• 대한안전경영과학회지
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• 제17권4호
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• pp.321-333
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• 2015

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

• Journal of Forest and Environmental Science
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• 제37권1호
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• pp.69-78
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• 2021

This study aims to verify a difference between the years 2014 and 2019 of Uiryeong-Gil, which is operated by the Visitor-Reservation System, in terms of the cognition of system, operational effectiveness, and behavioral intention. The analysis is as follows. First, among the overall cognition of the Visitor-Reservation System, the satisfaction from - prevention for safety for accident, expansion to other parks, number of visitor restriction, and satisfaction with reservation method - increased compared to 2014. Second, among the effects of the Visitor-Reservation System operation, satisfaction shows differences in year-to-year levels in terms of resource protection, resource damage mitigation efficiency, natural experience opportunity, comfort of visit-environment, and prevention of illegal activities. Third, the analysis of the differences in the behavior of the Visitor-Reservation System showed that the satisfaction of visitors, revisit intention, and overall satisfaction differed per year. The results of this study are meaningful in that the Visitor-Reservation System is no longer the restriction, but the change in cognition for the protection of ecosystems and sustainable visiting in order to expand the Visitor-Reservation System into a sustainable policy.

• 한국환경과학회지
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• 제19권8호
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• pp.961-969
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• 2010

This study was carried out to analyze conceptional structure between visitor's satisfaction and loyalty in the national natural recreation forests. The results of this study showed that facility, natural resources and view, staff service of recreation forest had positive effect on visitor's satisfaction. Reservation system, accessibility, and usage fee of recreation forest was not related to visitor's satisfaction. In addition, visitor's satisfaction was found to have positive effect on visitor's loyalty such as revisiting intention and word of mouth. As a result, managers of recreation forest need to enhance visitor's satisfaction, to improve rate of revisiting intention and to incite word of mouth through building management strategy.

• Asia Marketing Journal
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• 제25권3호
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• pp.126-147
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• 2023

This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

• 한국환경생태학회지
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• 제17권1호
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• pp.92-100
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• 2003

본 연구는 2001~2002년에 걸쳐 설악산 국립공원에서 시범 시행되었던 탐방예약제에 대한 탐방객들의 인식을 조사.분석하기 위한 목적으로 수행되었다. 이를 위해 탐방예약제가 시행된 기간 중에 설악산 국립공원을 찾은 탐방객들을 대상으로 사회경제적 특성, 방문유형과 이용행태, 탐방예약제의 시행에 대한 인식 등을 주요 내용으로 설문조사를 실시하였으며, 회수된 170부의 설문지 중 분석이 가능한 유효표본은 165부였다. 분석결과, 응답자들의 사회경제적 특성, 방문유형 등은 다른 국립공원의 탐방객 조사에서 나타난 결과와 유사한 경향을 보였다. 응답자 대부분은 탐방예약제의 시행을 인지하고 있었으며, 탐방예약제의 도입에 대해서도 긍정적인 반응을 나타냈다. 또한, 응답자들은 대체로 국립공원 관리공단에서 시행하는 제도(자연휴식년제, 시설물 예약제 등)에 대해서 부정적인 인식을 지니고 있는 것으로 조사되었다. 탐방예약제 구간의 확대시행에 대해서는 긍정적인 인식과 부정적인 인식이 거의 동등하게 나타났으며, 탐방예약제의 원활한 운영을 위해 예약 불이행자에 대한 적절한 페널티제도의 도입에 대해서는 찬성하는 응답이 높게 나타났다.

• 한국산학기술학회논문지
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• 제11권5호
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• pp.1820-1828
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• 2010

본 연구는 2009년 천안에서 개최된 웰빙식품 엑스포를 토대로 문화관광부에서 제시한 방문객 관점의 만족도 측정지표를 실증적으로 분석한 연구이다. 2009년 9월 11일에서 20일까지 10일간 개최 장소에서 수집한 설문지 900부를 SPSS12.0과 Amos7.0을 활용하여 확증요인 및 경로모형을 분석하였다. 문화관광부에서 제시한 엑스포 행사내용, 행사구성, 편의시설 운영 및 진행, 행사장 환경 및 상품품질 모두 방문객 전반적 만족도에 유의한 인자로 판명되었고, 만족도 측정을 위해 활용된 전반적으로 만족한 방문객은 그렇지 않은 방문객 보다 재방문 의사가 높은 것으로 판명되었다. 본 연구의 결론을 바탕으로 연구에서 사용된 방문객 만족도 지표는 타 행사에 반복적으로 활용될 수 있는 토대가 될 수 있다.

• 한국실내디자인학회논문집
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• 제21권5호
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• pp.343-354
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• 2012

Museums in Korea have experienced continuing quantitative growth since the late Choson Dynasty. However, a careful examination of visitors' viewing behavior has not been properly performed. Accordingly, social education for visitors in museums is not properly conducted despite the vast amount of information that museums possess. Given these circumstances, this study which focuses on the factors that influence visitors' behavior in museums intends to examine the effects that the configuration of exhibition space and the resulting visitor circulation patterns have on visitors' behavior with regard to visitor density. From this perspective, and considering five public historical museums within the seoul metropolitan area of korea, a correlation analysis has been conducted based upon quantitative analysis related to the configuration of exhibition space and visitors' observed viewing behaviors. The result of our study is that the configuration of exhibition space influences the patterns of visitor circulation, distribution of space, and the subsequent state of visitor density. Accordingly, the effects of visitor density on the viewing speed and other viewing behaviors could be identified. Based on these findings, the configurational differences in exhibition spaces were identified as one of the key factors that influence visitors' viewing behaviors.

• 농촌지도와개발
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• 제19권2호
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• pp.409-434
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• 2012

The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor's satisfaction and behavioral intentions focused on Busan International Film Festival(BIFF). To achieve the study objective, 277 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of local festival exerts a positive influence on visitor's satisfaction and behavioral intention. Second, visitor's satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor's satisfaction and behavioral intention in local festival.

• 한국환경과학회지
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• 제17권1호
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• pp.77-83
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• 2008

The purpose of this study was to develop the national park visitor counting system using the ubiquitous sensor network. This system is composed of a sensor node, sink node, gateways, CDMA module, server, and clients. The results of the study were: 1) stable data transmission distance was possible within 100 meters between sensor nodes, 2) the developed counting sensor system showed a network communication stability level of 88.3 percent in 1.2m wide trails. When installed in concentrate use areas or forks of national parks, the visitor counting system will not only contribute to provide reliable visitor counting, but also to improve the quality of national park visitor service, to manage park facilities and natural resources more efficiently, to achieve an information oriented national park system.

• 한국실내디자인학회논문집
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• 제17호
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• pp.187-195
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• 1998

The purpose of this study is to analyze the characteristics of exhibition circulation which is caused by behavioral factors of visitor's movement and spatial factors in museums. It looks into the factors under the influence with the visitor's movement. The consideration of exhibition circulation may be classified into 2 categories. one is spatial factors which can make a exhibition circulation according to the extent of exhibition space display density position of exit display style and display secenario. and another is the behavioral factors of visitor's movement according to the time speed proportion of appreciation and visiting rate. The method of analysis is statistics of investigation by following after visitors. Through this data we found out that there are correlation with two categories. Therefore each factor that makes an exhibition circulation with organic relevancy have influence on the visitor's movement directly. So appropriate to the planning of each factor can offer visitors to more effective environment of exhibition.