• 제목/요약/키워드: visitors' perceptions

검색결과 65건 처리시간 0.029초

Visitors' Perceptions to Ecotourism Goals and Satisfaction : The Case of Muju Firefly Festival

  • Jeong Gang-Hoan;Roh Yong-Ho;Yhang Wii-Joo
    • 한국환경과학회지
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    • 제14권4호
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    • pp.373-377
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    • 2005
  • The purposes of this study were to investigate ecotourism goals which are providing educational tourism, generating environmental conservation, and residents' economic benefits based on the 7th Muju Firefly festival. The sample was 243 visitors from August 23rd to 30th, 2003. The results were as follows: First, visitors showed high satisfaction for the educational tourism program. Experiencing educational 'Mysterious Firefly Field Trips' contributed to the tourists' educational satisfaction. It was found that these experience programs were very popular. Second, residents' and domestic visitors' satisfaction was high with 5.50 on Likert 7 points concerning environmental conservation. Third, foreigners showed high satisfaction for visiting tourism sites and understanding regional culture in terms of understanding region and economic benefits. The average economic effect was decreased compared to 2002. So there should be more diverse strategy to increase economic effect. Also more festival related products, diverse and unique foods and beverages based on regional products should be developed.

An Integrated Model for Investigating the Impacts of Telepresence on Cultural Heritage Attachment in Virtual Museum

  • Hong, Kyung-Wan;Kim, Hyeon-Cheol
    • International journal of advanced smart convergence
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    • 제11권2호
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    • pp.44-52
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    • 2022
  • The purpose of our study is to examine the influence of telepresence on cultural heritage attachment in the context of virtual museum. We determined the effect of telepresence on visitors' aesthetic and educational experiences and how these experiences affect visitors' perceptions of virtual museum service value. Moreover, we investigate the effect of perceived virtual museum service value on museum attachment and cultural heritage attachment. A total of 143 visitors were sampled through an online survey focusing on Chinese virtual museum visitors. The results show that all the paths presented significant effects. Additionally, it was found that telepresence indirectly influences cultural heritage attachment through education experience and perceived virtual museum value. The theoretical and practical implications are also provided. An important implication is that online virtual museum is essential to raise visitors' education experience and their cultural heritage attachment. Thus, virtual museum should take initiative to enhance virtual reality to ensure traditional culture education and formation their cultural heritage attachment.

과학축전 활동 경험에 대한 부스 운영 및 참여 관람 학생의 인식 (Exploring the Student Presenters' and Student Visitors' Perceptions of the Science Festival)

  • 박은지;이선경;김기상;김찬종
    • 한국지구과학회지
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    • 제31권7호
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    • pp.772-784
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    • 2010
  • 매년 개최되는 '과학 축전'에서는 부스 운영 학생들의 안내 하에 다양한 과학 및 기술관련 워크숍, 시범 실험등의 활동이 제공된다. 본 연구는 과학축전에 참여한 부스 운영 학생들과 참여 관람 학생들의 인식을 탐색한 것이다. 연구대상은 6일 동안 축전에 참여한 부스 운영 학생 323명과 참여 관람 학생 495명이다. 본 연구에서 사용한 설문지는 안광호와 박일우(2009) 및 이선경 외(2010)의 설문 문항을 수정 보완하여 완성되었다. 연구 결과로서, 학생들의 참여 배경, 참여 유형별 및 학교급별 교육적 경험에 대한 인식, 부스 운영 학생들의 과학탐구 경험에 대한 인식 등을 살펴보았다. 연구 결과는 과학축전을 준비하는 과정에서 부스 운영 학생들이 문제를 제기하고 해결하는 탐구 과정에 참여한 것을 의미 있는 경험으로 인식했다는 것을 보여주었다. 연구의 결과를 토대로, 비형식 과학교육으로서 공동체 기반 프로그램에 대한 의미와 시사점을 제시하였다.

여의도 샛강 방문자의 활동 및 인식 패턴 분석 (Analysis of Activity and Perception Patterns of Visitors in Yeouido Saetgang River)

  • 강형식;조성철
    • 대한토목학회논문집
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    • 제39권3호
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    • pp.431-439
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    • 2019
  • 여의도 샛강은 1997년 국내최초 생태공원으로 조성된 이후 이용 활성화를 위한 다양한 노력이 투입되었음에도 불구하고 현재의 이용 현황은 인근 한강 공원과 비교했을 때 현저히 저조한 상황이다. 본 연구에서는 샛강 방문자 1,000명을 대상으로 면접 설문조사를 진행하였으며, 이용자들의 샛강에 대한 인식과 활동 패턴 등에 대해 조사하였다. 그 결과 전체 이용자 중 약 60 %가 도보를 이용한 인근 주민이었고, 대부분 가벼운 운동이나 산책을 하며 시간을 보내는 등 일반 서울시내 도시공원과 유사한 특성을 갖는 것으로 나타났다. 또한 다양한 통계분석을 통해 응답자 특성에 따른 샛강에 대한 인식과 활동 패턴 차이를 분석하였으며, 샛강에서의 활동 패턴이 샛강에 대한 만족도, 애착심, 참여의식 등에 미치는 영향에 대해 분석하고 고찰하였다.

Public Perceptions of the Appropriateness of Robots in Museums and Galleries

  • Webster, Craig;Ivanov, Stanislav
    • Journal of Smart Tourism
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    • 제2권1호
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    • pp.33-39
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    • 2022
  • This research explores the public's perceptions of the appropriateness of the use of robots in museums and galleries. Using data from an international survey of 1589 participants, the data show that the perceived appropriateness of robot implementation in museums and galleries is driven largely by perceptions of the usefulness and emotional skills of robotic technologies, and their perceived advantages compared to human employees. Additionally, the findings suggest that the general attitudes towards service robots in tourism shape the attitudes towards robots in museums and galleries in particular. Furthermore, the findings reveal that the demographic characteristics of visitors are not related to their perceptions of robots in museums and galleries.

Guesthouse-based Backpackers in Seoul: Destination Image, Knowledge Management and Q Method

  • 이팜;김철원
    • 지식경영연구
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    • 제17권3호
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    • pp.1-21
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    • 2016
  • To attract visitors, it is essential to make destinations understandable by developing appropriate destination image. However, managing destination image properly is very complicated in order to induce visitors. In this study, the perceived destination image of backpackers who stay in guesthouse located in Seoul is explored. The purpose of the study was to examine the image of Seoul as a tourism destination. To this end, Q methodology, a technique designed for the systematic study of subjectivity in terms of beliefs, opinions, and attitudes is employed. More specifically, the statements representing different destination images perceived by sampled backpacking visitors were Q-sorted. Results showed that four different clusters of sampled backpacking visitors present four different perceived images accordingly: Seoulizer, Patternaizer, Utilizer, and Socializer. The results of this study imply that backpackers provide idiosyncratic perceptions of destination image, which are different from those offered by general travelers who are less sensitive to travel budgets. In addition, for tourism management, based on this study's results, destination marketing planners are encouraged to perform knowledge management, develop more appropriate plans and customized marketing strategies according to different perceived destination images of backpackers.

의료기관 장례식장 급식품질의 다자간 인식차이 및 IPA 분석: 장례식장 급식운영 담당자, 상주 및 유족, 조문객을 중심으로 (The IPA of Multilateral Perception on Foodservice Quality of Hospital Funeral Centers : Focusing on Foodservice Operators, Chief mourners/the bereave and Funeral Visitors)

  • 박문경;이정윤;정윤희
    • 한국식품조리과학회지
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    • 제30권2호
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    • pp.228-238
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    • 2014
  • This study identified the importance and performance perceptions of funeral foodservice service quality toward funeral foodservice employees, chief mourners/the bereaved and funeral visitors. Data were collected using self-administered questionnaires from 102 funeral foodservice employees, 71 chief mourners/the bereaved and 293 funeral visitors. According to the result of the survey, 'hygienic food production process' was recognized as the most important attribute while 'neat appearance of food' had the least performance. By comparing the importance of service quality attributes between three subject groups, it can be identified funeral foodservice employees had the highest recognition while funeral visitors had the lowest (p<0.001). Furthermore, funeral foodservice employees had a significantly high performance level compared to chief mourners/the bereaved in all 19 service quality attributes (p<0.001). The IPA result toward funeral foodservice employees indicated the following attributes that required improvements: 'reasonable menu price' and 'kindness of helpers'. Another IPA result from chief mourners/the bereaved recognized 'reasonable menu price' as a service priority. Overall, implications for funeral foodservice managers regarding service quality improvement are discussed.

Exploring Users' Perceptive Response and Landscape Aesthetic Value of Rain Gardens

  • Kim, Suyeon;An, Kyungjin
    • 휴양 및 경관연구
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    • 제11권2호
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    • pp.1-11
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    • 2017
  • Recently, growing emphasis has been placed on the installation of rain gardens. However, previous rain garden studies have mainly focused on physicochemical effects such as rainfall runoff management and water quality improvement. Therefore, this study aims to investigate general perceptions of rain gardens and landscape aesthetics among rain garden visitors. To achieve this goal, a survey of 100 rain garden visitors was conducted, gathering information about their general perceptions of rain gardens and landscape aesthetics at three pre-selected rain garden locations. Results showed that rain garden recognition was limited to 34% of the respondents, indicating that most people were not aware of rain gardens and were unable to notice differences between rain gardens and traditional gardens. However, stronger support for rain gardens was observed among those who were aware of the concept, those who recognized that rain garden planting types are differentiated from traditional gardens, and those who rated positively the landscape aesthetic value of rain gardens. The main findings are expected to encourage further studies of quantitative indicators by conducting a correlation analysis between aesthetics and functionality of rain gardens.

병원치료시 환자의 기대수준과 병원선택 요인 - 대학병원과 중소병원의 비교를 중심으로 - (The Level of Patient Expectation and Governing Factors in Selecting Hospital)

  • 홍용석;박소영
    • 보건의료산업학회지
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    • 제5권4호
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    • pp.15-26
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    • 2011
  • This study assessed and compared the expectation levels of in- and out-patients at hospitals of different size in relation to patients' view of their rights. A survey of out-patients visiting university hospitals (204 patients) and small to mid size community hospitals (215 patients) in Seoul and Kyeongki Province was conducted, where the respondents reported their perceptions of patient rights. Based on the survey, their respective expectation levels for the medical services that they would receive was assessed and analyzed for exploring possible factors for their selecting small to mid sized hospitals over larger hospitals. The results showed difference in perceptions between patients visiting or staying in lager and smaller hospitals. Namely, for out-patients, those at university hospitals had higher perceptions only about their rights to privacy while in hospital, whereas in the case of in-patients, those at small to mid size hospitals had higher perceptions only about their rights to access to inspection information. With respect to the results from analysis of difference in the expectation level for medical services between university and non-university hospital patients, it was found that in-patients at university hospitals had higher perceptions about their rights to choose to see hospital visitors while in hospital and rights to access to religious facilities.

무등산국립공원 서석대 탐방구간의 탐방예약제 시행에 대한 탐방객의 인식 (Visitors' Perceptions of Visitor Reservation System in the Seoseokdae Trail Section of Mudeungsan National Park)

  • 김상미;김상오
    • 한국환경생태학회지
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    • 제35권2호
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    • pp.181-192
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    • 2021
  • 본 연구는 탐방예약제(Visitor reservation system: VRS) 도입의 필요성이 거론되고 있는 무등산국립공원의 서석대 탐방구간(Seoseokdae Trail Section: STS)을 대상으로 VRS에 대한 탐방객의 인식을 조사하기 위해 시행되었다. 데이터는 2019년 5월 중 STS를 이용하는 248명의 탐방객을 대상으로 설문조사를 통해 수집되었다. 전 응답자의 86.9%가 STS에서의 전반적 탐방경험의 질을 높게 평가하였다. 또한 43.0%의 응답자가 VRS에 대하여 알고 있었으며 정보입수 경로는 인터넷이 49.7%로 가장 높은 비율을 차지하였으며, 주변인(18.4%), 방송매체(17.7%) 순으로 높게 나타났다. 전 응답자의 69.9%가 VRS 시행이 STS 관리개선에 효과가 있을 것으로 생각한 반면, 79.3%의 응답자가 VRS의 운영에 따르는 '번거로운 예약절차'가 문제가 있다고 인식하였으며, '인터넷 친숙성에 따른 불공평성'(78.7%), '자유로운 탐방기회 박탈'(76.3%) 순으로 문제가 있다고 생각하였다. VRS 시행에 대한 지지도는 고연령층, 기혼자, 고학력층, 고빈도 STS 방문경험자, 광주시 거주자, 1인 방문객이 상대그룹보다 낮은 것으로 나타났다. 'VRS에 대한 지식정도'와 'VRS 운영에 따르는 문제에 대한 인식정도'는 'VRS 시행에 대한 지지도'에 부(-)의 영향, 'VRS의 관리 효과성'은 'VRS 시행에 대한 지지도'에 정(+)의 영향이 있는 것으로 각각 조사되었다.