• 한국초등과학교육학회지:초등과학교육
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• 제23권3호
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• pp.173-181
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• 2004

The purpose of this study was to explore the effects of visual note making method on creativity and science achievement of elementary school students. This study was conducted for the 17 periods of the first semester of the 4th grade students. Seventy nine students were assigned to experimental group and control group. The experimental group was taught through visual note making methods, and the control group was taught by the traditional manner. On the basis of the test of verbal-spatial from NASSP, the subjects were classified to visual-, visual verbal-, verbal preference groups. After this methods had been applied, students of both groups took tests of creativity and science achievement. The results of this study were as follows: 1. In order to investigate the effects of visual note making on creativity and science achievement of the students, students＇ creativity and science achievement were analyzed by t-test. The experimental group showed significantly higher scores on both of creativity and science achievement than control group. 2. Visual preference group showed significantly higher score on creativity than visualㆍverbal-, and verbal preference group (p＜.01), but not significant on science achievement. In conclusion, the instruction applying the visual note making methods was more effective in nurturing student＇s creativity and science achievement than the traditional instruction.

• 유통과학연구
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• 제12권12호
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• pp.55-63
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• 2014

Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and hygienic. Second, merchants are well educated, business-savvy, and consumer-oriented. Third, the area's total environmental designs were done by professionals of a high caliber. Fourth, the city government and the merchants'association were collaborating well in their efforts to accommodate the changing needs of consumers. Conclusions - This study made the following suggestions as a conclusion. First, it will be a very powerful tool to rejuvenate the traditional market if we can discover unique cultural resources and develop them as cultural products, experiences, and events. Consumers of the 21st century have a strong tendency to consume not only material products, but also the experiences and memories attached to them. Second, in order to maintain the unique characteristics of traditional markets, fostering the viability of the merchants' association and local residents' society would be essential. Third, it is necessary to make the traditional market into a cultural place not only for the shopping patronage of local residents, but also for attracting tourists to increase sales. Finally, professional management and design approaches are needed in order to make the traditional market a pleasant space from a visual merchandising standpoint.

• 한국초등과학교육학회지:초등과학교육
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• 제25권4호
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• pp.339-351
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• 2006

The purpose of this study was to analyze the processes of observation teaching and the types of observation in elementary life science class. For the purposes of this study, 40 teachers majoring in elementary science education participated in surveys on the processes of observation teaching. In addition, after videotaping the observation classes conducted by three teachers, each teaching in the 3rd to 5th grade, and their one hundred and eight students, we analyzed the processes of observation teaching. As a result, the processes of observation leaching in elementary science class were categorized into 12 stages (motivation, stating the objective, recognizing objects to observe, free and subjective observation, introducing ways to observe, observing by the simple way, introducing additional ways, observing by the manipulative way, making a note of observation, looking over the contents of observation, finding regularities, consolidation). In the types of observation, teachers and students performed mostly simple observing by the visual way. Teachers introduced time-independent/non-compared/whole observing; students concentrated on time-independent/non-compared/particular observing as targets. Thus, students carried out observing in the types of observation that teachers had presented. Consequently, the analysis about the processes of observation teaching can establish an effective teaching program for observing in scientific activities by reconstructing its observing target and suitable topic. The analysis about the types of observation can be applied to set up strategies for improving observation skills.

• 마케팅과학연구
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• 제18권2호
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• pp.113-145
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• 2008

점점 치열해지는 유통업의 경쟁환경 속에서 유통업의 마케팅 효율성 제고를 위해 유통업 IMC 기획모델에 대한 연구와 이 모델의 전략적 활용에 대한 연구가 필요하다. 유통업 IMC 기획모델은 선행연구를 통해 IMC 목표수립, 상황분석(고객분석, 경쟁분석, 자사분석), 고객 데이터분석, 접촉관리, 예산수립, IMC 전략개발, IMC 믹스와 IMC 실행, 평가시스템, 피드백 단계로 구분하여 설정하였다. 유통업 IMC 기획모델의 전략적 활용을 위해서 연구모형을 설정하여 IMC 활동(광고, 판촉, DM, PR, 인적판매, 인터넷, 모바일, VMD, 구전)과 IMC 태도의 관계, IMC 태도와 브랜드 충성도의 관계, IMC 태도와 재구매 의도의 관계, 브랜드 충성도와 재구매 의도의 관계에 대한 가설 검증을 하였다. 가설 검증 결과 IMC 활동은 인터넷을 제외하고 IMC 태도에 유의한 영향을 미치고 그 유의 수준의 차이를 볼 때 IMC 믹스 전략 전개에 있어 체계적인 접근이 필요한 것을 알 수 있다. 또한 IMC 활동이 향후 유통기업의 마케팅 방향에 대한 주요한 변수임을 알 수 있다. 이는 브랜드 충성도와 재구매 의도 관계가 매우 유의한 결과로 나타난 점과 함께 고려해야 한다. 결론적으로 유통업의 IMC 수단들의 통합적이고 일관된 활동이 브랜드 충성도와 재구매 의도에 미치는 영향력이 매우 큰 것으로 나타났다.

• 한국전통조경학회지
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• 제35권1호
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• pp.10-24
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• 2017

관동팔경의 형성과정에 주목하여, 문헌 및 도상자료의 분석과 해석을 통해 관동 명승의 집경에 따른 팔경 형상화 및 정착시기를 탐색한 본 연구의 결론은 다음과 같다. '관동팔경(關東八景)'이란 최초 용례(用例)는 이황의 "답홍응길(答洪應吉)"로 볼 때, 관동팔경은 이미 16세기 이전 당시 인들의 인식 속에 존재하였을 것으로 추론된다. "신증동국여지승람"을 비롯한 지리지 분석 결과, 관동팔경은 16세기 초 중반에 관동십경으로의 확장 또한 이루어졌다. 최초의 관동팔경에 대한 집경은 신즙의 "영관동팔경(詠關東八景)"으로 확인됨에 따라 관동팔경이라는 용어는 문학 분야에서는 최소한 16세기 이전부터 존재하였으며 현재의 세트화된 관동팔경으로 정착된 시기는 늦어도 17세기 초반이라 추정된다. 관동 명승의 출현빈도 분석 결과, 시문에 등장한 관동 명승은 관동팔경 경물에 대한 집중현상이 뚜렷하였다. 한편 회화 분야에서 오로지 관동팔경만을 모은 그림은 허필의 "관동팔경도병(關東八景圖屛)"에서 최초로 확인되는데 실경산수화에서 표현된 관동팔경은 시문에서의 집경 양상과 유사한 경향을 보이지만 화제 출현률 순위로 볼 때 시각적 결속력과 응집성이 더욱 강하게 드러났다 이는 일정한 관념체계 상 특정 의의를 지닌 회화의 도상(圖像)을 중요시하는 특성이 반영된 결과로 판단된다. 더불어 조선 후기에서 근대에 들어 제작된 다수의 민화 형식의 팔폭병풍(八幅屛風)은 관동팔경의 문화현상이 보편적 수용기에 접어들었음을 알리는 증좌이다. 또한 조선후기 성행한 남승도놀이 등 명승유람놀이에 등장하는 강원도내 13개의 명승에는 관동팔경이 오롯이 나타나고 있음을 볼 때 조선 말기 관동팔경은 놀이문화 속에서도 확고하게 정착된 것으로 보인다. 이와 같은 결과를 종합할 때, 관동팔경의 인식은 15세기 전반 이전부터 있어 온 것으로 보이고, 16세기 형상화 과정의 지속적 전개를 통해 17세기 정착되었으며 18세기에 들어 관습화 보편화 된 것으로 추정된다. 궁극적으로 관동팔경은 고려시대부터 별개의 경물로 명성을 얻은 지역 명승이 17세기 후반 구체적으로 형상화되었음을 알 수 있다. 관동 명승 중에 관동팔경은 오랜 기간 여러 사람의 탐승과 유람문화 향유(享有)를 통해 오직 여덟 개의 최상의 명소만을 추리기 위한 절차탁마(切磋琢磨)의 과정을 거쳐 형성되고 배태된 국내 대표적 팔경임을 일깨워준다.