• Title/Summary/Keyword: visitor study

Search Result 537, Processing Time 0.034 seconds

The Influence of Characteristics of Local Government Web-sites on User Satisfaction and Trust (자치단체 웹사이트의 특성이 사용자 만족과 신뢰에 미치는 영향)

  • Song, Ju Hyun;Park, Jong Hun
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.42 no.3
    • /
    • pp.39-51
    • /
    • 2019
  • This paper is an exploratory study to investigate the influence of characteristics of local government web-sites on user satisfaction and trust. The objective of this research is to identify the characteristics of local government web-sites influencing on user satisfaction and trust, and determine how they affect user satisfaction and trust. From the literature review, we identify four characteristics which are expected to influence on user satisfaction: technical, information, customer-oriented, and work-performing characteristics. In addition, we develop research model that the four characteristics are expected to affect user satisfaction and trust via users' perceived values. The results of the research are as follows. The technical, customer-oriented, and work-performing characteristics significantly affects perceived values, which significantly affected user satisfaction and trust. Perceived value is partially mediated by user satisfaction in affecting user trust. The characteristics of local government web-sites affecting perceived values differed partially by the purpose of visitor. As for the personal goal, the technical, customer-oriented, and work-performing characteristics significantly affect perceived values, with the technical and customer-oriented characteristics having more significant effects. As for the business goal, the technical, information, work-performing characteristics significantly affected perceived values, with information characteristics having more significant effects.

Measurement of EEG and Analysis of Stress Change in Space Using Virtual Reality - Focus on the Hitler's residence - (가상현실을 활용한 공간에서의 뇌파 측정과 스트레스 변화량 분석 - 히틀러 총통관저를 중심으로 -)

  • Kim, Sun-Uk;Kang, Se-Yeon;Ji, Seung-Yeul;Jun, Han-Jong
    • Journal of the Architectural Institute of Korea Planning & Design
    • /
    • v.35 no.8
    • /
    • pp.73-79
    • /
    • 2019
  • The purpose of this study is to analyze the stress variation according to Hitler's residence using EEG data. Hitler's residence, one of the most monumental buildings, is designed as a grand and overbearing space, giving the visitor a sense of psychological pressure when moving from a high space to low space. Based on the above background, this paper constructs Hitler's residence using virtual reality and measure the changes of the beta waves which are known to be related with stress when the floor level moves from high to low space in Hitler's residence built in virtual space. The results of the experiment are as follows; when moving from high to low space, the subjects' stress was high and at the same time brain waves variation was increased greatly due to changes in space.

Development of Exhibits Preference Analysis Method using Deep Learning for Science Museum (딥러닝을 활용한 과학관 전시품 선호도 분석 방법 개발)

  • Yu, Jun Sang;Kang, Bo-Yeong
    • Journal of Korea Multimedia Society
    • /
    • v.24 no.1
    • /
    • pp.40-50
    • /
    • 2021
  • Science museum are dealing with exhibits on field of changing science and technology, and previous research suggested that exhibits replacement should carried out at least every 5 years. In order to efficiently replace exhibits within a limited budget, various studies analyzed visitors' preferences to exhibits. Recently, studies use various technologies to collect the data on visitors' preferences automatically, but almost of studies had a high dependency on their visitors such as visitors needed to carry specific sub-devices in the museums for gathering data. As complementing the limitations of previous research, this study introduces the improved method which is able to automatically collect and quantify visitors' preferences to exhibits using TensorFlow, a deep learning technology. By the proposed analysis method, it was possible to collect 2,520 data of visitors' experience on exhibits in totality. Based on collected data, attraction power and holding power indicating the preference of visitors on exhibits were able to be calculated. The result also confirmed antecedent research conclusion that the attraction power and holding power of the exhibit which consists of 3 dimensional structures work are higher than other exhibits. As a conclusion, the proposed method will provide more convenient data collection method for detecting visitors' preference.

Analysis of Nature Observation Trail in Juwangsan National Park in View of Geo-Tourism (지오투어리즘(Geo-tourism)을 위한 주왕산국립공원의 자연관찰로 분석)

  • JUNG, Pilmo;SEO, Jongcheol;JEON, Young Gweon;SHIN, Yeongkyu
    • Journal of The Geomorphological Association of Korea
    • /
    • v.17 no.2
    • /
    • pp.77-86
    • /
    • 2010
  • Many different Visitor Guide Programs are active in order to explain the park-visitors of the superiority of National Park ecosystems and to make them aware of the importance of national park conservation. One of those VGPs is Nature Observation Trail. In this study, we analyzed the course and program of Sangui Nature Observation Trail in Juwangsan National Park. We suggest new course and interpretation plates to make explorers understand their contents easily.

Environmental Modeling and Thermal Comfort in Buildings in Hot and Humid Tropical Climates

  • Muhammad Awaluddin Hamdy;Baharuddin Hamzah;Ria Wikantari;Rosady Mulyadi
    • Architectural research
    • /
    • v.25 no.4
    • /
    • pp.73-84
    • /
    • 2023
  • Indoor thermal conditions greatly affect the health and comfort of humans who occupy the space in it. The purpose of this research is to analyze the influence of water and vegetation elements as a microclimate modifier in buildings to obtain thermal comfort through the study of thermal environment models. This research covers two objects, namely public buildings and housing in Makassar City, South Sulawesi Prov-ince - Indonesia. Quantitative methods through field surveys and measurements based on thermal and personal variables. Data analysis based on ASHRAE 55 2020 standard. The data was processed with a parametric statistical approach and then simulated with the Computational Fluid Dynamics (CFD) simulation method to find a thermal prediction model. The model was made by increasing the ventilation area by 2.0 m2, adding 10% vegetation with shade plant characteristics, moving water features in the form of fountains and increasing the pool area by 15% to obtain PMV + 0.23, PPD + 8%, TSV-1 - +0, Ta_25.7℃, and relative humidity 63.5 - 66%. The evaluation shows that the operating temperature can analyze the visitor's comfort temperature range of >80% and comply with the ASHRAE 55-2020 standard. It is concluded that water elements and indoor vegetation can be microclimate modifiers in buildings to create desired comfort conditions and adaptive con-trols in buildings such as the arrangement of water elements and vegetation and ventilation systems to provide passive cooling effects in buildings.

A Case study on Storytelling Experiential Exhibition at the National Lighthouse Museum (국립등대박물관 스토리텔링 체험전시 연출 사례연구 -<등대와 과학> 상설전시를 중심으로-)

  • Song-Yi Kim
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2023.11a
    • /
    • pp.162-165
    • /
    • 2023
  • This paper examines the approaches to science operational exhibitions and storytelling to enhancing visitors of the National Lighthouse Museum of Korea. Through this case, our museum aims to share its directions of the scientific exhibition and development direction of the Aids to Navigation Heritage Museum. The exhibition content was storytelling to naturally guide the flow along the story, and the exhibition coordinating was designed as an experiential exhibition so that visitors could interestingly experience the scientific principles applied to navigation signs.

  • PDF

A Study on the Relationship between Service Quality (HISTOQAUL) and Experience Flow, Tourism Satisfaction and Loyalty in Cultural Heritage Tourism (문화유산 관광에서 서비스품질(HISTOQAUL)과 체험 몰입·관광 만족·충성도 간의 관계에 관한 연구)

  • Ji, Dae-Wook;Park, Jong-Woo
    • Journal of Korean Society for Quality Management
    • /
    • v.46 no.3
    • /
    • pp.607-624
    • /
    • 2018
  • Purpose: The purpose of this study is to present the success of cultural tourism service as visitor loyalty to service and to present the cultural attribute evaluation attribute (HISTOQUAL), experiential flow and tourism satisfaction as determinants effecting loyalty through literature review. Based on this, this study aims to suggest academic and practical implications for revitalizing cultural tourism services and enhancing competitiveness. Methods: This study collects data from visitors to cultural heritage tourist sites and analyzes them empirically. This study conducted a small preliminary sample survey to improve the reliability and validity of the measurement tool, and revised and supplemented the measurement tool on the basis of it. The data collected in this study were analyzed using SPSS 22.0 and the hypothesis was verified through the analysis. Results: The results of this study are as follows; First, the service quality of cultural heritage tourism has a positive effect on the experience flow. Second, the service quality of cultural heritage tourism partially effects tourism satisfaction. Third, it was shown that the experience flow of tourists have a positive effect on tourism satisfaction. Fourth, the experience flow of tourists and tourism satisfaction have a positive effect on loyalty to tourist destination. Conclusion: According to this study, it is the meaning of this study that the cultural tourism service is understood as a attractive factor and based on this, the strategic direction for the activation of cultural tourism service is suggested.

A Study on the Characteristics of the Design Expression in the Exhibition Spaces of the Jewish Museums (유대인 뮤지엄 전시공간의 조형적 표현 특성에 관한 연구)

  • Suh, Swoo Kyung
    • Korean Institute of Interior Design Journal
    • /
    • v.22 no.6
    • /
    • pp.233-240
    • /
    • 2013
  • Today, museums are designed with specific purposes with themes to raise issues based on themes, history, culture or other special focuses. Among many of these thematic museums, Jewish museums are built around the world in order to let the future generations know the history and dark past memory of the Jewish people. Accordingly, the aim and significance of this study are to analyze the characteristics of design expressions of the museum architecture of Jewish museums done by various architects to help visitors empathize the dark period of the Jews during the holocaust. This particular study will be focused on analyzing 7 museums under the theme of holocaust and Jewish people's life affected because of the tragic event. Spatial organization, exhibition space composition, exhibition techniques such as the exhibition storytelling or scenario and natural light distribution will be analyzed to find expressional characters of Jewish museum's design and how the design form strengthen the museum's purpose. To achieve the aim of the study, targets for the theoretical discussion and case analysis regarding the design approach are discussed in chapter 2, characteristics of the cases are analyzed and synthesized in chapter 3, and finally the conclusion in chapter 4. The study found, that distinctive characters of spatial expression have direct impact on visitor's understanding of the museum purpose and it helps viewers to empathize and to be educated about the situation. Well designed architectural form, spatial organization, choice of materials and colors as well as story telling techniques of the museum will solidify the meaning of the exhibitions inside. Results found in the study will be the guidance for future study on thematic museum planning.

Strategies for the Development of Cultural Product Design for the Promotion of Cultural Tourism Festivals(II) -Focusing on the Utilization of Local Cultural Resources- (문화관광축제 활성화를 위한 문화상품 디자인 개발 전략 연구(제 2보) -지역문화자원 활용을 중심으로-)

  • Chung, Kyung-Hee;Lee, Mi-Sook
    • Journal of the Korean Society of Costume
    • /
    • v.60 no.2
    • /
    • pp.51-67
    • /
    • 2010
  • The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

Tourists' Circulations and Behaviors in Dark Tourism Site (Focused on Seodaemun Prison History Hall) (다크투어리즘 관광자의 관람동선 및 관람행태(서대문형무소 역사관을 대상으로))

  • Triana, Lolitasari Ade;Yun, Hee Jeong
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.9
    • /
    • pp.198-210
    • /
    • 2016
  • The purpose of this study is to analyze the tourists' circulations and behaviors at one of the representative dark tourism sites in Seoul, named Seodaemun Prison History Hall. This study conducts direct observation and behaviour tracking or follow-up survey based on traffic circulation and visitors' Muse-Ethogram extracted from the previous studies. The result of tourists' actual circulations shows that main tourists' flows of study areas consist of 3 approaches; suggested, unstructured and directed approaches. And tourists' behaviors such as moving(M), stop looking(SL), and reading(RE) reveal with the highest frequency. This study finds the 'expressing feeling(EXP)' as a new visitor' behavior in dark tourism site. The highest frequency of visitors' movement patterns is stop looking-reading-move(SL-RE-M). The results of this study could be used as a planning and design guidelines of dark tourism related to exhibition circulation, visitors' behaviors and development of exhibition content.