• Title/Summary/Keyword: video study

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A Study on the Effectiveness of Video Advertisements Generated by Social Media Users: Centered on Video Content Type and Information Framework (소셜미디어 사용자가 만드는 동영상 광고효과에 관한 연구: 동영상 콘텐츠 유형 및 정보 프레임워크 중심으로)

  • Zhang, Ning;KIM, Chee-yong
    • Journal of Korea Multimedia Society
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    • v.25 no.1
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    • pp.103-113
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    • 2022
  • Based on the information framework and regulatory focus theory, this paper verifies the impact on the advertising effect when the matching effect forms between the video advertising content type (Information Type, Entertainment Type) and the information framework (Promotional, Prevention) and the regulatory focus (Promotion Orientation, Prevention Orientation) in social media. In order to verify, after selecting of the experimental subjects and finishing the prior investigation of the experimental operation, four video advertisements and formal experiments were performed. The experimental results showed that first, the content type affects the advertising effect of the video and the information framework; when the information video matches the preventive information framework, it will have a more obvious positive effect on the advertising effect; when the entertainment video matches the promotion information framework, it will have a more obvious positive effect on the advertising effect. Second, with the two matches of video content type and information framework, the entertainment-oriented video has a more obvious positive effect for the information-oriented video audience; the above results enrich user created content research and improve the quality and communication efficiency of video in social media.

Study on Compositing Editing of 360˚ VR Actual Video and 3D Computer Graphic Video (360˚ VR 실사 영상과 3D Computer Graphic 영상 합성 편집에 관한 연구)

  • Lee, Lang-Goo;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.255-260
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    • 2019
  • This study is about an efficient synthesis of $360^{\circ}$ video and 3D graphics. First, the video image filmed by a binocular integral type $360^{\circ}$ camera was stitched, and location values of the camera and objects were extracted. And the data of extracted location values were moved to the 3D program to create 3D objects, and the methods for natural compositing was researched. As a result, as the method for natural compositing of $360^{\circ}$ video image and 3D graphics, rendering factors and rendering method were derived. First, as for rendering factors, there were 3D objects' location and quality of material, lighting and shadow. Second, as for rendering method, actual video based rendering method's necessity was found. Providing the method for natural compositing of $360^{\circ}$ video image and 3D graphics through this study process and results is expected to be helpful for research and production of $360^{\circ}$ video image and VR video contents.

A Systematic Mapping Study on Artificial Intelligence Tools Used in Video Editing

  • Bieda, Igor;Panchenko, Taras
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.312-318
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    • 2022
  • From the past two eras, artificial intelligence has gained the attention of researchers of all research areas. Video editing is a task in the list that starts leveraging the blessing of Artificial Intelligence (AI). Since AI promises to make technology better use of human life although video editing technology is not new yet it is adopting new technologies like AI to become more powerful and sophisticated for video editors as well as users. Like other technologies, video editing will also be facilitated by the majestic power of AI in near future. There has been a lot of research that uses AI in video editing, yet there is no comprehensive literature review that systematically finds all of this work on one page so that new researchers can find research gaps in that area. In this research we conducted a statically approach called, systematic mapping study, to find answers to pre-proposed research questions. The aim and objective of this research are to find research gaps in our topic under discussion.

A Comparative Study on the Features and Applications of AI Tools -Focus on PIKA Labs and RUNWAY

  • Biying Guo;Xinyi Shan;Jeanhun Chung
    • International Journal of Internet, Broadcasting and Communication
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    • v.16 no.1
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    • pp.86-91
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    • 2024
  • In the field of artistic creation, the iterative development of AI-generated video software has pushed the boundaries of multimedia content creation and provided powerful creative tools for non-professionals. This paper extensively examines two leading AI-generated video software, PIKA Labs and RUNWAY, discussing their functions, performance differences, and application scopes in the video generation domain. Through detailed operational examples, a comparative analysis of their functionalities, as well as the advantages and limitations of each in generating video content, is presented. By comparison, it can be found that PIKA Labs and RUNWAY have excellent performance in stability and creativity. Therefore, the purpose of this study is to comprehensively elucidate the operating mechanisms of these two AI software, in order to intuitively demonstrate the advantages of each software. Simultaneously, this study provides valuable references for professionals and creators in the video production field, assisting them in selecting the most suitable tools for different scenarios, thereby advancing the application and development of AI-generated video software in multimedia content creation.

A Study on Flow-emotion-state for Analyzing Flow-situation of Video Content Viewers (영상콘텐츠 시청자의 몰입상황 분석을 위한 몰입감정상태 연구)

  • Kim, Seunghwan;Kim, Cheolki
    • Journal of Korea Multimedia Society
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    • v.21 no.3
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    • pp.400-414
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    • 2018
  • It is required for today's video contents to interact with a viewer in order to provide more personalized experience to viewer(s) than before. In order to do so by providing friendly experience to a viewer from video contents' systemic perspective, understanding and analyzing the situation of the viewer have to be preferentially considered. For this purpose, it is effective to analyze the situation of a viewer by understanding the state of the viewer based on the viewer' s behavior(s) in the process of watching the video contents, and classifying the behavior(s) into the viewer's emotion and state during the flow. The term 'Flow-emotion-state' presented in this study is the state of the viewer to be assumed based on the emotions that occur subsequently in relation to the target video content in a situation which the viewer of the video content is already engaged in the viewing behavior. This Flow-emotion-state of a viewer can be expected to be utilized to identify characteristics of the viewer's Flow-situation by observing and analyzing the gesture and the facial expression that serve as the input modality of the viewer to the video content.

An Investigation into Video Game Behaviors in Middle and High School Boys (중고등학교 남학생의 전자오락실태)

  • 양남희;홍은실
    • Journal of Korean Home Economics Education Association
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    • v.10 no.2
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    • pp.121-130
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    • 1998
  • The Purpose of this study is to investigate the video game bahaviors in middle and high school boys. The data were collected using questionnaires from 342 boys. The major results of this study were summarized as follows ; Most of the middle and high school boys attempted video game and have been done more than one year. The half of them spent one hour or more on video game once.

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A Relationship Analysis between Video Game Behaviors and Related Variables in Middle and High School Boys (중.고등학교 남학생의 전자오락행동과 관련변인간의 관계)

  • 양남희;홍은실
    • Journal of Korean Home Economics Education Association
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    • v.12 no.1
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    • pp.1-9
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    • 2000
  • The purpose of this study was to analyse the relationship between behaviors of the video game(frequency, time career) and related variables in middle and high school boys. The data were collected using questionnaires from 342 boys. The major results of this study are summarized as follows : (1) A correlation between the frequency and the time of video game was significant. but correlations between the career and the frequency. the time of video game were not significant. (2) The frequency of video game showed significant relationship with place. preference formation, relative preference. and parents involvement. The time of video game showed significant relationships with place. preference formation, relative preference, and cost. The career showed significant relationship with place and cost.

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A study on the Digital Video control system for train simulator (철도차량 시뮬레이션의 디지털 영상제어 시스템 연구)

  • Kim, Bong-Taek;Choi, Sung
    • Proceedings of the KSR Conference
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    • 1999.11a
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    • pp.259-266
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    • 1999
  • A study on the static type train simulator will include the training of new drives requires that the environment of the cab, controls placement, etc. must highly realistic so that driver can readily transfer his training experience to the real world. The simulator computer sends video disc speed command to a Video PC processor. A video switcher select the output of the on-line player. This selection is done with loss of vertical synchronization, meaning the picture will not noticeable roll or jump as the simulation mover from disc to disc. The video image quality remain contestant through the simulated speed range from zero to 100km/h. Flicker is avoided in the scene by the use of a TBC(Time Base Corrector) which causes the display of one video field at a time. Thus, no interfield jitter is present when the scene is stopped.

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The Effectiveness of Streaming Video with Web Based Text in Online Course: Comparative Study on Three Types of Online Instruction for Korean College Students

  • HEO, JeongChul;HAN, Su-Mi
    • Educational Technology International
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    • v.14 no.1
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    • pp.1-26
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    • 2013
  • This study is to identify whether three types of online instruction (text-based, video-based, and video-based instruction without text) and age category have a different influence on students' comprehension and motivation. Online students were randomly assigned to one of six groups, and they attended two-week online lectures via Course Management System. The comprehension test and the short form of IMMS were implemented when 114 participants accomplished two-week online lectures. The results revealed that using instructional video in online instruction is more effective instructional medium than text only in order to promote learner's motivation. Besides, older adults aged 41-60 are significantly different from younger adults (21-40 years old) in terms of students' comprehension. Furthermore, three types of online instructions are likely to be influenced by age category.

Development of University Liberal Education Curriculum for Creating Video Content -Understanding and Production of Video Content- (영상콘텐츠 제작을 위한 대학 교양 커리큘럼 개발 -영상콘텐츠의 이해와 제작-)

  • Park, Sung-Dae
    • Journal of Korea Multimedia Society
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    • v.23 no.6
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    • pp.792-801
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    • 2020
  • Today, the media environment has changed dramatically with the development of Internet transmission technology, computer performance, and various media production technologies. In particular, video content is widely used every day through mobile device or computer connected to the Internet. In addition, the ability to produce video content today is more important than ever, as the use of video content is also increasing in the area of information delivery and communication over the Internet. In this study, it was developed a liberal education curriculum in universities for the production of video content. The developed curriculum was composed of a combination of an online curriculum for theory and an offline curriculum for practicum. In the online curriculum, a 54 DOOR contents were developed to allow students to learn the theoretical knowledge and basic making techniques related to the production of video content. In an offline 15-week practicum curriculum, it covered the practical training contents of video content production that should be acquired every week. This developed liberal education curriculum aims to give non-major students in universities the opportunity to learn the technology of producing video content and to foster the ability to communicate in the media environment by using the video content produced.