• Asia Marketing Journal
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• v.16 no.1
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• pp.215-228
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• 2014

The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.531-536
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• 2024

Control drones, which are recently classified as smart agricultural machines in the agricultural field, are striving to build smart control and automatic control systems by combining hardware and software in order to shorten working hours and increase the effectiveness of control in the aging era of rural areas. In this paper, the characteristics of the nozzle dedicated to the control drone were analyzed as a basic study for the establishment of management control and automatic control systems. In order to consider various variables such as the type of various drone models, controller, wind, flight speed, flight altitude, weather conditions, and UAV pesticide types, related studies are needed to be able to present the drug spraying criteria in consideration of the characteristics and versatility of the nozzle. Therefore, to enable the consideration of various variables, flow analysis (CFD) simulation was conducted based on the self-designed nozzle, and the theoretical and experimental values of the droplet distribution were compared and analyzed through water reduction experiments. In the future, we intend to calculate accurate scattering in consideration of various variables according to drone operation and use it in management control and automatic control systems.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.619-628
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• 2011

Normally vision-based 3D human pose recognition technology is used to method for convey human gesture in HCI(Human-Computer Interaction). 2D pose model based recognition method recognizes simple 2D human pose in particular environment. On the other hand, 3D pose model which describes 3D human body skeletal structure can recognize more complex 3D pose than 2D pose model in because it can use joint angle and shape information of body part. In this paper, we describe a development of interactive game contents using pose recognition interface that using 3D human body joint information. Our system was proposed for the purpose that users can control the game contents with body motion without any additional equipment. Poses are recognized comparing current input pose and predefined pose template which is consist of 14 human body joint 3D information. We implement the game contents with the our pose recognition system and make sure about the efficiency of our proposed system. In the future, we will improve the system that can be recognized poses in various environments robustly.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.5
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• pp.161-166
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• 2014

Recently, indoor sports simulator equipped with virtual reality devices, like screen golf system, are riding high. There have been many attempts to develop the indoor simulator systems which can make people enjoy exercises in various sports area. A real horseback riding could not have been popularized, because of the cost involved, difficulty to learn and its dangerousness. In this research, a robotic horseback riding platform based on parallel mechanism and virtual reality device is proposed. The proposed platform provides realistic riding feels and various levels of riding difficulty. The equipped motion capture system with a vision sensor enables riders to correct their riding posture based on expert's one. The developed horseback riding platform make it possible to enjoy a horseback riding in all weather, and also can be used for systematic horseback riding training.

• Journal of the Korean Regional Science Association
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• v.33 no.1
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• pp.45-57
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• 2017

This study has intended to propose implementation measures to promote a smart city based on the sustainable development concept. To reach this goal, this study analyzed the issues associated with the U-City, which is the forerunner of a smart city in South Korea, and examined the planning elements of domestic and international cases through reviewing literatures related to sustainable development, smart city and sustainable smart city. The study defined the definition of the sustainable smart city and identified its economic, social, and environmental objectives for each sector of sustainable smart city. Furthermore, this study proposed integrated implementation measures for a sustainable smart city to pursue. The implementation measures included three strategies and 17 major technologies based on the vision of 'transition to a sustainable smart city in respond to the era of the 4th industrial revolution.' These strategies were (1) establishing a sustainable smart city; (2) building and maintaining smart infrastructures; and (3) smart urban regeneration.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 2007.04a
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• pp.62-67
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• 2007

The research team for the virtual construction development was established with the support of Korea Ministry of Construction and Transportation, and KICTEP (Korea Institute of Construction and Transportation Technology Evaluation and Planning). Its aims are to develop system that is to improve productivity & quality, to create a higher value-added business, and to cultivate international competitiveness in the construction industry. The virtual construction system is a design, engineering, and construction management information system that allows the project participants to effectively share the information throughout the construction life cycle with the support of 3D and design information. To achieve this, the research team focuses on developing several systems. First, the team focuses on developing for the pre-planning, the structural engineering, MEP, and the 3D based estimation system. Second, they focus on developing a simulation system for the construction process planning and feasibility study with help of the virtual reality technologies. Third, they focus on developing the CPLM (Construction Project Life-cycle Management) system for managing construction project data, and the decision support system that makes the collaboration among the project participants based on 3D technologies and information. We also focus on developing the SDAI (Standard Data Access Interface), the localized guideline for 3D design, and a training program. In addition, we focus on developing the undeveloped area of the commercial system and building an environment that can support the communication and collaboration in the construction life-cycle rather than developing the existing and commercialized system.

• Journal of the Korea Computer Graphics Society
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• v.26 no.3
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• pp.21-29
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• 2020

This study defines the pipeline for digital fashion contents production using CLO 3D, a 3D fashion design software that supports virtual clothing visualization as a cutting-edge simulation technology for fashion, and vuforia, a mobile platform augmented reality (AR) development kit for creating AR applications. The proposed production pipeline is organized in a method to produce a virtual clothing model through CLO 3D software through works of patterns, sewing lines, textures, etc., and AR contents based on computer vision techniques using the functions and properties of vuforia development kits in the Unity engine development environment. In addition, we present application method that can be practically utilized from the perspective of practical users, such as fashion designers and directors, by creating a new type of AR digital fashion contents directly as a flow of the defined production pipeline.

• Journal of the Korean Society of Safety
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• v.26 no.6
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• pp.130-136
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• 2011

Since out of a lot of traffic problems traffic accidents cause damage to life and properties of people, it stands out as one of traffic problems which needs improvement, and the loss due to traffic accident negatively affects not only the parties to the accident but also the national economy. Thus, continual concern of the government toward traffic safety is getting bigger and lately each local government is preparing a basic plan for traffic safety and vitalizing traffic safety policies. As expanding the responsibility and role of local governments for traffic safety, traffic safety measures which are based on the characteristics of each local government should be studied. Most of analytical methods in the existing traffic accidents prediction models with macroscopic vision focus on socioeconomic variables such as local population and the number of registered vehicles, and present a great deal of prediction error when they are applied in practice. In this context, this study proposed a traffic accident prediction model in respect of macroscopic level for autonomous districts (administrative districts) of Seoul City. The model development was not based on the entire city but on the type of local land usage (development density) whose relationship with traffic accident frequency was analyzed.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.29 no.5
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• pp.239-248
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• 2017

At the $21^{st}$ Conference of the Parties (COP) of the United Nations Climate change Conference, representatives of the 195 member countries reached an agreement requiring all participating countries, including Korea, to establish proactive measures to fight climate change. Under this vision, energy network technologies are deemed as a key site of research towards meeting this goal. Herein, the headquarters of the Korea Institute of Energy Research (KIER) is a worthy site for carrying out energy network technology research insofar as it contains various heat sources. To prepare for this research, a study was conducted analyzing the heat sources at KIER based on measured data. The study also consisted of developeding simulation models to predict the amount of energy savings that could be derived by replacing an absorption chiller/heater with an absorption heat pump during winter seasons. In our simulation results, we observed a primary energy saving ratio of 65~72% based on the water temperature from the heat source of a coal power plant.

• Journal of Korea Multimedia Society
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• v.16 no.1
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• pp.108-118
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• 2013

Recently the 3D modeling techniques were developed rapidly due to rapid development of computer vision, computer graphics with the excellent performance of hardware. With the advent of a variety of 3D contents, 3D modeling technology becomes more in demand and it's quality is increased. 3D face models can be applied widely to such contents with high usability. In this paper, a 3D face modeling is attempted from a given single 2D frontal face image. To achieve the goal, we thereafter the feature points using AAM are extracted from the input frontal face image. With the extracted feature points we deform the 3D general model by 2-pass mesh warping, and also the depth extraction based on intensity values is attempted to. Throughout those processes, a universal 3D face modeling method with less expense and less restrictions to application environment was implemented and it's validity was shown through experiments.