• 한국주거학회:학술대회논문집
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• 한국주거학회 2009년도 추계학술발표대회 논문집
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• pp.23-26
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• 2009

The trend that an apartment is regarded as not only a substantial property called 'residence' but also 'means of self-expression' to consumers is increasing in the present housing marketing, and thus, the apartment brand image is settling down as an important field of marketing management. Therefore, the present study aimed to verify difference of brand attitude according to consentaneity between an image of a housing brand and self-image of consumers to propose one kind of direction of strategies for formation of a differentiated brand image. As a result of a research, the trend that consumers show more positive attitude on a brand apartment having a brand image closer to an ideal self-image was analyzed to exist even if it is weak, so it was confirmed that the consentaneity between a brand image and a self-image of housing products can become a variable having some influence on brand attitude. The survey method understood a brand image, a self-image and brand attitude by using a Likert's 5-point scale on apartment brands of upper three companies according to a study result of a national brand competitiveness index(NBCI) and understood self-consentaneity by using a distance measurement model of self-consentaneity of Sirgy(1982). The questionnaire for the present research was carried out by surveying students of D university and the PASW program was used for statistical data analysis.

• 한국식품영양학회지
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• 제30권2호
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• pp.326-335
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• 2017

This study investigates what consumption values affect attitude and behavioral intentions toward a premium lunch box at a convenience store using VAB(Value-Attitude-Behavior) model. The main survey was conducted by a research company by means of an online survey in the form of a self-administered questionnaire. The samples were limited to customers who had tried the premium lunch box before. The survey was conducted in October 2016. The collected data were analyzed by using SPSS 21.0 for Windows and AMOS 21.0. A structural equation model(SEM) was used to verify the proposed relationships among the study variables. Three factors representing the value of the premium lunch box were identified: social & functional value, economic value, and epistemic value. The finding showed that these values had a positive effect on attitude toward the premium lunch box and that attitude had a positive effect on behavioral intentions.

• 지역사회간호학회지
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• 제16권3호
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• pp.308-319
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• 2005

Purpose: This study investigated knowledge and attitude of home visitors in public health centers toward wife abuse and the actual status of how they were detecting wife abuse and providing interventions. Method: Data were collected using questionnaires from October 2003 to December 2004. The subjects were 403 home visitors at Public Health Centers around Korea. The data were analyzed using SPSS program. Results: The correction rate of knowledge related to wife abuse was 51.9%. The mean score of attitude toward wife abuse was 3.09 (SD=.40) out of 4. showing that their attitude is right. There was a significant difference in attitude according to age (F=3.27, p=.008). One hundred twenty six visitors (31.3%) detected wife abuses and each visitor confirmed 2.3 cases on the average. Forty eight respondents (38.1%) answered that they had provided interventions. Conclusion: This result implies that health visitors have difficulties in detecting wife abuse, and even for identified cases, the rate of providing interventions was low. It was because health visitors' educational experience in wife abuse is insufficient and they do not regard this work as their duty. These findings suggest the necessity for developing nursing in-service programs teaching health visitors their duties and knowledge related to wife abuse.

• 한국항공우주학회지
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• 제38권7호
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• pp.693-701
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• 2010

본 논문에서는 스테레오 카메라 시스템을 이용하여 헬멧의 자세 및 위치를 추정하는 알고리즘을 제안한다. 본 논문에서 구축한 시스템은 두 대의 CCD카메라와 헬멧 그리고 적외선 LED, 영상편집 보드로 구성된다. 이 중 15개의 적외선 LED는 헬멧에 서로 다른 길이로 삼각형 패턴으로 고정되어, 헬멧의 자세 및 위치를 결정하기 위한 특징점이 된다. 본 논문에서 제안한 알고리즘은 특징점 추출, 투영 재구성, 모델 인덱싱 과정으로 구성되며, 단위 쿼터니언(UQ, Unit Quaternion)을 이용하여 자세 및 위치를 추정한다. UQ를 이용하여 회전행렬를 구하면, 회전 행렬이 유니터리 행렬(Unitary Matrix)이 되는 것을 보장할 수 있다. 제안된 알고리즘은 시뮬레이션과 실제 실험 데이터를 이용하여 그 성능을 검증하였다.

• Child Health Nursing Research
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• 제15권4호
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• pp.392-400
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• 2009

Purpose: The purpose of this study was to identify influences of child-rearing attitude and parent-school age communication on self-efficacy of 5th and 6th graders. Methods: Data were collected using questionnaires from 460 5th and 6th graders in S city. The data were analyzed using SPSS WIN program. Results: There were significant differences in child-rearing attitude according to gender, mother's level of education, perceived atmosphere and religion. Self-efficacy was significantly correlated with school record, family income, mother's level of education, father's level of education, and perceived atmosphere. There were significant differences in communication with father according to father's level of education, and perceived atmosphere. Communication with mother was significantly correlated with father's level of education, mother's level of education and perceived atmosphere. The relative influence toward the children's self-efficacy shown in the order of importance was as follows; child-rearing attitude, school record, communication with mother, communication with father, father's level of education, family income. Conclusion: From the study, self-efficacy appears to be influenced by multiple factors such as child-rearing attitude, school record, communication with mother, communication with father, father's level of education, and family income.

• 한국간호교육학회지
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• 제22권4호
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• pp.419-429
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• 2016

Purpose: This study investigated the effects of father's occupational stress and rearing attitude on rearing participation. Methods: The participants of this study were 201 fathers who are raising children in J region. The data were collected by self-report using questionnaires from August to September, 2015. The data were analyzed using descriptive statistics. t-test, ANOVA, and Pearson correlation coefficient, Scheffe test, and stepwise multiple linear regression with the SPSS/WIN 21.0 program. Results: The total mean scores of occupational stress on the subjects were 40.98(${\pm}8.36$), rearing attitude were $68.54({\pm}7.18$), rearing participation were $73.16({\pm}11.34$). The study showed that occupational stress is negatively correlated with rearing participation and rearing attitude positively correlated with rearing participation. Working style and rearing attitude were identified of rearing participation. Conclusion: A father's rearing participation level was influenced by father's attitude of caring children above all. In addition, fathers' working styles were also a main factor. Therefore, it is necessary for fathers to learn rearing attitudes in a way that can develop a nursing intervention program to increase their rearing participation level.

• 한국보건간호학회지
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• 제31권3호
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• pp.554-566
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• 2017

Purpose: The study was conducted to investigate the effects of knowledge and attitude towards dementia on social distance from senile dementia among university students. Methods: The study was a descriptive study based on 235 university students. Data were collected from September 1 to 15, 2017 using a structured self-report questionnaire. Dementia knowledge, dementia attitude, and social distance from senile dementia were measured. Data were analyzed using descriptive statistics, t-test, one-way ANOVA, Mann-Whitney U-test, Kruskal-Wallis test, Pearson's correlation coefficients and hierarchical multiple regression. Results: After adjusting for the general and dementia-related characteristics of the participants, the significant predictors of social distance from senile dementia among university students were dementia attitude. Moreover, knowledge and attitude towards dementia explained 27.8% of the variance in social distance from senile dementia among university students. Conclusion: The results indicate that educators need to make efforts to improve dementia attitude and to develop plans to increase dementia knowledge in order to reduce university students' prejudice against senile dementia.

• 기본간호학회지
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• 제17권4호
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• pp.460-469
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• 2010

Purpose: This study was done to identify the relationship of knowledge of cardiopulmonary resuscitation (CPR), general characteristics associated with CPR and attitude toward CPR by college students. Method: The research design for this study was a descriptive survey design with a convenience sample. Data collection was done using self-report questionnaires with 424 college students. The collected data were analyzed using descriptive statistics, t-test, one-way ANOVA, Pearson's correlation coefficient and multiple linear regression. Results: Most of the students had received CPR training (58.3%) and 17% of the students had given help on request in an emergency situation. But only 11.3% of them performed CPR. The mean scores for knowledge of CPR and attitude toward CPR by students were $5.79{\pm}2.41$, $33.8{\pm}6.53$, respectively. The 18.3% of explained variance for attitude toward CPR was significantly explained by gender, age, having received CPR training and knowledge of CPR. Conclusion: Based on the findings of this study the development of CPR training programs which are tailored to personal characteristics of college students are necessary to improve attitudes toward CPR. Further nursing research is needed on the characteristics of college students associated with attitude toward cardiopulmonary resuscitation.

• 유통과학연구
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• 제16권1호
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• pp.17-27
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• 2018

Purpose - The purpose of this study is to practically analyze the effect of the brand equity of Korean food companies in Vietnam on the brand attitude and purchase intention of Vietnamese consumers. Research design, data, and methodology - In total, 240 subjects were examined in this study. The collected data were analyzed using statistical programs SPSS 21 and AMOS 21. The credibility of the variables was examined using the exploratory factor analysis, and confirmatory factor analysis. The hypothesis was examined through the structural equation model analysis. Results - It is proven that brand image and perceived quality are accepted, and the brand awareness is rejected from the hypothesis that "the brand equity has a positive effect on the brand attitude". However, the brand image and brand awareness are accepted, and the perceived quality is rejected from the hypothesis that "the brand equity has a positive effect on the purchase intention". Conclusions - The following are the conclusions of the study. First, among the components of brand equity, the brand image is confirmed to positively affect both brand attitude and purchase intention. Second, high brand awareness does not necessarily lead to positive brand attitudes of the consumers. Third, The brand image appears to positively affect the brand attitude and purchase intention. However, the awareness of consumers of a brand does not directly lead to positive consumer attitudes.

• 유통과학연구
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• 제18권7호
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• pp.19-25
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• 2020

Purpose: This study analyzes service quality of Pivate Brand (PB) productsto provide some academic and practical implications. Research design, data, and methodology: The focus is on how service quality of No Brand, which has recently received much attention, affects brand attitude and, to confirm whether consumers' prior knowledge of PB moderates this effect. A total of 167 men and women in their 20s who have experience using No Brand were surveyed. Hypothesis was verified by using hierarchical regression analysis. Results: a) Tangibles, reliability, empathy, and assurance of service quality for No Brand have a positive effect on brand attitude; b) The moderating effect of prior knowledge is only statistically significant in the context of reliability. Conclusion: This study provides academic and practical implications for establishing differentiated PB strategies. It highlights the effects of service quality and consumer prior knowledge on brand attitude. This suggests that the sub-dimension of PB service quality has a discriminatory effect on the brand attitude of No Brand, and that consumer's prior knowledge of the product influences reliability of service quality. Therefore, consumer's prior knowledge is important in order to increase trust.