• Title/Summary/Keyword: viewer

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A Study on the Potential and Limitation of Pre-producing Dramas through Social Analysis -focusing on a jtbc drama - (소셜 분석을 통한 사전제작 드라마의 가능성과 한계에 관한 연구 -jtbc <맨투맨>을 중심으로-)

  • Kim, Kyung-Ae;Ku, Jin-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.164-172
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    • 2018
  • This paper examines the relevance of pre-production and storytelling in big data analysis and, focusing on JTBC's Man to Man series, looks at how the drama's storytelling should be structured. In this study, we conducted text mining on blogs focused on a particular topic to read the viewer's thoughts on pre-produced dramas and on 67 blogs written about Pre-Production Dramas from 2016.12.15 to 2017.12.15. Also, we conducted sentiment analysis about the Man to Man series, which is not only a pre-production drama, but also has storytelling issues. The blog text extraction and text mining were analyzed using the OutWit Hub and the R, and the tools.provided by social metrics were used to make sentiment analyses of the larger data. Sentiment analysis revealed that the viewers of the Man to Man series did not agree with the romance between Kim Sul-woo and Cha Do-ha, due to the lack of reality in the female characters. Therefore, it was concluded that it is crucial to increase the reality of the characters in order to increase the audience's empathy. These studies will continue to be necessary, because they will form the basis for digitally driven storytelling studies and will provide valuable materials for conducting predictions and instructions in the cultural content industry.

A Study on the Visual Effects of Non-Photorealistic Rendering Animation focusing on 'Paperman,' a Short Animation (넌-포토리얼리스틱(Non-Photorealistic) 렌더링 애니메이션의 시각 효과 기법 - 단편 애니메이션 Paperman을 중심으로)

  • Park, Sung-Won
    • Cartoon and Animation Studies
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    • s.40
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    • pp.139-155
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    • 2015
  • Animation is completed in accordance with the original planning of visual direction in the process of post-production. Especially, a variety of visualization skills to meet the planning idea are directed in editing and compositing processes such as rendering and shading in the production of 3D animation. Therefore, the studies how to implement these visual effects have been conducted since the emergence of the animation. The rendering method which appears in the recent animations so often is the effect of 2D animation style although it is applied by 3D technique. 3D animation can be classified as two types including photo realistic and non-photo realistic renderings. The former is to render the images realistically while the latter is to highlight the formative effect with analogue style free from the realism of the photographs. Visual effect of 2D animation is non-realistic, that is, non-photo realistic rendering. The animations produced by this method have the depth of 3D animation expression in terms of space and animating, and can direct the viewer-friendly analogue style visuals, which are widely used as a post-production effect. Hence in this study, we selected a short animation, 'Paperman,' one of Disney's animations, produced by cartoon rendering method which belongs to the class of non-photo rendering technique in 3D graphics, as our subject. We analyzed their techniques and visual effects of the scenes expressed by cartoon rendering method so as to understand whether they meet the original direction idea with the composition work. In addition, we expect further developments of post-production methods, exceeding the limit of graphic expression in alignment with the trend that has become more various in the types and genres of non-photo rendering.

The Placelessness and Self-Alienation Expressed in the Space of Korean Animation film (한국 애니메이션의 재개발 공간에 나타난 장소상실과 자기소외)

  • Oh, Jin-Hee
    • Cartoon and Animation Studies
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    • s.30
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    • pp.1-25
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    • 2013
  • The present study explores the problem of the placelessness and alienation through spaces of redevelopment in South Korean animation film since the 2000's. Actual space in South Korean society has been destroyed and changed unceasingly, and, in that space, humans have experienced existential conflict. While the swift development of digital technology has transcended physical restrictions to form one great network, humans are still limited as materially based beings. The recent steps in South Korean animation film are noteworthy because sociocultural changes since the 1990's and the relationship between the individual and the system are perceived in ways different from those of the past. and , the works analyzed in the present study, reveal the special sense of place in South Korean society, where the destructive reorganization of space leads to the instability of life. By intentionally bypassing a sense of place and the authority automatically bestowed on representational images, these works prompt the viewer to reexamine the relationship between reality and images. Space in these two works are presented representationally but immediately destroyed, and humans or the characters in the works accept this unfeelingly. The loss of place, which is committed by the massive system, and listless humans' weakness and alienation in response are depicted as signs of sociocultural abnormality. By showing the destructive loss of place and individuals who respond with self-anesthesia and self-estrangement, these works open viewers' eyes to South Korean society, where not only social alienation but also self-alienation is occurring. By perceiving South Korean animation film as a sociocultural phenomenon and analyzing it through the concepts of the placelessness and alienation, the present study seeks to expand further discussions on animation film.

A Priority of Documentary Films' Success Factor: AHP Analysis (AHP기법을 통한 다큐멘터리 영화 성공요인 중요도 분석)

  • Im, So-Yeon;Lee, Yun-Cheol
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.644-657
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    • 2017
  • A golden age for Korean documentary films has begun in the 2010s. At present, the success of documentary film is attracting interest than any time in history. To meet the timely demand, the present study conducted research on success factors of documentary films for the first time. This study adopted the three categories of Litman's film success factors (creative domain, distribution domain, and marketing domain) and integrated to the cases of Korean documentary films to extract 12 success factors of documentary films through experts' validation process. Moreover, this study applied AHP method and examined the relative importance of success factors of documentary films. The result was as follows. The significant success factors mostly were found within creative domain. Documentaries that feature common themes rated the distribution/marketing factors highly whereas documentaries that cover socio-political themes rated highly the governments funding and infrastructure building. With regard to the online phenomenon of participating viewer, there was a gap in perception: the production field rated it high while the distribution/marketing field rated it relatively low. These success factors and priority will be used as baseline data in diverse fields related to documentary films, and provide significant implications to documentary film staff, policy makers, and researchers.

Study on the Media Phenomenon and Social & Political Discourse in 2000s Korean Public Movie (2000년대 한국 대중영화를 통해 바라본 사회·정치적 담론과 미디어적 현상 연구)

  • KIM, Min-Soo;Han, Hwa-Sung;Kim, Geon
    • Cartoon and Animation Studies
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    • s.42
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    • pp.125-150
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    • 2016
  • In the 2000s, Korean cinema maintained the industrial growth on the strength of 10 million audiences and the successful Korean blockbuster. A variety of film materials such as history, politics, social issues, and the division between North and South Korea ideology were addressed in the movies, and one of the movies based on a true story was popular. Accordingly, external size of the film industry has been gradually expanding. Korean public movies have a firm position in the film market, and a diversity of discussion is made as the movies spontaneously get attention. Also, the influence of social media and media which recognized far-reaching powers of public films causes a political and social change, but it also provokes ideology controversy. Objectivity of this study is first to discuss factors and initiating causes that Korean movies have firmly settled as public movies since late 1990s. Secondly, this study considers relation among media, social media. and Korean public film that aroused more arguments on politics, society, and history in 2000s. The powerful influence of films on society not only leads political change but also affects awareness change of audience and the role of social media.

Application of Radar Survey to a Granite Quarry Mine (화강암 석산 지역에서의 레이다 탐사의 적용)

  • Seol Soon-Jee;Kim Jung-Ho;Cho Seong-Jun;Yi Myeong-Jong;Chung Seung-Hwan
    • Geophysics and Geophysical Exploration
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    • v.4 no.1
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    • pp.8-18
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    • 2001
  • To delineate the inhomogeneities including fractures and to estimate the freshness of rock borehole radar consisting of the reflection and tomography methods, and GPR surveys were conducted at a granite quarry mine. The borehole reflection survey using the direction finding antenna was also conducted to get the spatial orientations of reflectors. 20 MHz was adopted as the central frequency for the borehole radar reflection and tomography surveys and 100 MHz was for GPR. Through the interpretation of borehole reflection data using dipole and direction finding antenna as well as GPR images, which are good agreement with each other, we could determine the orientation of the major fractures in three dimensional way. Parts of travel time curves of tomography data showed the anisotropy, which is uncommon in granite quarry. By comparing the tomography data and TeleViewer images, the anisotropy effect in this area are closely related to fine fissures aligned in the same direction. The area confined by the two fractures, MF2 and MF5, might consist of the most fresh granite in the surveyed area, which was concluded from the borehole radar tomography, and GPR images as well as the distribution of anisotropy.

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The Actual Condition investigation of Residental Environment of Urban Life-Type Housing Regarding Crime Prevention Through Environmental Design -Focused on Five Single Households in studio-type housings in Gwanak-gu, Seoul Urban Life-Type Housing- (도시형생활주택의 범죄예방환경설계 측면에서 본 주거환경 실태조사에 관한 연구 - 서울시 관악구 원룸형 주택 1인가구 5개를 중심으로-)

  • Jung, Yoon-Hye;Lee, You-Mi;Lee, Youn-Jae
    • KIEAE Journal
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    • v.16 no.6
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    • pp.39-50
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    • 2016
  • Purpose: The purpose of this study is to be performed with studio-type housings among urban life-type housings to investigate the physical characteristic and crime-related factors of studios from the viewpoint of the basic principles of crime prevention through environmental design (CPTED). Method: Eight CPTED guidelines available in Korea were reviewed to select 20 planing factors for actual condition investigation. Five single households in studio-type housings in Gwanak-gu, Seoul, were chosen according to the subject screening criteria to perform the actual condition investigation. Results: First, a lighting plan around a building for natural surveillance should consider the building location, relation with the front road, and surrounding facilities. In a building of a piloti structure, the parking lot and the building gate should be arranged in a manner that enables natural surveillance. Second, the shape of the corridors in studio-type housings should be considered to plan the installation of a lighting at the door of each household, the installation of a viewer window at the door of each household, and the arrangement of the elevator. Third, to support access control, an access control system having the function of video and voice communication is recommended to be installed at the building gate. Criteria for the type of security windows and the floors on which security windows should be installed, and the regulations about the CCTV installation inside and outside the building should be prepared. Fourth, to enhance territoriality in parking lots, ground patterns, parking lot gate, and signs may be installed. Fifth, in view of effective utilization and maintenance, lighting facilities should be installed to increase the usability of ground parking lots, and relevant installation criteria should be prepared regarding the type, number, and brightness of the lightings.

A Study on the Viewer Usage and Evaluation of Television Network Websites and the Respective Feedback (지상파 TV 3사의 홈페이지 이용실태와 서비스 평가에 관한 연구)

  • Seol, Jin-Ah
    • Korean journal of communication and information
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    • v.32
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    • pp.147-168
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    • 2006
  • This study attempts to evaluate the Korean terrestrial television networks‘ internet site effectiveness, specifically in addressing user motivations and user evaluations and in gauging the broadcasters' feedback. The result shows that the primary motive for using a broadcaster's internet homepage was to obtain information. Overall, the users tended to be dissatisfied with the services, especially with regards to its navigational structure and design and with the insufficient number of appropriate content items. The reason cited highest for dissatisfaction was the fee-based services. Among the three networks, Seoul Broadcasting System, the sole commercial network, received the most complaints from the respondents in this respect. The study results reveal that broadcasters' feedback systems to users were deemed responsive and timely, but a true interactivity between the broadcasters and the viewers was lacking. In conclusion, network televisions' internet sites and increased content access through them have provided a platform for increased communication with their viewers, however, these sites are not yet being fully utilized as effective interactive communication feedback channels but more as a unidirectional information source. In addition, the network television services seem to be lacking in providing users with efficient navigational structure, good design, or adequate content level and quality. Thus, to better serve the public, it is recommended that they improve internet homepage usability by assessing and applying qualitative researches regarding the users.

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Analysis on the Images of Child and Adult Models in TV Commercial Advertisements (TV 상업 광고에 등장하는 어린이와 성인 모델의 이미지 분석)

  • Hyun, Eunja;Lee, Eun-Young;Kim, Gah-Young
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.44-54
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    • 2015
  • The purpose of this study is to analyze the images of children and adults that is reflected in TV commercial advertisements. For this purpose, 241 public TV advertisements were collected from the domestic ads information sites. The analysis criteria used for this study was the one modified from the ads analysis tool developed by Young-hee Ha(2011). The results showed that the number of ads employing the child model was varied according to the product item. The child model appeared the most in the ads for food/beverage and secondly, the ones for computer/electric home appliances. Furthermore, the child model behaved very similarly to the adults in the ads, especially in the aspect of positive communication. And both adult and a child models tended to have the main role in ads. Regarding the relationships among model characters, cooperative relationship between an adult and a child appeared the most and there were lots of family relationships. The results imply that a child in our society is becoming a considerable family member referred for making decision in purchasing commercial products. In addition, it is discussed that the child's image reflected in the ads would have influence on a child viewer's self image.

Investigation on the Content Development and Promotional Strategy to Vitalize the Korean Science Channel (국내 과학전문채널 활성화를 위한 콘텐츠 개발 및 홍보전략 연구)

  • Song, Hae-Ryong;Kim, Won-Je;Cho, Hang-Min
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.103-112
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    • 2012
  • This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.