• Title/Summary/Keyword: visit motivation

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An International Freshman Exchange Program: A Trial for Engineering Design Education

  • Webeck, Elizabeth;Imamura, Fumihiko;Wang, Fuming;Zhu, Hongmin;Nagasaka, Tetsuya
    • Journal of Engineering Education Research
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    • v.15 no.4
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    • pp.8-13
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    • 2012
  • The Engineering school of Tohoku University has been offering a Team-based Engineering Design Course to its first year students since 1996 in order to increase the level of both motivation and interest in engineering. Freshmen are required to select one of approximately 150 topics and do some research on this topic. This course also provides opportunities for students to participate in exchange programs with the University of Washington (UW) and the University of Science and Technology Beijing (USTB). In the Tohoku-UW exchange program, which began in 1999, between 10 and 25 students of Tohoku visit the UW annually to present the results of the subjects the school has appointed in advance in the Team-based Engineering Design Course. In the Tohoku-USTB exchange program, which began in 2007, about 15 students from each university participate in a one day meeting organized by the students themselves. They give a presentation on either the results of the subject they selected in the course, or on an engineering related topic both groups have agreed to in advance. In this paper, a detailed history, the objectives, a schedule and the budget in these unique exchange programs is introduced together with an outline of the course and its contribution to the engineering design education.

A Study on Factors Affecting Purpose of Tour and Shopping Motivation of Korea Visit Chinese Tourists (Focused on Duty Free Shopper) (한국방문 중국인들의 여행형태와 쇼핑행동에 미치는 영향분석)

  • Im, So-Jeong;Jeong, Gwang-Jin
    • 한국항공운항학회:학술대회논문집
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    • 2016.05a
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    • pp.255-258
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    • 2016
  • 본 연구에서는 최근 국내 면세점에서의 중요도가 급성장하고 있는 한국방문 중국인 면세점 구매객들을 대상으로 여행형태와 쇼핑행동에 미치는 영향을 분석하였으며, 다음과 같이 중요한 세 가지 의미있는 구매특성을 분석할 수 있었다. 첫째, 인구통계학적인 측면에서는 한국방문 중국인 관광객 면세점 이용행태에 관한 결과이다. 여행목적에 있어서는 휴양/관광이 72.9%로 절반이상을 차지하였다. 또한 전체 응답자의 약 40%가 3시간 이상의 쇼핑 시간을, 1시간 이상 2시간미만은 30%, 그리고 2시간 이상 3시간미만은 약 24%, 그리고 1시간미만은 전체 응답자의 약 6%가 쇼핑을 즐겼다. 특이한 점은 시간에 따른 쇼핑 지출액이 다르다는 것이다. 둘째, 한국 방문 후 면세점을 이용하는 중국인 관광객에게 상품의 브랜드(Quality of the brand)와 종류(Kinds of brand)에 따라 중국인들의 면세점내 구매의도 활성화가 더욱 진행됨을 확인할 수 있었다. 셋째, 한국을 방문하여 면세점을 이용하는 중국인 관광객들은 면세품 쇼핑 시 매장판매 직원 전문성에 대한 서비스 만족도가 증가할수록 충성도가 이에 비례하여 상승함을 파악할 수 있었다. 이와 같은 분석 결과에도 있듯이 면세점 쇼핑 활성화를 위해 가격 및 제품 경쟁력을 확보하고 고급브랜드를 공격적으로 유치하여 판매직원들의 전문성을 증대시키는 노력이 매우 중요한 마케팅 전략의 핵심인 것으로 나타났다.

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Determinants Affecting Overseas Direct Purchase of Korean Products Among Chinese Consumers

  • LEE, Jong-Ho;KIM, Hwa-Kyung
    • Journal of Distribution Science
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    • v.18 no.2
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    • pp.29-38
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    • 2020
  • Purpose: Finding out major factors on motivation to purchase Korean products through the analysis of overseas direct purchase in China and through empirical analysis, strategic implications or specific action plans and significance of the overseas direct purchase are investigated out. Research design, data, and methodology: In the process, to make more effective analysis, several analysis tools and analysis programms are used, IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0 with 264 questionnaires. Conclusions: Among the factors of the overseas direct purchase, all variables (product diversity, brand image, information validity, convenience, easy payment) are available on satisfaction and repurchase intention. They have affirmative impacts on the satisfaction and repurchase intention. And the satisfaction has a positive impact on the repurchase intention. The brand images and the product diversity of Korean products can induce consumers to visit again and improve managerial performance. In the future, the brand image and ways of purchasing behaviors improve the truthfulness of consumers. Results: The significance of this study is to find out 5 key factors through overseas direct purchase. And we should try to apply the implications drawn from the findings as marketing strategy. So finally we should focus on widening, enlarging and enriching China market gradually.

Effects of Watching 'Cookbang' Program on Behavioral Motivations (쿡방프로그램의 시청동기가 시청 후 행동에 미치는 영향)

  • Kim, Ok-Sun
    • Korean journal of food and cookery science
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    • v.32 no.6
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    • pp.773-781
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    • 2016
  • Purpose: This research was undertaken to study the motivational behavioral effects after watching the 'Cookbang'. Methods: Between October 23 to November 7, 2015, 420 adults over the age of 20 were surveyed in the Gyeonggi Province and Seoul. The SPSS Statistics (ver. 18.0) was used for analysis of 401 (95.5%) questionnaires, 19 were excluded on the basis of insincerity. Results: Adult male to female ratio was 150 males (37.4%) and 251 females (62.6%). The maximum adults were in their 20s 166 (41.4%). There were 211 single persons (52.6%). Most of the respondents were employees. Highest number of respondents (192) found Korean cooking to be an interesting field. Many adults responded that they watched the 'Cookbang' program once a week. For companionship, majority of the male and female respondents said that they 'watch alone' and 'watch with their children', respectively. Maximum number of respondents in their 20s-60s said they'watch alone'. There was a significant difference in gender and age. Conclusion: The watching motivations drawn by factor analysis were 'information', 'entertainment' and 'psychology.' Regression analysis showed that 'entertainment' had a big effect on the use of restaurants, the selection of groceries, the desire for gourmet restaurant visit, and the selection of restaurants, whereas 'information' had the biggest effect on nutrition and health care.

Concept Classification System of Jeju Oreum based on Web Search (웹 검색 기반으로 한 제주 오름의 콘셉트 분류 시스템)

  • Ahn, Jinhyun;Byun, So-Young;Woo, Seo-Jung;An, Ye-Ji;Kang, Jungwoon;Kim, Mincheol
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.235-240
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    • 2021
  • Currently, the number of visitors to Oreum is increasing and the trend of tourism is changing rapidly. The motivation for visiting Oreum is also changing from relaxation and pleasure to experiences. In line with this change, people visit the mountain by selecting motivation such as marriage and family photos, not just exercise. However, it is difficult to search for an Oreum that matches the tourists' motivation. In order to solve these problems, we proposed a system that provides the association between Oreum and concept based on the number of search results from web search engines in real time. User can select the desired date to check the associations for past or selected periods and concepts. Through this research, visitors to Oreum, Jeju's natural heritage, can contribute to the development of tourism in Jeju. In the future, the concept of visiting beaches or seas, not just Jeju Oreum, can be provided. In this work, search results from websites are collected, stored in a database, and search results of Oreum and concept are provided on the homepage to classify Oreum trends.

Influence of Consumption Patterns and Satisfaction for Convenience Store Private Brand Foods (편의점 PB식품군 구매행동 및 만족도 영향요인 연구)

  • Kim, Min-Jeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.3
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    • pp.629-637
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    • 2016
  • This study examined the purchasing behavior and satisfaction of people with convenience store PB foods. The factors affecting the purchasing behavior and the overall satisfaction with the convenience store PB foods were examined. This study first found that the purchasing motivation of PB foods is the cheaper price than NB foods. Second, age is a statistically effective variable for the visit frequency at the convenience store and gender and age are effective variables for the purchase frequency of PB foods. Third, there is a statistically positive correlation of convenience store brand preference with the PB food brand preference for 6 food categories. Next, in terms of the attribute-level satisfaction, the most satisfied areas are diverse food groups and diverse food taste and the least satisfied areas is price. This is followed by taste and design/packaging influence overall satisfaction. From this analysis, the following suggestions were drawn. First, because consumers are likely to be matched convenience store brand preference and PB food brand preference, advertising is necessary to ensure that the consumers continue to visit the convenience store. Second, product improvement by increasing the quality should be designed to motivate the major consumer group of people in their 20s and 30s. Finally, to boost PB food satisfaction, the industry should improve the taste and design/packaging.

An Exploratory Study on the Development of Underdeveloped Areas Using Local Cultural Resources : Analysis of Differences in Perceptions of Those Who Have Visited the Tourist Sites in Underdeveloped Areas and Those Who Haven't (지역문화자원을 활용한 낙후지역 개발에 대한 탐색적 연구 : 낙후지역 개발관광지 방문경험 여부에 따른 관광객의 인식 차이 분석)

  • Kim, Ok-Hee;Min, Woong-Ki;Kim, Sehyun
    • 지역과문화
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    • v.8 no.1
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    • pp.1-23
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    • 2021
  • This study examined at an exploratory level what should be considered for developing underdeveloped areas using local cultural resources. This study analyzed the psychological and behavioral differences between those who have visited underdeveloped areas developed using local cultural resources and those who haven't, to draw out the implications for the urban regeneration. The results showed that there were differences in respondents' motivation to visit, perception of what needs to be done for the tourism development of underdeveloped areas, perception of the expected effects of developing cultural contents, and consumption behaviors. In other words, those who have visited the tourist sites where had been underdeveloped areas have a more positive attitude toward visit motivations, needs for tourist site development, expected effects of local cultural content development, and consumption behaviors than those who haven't. It means that it is of the utmost importance to induce as many people as possible into tourist sites in underdeveloped areas. This exploratory study is expected to offer some implications for developing underdeveloped areas as tourist sites, a form of urban regeneration.

Usage and Management according to Visitor Characteristics of Natural Monument Marsh Plants of Daesong-ri, Haman (천연기념물 함안 대송리 늪지식물의 방문객 특성에 따른 활용 및 관리방안)

  • Lee, Nara;Won, Son-Ji;Shin, Jin-Ho
    • Korean Journal of Environment and Ecology
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    • v.31 no.6
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    • pp.578-585
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    • 2017
  • This study was intended to analyze the visitors' awareness of the cultural asset value of Marsh Plants of Daesong-ri, Haman (Natural Monument 346) as well as the requirement for use and management of the only marsh designated as a National Monument in order to provide the implication for future management. The result of the analysis showed that the public awareness and the awareness level of the natural monuments were low and that the motivations for visiting were the experience and education of nature, rest and leisure, and experience of the cultural heritage, in that order. The analysis of motivation for visiting according to the awareness level showed that the group with a high awareness level of the Marsh Plants or the group that thought highly of its cultural asset value tended to visit it more for the experience of nature or the experience of the cultural heritage than for simple resting. For usage, the visitors required the basic amenities such as guide board and the more active promotion. They also preferred the discovery of traditional resources using the marsh plants and the experience of nature. Both local residents and outside visitors pointed out the lack of systematic management policy and lack of communication with local residents as the main problems. They recognized that the policy that balanced the preservation and usage through the cooperation of various stakeholder including local residents must be established and applied in the field to ensure proper management.

Dynamic Developmental Factors and their Problem Solving of Patients that Abuse Marihuana (마리화나 남용환자의 역동적인 발달요인과 문제해결)

  • 원정숙
    • Journal of Korean Academy of Nursing
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    • v.4 no.3
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    • pp.105-116
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    • 1974
  • This study was made on patients who were Hospitalized due to sickness caused by the abuse of marihuana at the Psychiatric Section of a hospital during the period from Feb. to Oct., 1974. The following conclusion was obtained by reviewing the literature with respect to the nursing, and problem solving of those patients. 1. It appears that marihuana is a comparatively mild intoxicant in ordinary preparation without causing physical dependence or tolerance. 2. According to the status of men who are marihuana smokers, approximately 20% of them were college students, those preparing to retake college entrance examinations, non-employed and pharmacists. The men belong mostly to the middle foreigner′s mistress of higher, income bracket, and in the case of women, most of the smokers were US. servicemen entertainers. 3. Dynamic developmental factors: Case 1. : The patient had a characteristic, hysterical and emotionally unitable character, and was of low intelligence, In addition, to this already existing problem, the added uses of marihuana caused a mental illness to develope. Case 2 : The character, was reserved and introspective, her creative power and sentiment was fading and his ability of self-control was weakened. She used the smoking of marihuana to get rid of her own feeling of inferiority complex and tensions coming from interpersonal relationships. Case 3 : The patient was unconditionally resistive to the authoritativeness of superiors and irresponsible in his relationship with women, in his attitude concerning sex in general. He smoked marihuana because he felt become peace-loving and get enchanted experience through smoking it. 4. The points of issue appearing from the above case; (1) Movement of anti-social feelings against the "established system" by the youngsters. (2) Family problem. (3) Shamelessness, loss of motivation, disorderly attitude toward the sex, (4) Worries concerning the future. (5) Lack of knowledge concerning smoking of cigarette and marihuana. Chronic use of marihuana made, those youngman who had originally been ambitions to achieve something in life, lazy, inefficient, unable to make long-term plans, are such weak mined persons that they did not try to overcome problems when encountered. This will pose a great and important question in the mental health of the society, 5. Treatment and Problem sieving According to the literature, we will have to place importance upon hospitalized treatment The phases of treatment were divided into five parts. (1) Prehospital phase (2) Withdrawal Phase (3) Rehabilitation phase (4) Transitional phase (5) After-care phase The experiments have proved that there was much progress in the recovery of patients through environment therapy, supportive therapy and group psychotherapy. This was the above mentioned 5 phases of treating process in accordance with the weekly schedule of the hospital. It was thought that the patients would require prolonged after care management even after they were released from the hospital and that they will also require periodic visit, to the hospital and doctor′s interview with their family. In conclusion, the question of the young generation and marihuana smoking is becoming a great social problem in which their resistances to the "established system" and society is growing in the from of antiestablishment movements. In our country, the smoking of marihuana is gradually developing, therefore, I think, that it would be a very fortunate thing for us, if this report could be helpful for the motivation of further study on the questions of the young generation and its problems.

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A Study on Ways to Increase the Effectiveness of Virtual Models as Influencers for the MZ Generation: Focusing on Medical Institutions (MZ세대에게 가상모델 인플루언서의 효과를 높일 수 있는 방안 연구:의료기관을 중심으로)

  • Heejung Lee;Myounga An
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.26-47
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    • 2023
  • In the age of digital media transformation, the rapid rise of social media has changed the paradigm of traditional marketing techniques by leveraging the influence of influencers. However, the influence of influencers cannot be freed from ethical issues that arise as individuals, so virtual influencers are emerging as a countermeasure. This study is a study on how to increase the influencer effect of virtual models with a focus on the MZ generation in medical service. This study investigated whether respondents in their 40s or younger were aware of 'Rosy', a virtual influencer, and then conducted a survey on those who recognized 'Rosy'. As a result of this study, first, both cognitive and emotional motivation had a positive influence on fanship and attractiveness for virtual influencer. In addition, it was found that there was a difference in follow motive according to gender. Second, in order to lead to the intention of visiting hospitals, which is the medical service industry, only the cognitive motives with useful and reliable information and useful information for the virtual influencer were found to be significant in intention to visit.