• Title/Summary/Keyword: utilizing information

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The effect of image search, social influence characteristics and anthropomorphism on purchase intention in mobile shopping

  • KIM, Won-Gu;PARK, Hyeonsuk
    • The Journal of Industrial Distribution & Business
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    • v.11 no.6
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    • pp.41-53
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    • 2020
  • Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.

Service Design for Utilizing Government Information -Focusing on the Case of Gov3.0 Design Group for East North Statistics- (정부 정보의 활용을 위한 서비스디자인 -동북지방통계청의 국민디자인단 사례를 중심으로-)

  • Lee, Yun-Ju;Baek, Su-hyun;Kim, Sun-Ah
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.335-341
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    • 2018
  • This study is to innovate policy service development by utilizing beneficiary - centered service design to public information and public data and services that citizens can experience. The Gov 3.0 Design Group operated by the Dongbuk Regional Bureau of Statistics in Daegu in 2015, proposed a 'start-up decision support service' for pre-founders, using data mining on the GIS spatial information held by the Statistical Office and real-time settlement information of credit card companies. For this, service design process and methodology were adopted and participation of various stakeholders. This study suggests that national design activity based on service design is effective in transforming public service based on government information disclosure. It is also worthwhile as an approach that can be considered when the government wants to release or open information or public data in useful form to the public.

Compression of BTC Image Utilizing Data Hiding Technique (데이터 은닉 기법을 이용한 BTC(Block Truncation Coding) 영상의 압축)

  • Choi, Yong-Soo;Kim, Hyoung-Joong;Park, Chun-Myung;Choi, Hui-Jin
    • Journal of the Institute of Electronics Engineers of Korea CI
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    • v.47 no.1
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    • pp.51-57
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    • 2010
  • In this paper, It propose methods compressing BTC image utilizing data hiding technique. BTC is used to compress general digital image into binary image and applied into application such as printer. Additional information, transferred with binary image, is as big as the size of binary image. Therefore, we wish to reduce the total transmission bandwidth by decreasing the additional information with sustaining the small image degradation. Because typical BTC image doesn't have enough space for data hiding, we adopt Adaptive AMBTC (Absolute Moment BTC) algorithm to produce the binary image, and calculate virtual histogram from created binary image and modify this histogram for reducing the additional information. The proposed algorithm can reduce about 6-11 % of the image file size, compared with the existing BTC algorithm, without making perceptible image degradation.

A Secure Telemedicaine System in Smart Health Environment using BYOD (BYOD를 활용한 스마트헬스 환경에서 안전한 원격의료 시스템)

  • Cho, Young-bok;Woo, Sung-hee;Lee, Sang-ho;Park, Jong-bae
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.10
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    • pp.2473-2480
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    • 2015
  • In telemedicaine, people can make their health checked at anywhere from temporal and spatial constraints and It's environment can provide continuous health information regardless of the location of customers through PCs and smart phones. In addition, personal health information collected utilizing the BYOD(bring your own device) is the most important factor data security and guaranteed personal privacy because it's directly connected to the individual's health and life. In this paper, we provide a signature of the private key encryption system and method for providing the security of personal health information data collected utilizing the BYOD. Against replay attacks and man-in-the-middle attacks on security issues that are emerging as a smart environmental health was used as the timestamp and signature methods. Proposed method provides encryption overhead, while a communication was lower compared to the pre-encrypted with a mean 1.499mJ 1.212mJ shown by simulation to respond quickly in an emergency situation to be about 59%.

Cases of Eco-Friendly Pigsty and Hog Feeding and Management Based on u-IT Information Systems

  • Jang, Ik Hun;Park, Seong Hee;Choi, Young Chan;Kim, Young Hwa
    • Agribusiness and Information Management
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    • v.4 no.2
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    • pp.42-49
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    • 2012
  • This study introduces cases of individual feeding systems for sow and the sow sorters which are the subparts of an eco-friendly feeding and management system based on a u-IT program using the hog feeding and management information system. The purpose of this study is to conduct an analysis of economic feasibility on cases of the improvement of the system using the u-IT and to provide information on the positive effects of an introduction of an eco-friendly pigsty and hog feeding and management system to hog raisers and government officials. The literature review and background section examine the effects of the introduction of u-IT technology into the field of livestock raising, hog feeding and management information system, and the eco-friendly feeding and management system based on the u-IT. This paper will present the results of the analysis on the effects and the economic feasibility of the individual feeding system for sow and the sow sorter utilizing the u-IT technology and information systems. The results of this study will contribute to the sustainable development of the hog raising industry by showing that the new feeding and management system utilizing the u-IT can not only increase the efficiency and productivity of farm management but also contribute to efficient, eco-friendly hog feeding and management.

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Technology Clustering Using Textual Information of Reference Titles in Scientific Paper (과학기술 논문의 참고문헌 텍스트 정보를 활용한 기술의 군집화)

  • Park, Inchae;Kim, Songhee;Yoon, Byungun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.25-32
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    • 2020
  • Data on patent and scientific paper is considered as a useful information source for analyzing technological information and has been widely utilized. Technology big data is analyzed in various ways to identify the latest technological trends and predict future promising technologies. Clustering is one of the ways to discover new features by creating groups from technology big data. Patent includes refined bibliographic information such as patent classification code whereas scientific paper does not have appropriate bibliographic information for clustering. This research proposes a new approach for clustering data of scientific paper by utilizing reference titles in each scientific paper. In this approach, the reference titles are considered as textual information because each reference consists of the title of the paper that represents the core content of the paper. We collected the scientific paper data, extracted the title of the reference, and conducted clustering by measuring the text-based similarity. The results from the proposed approach are compared with the results using existing methodologies that one is the approach utilizing textual information from titles and abstracts and the other one is a citation-based approach. The suggested approach in this paper shows statistically significant difference compared to the existing approaches and it shows better clustering performance. The proposed approach will be considered as a useful method for clustering scientific papers.

A Study on the Design and Fabrication of GHz Magnetic Thin Film Inductor Utilizing Co90Fe10/SiO2 Multilayer (Co90Fe10/SiO2 Multilayer를 이용한 GHz 자성박막 인덕터 설계 및 제작에 관한 연구)

  • 공기준;윤의중;진현준;박노경;문대철
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.25 no.5B
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    • pp.985-991
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    • 2000
  • In this paper, the optimum structure of 2GHz magnetic thin film planar inductor were designed and fabricated to reduce the inductor area and to maximize the inductance L and quality factor Q of the inductor. The optimum design was performed utilizing Co90Fe10 layer multilayered with SiO2 layers to avoid the eddy-current skin effect and considering new lumped element model. New magnetic thin film inductors operating at 2GHz were fabricated on a Si substrate utilizing photo-lithography and lift-off techniques. The frequency characteristics of L, Q, and impedance in more than fifty identical inductors were measured using an RF Impedance Analyzer(HP4291B with HP16193A test fixture). The self-resonant frequencies(SRF) of the inductors were measured by a Vector Network Analyzer(HP8510). The developed inductors have SRF of 1.8 to 2.3GHz, L of 47 to 68nH, and Q of 70 to 80 near 1GHz. Finally, high frequency, high performance, planar micro-inductor(area=30.8 x 30.8il$^2$) with maximized L and Q were fabricated succefully.

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Awareness of Teachers-Students for Education using 3D Contents (3D 콘텐츠 활용 교육을 위한 교사와 학생의 인식)

  • Jeon, Soo-Jin;Han, Seon-Kwan
    • Journal of The Korean Association of Information Education
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    • v.20 no.6
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    • pp.535-542
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    • 2016
  • In this study, we examined the perceptions of teachers and students to utilize 3D educational content. We conducted a survey about the effect of utilizing 3D educational content, interest in the 3D content, the advantages and problems of utilizing 3D education in class by targeting at elementary school teachers and elementary school students, Surveyed are students and teachers who participated the contest for 3D content development. Research results, both teachers and students were very positive about the educational effects of 3D content and they take advantage of educational content, as well as higher interest in 3D making education. We also found that they require overall support including 3D education-relevant materials and teacher training school in the field.

The Goods Recommendation System based on modified FP-Tree Algorithm (변형된 FP-Tree를 기반한 상품 추천 시스템)

  • Kim, Jong-Hee;Jung, Soon-Key
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.11
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    • pp.205-213
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    • 2010
  • This study uses the FP-tree algorithm, one of the mining techniques. This study is an attempt to suggest a new recommended system using a modified FP-tree algorithm which yields an association rule based on frequent 2-itemsets extracted from the transaction database. The modified recommended system consists of a pre-processing module, a learning module, a recommendation module and an evaluation module. The study first makes an assessment of the modified recommended system with respect to the precision rate, recall rate, F-measure, success rate, and recommending time. Then, the efficiency of the system is compared against other recommended systems utilizing the sequential pattern mining. When compared with other recommended systems utilizing the sequential pattern mining, the modified recommended system exhibits 5 times more efficiency in learning, and 20% improvement in the recommending capacity. This result proves that the modified system has more validity than recommended systems utilizing the sequential pattern mining.

A Study on the Fabrication of Integrated Optical Electric-Field Sensor and Performance utilizing Asymmetric $Ti:LiNbO_3$ Mach-Zehnder Interferometer (비대칭 $Ti:LiNbO_3$ Mach-Zehnder 간섭기를 이용한 집적광학 전계센서 제작 및 성능에 관한 연구)

  • Ha, Jeongho;Jung, Hongsik
    • Journal of the Institute of Electronics and Information Engineers
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    • v.49 no.10
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    • pp.128-134
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    • 2012
  • The performance evaluation and fabrication of integrated-optic electric-field sensor utilizing $Ti:LiNbO_3$ asymmetric Mach-Zehnder intensity modulator with a push-pull lumped electrode and a plate-type probe antenna to measure an electric field strength is described. The modulator has a small device size of $46{\times}7{\times}1\;mm$ and operates at a wavelength $1.3{\mu}m$. The devices are simulated based on the BPM software and fabricated utilizing Ti-diffused $LiNbO_3$ channel optical waveguides. The minimum detectable electric field is 1.02 V/m and 6.91 V/m, corresponding to a dynamic range of ~35 dB and ~10 dB at the frequencies of 500 KHz and 5 MHz, respectively.