• Title/Summary/Keyword: value-based consumption

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Structural Decomposition Analysis for Energy Consumption of Industrial Sector with Linked Energy Input-Output Table 00-05-08 (접속불변에너지산업연관표 00-05-08을 이용한 산업별 에너지소비 변화량의 구조분해분석)

  • Kim, Yoon Kyung;Jang, Woon Jeong
    • Environmental and Resource Economics Review
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    • v.20 no.2
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    • pp.255-289
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    • 2011
  • This study made linked Energy IO Table 00-05-08 of 76 sectors in intermediate sectors and analyzed structural decomposition analysis in energy consumption change in industrial sector with both by aggregate data and micro data. Structural decomposition analysis focused value added level change, value added share change of each industry, output structural change of each industry and energy intensity change of each industry as factors. Supply side model based on Ghosh inverse matrix was applied as empirical model because Korea has export driven industrial structure. Empirical results with aggregate data showed that value added change increased energy consumption and output structural change of each industry decreased energy consumption in both 2000~2005 and 2005~2008. However value added share change and energy intensity change caused opposite direction in energy consumption change with time. Policy based on aggregate data can not evaluate effort of each industry in energy efficiency and make effective results because aggregate data delete character of each industry.

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Analysis of the Factors Affecting Customer Satisfaction and Customer Loyalty in a Family Restaurant Chain (체인 패밀리 레스토랑의 고객 만족 및 고객 충성도에 미치는 요인 분석)

  • Kim, Soon-Hong;Yoo, Byoung-Kook
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.103-111
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    • 2015
  • Purpose - When it comes to first impressions of family restaurants, people basically think of the following factors: cozy, a refreshing space, indoor lighting, atmospheric music, the best-quality service through mutual interactions with employees, birthday events, follow-up customer management, brand image, and many others. Focusing on such family restaurants characteristics, with consumption experience and customer satisfaction determined as mediator variables, this study looks into the selection factors that affect customer loyalty when choosing a family restaurant. Subsequently, the study conducts an empirical analysis of these selection factors with the greatest influence. Research design, data, and methodology - This study analyzed 200 total surveys of family restaurant customers including college students, workers, housewives, and others. The survey was conducted over two weeks in May 2014. For statistical processing, SPSS 21 was used for factor analysis and reliability analysis as well as AMOS for structural equation analysis. In terms of a variable that would influence either consumption experience or customer satisfaction at the restaurants, the study introduced the concept of customer equity. The study designed a model based on a hypothesis developed using the following factors: customer encounter service value, customer convenience value, brand equity, relationship equity, and other factors defined as components of customer equity by Rust et al. (2000) determined as independent variables as well as with customer experience and customer satisfaction set as mediator variables. The hypothesis, after all, assumed that customer loyalty would be positively (+) influenced. Results - The analysis results from the study reported that brand value, customer encounter service value, and relationship value have positive (+) effects on consumption experience and customer satisfaction. However, as for customer convenience value, this turned out not to have a statistically significant influence on consumption experience and customer satisfaction. In regard to a relation between consumption experience and customer satisfaction, the results showed that the former affects the latter, and in terms of intervening variables, both of these appeared to have a positive (+) effect on customer loyalty. Conclusions - This study suggests that family restaurants should look for strategies that focus on how to promote customer relationships. For example, restaurants could try birthday events or discount events to achieve this goal. Since the study ended up realizing relatively low levels of suitability and statistical significance, the path of the study changed. After all, in order to increase suitability and statistical significance, the study had to eliminate factors such as service quality and others and for this reason the study was unable to conduct the analysis as initially planned. In addition, the data samples of the research were mainly gathered from students, which made it hard to say that the analysis was carried out on samples from every different group. Future research should analyze the characteristics of each group of customers for factors affecting customer satisfaction and customer loyalty in the family restaurant chain.

An Analysis of the on-line Shopping Motivation of One-person Households using R (R을 이용한 1인 가구의 온라인 쇼핑 동기 분석)

  • Jun, Byoungho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.15 no.1
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    • pp.123-132
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    • 2019
  • As the one-person households with economic power have increased, the consumption culture changed as well. The primary purpose of this study is to investigate the on-line shopping motivation of one-person households in terms of consumer value. Economic value, emotional value, convenience value, social value were identified as affecting factors of satisfaction and intention to re-use of on-line shopping purchasing based on prior studies of on-line shopping behavior. This study tested the hypothesized model targeting 244 one-person households who have purchased products in on-line shopping mall. According to the results of analysis by using R, economic value, emotional value are significantly related to the consumer satisfaction but convenience value, social value are not. Consumer satisfaction of online purchasing was also shown to be related to the intention to re-use. However no difference between men and female was shown in shopping motivations. The research result can provide useful guidelines and strategies for one-person households with online shopping malls.

Recycled Clothes and Its Characters Impact on Consumers' Consumption (재활용 의류와 그 특성이 소비자의 소비에 미치는 영향)

  • He, Luyao;Pan, Young Hwan
    • Journal of the Korea Convergence Society
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    • v.12 no.7
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    • pp.159-167
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    • 2021
  • The increasingly severe environmental problems such as resource depletion and ecological damage, and consumers' concern for sustainable fashion, make the fashion industry chain develop towards green energy saving. The purpose of this study is to explore the attitude and consumption psychology of specific groups towards sustainable fashion consumption, as well as their specific views and attitudes towards recycled textiles or fabrics for re-manufacturing clothing. This paper attempts to understand how the characteristics of recycled clothing affect consumer. Based on the review of relevant literature, a series of determinants affecting consumer behavior is determined, and the characteristics of recycled products, such as expression value and social value, are determined. An online questionnaire was designed based on this conceptual framework, and 226 valid, complete answers were received. The results show that the emphasis on social value and environmental protection consciousness can effectively affect consumers' decision-making. These findings were helpful to the research of whole green environmental protection and ecological clothing recycling industry system, promote the sustainable development of the clothing industry.

Energy-Efficient Routing Protocol for Wireless Sensor Networks Based on Improved Grey Wolf Optimizer

  • Zhao, Xiaoqiang;Zhu, Hui;Aleksic, Slavisa;Gao, Qiang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.6
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    • pp.2644-2657
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    • 2018
  • To utilize the energy of sensor nodes efficiently and extend the network lifetime maximally is one of the primary goals in wireless sensor networks (WSNs). Thus, designing an energy-efficient protocol to optimize the determination of cluster heads (CHs) in WSNs has become increasingly important. In this paper, we propose a novel energy-efficient protocol based on an improved Grey Wolf Optimizer (GWO), which we refer to as Fitness value based Improved GWO (FIGWO). It considers a fitness value to improve the finding of the optimal solution in GWO, which ensures a better distribution of CHs and a more balanced cluster structure. According to the distance to the CHs and the BS, sensor nodes' transmission distance are recalculated to reduce the energy consumption. Simulation results demonstrate that the proposed approach can prolong the stability period of the network in comparison to other algorithms, namely by 31.5% in comparison to SEP, and even by 57.8% when compared with LEACH protocol. The results also show that the proposed protocol performs well over the above comparative protocols in terms of energy consumption and network throughput.

PB Product Attributes' Effects on Consumption Emotion, Brand Attitude, and Brand Loyalty in General Supermarkets (종합슈퍼마켓 PB상품의 선택속성이 소비감정, 브랜드태도 및 브랜드 충성도에 미치는 영향)

  • Chun, Tae-Yoo;Choi, Sang-Beom;Park, No-Hyun
    • Journal of Distribution Science
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    • v.12 no.11
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    • pp.67-76
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    • 2014
  • Purpose - PB (Private Brand) refers to the product for which the distribution company plans the production independently, consigns the production to the manufacturer, or attaches the self-developed trademark and sells it. To reinforce competitiveness in such a market environment, diverse products development, systematic management activities, and marketing efforts to analyze and understand the consumers' behavior regarding PB products are emphasized. Therefore, this study aims to investigate the relationships among PB product attributes, consumption emotion, brand attitude, and brand loyalty in general supermarkets. First, PB product attributes were defined using the five categories of perceived price, store image, familiarity, perceived service, and perceived quality, based on preceding studies. This study examined the influence of PB product attributes on consumption. Further, this study examined the relation among consumption emotion, brand attitude, and brand loyalty. This study provides more detailed and concentrated strategic implications. Research design, data, and methodology - In this study, the research model was designed to examine the relation among PB product attributes, consumption emotion, brand attitude, and brand loyalty. For the data collection method, the questionnaire survey comprised multiple items for each component and the direct interview method was employed. To collect data, the questionnaire survey was conducted for customers who personally visited the general supermarket after verifying the PB product purchase experience. The questionnaire survey was performed for one month, May 2014. A total of 300 questionnaires were distributed and 240 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0. Results - First, PB product attributes had a significantly positive effect on consumption emotion. The PB product attributes perceived by the customer at the point of service contact are important to form the positive consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, the consumption emotion had a significantly positive effect on brand loyalty. Such consumption emotion is an important factor in causing the positive evaluation on the brand attitude perceived by the customer. Fourth, brand attitude had a significantly positive effect on brand loyalty. The consumption emotion was positively represented to invoke the relational continuance behavior. The relational continuance behavior accompanies the repetition of purchase, word of mouth, and recommendation activities, and influences trust regarding the brand, for which the customer maintains the transaction continuously. Conclusions - The PB product attributes perceived by the customer at the point of service contact are important factors to form the positive consumption emotion. Based on this result, the discount store service provider would prepare the measures that can make the customer recognize the positive value, and make more detailed efforts. Consumption emotion is an important factor to cause the positive evaluation on the brand attitude perceived by the customer. Based on this result, the general supermarket must make efforts to provide fun or convenience in the purchase process for consumers.

A Study on Forecasting Method for a Short-Term Demand Forecasting of Customer's Electric Demand (수요측 단기 전력소비패턴 예측을 위한 평균 및 시계열 분석방법 연구)

  • Ko, Jong-Min;Yang, Il-Kwon;Song, Jae-Ju
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.58 no.1
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    • pp.1-6
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    • 2009
  • The traditional demand prediction was based on the technique wherein electric power corporations made monthly or seasonal estimation of electric power consumption for each area and subscription type for the next one or two years to consider both seasonally generated and local consumed amounts. Note, however, that techniques such as pricing, power generation plan, or sales strategy establishment were used by corporations without considering the production, comparison, and analysis techniques of the predicted consumption to enable efficient power consumption on the actual demand side. In this paper, to calculate the predicted value of electric power consumption on a short-term basis (15 minutes) according to the amount of electric power actually consumed for 15 minutes on the demand side, we performed comparison and analysis by applying a 15-minute interval prediction technique to the average and that to the time series analysis to show how they were made and what we obtained from the simulations.

A Threshold Determining Method for the Dynamic Filtering in Wireless Sensor Networks Using Fuzzy System (동적 여과 프로토콜 적용 센서 네트워크에서의 퍼지 기반 보안 경계 값 결정 기법)

  • Lee, Sang-Jin;Lee, Hae-Young;Cho, Tae-Ho
    • 한국정보통신설비학회:학술대회논문집
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    • 2008.08a
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    • pp.197-200
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    • 2008
  • In most sensor networks, nodes can be easily compromised by adversaries due to hostile environments. Adversaries may use compromised nodes to inject false reports into the sensor networks. Such false report attacks will cause false alarms that can waste real-world response effort, and draining the finite amount of energy resource in the battery-powered network. A dynamic enroute scheme proposed by Yu and Guan can detect and drop such false reports during the forwarding phase. In this scheme, choosing a threshold value is very important, as it trades off between security power and energy consumption. In this paper, we propose a threshold determining method which uses the fuzzy rule-based system. The base station periodically determines a threshold value though the fuzzy rule-based system. The number of cluster nodes, the value of the key dissemination limit, and the remaining energy of nodes are used to determine the threshold value.

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The Mediating Effect of Brand Trust on Consumers' Perceived Value and Collaboration Product Response (소비자의 지각된 가치와 컬래버레이션 제품반응에 대한 브랜드 신뢰성의 매개효과)

  • Sung, Jungyeon
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.255-260
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    • 2021
  • The collaboration that seeks to complement each other by judging and sharing the comparative advantages between companies is currently being actively progressed as a new and unusual collaboration that is not routine among not only the same industry but also different industries. This trend is increasing consumer interest based on enjoyment and fun. However, these collaborations cannot consistently lead to positive effects, and rather, if all companies collaborate, it could have an adverse effect. The current study explored the consumer's response to the attitude toward product and purchase intention of collaboration through consumption value and brand trust based on the consumer's understanding, assuming that the consumer's response cannot always be positive. As a result, brand trust played a mediating role in the intention to purchase and attitude toward product. This study examines the relationship between consumption value and collaboration products between brands, and from the perspective of a company, it can provide practical implications for establishing brand management and strategy through a unique collaboration strategy based on the understanding of consumers.

Design and Analysis of Lorentz Force-type Magnetic Bearing Based on High Precision and Low Power Consumption

  • Xu, Guofeng;Cai, Yuanwen;Ren, Yuan;Xin, Chaojun;Fan, Yahong;Hu, Dengliang
    • Journal of Magnetics
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    • v.22 no.2
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    • pp.203-213
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    • 2017
  • Magnetically suspended control & sensitive gyroscope (MSCSG) is a novel type of gyroscope with the integration of attitude control and attitude angular measurement. To improve the precision and reduce the power consumption of Lorentz Force-type Magnetic Bearing (LFMB), the air gap flux density distribution of LFMB has been studied. The uniformity of air gap flux density is defined to qualify the uniform degree of the air gap flux density distribution. Considering the consumption, the average value of flux density is defined as well. Some optimal designs and analyses of LFMB are carried out by finite element simulation. The strength of the permanent magnet is taken into consideration during the machining process. To verify the design and simulation, a high-precision instrument is employed to measure the 3-dimensional magnetic flux density of LFMB. After measurement and calculation, the uniform degree of magnetic flux density distribution reaches 0.978 and the average value of the flux density is 0.482T. Experimental results show that the optimal design is effective and some useful advice can be obtained for further research.