• Title/Summary/Keyword: using attitude

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A study on Consumer Attitude to a Coffee Shop Using the Fishbein Attitude Model - Focused on college students in Busan - (피쉬바인 모델을 이용한 커피전문점의 소비자 태도에 관한 연구 - 부산지역 대학생을 중심으로 -)

  • Kim, Yoo-Jeong;Kim, Kwang-Ji;Park, Ki-Yong
    • Culinary science and hospitality research
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    • v.17 no.5
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    • pp.30-41
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    • 2011
  • This study investigates coffee consumers' perceptions of coffee shops, using the Importance-Performance Analysis and the Fishbein Attitude Model approach. A survey was carried out in coffee shops(2010, 12/6~12/20), and 175 out of 200 copies of questionnaire were returned from the coffee shops. After excluding 27 unusable cases which had an unacceptable level of missing data, 148 cases were used for analysis. The IPA showed that an attractive facade, toilet cleanliness, coffee freshness, coffee taste were included in the area of maintaining good results while coffee price was in the area of concentrating efforts, which coffee shop managers should improve. Also, the analysis using the Fishbein attitude model showed that coffee taste, an attractive facade, toilet cleanliness, and coffee freshness were in order of importance, and Starbucks, Angelinus, Caffebene, and Pascucci are in order of brand preference. Although this study has some limitations(such as self-report, common method bias), it shows significant implications to coffee shop managers.

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Study on Intention and Attitude of Using Artificial Intelligence Technology in Healthcare (보건의료분야에서의 인공지능기술(AI) 사용 의도와 태도에 관한 연구)

  • Kim, Jang-Mook
    • Journal of Convergence for Information Technology
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    • v.7 no.4
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    • pp.53-60
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    • 2017
  • The purpose of this study was to identify the factors affecting intention and attitude of artificial intelligence technology(AI) of university students in healthcare using UTAUT model. Participants were 278 college students and the data were collected through self-reported questionnaire from May 15 to June 14, 2016. The collected data were analyzed using PASW Statistics/AMOS 22.0. The results were as follows. The effect of expectation factor, social influence, usefulness of work, anxiety factor had a significant effect on use of AI technology Intention. Factor of expectation effect, social influence, usefulness of work, anxiety factor had a significant effect on use of AI technology. As a result of verifying the significance of the indirect effect, it can be seen that the direct effect of the anxiety factor on the attitude factor is partially mediated by the use intention factor and the intention to use was partially mediated in the direct effect of the usefulness factor of the task on the attitude factor. This result means that it is important to increase the expectation factors, social effects, and perceived usefulness through accurate information based on facts and to reduce vague anxiety in order to increase the positive intention and attitude of university students' use of AI technology.

The Dementia Knowledge, Attitude and Preventive Behavior of the Elderly Lived in the Urban-Rural Complex City (도농복합시 노인의 치매지식, 태도 및 예방활동)

  • Kim, Koung-Me;Yang, Young-Ok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.1
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    • pp.485-492
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    • 2016
  • This study examined the relationships among dementia knowledge, attitude, and preventive behavior of an urban-rural complex city. In this study, 483 subjects using welfare and health centers were selected from one urban-rural complex city. The data were collected using the questionnaires for dementia knowledge, attitude and preventive behavior. Data analysis was performed by descriptive statistics, t-test and ANOVA using SPSS 19 software. In both urban and rural areas, elderly more than 70 years of age, no spouse, less educated, and lower income had higher scores of dementia attitude. In addition, the dementia attitude scores were higher when they were thinking more of their bad health. In conclusion, there is a need to strengthen the training and programs for dementia's knowledge, attitudes and prevention activities by a spouse or family member in early elderly period.

Error Assessment of Attitude Determination Using Wireless Internet-Based DGPS (무선인터넷기반의 DGPS를 이용한 동체의 자세결정 성능평가)

  • Lee Hong Shik;Lim Sam Sung;Park Jun Ku
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.23 no.2
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    • pp.101-108
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    • 2005
  • Inertial Navigation System has been used extensively to determine the position, velocity and attitude of the body. An INS is very expensive, however, heavy, power intensive, requires long setting times and the accuracy of the system is degraded as time passed due to the accumulated error. Global Positioning System(GPS) receivers can compensate for the Inertial Navigation System with the ability to provide both absolute position and attitude. This study describes a method to improve both the accuracy of a body positioning and the precision of an attitude determination using GPS antenna array. Existing attitude determination methods using low-cost GPS receivers focused on the relative vectors between the master and the slave antennas. Then the positioning of the master antenna is determined in meter-level because the single point positioning with pseudorange measurements is used. To obtain a better positioning accuracy of the body in this research, a wireless internet is used as an alternative data link for the real-time differential corrections and dual-frequency GPS receivers which is expected to be inexpensive was used. The numerical results show that this system has the centimeter level accuracy in positioning and the degree level accuracy in attitude.

Attitude and satisfaction of head and neck anatomy class using virtual reality (VR) in dental hygiene students (치위생학과 학생의 가상현실(VR) 적용 두경부해부학 수업태도 및 만족도)

  • Cho, Hye-Eun
    • Journal of Korean society of Dental Hygiene
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    • v.21 no.6
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    • pp.813-820
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    • 2021
  • Objectives: This study was conducted to verify the effectiveness of the VR-applied head and neck anatomy class and to be used as basic data for the development of a teaching method using VR in the basic dental hygiene field. Methods: A convenience sample was extracted from 128 students and graduates who completed the head and neck anatomy class at the department of dental hygiene at a university in Gwangju. From June 1 to July 31, 2021, an online survey was conducted on class attitude and satisfaction, and statistical analysis was performed using frequency analysis and independent sample t-test. Results: Class attitude (3.79), interest (3.64), attention (3.88), learning motivation (3.80), and achievement motivation (3.84) were all high in the head and neck anatomy VR application group (p<0.01). Satisfaction (3.99), relevance of class content (4.06) and class achievement (3.96) were high in the head and neck anatomy VR application group (p<0.01). The suitability of class attitude (3.65) and class content (sub-item of class satisfaction) (4.13) was high in the group with the 4th industrial revolution education experience (p<0.05). Conclusions: The effect of VR application in the head and neck anatomy class was confirmed to increase students' class attitude and satisfaction. In the basic dental hygiene curriculum, it will be necessary to develop and utilize teaching methods related to the 4th industrial revolution and VR application classes.

Factors Affecting Smoking Attitude and Intention among Preschool Children (유치원 아동의 흡연태도 및 흡연의도에 미치는 영향요인)

  • Lee Hung Sa;Paik Sun-bok;Kim Hyun Chull;Choi Gyoung Hee
    • Journal of Korean Public Health Nursing
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    • v.18 no.2
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    • pp.330-341
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    • 2004
  • Parental smoking status and smoking environment do not only affect children's health through exposure to nicotine, but are also related to children's smoking attitude, intention and knowledge of smoking. Since this study was conducted to examine a relationship between family members smoking and smoking attitude, intention and knowledge of their children, little is known about psychosocial factors influencing smoking among Korean preschool children. This study aimed to determine the psychosocial factors (sociodemographic factors, education for smoking cigarette, knowledge about smoke cigarette) influencing smoking attitude and smoking intention, with a purpose of providing directions for future education programs for Korean preschool children. A cross sectional sample of 840 children, ages 4-7 years, living in a rural district were interviewed during August 6 - November 14, 2003. Among them, 834 children whose missing data were less than $10\%$ were included the analysis. The independent variables included sociodemographic characteristics and education for smoking cigarette, while the dependent variables were knowledge about smoking, the children's smoking attitude and their intention of smoking. The data on sociodemographic characteristics were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation. The correlations between the independent variables and attitude and intention of smoking were analyzed using chi-square test, t-test, and logistic regression. The results of this study were s follows. The factors that were found to be significantly correlated to smoking attitude include mother's smoking $(x^2=4.86,\;p=.03)$, grandmother's smoking $(x^2=5.56,\;p=.02)$, and knowledge of smoking cigarette $(x^2=-5.13 p<.01)$. The factors that were significantly correlated to the intention of smoking include gender $(x^2=.08,\; p=.02)$, education for smoking$(x^2=17.65,\;p<.01)$, mother's smoking $(x^2=19.05,\; p<.01)$, grandmother's smoking $(x^2=17.67,\; p<.01)$, and knowledge$(x^2=-2.17,\;p=.03)$. The children who had non smoking mother were more likely to have negative attitude (OR=2.29). The children who had a higher knowledge about smoking were more likely to have negative attitude (OR=1.58). The findings suggest that a smoking prevention program specific for preschool children is necessary to prevent early onset of smoking. The findings also suggest that the program should involve children's family members who influence their smoking attitude and intention.

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Use Intentions of Mobile Tour Apps through Expansion of the Technology Acceptance Model (기술수용모델(TAM)의 확장을 통한 모바일 관광 앱의 사용의도에 관한 연구)

  • Lee, Sung-Joon;Jing, Dai
    • Journal of Distribution Science
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    • v.13 no.10
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    • pp.135-142
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    • 2015
  • Purpose - Following the speedy development of the smart phone industry, tourism companies started to increase their brand recognition and sales volume by adopting mobile applications. However, applications for tourism industries are still insignificant. This study tries to analyze empirical evidence from Korean and Chinese consumers who have used mobile tour applications. By using an expansion of the technology acceptance model (TAM), this study will find what factors have effects on user intention for mobile tour applications. The findings will be helpful for the development of mobile tour applications and the tourism industries. Research design, data, and methodology - This study uses the TAM, which was presented by Davis in 1989. This study uses consumer acceptance level, consumer choice attitude, and use intention as the basic variables to fit to the TAM, and adopts choice content quality, brand value, and usage motivation as additional variables to analyze. This study has developed several hypotheses and collected data from 620 users who used mobile applications for tourism during April 1 to April 30, 2015. A total of 612 valid questionnaires were collected and used in the data analysis. The data was analyzed with structural equation modeling using SPSS Win/pc and Amos 22.0. Results - The findings can be summarized as follows: First, the content quality affects the consumer acceptance degree and choice attitude. Second, the brand value has a directly positive effect on the consumer acceptance degree and choice attitude. It is clear that the content quality and brand value play important roles in raising consumer acceptance and choice attitude. Third, usage motivation has no effect on the consumer acceptance degree and choice attitude. Fourth, the acceptance degree does not have any effect on the consumer choice attitude. Fifth, the acceptance degree affects the use intention. Last, the consumer choice attitude affects the use intentions. This indicates that consumer acceptance and choice attitude must both be achieved to induce use intention among consumers. Finally, the effects of the mobile tour application content quality and brand value on consumer acceptance degree and choice attitude were confirmed. Additionally, the effects of the consumer acceptance degree and choice attitude on use intentions were analyzed. Conclusion - It is not meaningful for tourism marketing to launch tour applications in the mobile market without understanding tourism consumer characteristics. When developing mobile tour applications, companies should focus on the characters of consumer choice attitudes as high quality, high brand value, usefulness, and ease of mobile tour applications. This study has limitations in that it did not consider negative factors such as perceived risks or analyze whether there are differences between Korean and Chinese consumers. In the future, we will consider equipping the same mobile tour applications commonly used by both Korean and Chinese consumers, and then examine negative factors as well as the differences in mobile tour applications between Korean and Chinese consumers.

Measuring the Attitude of a Spin-Stabilized Projectile Using Solar/Geomagnetic Sensors (태양광/지자기 센서를 이용한 회전안정형 탄체의 자세 측정)

  • Lee, Yongseon
    • Journal of the Korea Institute of Military Science and Technology
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    • v.23 no.6
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    • pp.565-573
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    • 2020
  • Unlike fin-stabilized projectiles, there has been some difficulty measuring the attitudes of spin-stabilized projectiles during the long-range flight due to their high spin rates. In this work, solar and geomagnetic sensors were used to measure the attitude of a spin-stabilized projectile. A method to calculate the attitude of the projectile from the signals of the sensors was introduced as well as the methods to process the signals of the sensors. To validate the methods, the attitude of a projectile was calculated with the sensor signals from the actual flight data.

Study on the Role Conflict and Professional Attitude of Health Center Nurses (보건소 간호사의 역할갈등과 전문직 태도에 관한 일 연구)

  • Yu, Su-Ok
    • The Korean Nurse
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    • v.29 no.1
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    • pp.72-83
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    • 1990
  • The purpose of this study was to identify role conflict and professional attitude of Health Center nurses for health nursing administration. The data were obtained from 151 nurses of 7 Health Centers in S from July 15 to July 22 1989 using the questiennaires which consisted of 2 scales of role conflict and profess" ional attitude. The data were analyzed by percentage, mean, t-test, ANOVA and Cronbach's $\alpha$ reliability test. The results were as follows. 1) Institutional factor had the highest mean score for the degree of role conflict. The relationship between the degree of role conflict and general characteristics was found to be statistically significant for duty position. (F=2.61, p<.05) 2) Professional educational level had the highest mean score for the professional attitude. The relationship between professional attitude and general characteristics was found to be statistically significant for educational background. (F=4.91, p<.00l), p<.00l)

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The Efficient 5-Axis Heel cutting Using Ruled Surface (Ruled Surface를 이용한 효율적인 5축 Heel cutting)

  • 공영식;이희관;양균의
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 1997.04a
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    • pp.862-867
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    • 1997
  • A 5-axis NC milling technology is presented on ruled surface. Problems in 5-axis NC machining are such as tool interference,tool collision and change of tool attitude,etc. The change of tool attitude causes rotation of cutter and variation of feedrate to overcut part surface. This poor control of tool attitude is the primary problem in multi-axis NC milling. This paper observes ruled surface for control of tool attitude. Ruled surface is composed of directrix and ruling, line of constant magnitude. Directrix corresponds to points on part surface and Ruling cutting tool. Trajectory of tool movement corresponds to ruled surface.

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