• Title/Summary/Keyword: visual-stimuli

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Perceptual Effect of Package Design According to Consumers' Purchase Behavior (소비자구매행동에 따른 포장디자인의 지각효과)

  • Kim, Gyo-Wan;Han, Seung-Mun
    • The Journal of the Korea Contents Association
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    • v.7 no.4
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    • pp.259-267
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    • 2007
  • The visual activity comes first in the commodities marketing, which emphasizes the importance of the external appearance of package. Package expresses all the visual characters including colors, logos, phrases, and specific features and other design qualities. Package gives the first impression of these features strongly to the viewers. I surveyed and analyzed the objective factors of visual phenomena in seeing and recognizing goods. Especially I tried to deal with the theoretical background and purchase behavior of consumers. I also tried to find out what the first and largest stimuli are when consumers buy goods. In addition to this, I analyzed the priority order of those elements to give reference to others who would design package.

Investigation of Visual Perception Under Zen-Meditation Based On Alpha-Dependent F-VEPs

  • Liao, Hsien-Cheng;Liu, Chuan-Yi;Lo, Pei-Chen
    • Journal of Biomedical Engineering Research
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    • v.27 no.6
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    • pp.384-391
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    • 2006
  • Variation of brain dynamics under Zen meditation has been one of our major research interests for years. One issue encountered is the inaccessibility to the actual meditation level or stage as a reference. In this paper, we propose an alternative strategy for investigating the human brain in response to external flash stimuli during Zen meditation course. To secure a consistent condition of the brain dynamics when applying stimulation, we designed a recording of flash visual evoked potentials (F-VEPs) based on a constant background EEG (electroencephalograph) frontal $\alpha-rhythm$ dominating activities that increase significantly during Zen meditation. Thus the flash-light stimulus was to be applied upon emergence of the frontal $\alpha-rhythm$. The alpha-dependent F-VEPs were then employed to inspect the effect of Zen meditation on brain dynamics. Based on the experimental protocol proposed, considerable differences between experimental and control groups were obtained. Our results showed that amplitudes of P1-N2 and N2-P2 on Cz and Fz increased significantly during meditation, contrary to the F-VEPs of control group at rest. We thus suggest that Zen meditation results in acute response on primary visual cortex and the associated parts.

Individual Difference Effects on Perceptual Skill Learning and Transfer (시각적 기술 학습과 전이에 미치는 개인차의 효과)

  • Rho Yun Jin;Lee Hee Seung;Sohn Young Woo
    • Korean Journal of Cognitive Science
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    • v.15 no.3
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    • pp.1-14
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    • 2004
  • This research examined the effects of individual differences on visual discrimination skill teaming and its transfer to novel stimuli. Individual participants were categorized as having an analytic or holistic cognitive style, high or low working memory capacity, and high or low levels of rationality, experientiality, and adaptive decision-making styles. Participants received easy or difficult training for the serially presented discrimination task, and then transferred to novel discriminations. Training content interacted with cognitive style and working memory capacity to affect transfer accuracy performance, but individual differences in decision-making styles did not affect transfer performance. Results suggest individual differences should be taken into account when designing an interface for visual discrimination.

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An Effect of Similarity Judgement on Human Performance in Inspection Tasks (유사성(類似性) 판단(判斷)과 검사수행도(檢査遂行度)에 관한 연구)

  • Son, Il-Mun;Lee, Dong-Chun;Lee, Sang-Do
    • Journal of Korean Society for Quality Management
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    • v.20 no.2
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    • pp.109-117
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    • 1992
  • An inspection task largely can be seen as a job divided up into a series of visual search and classification subtasks. In these subtasks, an Inspector must performs to compare the standard references proposed in visual environments and recalled in his memory with the visual stimuli to be inspected. It means that the judgement of similarity should be demanded on inspection tasks. Therefore, the inspector's ability for the judgement of similarity and the difference similarity between inspection materials are important factors to effect on performances in inspection tasks. In this paper, to analysis the effect of these factors on inspection time, an inspection task is designed and suggested by means of computer simulator. Especially, the skin conductance responses(SCR) of subjects are measured to evaluate the complexity of tasks due to the difference of similarity between materials. In the results of experiment, the more similar or different the difference of similarity between materials is, the shorter the inspection time is because of the reduction of task complexity. And, When the inspector's cognition for similarity between materials is consistanct, the inpsection time is improved. Concludingly, the consistency of reponses for similarity judgement becomes a measurement to present the performance levels. And the information of inspection time that due to the difference of similarity between materials must be considered in planning and scheduling inspection tasks.

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Physiological manifestations of the modulation of post-stress recovery process by emotion-inducing stimulation of auditory and visual modality (시각자극에 의해 유발된 스트레스 생리반응의 회복과정에 미치는 정서청각자극의 효과)

  • Estate Sokhadze
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1998.04a
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    • pp.44-56
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    • 1998
  • Effects of the music and white noise on recovery of the autonomic and cortical responses evoked by aversive visual stimulation were analyzed in 20 subjects. It was suggested that the music is able to exert modulatory influence on the physiological activity resulted from exposure to unpleasant IAPS based stimuli. Spectral power of DDG, heart rate(HR)respiration rate (RSR) and electrodermal activity(EDA)were recorded and analyzed for each experimental condition. It was observed HR and RSR deceleration, increased EDA and electrocortical activation expressed in decreased alpha power and increase of delta activity ao occipital and frontal areas. Obtained results suggest that audutory stimulation both with pleasant and sad music lead to restoration of pre-stimulation activation levels of most physiological parameters during listenning to music and in post-stimulation period. White noise evoked short-term physiological responses typical for orienting reaction and quite distinct from changes produced by music. Available data to differentiate effeces among pleasant and sad music, due toqualitative similarities of physilolgical patterns, but suppert an assumption that music is capable to facilitate the process of recovery of physilolgical responses elicited by visual stimulation of negative valence, thus positively modulate post-stress state.

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Robust Face Detection Based on Knowledge-Directed Specification of Bottom-Up Saliency

  • Lee, Yu-Bu;Lee, Suk-Han
    • ETRI Journal
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    • v.33 no.4
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    • pp.600-610
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    • 2011
  • This paper presents a novel approach to face detection by localizing faces as the goal-specific saliencies in a scene, using the framework of selective visual attention of a human with a particular goal in mind. The proposed approach aims at achieving human-like robustness as well as efficiency in face detection under large scene variations. The key is to establish how the specific knowledge relevant to the goal interacts with the bottom-up process of external visual stimuli for saliency detection. We propose a direct incorporation of the goal-related knowledge into the specification and/or modification of the internal process of a general bottom-up saliency detection framework. More specifically, prior knowledge of the human face, such as its size, skin color, and shape, is directly set to the window size and color signature for computing the center of difference, as well as to modify the importance weight, as a means of transforming into a goal-specific saliency detection. The experimental evaluation shows that the proposed method reaches a detection rate of 93.4% with a false positive rate of 7.1%, indicating the robustness against a wide variation of scale and rotation.

Anatomical and Functional Comparison of the Caudate Tail in Primates and the Tail of the Striatum in Rodents: Implications for Sensory Information Processing and Habitual Behavior

  • Keonwoo Lee;Shin-young An;Jun Park;Seoyeon Lee;Hyoung F. Kim
    • Molecules and Cells
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    • v.46 no.8
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    • pp.461-469
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    • 2023
  • The tail of the striatum (TS) is located at the caudal end in the striatum. Recent studies have advanced our knowledge of the anatomy and function of the TS but also raised questions about the differences between rodent and primate TS. In this review, we compare the anatomy and function of the TS in rodent and primate brains. The primate TS is expanded more caudally during brain development in comparison with the rodent TS. Additionally, five sensory inputs from the cortex and thalamus converge in the rodent TS, but this convergence is not observed in the primate TS. The primate TS, including the caudate tail and putamen tail, primarily receives inputs from the visual areas, implying a specialized function in processing visual inputs for action generation. This anatomical difference leads to further discussion of cellular circuit models to comprehend how the primate brain processes a wider range of complex visual stimuli to produce habitual behavior as compared with the rodent brain. Examining these differences and considering possible neural models may provide better understanding of the anatomy and function of the primate TS.

A Study on the Formative Characteristic and Visual Image of the Accordion Pleats Skirt (아코디언 플리츠 스커트의 조형적 특성과 시각적 이미지)

  • Lee, Jung-Soon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.3
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    • pp.89-103
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    • 2011
  • The purpose of this study is to analyze the formative characteristics of accordion pleats shown in 10/11 S/S London, Paris, New York collection and evaluate the differences of visual image by variations in the width of pleats and the length of the accordion pleats skirt. The stimuli are 21 samples: 7 variations of the width of pleats and 3 variations of the length of skirt. The data has been obtained from 43 fashion design majors. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test. The results of the study are as follows: Accordion pleats was first introduced by Marriano Fortuny. He published delphos dress by creating silk pleats manufacturing technique and it was recognized as the best pleats work. Since then, pleats with synthetic fiber characteristics were used by many fashion designers. Accordion pleats were used in various items including one-peice, skirt and pants in collection of 2010 and 2011. The design of accordion pleats skirt used different width of pleats, length of the skirt and materials. The visual image by the width of pleats and the length of skirt are composed of 3 factors : dearness, attractiveness and elegance. In these factors, dearness factor is estimated by the most important factor. The accordion p1eats skirt is most attractive and dear when the width of pleats is the shortest, 1/8", and the width of 4/8" and 5/8" follows. The accordion pleats skirt is most attractive and dear when the length of skirt is similar to that of mini-skirt, and the skirt was estimated to be elegant as the skirt gets longer. When the length of skirt is in between, the skirts were estimated to be ambiguous in all visual images. The interaction effect of visual image according to the changes in width of pleats and skirt length of accordion pleats skirt was seemed to have significant differences by factors, and the main effect had great differences in all factors.

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The Effect of Sleeve and Skirt Width . Length Variation of Dress on Impression Formation (원피스드레스의 소매와 스커트폭.길이변화가 인상형성에 미치는 영향)

  • 이웅희;강경자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.6
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    • pp.1060-1071
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    • 1997
  • The purpose of this study is to identify the effect of clothing cues(sleeve and skirt width, length) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli are 16 pictures manipulated with sleeve and skirt width · length variations by computer drawing. The experimental design consists of 3 factorial design: (1) sleeve shapes(plain, upper expanded, below expanded, all expanded) (2) skirt width (wide, narrow) (3) skirt length(long, short) The 7-point semantic differential response scale designed for visual evaluation of female' s impression formation on sleeve shape and skirt width · length is 27 bipolar adjectives. The results of this study are as follows: 1. When we analize the impressions of female figure by sleeve shape and width · length of skirt, it becomes clear that maturity, modernity, attention, elegance and tenderness are proved to be important. Among these five factors, maturity, modernity and attention are identified as more important ones. 2. Sleeve shape have an effect on all factors except maturity and the effects of sleeve on the four factors are not striking. ' Width of skirt are most influential to the maturity and attention, but it does not have any effect on modernity. However two factor, that is width of skirt and sleeve have an effects on modernity, attention and tenderness. ' The length of skirt has an effects on the tenderness, elegance and modernity, but it dose not have any effect on attention. But width and length of skirt have an effects on attention, tenderness and modernity The length of skirt and sleeve have an effect on tenderness.

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The Effect of Coloration Type on the Image of Korean Dress's Wearer - on the Tone-in-Tone Coloration - (배색방법이 한복 착용자의 이미지에 미치는 영향 - 톤 인 톤 배색을 중심으로 -)

  • Kang Kyung-Ja;Choi Su-Kyung
    • The Research Journal of the Costume Culture
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    • v.13 no.6 s.59
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    • pp.977-989
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    • 2005
  • The purpose of this study is to identify the effect of three clothing cues(jacket color, skirt color, and tone of dress) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The Stimuli are If color pictures manipulated with three clothing cues by drawing. The 7-point scale designed for visual evaluation of female impression formation includes 24 bipolar adjectives. The subjects were 192 undergraduate female students in Jinju city. The results of this study are as follow: As analyzing the impression of female figure by the jacket color, skirt color, and tone, three factors including youth${\cdot}$activity, attractiveness, and visibility were identified. Among these factors, youth${\cdot}$activity and attractiveness were proved to be more important. Some interaction effects of clothing cues were found. Jacket color and tone had significant effects on the impression of visibility. The combination of skirt color and tone had significant effects on youth${\cdot}$activity, attractiveness, and visibility.

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