• Journal of Korean Biological Nursing Science
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• 제18권3호
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• pp.160-168
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• 2016

Purpose: This study was conducted to examine the pro-environmental attitude (actual commitment domain, verbal commitment domain, affect domain), behavior to decreased exposure and knowledge of endocrine disruptors by obesity -related profiles (BMI, body fat percentage, visceral fat percentage, skeletal muscle mass percentage, waist circumference, waist-hip ratio). Methods: A cross-sectional study was conducted with 102 nursing students. Data were collected from November to December, 2015 using self-report questionnaires and physical measurements. Data were analyzed using t-test, Pearson correlation and coefficients with SPSS 18.0. Results: The study results showed that actual commitment domain of pro-environmental attitude and behavior to decreased exposure level on endocrine disruptors were significantly related to visceral fat percentage. Actual commitment domain of a pro-environmental attitude was significantly related to body fat percentage. Pro-environmental attitude was significantly related to the behavior to decreased exposure level on endocrine disruptors and knowledge thereof. Conclusion: These findings suggest that visceral fat and body fat percentages were significantly related to the actual commitment domain of a pro-environmental attitude. Therefore, a replication study is recommended to understand the connection between endocrine disruptors and obesity. In addition, developing an education program about endocrine disruptors for nursing students is recommended. In particular, a pro-environmental attitude, especially on actual commitment domain, could be involved as an education program.

• 간호행정학회지
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• 제19권3호
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• pp.394-403
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• 2013

Purpose: The purpose of this study was to identify self-leadership and attitude to patient falls and fall prevention behavior in nurses. Methods: The participants were 178 nurses from two general hospitals in Seoul. Data were collected from March 20 to May 10, 2012 using structured questionnaires which included a Self-leadership scale, Fall attitude scale, and Fall prevention scale. Data were analyzed using descriptive statistics, Pearson correlation and Hierarchial multiple regression with the SPSS/WIN 20.0 program. Results: The mean score for nurses' self-leadership was 3.48 (5 point scale). The average reported fall attitude was 3.59 (5 point scale) and fall prevention behavior was 3.26 (4 point scale). Self-leadership had a 18% explanatory power in fall attitude and a 5% explanatory power in fall prevention behavior. The factors which influenced fall prevention behavior were nurses' fall attitude (${\beta}$=.21, p=.009), fall prevention education (${\beta}$=.20, p=.007) and self-leadership (${\beta}$=.16, p=.047). All of the factors together had a 13.1% explanatory power. Conclusion: The results of this study suggest that provision of regularly fall prevention education to nurses is required and should include a program to activate their positive attitude and self-leadership in order to improve fall prevention behavior in nurses.

• 유통과학연구
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• 제11권12호
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• pp.63-69
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• 2013

Purpose - Ethical consumption is the action of buying one product over another with an ethical idea in mind. It has gained in popularity since the 1990s with more emphasis being put on the power of consumer actions to create social, economic, and environmental change. Ethical consumption involves boycotts of certain products or brands as well as purchases linked to ethical issues. Cause-related marketing (the buying behavior of ethical consumption) involves a for-profit and non-profit entity teaming up to promote a product at the same time as promoting a social cause. Each time a consumer buys that product, a donation is made by the for-profit entity to the non-profit entity supporting the specific cause. Cause-related marketing has become a tremendously popular type of ethical consumption in recent years owing to its reputation of allowing companies to "do well by doing good." This study examines how consumers' perception of cause and attitude influence their attitude toward a cause-related marketing campaign and attempts to suggest implications for marketers. Research design, data, and methodology - First, this study was designed to examine the consumers' perception factors (cause involvement, attitude for cause, attitude for company and brand familiarity) in order to determine whether these factors have significantly affected consumers' attitude toward a cause-related marketing campaign. Second, this study developed a structural equation model and tested it empirically using survey data from 223 individual respondents. Respondents were undergraduate students in Chungnam. They were shown an existing real campaign message of cause-related marketing, and then filled out a questionnaire. Data were analyzed with SPSS 20.0 and AMOS 17.0 programs. Results - The hypotheses were tested using factor analysis and structural equation modeling. The study's results showed that brand familiarity, attitude to the company and attitude to the cause significantly affected consumers' attitude toward the cause-related marketing campaign and performance. In particular, attitude to the cause was significantly related to attitude and performance of the cause-related marketing campaign. However, the hypothesis about cause involvement was not supported with the results indicating that cause involvement did not affect consumers' attitude toward the cause-related marketing campaign. The findings underline the importance of consumer perceptions of the cause and the company and their attitude to the cause. They point to the importance of individual differences that influence consumer perceptions of the cause, the company and brand familiarity. Also of importance is the consumer's attitude to the cause. Conclusions - The findings suggest some practical implications in designing and implementing cause-related marketing campaigns. It is important to enhance brand familiarity and create a favorable attitude to the company and attitude to the cause before designing cause-related marketing campaigns. The rising popularity of cause-related marketing has been attributed to its potential to cut through advertising clutter. The findings in this study suggest that marketing campaigns supporting a cause make a difference.

• 복식문화연구
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• 제21권3호
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• pp.338-347
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• 2013

In this study, it was explored a research model consisting of slogan attitude, brand familiarity, brand attitude, brand recall, and product category recall of retailers. Experimental research was conducted with 3,028 males and females in their 20's to 40's using stimuli of 10 slogan-brand sets from various types of retailers. In results, the research model developed based on the literature was confirmed and supported by data. In the model test, all hypotheses were supported. The effects of slogan attitude and brand familiarity on brand attitude were confirmed. Also, brand familiarity affected brand recall. Category recall was predicted by brand attitude and brand recall. As consumers have better attitude toward slogans, they tend to have better attitude toward the brand. As consumers are more familiar with the brand, they are likely to better recall brands when they are exposed to the slogan. As consumers have better attitude toward brand and better recall the brand, they tend to better recall the business category when they see the slogan. Study findings may help marketers to develop better strategies for slogan use by considering diverse variables related to consumer responses toward slogan attitudes.

• 제어로봇시스템학회논문지
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• 제13권10호
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• pp.1025-1031
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• 2007

GPS is widely used for positioning applications and attitude of a vehicle can be found also with multiple antennas. However, extremely weak signal level prevents GPS from indoor operation. DR with accelerometers and gyros and landmark based localization method used for indoor applications increase complexity and cost. In this paper, a simple but very efficient ultrasound based attitude determination system which determines both position and attitude in WSN is given. The range between transmitter and receivers are measured using the arrival time difference between ultrasound and RF signal. The 3 dimensional positions can be found using more than 3 range measurements. Furthermore, if more than 2 transmitters are used, the attitude can be determined using the baseline vectors obtained by differencing transmitter and receiver positions. The prototype system is implemented to evaluate the performance of the proposed method. In addition, an error analysis shows the relation between the attitude error and basel me length, quality of measurement and orientation of a vehicle. The static and dynamic experiments performed by micro mobile robot shows accurate position with less than 1.5cm error and attitude with less than 1 degree error can be obtained continuously with 20cm baseline. It is expected that these results can be adapted without modification to indoor applications such as home cleaning robot and autonomous wheelchair maneuvering.

• 한국프랜차이즈경영연구
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• 제12권3호
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• pp.47-58
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• 2021

Purpose: In general, franchise business models can generate higher returns and profits than non-franchise businesses. Therefore, it is necessary to study customer-based foodservice franchise brand awareness and service quality. The purpose of this study is to investigate the effect of service quality and brand awareness of foodservice franchises on attitudes divided into cognitive and affective attitudes and revisit intentions. Through this study, we intend to establish a structure that leads to service quality and brand awareness-cognitive attitude and affective attitude-loyalty. Research design, data, and methodology: In order to verify the hypothesis of this study, the survey was conducted among general consumers over the age of 20 who had visited a foodservice franchise within the last 3 months. Among the collected questionnaires, one insincere questionnaire was excluded, and 299 copies were used for analysis. The data collected to verify the hypothesis of this study were analyzed using SPSS 24.0 and AMOS 24.0. Result: First, it was found that the service quality of the foodservice franchise had a positive (+) effect on the cognitive attitude, and the service quality of the foodservice franchise had a statistically significant positive effect on the affective attitude. Second, the brand awareness of the foodservice franchise was found to have a statistically significant positive (+) effect on the cognitive attitude. and the brand awareness of the foodservice franchise had a statistically significant positive (+) effect on the affective attitude as well. Third, cognitive attitude was found to have a statistically significant positive (+) effect on loyalty, and affective attitude was also found to have a statistically significant positive (+) effect on loyalty. Conclusions: First, this study applied the S-O-R theory to the effect of service quality and brand recognition on cognitive attitude, affective attitude, and loyalty. Second, the structure leading to service quality and brand awareness-cognitive attitude and affective attitude-revisit intention was established. Third, attitudes in this study were divided into cognitive attitudes and affective attitudes. In general, attitude is studied as a single dimension as a cognitive attitude, but in this study, attitude was studied by dividing it into a cognitive dimension and an affective dimension

• 한국과학교육학회지
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• 제16권2호
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• pp.190-199
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• 1996

The purpose of this study was twofold: (1) to design a system for constructing Likert attitude scales as supported by the sociopsychological and measurement literature, and (2) (using the design) to develop an affective component of "Attitudes toward Science" scale for high school students. The rationale for developing a new attitude scale is presented in the context of a review of existing attitude scales. As discussed in the literature review, many existing attitude scales are based on ill-defined theoretical constructs, and includes statements that do not appear to be assessing a single construct of attitude toward science. In addition, existing attitude scales do not distinguish between affective and behavioral and cognitive components of attitude toward science. Thus, this study was to carefully define the construct, subcomponents of attitude toward science, and develop an affective component of "Attitude toward Science" scale to reflect the construct and to distinguish between affective and behavioral and cognitive components of attitude toward science. The results of this study: (1) three-mains step for designing reliable and valid attitude scale were developed, and (2) 35 items(16 positive and 19 negative) for an affective component of "Attitudes toward Science" scale with the following characteristics were developed: (a) The internal consistency was estimated using Cronbach's coefficient ${\alpha}$, 0.9727. (b) The range of adjusted item-total correletion(${\gamma}$-value) were 0.58${\sim}$0.83. (c) The correlation coefficient ranged between 0.61 and 0.74 revealing a moderate relatedness between subcomponents. (d) The correlation coefficient for concurrent validity were 0.55 with TOSRA and 0.51 with SAl.

• 한국사회복지학
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• 제46권
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• pp.377-403
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• 2001

The purpose of this study is to measure the social worker's knowledge about facts on aging and attitude toward the elderly between Korea and Japan. and to find out the variables that may influence their attitude. Four hundred and sixty two social workers working in nursing homes were given the questionnaire containing the Kyung San Facts on Aging Quiz to measure the level of knowledge about aging and Yoon (1988)'s scale to find the direction of attitude toward the elderly. The results of this study are analyzed as follows: (1) The Korean social worker's level of knowledge about aging was 63.0%, which was lower than Japanese social worker's level (67.6%). (2) Using 5 points scale. mean of the Korean social worker's attitude toward the elderly was 2.2 (44.8%), which was significantly different from the Japanese social worker's attitude 3.2 (63.4%). (3) Using multiple regression analysis, the social worker's level of knowledge about aging was the most significant predictor to explain the social worker's attitude toward the elderly. The other variables that are also statistically significant predictors of the social workers' attitude were country, personal experience with the elderly. and voluntary experience for the elderly. Especially the significant predictors to explain the Korean social workers' attitude were their levels of knowledge about aging. age, and classification of social worker license. On the other hand. the significant predictors to explain the Japanese social workers' attitude were their levels of knowledge about aging and periods of activity, Based on the research results, implications for practice and education methods for making social workers' attitude toward the elderly more positive are also suggested.

• 한국측량학회:학술대회논문집
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• 한국측량학회 2004년도 춘계학술발표회논문집
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• pp.59-64
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• 2004

In this paper, the error compensation method of the low-cost IMU is proposed. In general, the position and attitude error calculated by accelerometers and gyros grows with time. Therefore the additional information is required to compensate the drift. The attitude angles can be bound accelerometer mixing algorithm and the heading angle can be aided by single antenna GPS velocity. The Kalman filter is used for error compensation. The result is verified by comparing with the attitude calculated by Attitude Heading Reference System with Micro Electro Mechanical System for a basis

• 대한임베디드공학회논문지
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• 제9권5호
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• pp.277-283
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• 2014

In this paper, we propose a control system for synchronizing attitude between an Android smartphone and a mobile robot. The control system is comprised of a smartphone and a mobile robot. The smartphone transports its attitude to the mobile robot and receives the attitude of mobile robot through bluetooth communication. Further, the smartphone displays the mobile robot on the screen by using embedded camera, which can be used as a pseudo augmented reality. Comparing the received attitude data from smartphone, the mobile robot measures its attitude by an AHRS(attitude heading reference system) and controls its attitude. Experiments show that the synchronization performance of the proposed system is maintained in the error range of $1^{\circ}$.