• Title/Summary/Keyword: value added effect

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Study on the brand personality of animation character and the consumer's personality (애니메이션 캐릭터의 브랜드개성과 소비자개성 연구 - 브랜드개성과 소비자개성의 일치성이 브랜드태도에 미치는 영향에 관한 연구 -)

  • Lim, Byung-Woo
    • Archives of design research
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    • v.19 no.1 s.63
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    • pp.141-150
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    • 2006
  • The animation should be produced to attract the audience's interests. Its characters will have the intended personalities through the interactions with the audiences, discarding the attributes of the nature. These personalities form the brand identity when they are exposed visually and will be powerful brand assets which lead the animation industry to the high-value added products. The brand identity of the character, the brand assets, can be used for various products in form of licensing and is noted to make an affirmative leverage effect. In this regard, the author has conducted an empirical research on the animation characters from the viewpoint of the brand, adopting, in particular, the Brand Personality Scale (BPS), which is the output of J. Aaker's (1997) study on brand personality defined as the human properties in relation with the brand. In addition, this study determines the correlation among the animation, brand and consumers based on the Sirgy's study (1982) resulting in that the better the brand and the consumer's personality are matched, the more the brand attitude is improved. In consequence, it is found that the animation characters have three personality levels such as refinement/ability, integrity and interests. The consumer's personality is divided into the 'practical ego-image' and the 'ideal ego-image' in the survey, and the survey result shows that the brand personality of the animation character exists between them.

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Characteristics of MCMB Anode with VGCF As a Conducting Agent for LPB (LPB용 MCMB 부극 도전재로 VGCF를 첨가한 부극의 특성 연구)

  • Jin Bong-Soo;Doh Chil-Hoon;Moon Seong-In;Yun Mun-Soo;Jeong Jae-Kook;Nam Hyo-Duk;Park Hei-Gu
    • Journal of the Korean Electrochemical Society
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    • v.7 no.3
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    • pp.143-147
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    • 2004
  • An investigation upon the characterization of MCMB anodes with different vapor grown carbon fiber (VGCF) content for application in lithium polymer battery(LPB) was carried out. When VGCF material was used as conducting agent with MCMB active material, the impedance and the initial coulombic efficiency of test cells were found to decrease with the increasing amount of VGCF. On the other hand, as a function of added VGCF the discharge capacity and the utilization linearly with increased. Impedance of test cell with MCMB anode containing $6wt\%$ VGCF exhibited the lowest value whereas the impedance of $8wt\%$ VUF contained anode was similar to that of MCMB anode without VGCF. Interestingly, $6wt\%$ VUF contained anode showed the best battery characteristics. Internal resistance and rate capacity of the cell were. respectively, $0.918{\Omega}\;at\;25C\;and\;93\%$ at 2C. Generally, rate capability and the cycleability of MCMB based test cells with $4\~6wt\%$ VGCF content exhibited better results than the other cells. In the case of $6wt\%$ VGCF containing anode, the discharge capacity of the cell faded slowly with an ultimate charge-discharge cycling capacity of 178mAh/g at the 100th cycle. Thereafter, the discharge capacity faded negligibly and the utilization of the cell at the 100th cycle was more than $90\%$. The effect of addition of VGCF is discussed in detail.

A Study on the Analysis of Planning and Management Factors of Finishing Works Using an Analytic Hierarchy Process (계층분석법(AHP)을 이용한 마감공정의 계획 및 관리요인 분석에 관한 연구 - 초고층 주거건축물 공사 건식벽체공법을 대상으로)

  • Lee, Chi-Joo;Kim, Jae-Joon;Lee, Yoon-Su
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.1 s.35
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    • pp.132-140
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    • 2007
  • There is an increase in interest and investment in high-rise housing as it is perceived to be a new value-added market in the construction industry. In constructing a high-rise housing, the finishing works are executed in accompaniment with many other activities that are progressed repeatedly and spontaneously on each floor. It was reported that the duration of finishing works differs according to the management ability of the executing company and has a significant effect on the entire project duration. We suggest a need to concentrate on important management factors by analyzing the factors affecting the productivity of finishing works based on the site characteristics in high-rise housing. There are various complex productivity-affecting factors including the technical factors involved in planning and managing the processes of finishing works. From the viewpoint of planning and management factors, the importance of productivity-affecting factors was analyzed using the Analytic Hierarchy Process (AHP). A continuous examination of the management of high-importance factors will make it possible to improve productivity by enhancing the understanding of productivity-affecting factors of finishing works and suggesting a practical management direction.

Synergic induction of human periodontal ligament fibroblast cell death by nitric oxide and N-methyl-D-aspartic acid receptor antagonist

  • Seo, Tae-Gun;Cha, Se-Ho;Woo, Kyung-Mi;Park, Yun-Soo;Cho, Yun-Mi;Lee, Jeong-Soon;Kim, Tae-Il
    • Journal of Periodontal and Implant Science
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    • v.41 no.1
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    • pp.17-22
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    • 2011
  • Purpose: Nitric oxide (NO) has been known as an important regulator of osteoblasts and periodontal ligament cell activity. This study was performed to investigate the relationship between NO-mediated cell death of human periodontal ligament fibroblasts (PDLFs) and N-methyl-D-aspartic acid (NMDA) receptor antagonist (+)-5-methyl-10, 11-dihydro-5H-dibenzo[a,d]cyclohepten-5, 10-imine hydrogen maleate (MK801). Methods: Human PDLFs were treated with various concentrations (0 to 4 mM) of sodium nitroprusside (SNP) with or without $200\;{\mu}M$ MK801 in culture media for 16 hours and the cell medium was then removed and replaced by fresh medium containing MTS reagent for cell proliferation assay. Western blot analysis was performed to investigate the effects of SNP on the expression of Bax, cytochrome c, and caspase-3 proteins. The differences for each value among the sample groups were compared using analysis of variance with 95% confidence intervals. Results: In the case of SNP treatment, as a NO donor, cell viability was significantly decreased in a concentration-dependent manner. In addition, a synergistic effect was shown when both SNP and NMDA receptor antagonist was added to the medium. SNP treated PDLFs exhibited a round shape in culture conditions and were dramatically reduced in cell number. SNP treatment also increased levels of apoptotic marker protein, such as Bax and cytochrome c, and reduced caspase-3 in PDLFs. Mitogen-activated protein kinase signaling was activated by treatment of SNP and NMDA receptor antagonist. Conclusions: These results suggest that excessive production of NO may induce apoptosis and that NMDA receptor may modulate NO-induced apoptosis in PDLFs.

The Effects of the Port Logistics Industry on Port City's Economy (항만물류산업이 항만도시의 경제에 미치는 영향 분석)

  • Kim, Sang-Yeol;Park, Ho;Koo, Han-Mo;Ryoo, Dong-Keun
    • Journal of Navigation and Port Research
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    • v.39 no.3
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    • pp.267-275
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    • 2015
  • Port Logistics Industry plays a crucial role in trade creating added value, and contributes greatly in economic growth of a nation. Multitude of studies have been conducted to develop this industry as a means of intensifying national competitiveness. In line with this trend, this study aims to examine the effect of the Port Logistics Industry on the regional economy focusing on Ulsan, and also compare the industry among five port cities by using Korean Standard Industrial Classification (KSIC) Rev. 9 and 2010 Economy Census. The results of this study demonstrate that the Port Logistics Industry has significant regional employment rate and economic importance, showing the high number of workers (11.7%) and sales (13.1%) in 2010. According to the comparison among five port cities between 2007 and 2011, the increase of annual average in the number of companies of Gwangyang (5.72%) and Ulsan (4.23%) is higher than the national average (1.74%), and Ulsan (23.82%) and Pyeongtaek (25.74%) show high increase of annual average in the number of workers.

The Criteria of Optimum Phosphate Fertilizer Recommandation based on Phosphate Fertilizer Index (P.F.I) Method on Upalnd and Paddy Soils (논 밭 토양(土壤)에 있어서 인산시비지수(燐酸施肥指數)를 이용(利用)한 적정시비량(適正施肥量) 추천(推薦))

  • Hwang, Young Soo;Hong, Chong Woon
    • Korean Journal of Soil Science and Fertilizer
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    • v.15 no.4
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    • pp.226-232
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    • 1982
  • The incubation study of the phosphate Fertilizer Index (P.F.I) fertilizer recommandation method combining two factors-retention capacity of phosphate and available soil phosphate was conducted to test the applicability on both upland and paddy soils. The relationship between added P and the square root of the $NH_4OAc-P$ (for upland) or Bray No.1-P (for paddy) was a straight line for most of soils but was not straight for some soils which are low in phosphate absorption coefficient (P.A.C) However, the relationship between the value of the slop (termed as P.F.I) and the phosphate absorption coefficient was not showed a good correlation. The P.F.I was highly correlated with extractable Al on upland soils. The effect of extractable Al on P.F.I is more pronounced on newly reclaimed soil than cultivated upland. In case of paddy soils the P.F.I showed a high correlation with active iron contents. Also, P.F.I method was compared to NPK field trial on paddy soils to eximaine the applicability of the method in determining phosphate fertilizer recommandation.

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An Analysis on the Economic Impact of ICT Based Innovation within Creative Industries in South Korea (창조산업 내 ICT기반 혁신의 경제적 파급효과 분석)

  • Lee, Youngjoo;Kim, Byungchae;Lee, Yeonwoo
    • Journal of Technology Innovation
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    • v.23 no.3
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    • pp.341-372
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    • 2015
  • While creativity and innovation is the key to drive the creative economy in the South Korea, the development of analysis framework to evaluate the size and performance is limited. The present study suggests a framework and a method to assess economic impact of the creative economy using inter-industry analysis which employs input-output efficiencies populated by the Korean Bank and empirical data from the national informatization survey conducted by the National Information-society Agency(NIA). The results indicated that, as of 2013, despite of economy downturn, the creative innovation based on the information communication technology(ICT) had been significantly led the production, value-added, and employment inducement. The effect is predominant in the creative industry in an broad sense, that is, technology intensive manufacturing industry. Theoretical and policy implications are discussed.

A Study on the Examination of Explosion Hazardous Area Applying Ventilation and Dilution (환기 및 희석을 적용한 폭발위험장소 검토에 관한 연구)

  • kim, Nam Suk;Lim, Jae Geun;Woo, In Sung
    • Journal of the Korean Institute of Gas
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    • v.22 no.4
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    • pp.27-31
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    • 2018
  • Classification of explosion hazard areas is very important in terms of cost and safety in the workplace handling flammable materials. This is because the radius of the hazardous area determines whether or not the explosion-proof equipment is installed in the electrical machinery and apparatus. From November 6, 2017, KS C IEC-60079-10-1: 2015 will be issued and applied as a new standard. It is important to understand and apply the difference between the existing standard and the new standard. Leakage coefficients and compression factors were added to the leakage calculation formula, and the formula of evaporation pool leakage, application of leakage ball size, and shape of explosion hazard area were applied. The range of the safety factor K has also been changed. Also, in the radius of the hazardous area, the existing standard applies the number of ventilation to the virtual volume, but the revised standard is calculated by using the leakage characteristic value. In this study, we investigated the differences from existing standards in terms of ventilation and dilution and examined the effect on the radius of the hazard area. Comparisons and analyzes were carried out by applying revised standards to workplaces where existing explosion hazard locations were selected. The results showed that even if the ventilation and dilution were successful, the risk radius was not substantially affected.

A Study on the Effect of Co-operation Partners on Innovation Performance :Focused on service industry (협업 파트너가 혁신성과에 미치는 영향에 관한 연구 :서비스산업을 중심으로)

  • Jeun, Hyang-Ok;Hyun, Byung-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.7
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    • pp.699-708
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    • 2017
  • The service industry, as a new growth engine, has become more important in response to changes in the global economy and the industrial environment. Developed countries have promoted the competitiveness of the service industry and have enhanced economic added value. Developing new services requires extensive resources. Therefore, cooperation and network building capabilities with customers, suppliers, and various knowledge creation agencies are critical sources of competitiveness. This study classified the Korean service industry by industrial type in order to enhance innovation competence.The Korean service industry lags behind that of developed countries, and this study analyzed the differences of innovation results according to collaboration partners by the classified industry. By adopting a method that applies industrial classification by Dialogic's innovation pattern, this study showed external cooperation results were different by industrial type. Analysis results revealed that companies cooperate with customers and competitors in many cases; however, product innovation was higher for companies that collaborated with private service companies. In the 'Innovation in services' industry, industry cooperation with universities showed organizational innovation achievements. In the 'Innovation through services' industry, cooperation with customers positively affected marketing innovation achievements. Consequently, the need to foster consulting firms and universities that can professionally collaborate with companies is implied in order to enhance the Korean service industry.

Effect of Drying Time and Additives regarding the Physical Properties of Vegetable Fatty Acid Soap (식물성 지방산 비누의 물리적 특성에 대한 건조시간과 첨가물의 효과)

  • Lee, Sung-Hee;Lee, Ki-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.6
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    • pp.4032-4038
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    • 2014
  • Vegetable fatty acid solid soap requires a drying process for moisture evaporation and hardness after being manufactured through saponification. Although the soap is manufactured by mixing additives mainly from natural ingredients, existing studies have focused primarily on the usability of vegetable solid soap. Consequently, research into the physical properties of vegetable fatty acid solid soap mixed with natural ingredients has been unsatisfactory. Therefore, this study attempted to compare and observe the changes in the physical properties (pH, surface tension, critical micelle concentration, and cleansing power) of solid soap in accordance with the drying period and additives (tea tree E.O and $TiO_2$) using pH paper, the Du Nouy measurement method, sedimentation method, and ultrasound washer. Regardless of the mixture with additives, vegetable fatty acid solid soap showed the same pH, and there was no change in the pH while maintaining pH 8 beginning from the $2^{nd}$ weeks to $12^{th}$ weeks of drying. In addition, as a result of measuring the surface tension and CMC, regardless of the drying period, only the soap added with $TiO_2$ showed an even value of 62.5mg/L, whereas the other soap specimens showed a decline in CMC to 25mg/L on the fourth week of drying. As a result of measuring the detergency, the removal efficiency of vegetable fatty acid solid soap mixed with tea tree E.O and $TiO_2$ and dried for four weeks was 4.50~4.65%, which was higher than that of the vegetable fatty acid solid soap without additives (3.62~3.92%).