /
• v.30 no.6
• /
• pp.861-879
• /
• 2022

Simulacre means a copy of the original, an ostensible representation of someone or something. This study closely looks at the 2017 <VOGUE like a painting exhibition> hosted by the fashion magazine Vogue. The purpose of this study is to use both theoretical and empirical analysis to analyze the simulacre developed in fashion photographs inspired by famous paintings in the exhibition booklet. The booklet is divided into four sections: portrait, rococo, landscape painting, from avant-garde to pop art. It also contains 55 pieces comparing the original masterpieces to the works of 26 photographers inspired by them. The fashion photographs were analyzed using Jean Baudrillard's four stages of simulacre transformation: represent, denature, dissimulate, and replace image change theory. The degree of simulacre expression was indicated three times on a four-point Likert scale by five fashion majors, and the results were integrated and analyzed. As a result, in fashion photography, simulacre-due to the development of photography technology and the photographer's artistry-appeared in various ways; image denature was most preferred, followed by dissimulate, represent, and replace. This study shows that image analysis of fashion photo-graphs and applying the perspective of simulacre when creating artworks can be a way to obtain rich qualitative data in the future.

• Journal of Fashion Business
• /
• v.3 no.1
• /
• pp.147-158
• /
• 1999

The Purpose of this study is to comprehend the form of Post-modernism in 1980~90 Fashion by comparing to the representative form of Modernism. For empirical data, photographs and critics about fashion were collected from Vogue fashion magazine to differentiate from other studies which is mostly analysed from collection. The results are as follows: The Modernism in fashion can be epitomized simple and functional form as a rational costume and Post-modern fashion expresses all sorts of emotion as a react of rational theme of modernism with manners of anti-formal pluralism such as pastiche, parody and Kitsch. The fashion in 1980-90s in Vogue expressed as follow :1) The Postmodernism is well exploited around 1990 and costrained by traditional and classical Mode. 2) The other main character of Postmodernism, romantic eroticism is broadly expressed with material and slim curved body conscious line. 3) The Modernism and Postmodernism coexisted in the end of 1990, in more matured format.

• Journal of Fashion Business
• /
• v.17 no.6
• /
• pp.76-87
• /
• 2013

The purpose of this study is to understand how the silhouette changed throughout 1970s and assess how US women express their identities through their dress, which may explain societies' attitudes through the way women dresses. US Vogue fashion magazines were used to explore all the information on fashion and style trends, social trends, beauty, and travel. A content analysis was performed on the issues of the March and September for the years 1970 to 1979. The findings for this study about the 1970s were all about perpetual change, constantly moving forward with innovation. The color ranged from bright, cheery and bold to deep and passionate to subtle neutrals. There were a few constant colors through the decade like white, black and navy. Occasionally the trend would completely change from one season to the next within the same year. They would be full and oversized and then be slim and body conscious. The one trend that stayed true for the entire decade was wrapping. Skirts, pants, dresses, tops, shoes and jewelry; everything wrapped in one-way or another. Clothes steadily became more revealing as the years progressed. Fabrics over all were soft and knitted. Casual and comfortable was the phase heard most often. In the 1970s there was constant change in prints. They were bold and large or subtle and small, ethnic or floral. Hair was mostly smooth and sleek however towards the style moved to a fuller look.

• International Journal of Costume and Fashion
• /
• v.11 no.2
• /
• pp.1-12
• /
• 2011

As fashion magazines are important socialization influences, our purpose was to examine the content of articles in two teen magazines: one with a long publication history (Seventeen) and one relatively new market entry (Teen Vogue). We addressed the following questions: (1) What are the patterns of content of the feature articles? (2) How frequently is this content related to appearance management or fashion consumption? and (3) What, if any, differences exist in contents between the traditional teen magazine and the new market entry? A content analysis of 1,191 articles published during 2008 and 2009 revealed the largest percentage of content in both magazines was fashion. Other than the topic of fashion, Seventeen concentrated on teen life issues whereas Teen Vogue focused on celebrities. Understanding these are fashion publications, we suggest there are opportunities for both magazines to allocate further attention to other issues in the lives of teens in addition to beauty and consumption.

• Journal of the Korean Society of Costume
• /
• v.66 no.4
• /
• pp.111-127
• /
• 2016

The study aims to examine the forms of 'image expression' and utilization of model poses in fashion photos, and to delve into the characteristics and the intents that make certain model poses effective in expressing an image. The study used the fashion photos in the fashion magazine, Vogue, to analyze the different model poses used to express different images. The results are as follows. First, image expression forms in fashion photos were categorized into 'direct product suggestion expression form', 'sensual image expression form', 'sexual image expression form', 'story telling expression form', 'everyday situation expression form', and 'fantastic image expression form'. The different utilization types of model poses were categorized into 'type utilizing intangible elements', 'type utilizing complicated elements', 'type utilizing living organisms', 'type utilizing props', 'type utilizing clothes', 'type utilizing location', 'type utilizing accessories', and 'type utilizing products'. Second, the most common expression form for fashion photos used in advertisements was the 'direct product suggestion expression form', which was followed by the sensual image expression form. The most popular form used in the editorial fashion photos was the direct suggestion product expression form, which was followed by the story telling expression form. Third, the most common model pose type for direct product suggestion form was the 'type utilizing product'. Fourth, 'direct product suggestion expression form' was mostly used in editorial fashion photos. The most common utilization types of model poses were 'type utilizing clothes', 'type utilizing props', and 'type utilizing place'.

• Fashion & Textile Research Journal
• /
• v.12 no.6
• /
• pp.715-722
• /
• 2010

The purpose of this study is to consider the characteristics of 'slow' fashion style expressed on fashion magazine in pursuit of sociocultural paradigm change towards 'slowness'. As for the research methodology, content analysis for Vogue magazine has been undertaken. The results of this study can be summarized as followings. First, the concern toward eco-friendly ethics has been involving simple style which is long-lasting, junky style which is reused or recycled, and sustainable style which is motived by nature. Second, the interest toward local diversity has been involving ethnic exotic style which is inspired by global culture and vintage retro style which is applied the old tradition. Third, the attention toward self-made has been involving personal style which is produced through the process such as made-to-measure, made-to-order and reform. Also, anonymous dresses can be personalized easily under mix-n-match. In Conclusion, the 'slow' fashion characteristics has been expressed on contemporary mass fashion in various way and the 'slow' fashion would be expected to improve in accordance with the change toward sociocultural paradigm of 'slowness'.