• 제목/요약/키워드: utility indifference price

검색결과 3건 처리시간 0.018초

RISK MEASURE PRICING AND HEDGING IN THE PRESENCE OF TRANSACTION COSTS

  • Kim, Ju-Hong
    • Journal of applied mathematics & informatics
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    • 제23권1_2호
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    • pp.293-310
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    • 2007
  • Recently a risk measure pricing and hedging is replacing a utility-based maximization problem in the literature. In this paper, we treat the optimal problem of risk measure pricing and hedging in the friction market, i.e. in the presence of transaction costs. The risk measure pricing is also verified with the contexts in the literature.

신세대 주부의 패션라이프스타일 유형에 따른 유아복 상표 포지셔닝에 관한 연구 (A Study on Infant s Wear Brand Positioning according to Fashion Lifestyle of Missy Women)

  • 구양숙;박현희;이승민
    • 복식
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    • 제51권1호
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    • pp.49-59
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    • 2001
  • This study was designed to identify the brand positioning of Infant's wear according to fashion lifestyle of missy women. Cluster analysis on fashion lifestyle classified three groups according to fashion lifestyle factors : Fashion Indifference group(34%), Fashion & Individuality Oriented group(27%), Rationality Oriented group(37% ). The analysis of positioning map with satisfaction of seven brand image attributes (color, design, price, utility, quality brand name, fashion) showed the distance of satisfaction was different among three groups.

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신세대 주부의 의생활 양식 유형에 따른 아동복 상표 포지셔닝에 관한 연구 (A Study on Children's Wear Brand Positioning according to the Fashion Life Style of Missy Woman)

  • 구양숙;이승민;박현희
    • 한국의류산업학회지
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    • 제2권4호
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    • pp.308-316
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    • 2000
  • The purposes of this study were to identify the brand positioning of children's wear according to fashion life style and to construct brand positioning maps by using multidimensional scaling (MDS). A total of 222 responses were collected from married women aged 25 to 35 through questionnaire. Cluster analysis on fashion life style factors identified three groups: Fashion Indifference group (34%), Fashion & Individuality Oriented group (27%) and Rationality Oriented group (37%). ANOVA revealed significant differences among the three groups on the six fashion life style factors. MDS analysis showed that three segmented groups evaluated nine children's wear brand for seven attributes(color, design, price, utility, quality, brand name, fashion).

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