• 한국멀티미디어학회논문지
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• 제24권1호
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

• The Journal of Asian Finance, Economics and Business
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• 제1권2호
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• pp.25-30
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• 2014

The small number of fusion research that addresses fear-appeal and self-efficacy in the effectiveness of warning labels cause the label is not clear, then the purpose of the study is the first to examine the effect of the combination of the message. With the experimental method, a total of 240 participants were smokers consist of Indonesian university students in the age range 18-23 years. Data obtained then processed with ANOVA statistical methods and Test T. The results are consistent with previous studies that the visual warning labels more effective than the textual warning labels alone. Results also suggest that a warning label should be both visual and textual messages combined with self-efficacy. Limitations, this study does not differentiate among smokers and non-smokers, in addition to the images are used only one type of disease, so that the research needs to be done to distinguish these factors.

• 산경연구논집
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• 제14권5호
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• pp.1-9
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• 2023

Purpose: Visual design has many prospective applications, including attaining business, social, educational, and political goals. The purpose of this study is to gain an understanding of how visual design influences consumer-facing brand values and marketing messages. In order to be successful in marketing, one must promptly attract the attention of the clients one is attempting to sell to. Research design, data and methodology: In order for the research to provide useful information, it will be necessary to sort the findings in descending order of importance and construct an integrated whole out of the knowledge gleaned from various books, papers, and other sources. This method is essential for establishing the degree of objectivity present in each piece of research and combining the results of those studies. Results: Visual marketing promotes a product or service through moving or still images, illustrations, logos, and other forms of digital content. The audience may comprehend your message better if you include visuals. Even if people only scan your content, they may be more likely to notice it if it is presented appealingly. Conclusions: In conclusion, this study found that visual design substantially influences both the demand for products and the awareness of brand values within their target audiences

• 한국정보처리학회논문지
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• 제4권7호
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• pp.1797-1803
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• 1997

공통선 신호방식에서 메시지처리기능은 다량의 신호트래픽을 전달지연이 없이 신호망내의 착신점으로 루팅하기 위한 기능으로써 실시간 처리가 가능 하여야 하며 데이타통신 서비스, 영상정보 서비스등 계속적으로 발생하는 다량의 트래픽에 대하여 그 처리능력이 탁월해야 한다. 본 논문에서는 다중 분산 메시지처리기 구조에서 실시간, 다량의 트래픽 처리를 위한 루팅기법을 제시하였다. 루팅은 신호링크선택코드를 이용하여 다수의 분산 메시지 처리기로 트래픽을 균등 분산하기 위한 시스템 내부 분산 루팅 기법과 신호망에서 다수의 신호루트로 신호트래픽을 분산 루팅하는 신호망 분산 루팅 기법으로 분류하였다. 이러한 루팅 기법을 적용함으로써 가용 신호루트의 고장, 비가용 신호루트의 복구와 같은 신호루트의 이상이 발생시 신호루트선택코드를 변경함으로서 신호트래픽의 효율적 루팅을 가능하게 하였다.

• International Journal of Computer Science & Network Security
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• 제21권1호
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• pp.143-151
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• 2021

The enormous prevalence of transferring official confidential digital documents via the Internet shows the urgent need to deliver confidential messages to the recipient without letting any unauthorized person to know contents of the secret messages or detect there existence . Several Steganography techniques such as the least significant Bit (LSB), Secure Cover Selection (SCS), Discrete Cosine Transform (DCT) and Palette Based (PB) were applied to prevent any intruder from analyzing and getting the secret transferred message. The utilized steganography methods should defiance the challenges of Steganalysis techniques in term of analysis and detection. This paper presents a novel and robust framework for color image steganography that combines Linear Congruential Generator (LCG), simulated annealing (SA), Cesar cryptography and LSB substitution method in one system in order to reduce the objection of Steganalysis and deliver data securely to their destination. SA with the support of LCG finds out the optimal minimum sniffing path inside a cover color image (RGB) then the confidential message will be encrypt and embedded within the RGB image path as a host medium by using Cesar and LSB procedures. Embedding and extraction processes of secret message require a common knowledge between sender and receiver; that knowledge are represented by SA initialization parameters, LCG seed, Cesar key agreement and secret message length. Steganalysis intruder will not understand or detect the secret message inside the host image without the correct knowledge about the manipulation process. The constructed system satisfies the main requirements of image steganography in term of robustness against confidential message extraction, high quality visual appearance, little mean square error (MSE) and high peak signal noise ratio (PSNR).

• 한국도로학회논문집
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• 제15권1호
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• pp.163-169
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• 2013

PURPOSES: The urban traffic problems can be defined as general problems for smooth traffic flow including maintenance of mass transportation system according to suddenly increased population, traffic regulations for vehicles and pollution problem. As a method for solving traffic jams, one of the traffic problems of late, interest in Intelligent Traffic System(ITS) is increasing sharply, which is a system managing traffic demand by providing passers with information on traffic state of path and road conditions before they pass the road through ATIS, a field of ITS. METHODS: Variable message signs(VMS) is used on the roads as a method for providing information to promote smooth traffic flow and safety and prevent traffic accidents in advance by providing drivers with various information while driving. RESULTS: Recently, as ITS industry has been vitalized and technical factors of VMS have developed, various kinds of information is provided but the effect of VMS has not been maximized due to its limited type. CONCLUSIONS: Therefore, this study intends to provide methods for effective information transfer by analyzing driver's visual behavior characteristics for VMS and presenting a basis for maximizing VMS effect after considering read by expression type.

• 디자인학연구
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• 18호
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• pp.63-73
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• 1996

21세기 정보화시대에 커뮤니케이션의 혼란 속에서 모노그룹(monogram)은 비쥬얼 아이 덴터티를 위한 시각언어로서 정보전달의 매우 중요한 심 볼로 등장하였다. 모노그램은 비쥬얼메세지의 가장 훌륭한 적임자로서, 오늘날 그 역할이 점차 중요시되고 있다. 본 논문은 심볼 디자인의 조형요소로서, 모노그램의 본질과 기능 그리고 상징성 등을 연구하여 심볼을 연구하는 사람들에게 모노그램의 정확한 이해를 통하여 한국적 모노그램의 발전적 가능성에 그 목적을 두었다.

• 조형예술학연구
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• 제8권
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• pp.129-159
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• 2005

Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.

• 스마트미디어저널
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• 제12권7호
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• pp.68-75
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• 2023

본 연구에서는 팬덤과 아이돌 간의 채팅 UX 디자인에 관한 연구를 시행하고자 한다. 아이돌과 팬덤 사이의 1:다(多) 형태의 메시지 노출 방식에 대해 연구하고 최적의 노출 형태와 속도에 대해 실험하였다. 실험 결과를 바탕으로 다양한 옵션 중에서 1초당 30개 문장이 노출되는 형태를 선택하였으며, 이를 바탕으로 실제 유니버스 플랫폼에 이 결과물을 적용함으로써 보다 아이돌과 팬 사이의 커뮤니케이션이 원활할 수 있도록 추진하였다.

• 한국가구학회지
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• 제15권2호
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• pp.31-39
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• 2004

The works of Alessandro Mendini doing a big role in Italian design give us fresh impetus and the message on future design. His work activity has created new space and given the second life with arranging radical and fresh visual ornaments by using various materials. His design works have been challenged on fixed and ordinary thought. He applies gorgeous and plain natural colors. When he develops idea into the form, his works hold meditation and clear subjectivity. Alessandro Mendini makes us aware that his work of arts connects human spirit with thing.