• Title/Summary/Keyword: variable platform

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The Effect of OTT Service Platform Characteristics on Psychological Benefits and OTT Brand Loyalty -Focusing on the Family Type- (OTT 서비스 플랫폼 특성이 심리적 혜택 및 OTT 브랜드 충성도에 미치는 영향 -가족의 형태 중심으로-)

  • Shin, Jong-Kuk;Kim, Jaehun;Rhee, SungHyun
    • Journal of Digital Convergence
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    • v.19 no.10
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    • pp.175-188
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    • 2021
  • In this study, we are going to study the OTT service platform, which is growing rapidly in recent years. Through this study, the characteristics of the platform preferred by consumers and the relationship between psychological benefits and loyalty were investigated. In addition, the relationship between the type of family and the characteristics of the platform and psychological benefits was investigated. In this study, a total of 255 surveys were conducted targeting consumers who have used OTT services, and 206 cases were analyzed with SPSS 18 and AMOS 21, excluding 49 cases that were insincere or inconsistent internally. According to the results of the study, all factors of convenience, AI recommendation service, and content, which are factors characteristic of OTT platform, had a significant effect on psychological benefits. In addition, psychological benefits were found to have a significant effect on brand loyalty. It was found that there was no difference between the characteristics of the OTT platform and the type of family according to the family type, which is a control variable. This study is significant in providing a theoretical background according to the type of family. Future studies are expected to consider various members or add factors to the study.

A Study on the Implementation of Wideband Hybrid Quadrature Polar Transmitter Platform (광대역 하이브리드 직교 폴라 송신 플랫폼 구현에 관한 연구)

  • Chang, Sang-Hyun;Lee, Il-Kyoo;Kim, Hyung-Jung;Kang, Sang-Ki
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.1A
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    • pp.28-34
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    • 2011
  • In this paper, we proposed the architecture of the Hybrid Quadrature Polar transmitter which has the wideband characteristics available for the SRD(Short Range Device). First, we developed the simulation environment and carried out performance degradation analysis. Second, we considered the slewrate of the VVA(Voltage Variable Attenuator), time delay between magnitude signal and phase signal and the number of bits for DAC(Digital-to-Analog Converter) as the main performance factors. Then we obtained the minimum required values to meet the transmitting performance requirements of 3GPP standards through simulation results. Based on these results, we implemented the Wideband Hybrid Quadrature Polar transmitter platform and varified the performance requirements through practical measurement.

Mobile Web Automatic Generation using the Web users usage pattern (사용자 이용패턴을 이용한 모바일웹 컨텐츠 자동 생성에 관한 연구)

  • Ko, Hee-Ae;Kim, Jong-Keun;Sim, Kun-Ho;Meihua, Zhao;Yin, Chang-Yi;Lim, Young-Hwan
    • Journal of Digital Contents Society
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    • v.9 no.4
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    • pp.583-590
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    • 2008
  • These days Mobile web Full Browsing is getting the issues which displays whole Web Site contents in browser of mobile device. Since the size of browser is too small, in this paper, it recommends a new method that web users can choose variable service and web contents for mobile contents by adopting new platform. The mobile web would be generated automatically to apply the web 2.0 through the web users pattern. The platform is that no one belong in data, anyone can use this, anyone can modify the data, so variable users can create new contents for proper mobile web. It is the Mobilder application which can build Mobile web pages. Any User can make mobile web pages with Mobilder Before producing the program, in this paper, it will build mobile web pages by web users navigation pattern. After analysing the web users pattern, we will produce the mobile web pages through this.

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Conceptual Study on Coaxial Rotorcraft UAV for teaming operation with UGV (무인지상차량과의 합동운용을 위한 동축반전 회전익형 무인항공기 개념연구)

  • Byun, Young-Seop;Song, Jun-Beom;Song, Woo-Jin;Kim, Jeong;Kang, Beom-Soo
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.39 no.5
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    • pp.458-465
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    • 2011
  • UAV-UGV teaming concept has been proposed that can compensate for weak points of each platform by providing carrying, launching, recovery and recharging capability for the VTOL-UAV through the host UGV. The teaming concept can expand the observation envelop of the UGV and extend the operational capability of the UAV through mechanical combination of each system. The spherical-shaped coaxial rotorcraft UAV is suggested to provide flexible and precise interface between two systems. Hybrid navigation solution that included vision-based target tracking method for precision landing is investigated and its experimental study is performed. Feasibility study on length-variable rotor to provide the compact configuration of the loaded rotorcraft platform is also described.

The Satisfaction Factors Affect the Recommendation Intention and Rewatching Intention of Watching Musicals through Online Platforms : Focus on the Moderating Effects of Audience's Degree of Involvement to Musicals (온라인 플랫폼 뮤지컬 관람 방식의 추천 의도 및 재관람 의도에 영향을 미치는 만족 요인 : 뮤지컬 관여도의 조절 효과를 중심으로)

  • Yoon, Hyeong-Yeol
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.8
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    • pp.131-143
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    • 2021
  • In this study, the factors influencing the satisfaction of the online platform musical viewing method were investigated, and the effect of the satisfaction factors on the recommendation intention and rewatching intention of the online platform viewing method for musicals was investigated. In addition, the effect of the survey subjects' degree of involvement to musicals between the satisfaction of the online platform-based musical viewing method and recommendation intention, and rewatching intention was investigated. Satisfaction factors of online platform musicals, which are independent variables, were classified into image quality, convenience, economy, and interactivity, and dependent variables were classified into recommendation intention and rewatching intention of online platform musicals, and moderator variable was set to degree of involvement to musicals, and a total of 20 hypotheses were established. An online survey was conducted on 1,454 audiences who had experience watching musicals through the online platform from August 28 to September 7, 2021, and a total of 1,418 answers were used as valid samples. As a result of the analysis, the factors that make up the satisfaction of online platform musicals appeared in the order of convenience, video quality, economics, and interactivity. It was found that the satisfaction level of watching online platform musicals had a positive effect on the intention to recommend and rewatching online platform musicals in the path of all satisfaction factors. It was found that the moderating effect of the audience's involvement in musicals between online platform musical viewing satisfaction and recommendation intention and rewatching intention had a significant effect only between image quality and recommendation intention. It shows that audiences with high involvement in musicals have intention to recommend only when they are satisfied with the video quality of online platform musicals. Particularly important point is that the convenience factor was found to have the greatest influence on the satisfaction of online platform musical viewing method, but the image quality factor was found to have the greatest influence on the recommendation intention and rewatching intention of online platform musicals.

A Study on Actual Usage of Information Systems: Focusing on System Quality of Mobile Service (정보시스템의 실제 이용에 대한 연구: 모바일 서비스 시스템 품질을 중심으로)

  • Cho, Woo-Chul;Kim, Kimin;Yang, Sung-Byung
    • Asia pacific journal of information systems
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    • v.24 no.4
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    • pp.611-635
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    • 2014
  • Information systems (IS) have become ubiquitous and changed every aspect of how people live their lives. While some IS have been successfully adopted and widely used, others have failed to be adopted and crowded out in spite of remarkable progress in technologies. Both the technology acceptance model (TAM) and the IS Success Model (ISSM), among many others, have contributed to explain the reasons of success as well as failure in IS adoption and usage. While the TAM suggests that intention to use and perceived usefulness lead to actual IS usage, the ISSM indicates that information quality, system quality, and service quality affect IS usage and user satisfaction. Upon literature review, however, we found a significant void in theoretical development and its applications that employ either of the two models, and we raise research questions. First of all, in spite of the causal relationship between intention to use and actual usage, in most previous studies, only intention to use was employed as a dependent variable without overt explaining its relationship with actual usage. Moreover, even in a few studies that employed actual IS usage as a dependent variable, the degree of actual usage was measured based on users' perceptual responses to survey questionnaires. However, the measurement of actual usage based on survey responses might not be 'actual' usage in a strict sense that responders' perception may be distorted due to their selective perceptions or stereotypes. By the same token, the degree of system quality that IS users perceive might not be 'real' quality as well. This study seeks to fill this void by measuring the variables of actual usage and system quality using 'fact' data such as system logs and specifications of users' information and communications technology (ICT) devices. More specifically, we propose an integrated research model that bring together the TAM and the ISSM. The integrated model is composed of both the variables that are to be measured using fact as well as survey data. By employing the integrated model, we expect to reveal the difference between real and perceived degree of system quality, and to investigate the relationship between the perception-based measure of intention to use and the fact-based measure of actual usage. Furthermore, we also aim to add empirical findings on the general research question: what factors influence actual IS usage and how? In order to address the research question and to examine the research model, we selected a mobile campus application (MCA). We collected both fact data and survey data. For fact data, we retrieved them from the system logs such information as menu usage counts, user's device performance, display size, and operating system revision version number. At the same time, we conducted a survey among university students who use an MCA, and collected 180 valid responses. A partial least square (PLS) method was employed to validate our research model. Among nine hypotheses developed, we found five were supported while four were not. In detail, the relationships between (1) perceived system quality and perceived usefulness, (2) perceived system quality and perceived intention to use, (3) perceived usefulness and perceived intention to use, (4) quality of device platform and actual IS usage, and (5) perceived intention to use and actual IS usage were found to be significant. In comparison, the relationships between (1) quality of device platform and perceived system quality, (2) quality of device platform and perceived usefulness, (3) quality of device platform and perceived intention to use, and (4) perceived system quality and actual IS usage were not significant. The results of the study reveal notable differences from those of previous studies. First, although perceived intention to use shows a positive effect on actual IS usage, its explanatory power is very weak ($R^2$=0.064). Second, fact-based system quality (quality of user's device platform) shows a direct impact on actual IS usage without the mediating role of intention to use. Lastly, the relationships between perceived system quality (perception-based system quality) and other constructs show completely different results from those between quality of device platform (fact-based system quality) and other constructs. In the post-hoc analysis, IS users' past behavior was additionally included in the research model to further investigate the cause of such a low explanatory power of actual IS usage. The results show that past IS usage has a strong positive effect on current IS usage while intention to use does not have, implying that IS usage has already become a habitual behavior. This study provides the following several implications. First, we verify that fact-based data (i.e., system logs of real usage records) are more likely to reflect IS users' actual usage than perception-based data. In addition, by identifying the direct impact of quality of device platform on actual IS usage (without any mediating roles of attitude or intention), this study triggers further research on other potential factors that may directly influence actual IS usage. Furthermore, the results of the study provide practical strategic implications that organizations equipped with high-quality systems may directly expect high level of system usage.

Development and Application of a Big Data Platform for Education Longitudinal Study Analysis (교육종단연구 분석을 위한 빅데이터 플랫폼 개발 및 적용)

  • Park, Jung;Cho, Wan-Sup
    • The Journal of Bigdata
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    • v.5 no.1
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    • pp.11-27
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    • 2020
  • In this paper, we developed a big data platform to store, process, and analyze effectively on such education longitudinal study data. And it was applied to the Seoul Education Longitudinal Study(SELS) to confirm its usefulness. The developed platform consists of data preprocessing unit and data analysis unit. The data preprocessing unit 1) masking, 2) converts each item into a factor 3) normalizes / creates dummy variables 4) data derivation, and 5) data warehousing. The data analysis unit consists of OLAP and data mining(DM). In the multidimensional analysis, OLAP is performed after selecting a measure and designing a schema. The DM process involves variable selection, research model selection, data modification, parameter tuning, model training, model evaluation, and interpretation of the results. The data warehouse created through the preprocessing process on this platform can be shared by various researchers, and the continuous accumulation of data sets makes further analysis easier for subsequent researchers. In addition, policy-makers can access the SELS data warehouse directly and analyze it online through multi-dimensional analysis, enabling scientific decision making. To prove the usefulness of the developed platform, SELS data was built on the platform and OLAP and DM were performed by selecting the mathematics academic achievement as a measure, and various factors affecting the measurements were analyzed using DM techniques. This enabled us to quickly and effectively derive implications for data-based education policies.

Variable Passive Compliance Device for Robotic Assembly (조립 로봇용 가변 수동 강성 장치의 설계)

  • Kim, Hwi Su;Park, Dong Il;Park, Chan Hun;Kim, Byung In;Do, Hyun Min;Choi, Tae Yong;Kim, Doo Hyung;Kyung, Jin Ho
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.25 no.6
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    • pp.517-521
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    • 2016
  • General industrial robots are difficult to use for precision assembly because they are operated based on position control. Their position accuracy is also usually higher than the assembly clearance (several tens of ${\mu}m$). In previous researches, force control was suggested as a robotic assembly solution. However, this method is difficult to apply in reality because of speed and cost problems. The RCC provides high speed, but applications are limited because the compliance is fixed, and it cannot detect an assembly condition during a task. A variable passive compliance device (VPCD) was developed herein. The VPCD can detect the assembly condition during tasks. This device can provide proper compliance for successful assembly tasks. The pneumatic system and the Stewart platform with an LVDT sensor were applied for measuring the displacement and variable compliance, respectively. The concept design and analysis were conducted to prove the effectiveness of the developed VPCD.

An Empirical Analysis on the Success Factors of Crowdfunding: Focusing on the Movie Category Project (크라우드펀딩 성공요인 실증분석: 영화 분야 프로젝트를 중심으로)

  • Lee, Do-Yeon;Chang, Byeng-Hee
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.13-22
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    • 2020
  • This study aims to find out success factors of crowdfunding on movie projects. For empirical analysis, we collected 583 data of the movie projects from the crowdfunding platform 'Tumblbug'. To figure out the success factors, we examined effects of 10 independent variables on 1 dependent variable. The independent variable includes target amount, project information, reward options, creator funding power, editor recommendation, creator contents power, movie type, number of comments, number of replies, and number of SNS information. The final achievement rate of crowdfunding was set as dependent variable. This study found that the target amount, number of text information, number of video information, editor recommendation, number of backers' reply, and number of SNS information had a significant impact on the achievement rate of the movie crowdfunding project. This study has implications in that it has discovered a variable of editor recommendation and the number of SNS information, and both of them have a positive effect on crowdfunding achievement.

The Immediate Effects of Ankle Restriction Using an Elastic Band on Ground Reaction Force during a Golf Swing

  • Yi, Kyungock;Kim, OkJa
    • Korean Journal of Applied Biomechanics
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    • v.26 no.2
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    • pp.191-195
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    • 2016
  • Purpose: The purpose of this study was to analyze the immediate effects of ankle restriction with an elastic band on ground reaction force during a golf swing. Method: There were five subjects who were teaching pros with an average golf score of 75. A force platform (9281B, Switzerland) was used. The independent variable was the presence of an elastic band. The dependent variables were three-dimensional ground reaction forces to analyze the transfer of momentum with the timing, control and coordination of the three forces. A paired t-test within subject repeated measure design was used via an SPSS 20.0. Results: Wearing an elastic band around one's ankles significantly makes shorter time differences between the moment of cross anterior / posterior forces and vertical force and median value of anterior / posterior forces during the backswing, between medial and lateral maximum and anterior / posterior force from the top of the back swing to the mid down swing, and creates an anterior / posterior maximum force. Conclusion: Wearing an elastic band around one's ankles affects control and coordination between three dimensional forces, and anterior force power according to each phase of the golf swing.