• Smart Structures and Systems
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• v.30 no.5
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• pp.433-446
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• 2022

Despite efforts to reduce unexpected accidents at confined construction sites, choking accidents continue to occur. Because of the poorly ventilated atmosphere, particularly in long, confined underground spaces, workers are subject to dangerous working conditions despite the use of artificial ventilation. Moreover, the traditional monitoring methods of using portable gas detectors place safety inspectors in direct contact with hazardous conditions. In this study, a long-range (LoRa)-based wireless safety monitoring system that features the network organization, fault-tolerant, power management, and a graphical user interface (GUI) was developed for underground construction sites. The LoRa wireless data communication system was adopted to detect hazardous gases and oxygen deficiency within a confined underground space with adjustable communication range and low power consumption. Fault tolerance based on the mapping information of the entire wireless sensor network was particularly implemented to ensure the reliable operation of the monitoring system. Moreover, a sleep mode was implemented for the efficient power management. The GUI was also developed to control the entire safety-monitoring system and to manage the measured data. The developed safety-monitoring system was validated in an indoor testing and at two full-scale water pipeline construction sites.

• The Journal of Industrial Distribution & Business
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• v.14 no.10
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• pp.11-22
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• 2023

Purpose: This study aims to investigate how brand-related user-generated content (UGC) influences consumers' brand attitude and behavioral intention in the context of the Metaverse, and the mediating role of virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising. Research design, data and methodology: The study was conducted using a survey with 239 questionnaires from frequent social media users in China and hypothesis testing through AMOS 26.0 structural equation modeling. Results: The findings suggest that (1) brand-related UGC positively influences brand attitude and behavioral intention through virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising. (2) The study identified the fully-mediated effects of virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising in the impact of brand-related UGC on brand attitude and behavioral intention. (3) The mediating pathway with the most significant impact on behavioral intention was the virtual brand experience and attitude toward the advertising, followed by the effect of the virtual brand experience, perceived information usefulness, and perceived interactivity on brand attitude. Conclusions: This study presents UGC as a new type of digital promotion that can positively impact the effectiveness of brand advertising in the Metaverse.

• Asia pacific journal of information systems
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• v.33 no.4
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• pp.1093-1117
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• 2023

The study aims to determine the impact of quality outcomes on behavior intentions in Financial Technology (FinTech) payment services. The study is focused on the development and testing of the impact of the SERVQUAL model on the TAM, i.e., Technology Acceptance Model for the measurement of the behavioral intention of users to use fintech payment services. The sample entails 578 specific survey responses from northern India from October to December 2022. The respondents were users of FinTech. The PLS-SEM technique was employed to explain the implementation process. Consequently, it discovered a significant relationship between the SERVQUAL models and the impact on behavioral intentions identified by TAM. The study will provide insight into the factors that impact the quality outcomes and adoption of Fintech payment services to the providers. The paper demystifies FinTech payment services in the range of perception of service quality outcomes and provides essential theories. The TAM model reflects the customer's sense of satisfaction, usefulness, and attitude. In contrast, the SERVQUAL model demonstrates the user's assessment of service quality outcomes such as quality, trust, security, and service quality positively affects behavioral intention in FinTech payment services.

• Journal of Information Technology Applications and Management
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• v.31 no.3
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• pp.149-163
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• 2024

As conversational AI systems such as ChatGPT have become more advanced, researchers are exploring ways to use them in education. However, we need effective ways to evaluate these systems before allowing them to help teach students. This study proposes a detailed framework for testing conversational AI across three important criteria as follow. First, specialized benchmarks that measure skills include giving clear explanations, adapting to context during long dialogues, and maintaining a consistent teaching personality. Second, adaptive standards check whether the systems meet the ethical requirements of privacy, fairness, and transparency. These standards are regularly updated to match societal expectations. Lastly, evaluations were conducted from three perspectives: technical accuracy on test datasets, performance during simulations with groups of virtual students, and feedback from real students and teachers using the system. This framework provides a robust methodology for identifying strengths and weaknesses of conversational AI before its deployment in schools. It emphasizes assessments tailored to the critical qualities of dialogic intelligence, user-centric metrics capturing real-world impact, and ethical alignment through participatory design. Responsible innovation by AI assistants requires evidence that they can enhance accessible, engaging, and personalized education without disrupting teaching effectiveness or student agency.

• Journal of Distribution Science
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• v.22 no.9
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• pp.39-48
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• 2024

Purpose: The purpose of this study is to collect and analyze a large amount of data from online ticket distribution platforms that offer multiple airlines and different routes so that they can improve their ticket distribution marketing strategies and provide services that are more suitable for consumer's needs. The results of this study will help airlines improve the quality of their online platform services to provide more benefits and convenience by providing access to multiple airlines and routes around the world on one platform. Research design, data and methodology: For the study, 200 people completed the survey between May 1 and June 15, 2024, of which 191 copies were used in the study. Results: The hypothesis testing results of this study showed that among the components of the recommendation algorithm, decision comport, novelty, and evoked interest recurrence had a positive effect on perceived recommendation quality, but curiosity did not have a positive effect on recommendation quality. The perceived recommendation quality of the online platform positively influenced recommendation satisfaction, and the higher the perceived recommendation quality, the higher the intention to continue the relationship. Finally, higher recommendation satisfaction was associated with higher relationship continuation intention. Conclusion: it's important to continue researching online ticketing platforms. Online platforms will also need to be systems that use technology and data analytics to provide a better user experience and more benefits.

• Journal of the HCI Society of Korea
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• v.9 no.2
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• pp.41-51
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• 2014

In mobile content services like apps for smart mobile devices in specific, there has been a growing interest in evaluating UX quality to make sure that it provides better experience to users and consequently, secures competitiveness in a market. In that sense, usability testing has been considered as one method that enables designers and design managers to evaluate UI quality before they launch their service. However, those designers have been faced with a following fundamental question to be answere d : Is good UX design a good business? In other words, can well-designed service, which has good usability, actually satisfy target users and improve competitiveness in a market? There is no doubt that usability is one important factor perceived by users. However, it has a limit in terms of evaluating UX quality in macro level, as it mostly focuses on ease of use and efficiency of performing tasks, but does not cover other possible experiential factors, which also can be perceived by users, such as market situation and preexistence experience. Therefore, this research aims to identify key experiential factors in using mobile content services, and establish service UX index model that enables to measure perceived user satisfaction, and identify how UX design contributes to the satisfaction in quantitative way.

• Management & Information Systems Review
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• v.33 no.2
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• pp.101-118
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• 2014

In the mid-2000s, Web 2.0 appears and is becoming a general cultural code with the keyword of participation, sharing, and openness. Web 2.0, in which consumption is being transformed by the participatory web culture, has evolved. However, associated with the evolution of Web 2.0, several significant concerns appears in a society. Among them, this study will focuses on the cyber-ethics issues. There are limitations to solve the cyber-ethics problems only in the technical and legal approaches. Therefore, the current article intends to consider comprehensively the antecedents of cyber-ethics such as individual characteristics, social influence, and cultural characteristics. Specifically, (1) Do individual characteristics(i.e., self-efficacy, locus of control) affect cyber-ethics in the Web 2.0 environment?, (2) Do social influence(i.e., subjective norm) have an effect on cyber-ethics?, (3) Do cyber -ethics have an impact on user participation in the Web 2.0 services(i.e., retrieval and creation)?, finally (4) Do international cultural difference have a moderation effect on the relationship between cyber-ethics and user participation? For testing empirically the hypothesized research model, this study collected questionnaires in South Korea as well as U.S.A. The results showed that individual characteristics and social influence affect cyber-ethics toward user's creative activities in Web 2.0 sites.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.99-110
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• 2020

Recently, as User Experience (UX) is considered as an important concept in the service design process of various fields, securing usability of Enterprise UX, UX developed for professional users, is acknowledged as an essential factor to increase work efficiency. The interface of Enterprise UX is complex and technically difficult for it is targeted for professional users. Thus, creating problems with complicated planning and relatively insufficient concerns regarding usability due to emphasis on development efficiency. It is necessary to consider various methods of usability, regarding further improvement is arduous in aspects of development and the cost. Therefore, this study aims to define the concept and specificity of Enterprise UX to improve usability and system effectively, and verify the main factors that reduce the usability of Enterprise UX. The evaluation of the research enterprise service, RDP (Research Data Platform), was conducted to establish and verify hypothesis. Furthermore, an independent evaluation standard for Enterprise UX is proposed after testing speculating factors that lower the usability of Enterprise UX. It is expected to utilize the Enterprise UX usability criteria defined through this study as a base data in enhancing usability and in designing Enterprise S/W.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.200-208
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• 2017

Despite a rapid market growth in VR, cyber sickness has become the most serious problem in terms of user experience. The aim of this study is to verify whether there are differences in user's perception of cyber sickness by the point-of-view and the movement in VR contents. An experimental testing of game playing with VR headset was conducted on the effects of two conditions: first-person and third-person views in the point-of-view condition, and yaw - pitch rotations in the head movement condition. The results showed that cyber sickness worsened in the first-person point-of-view and in the yaw rotation movement. Point-of-view and movement had main effects on the cyber sickness, but an interaction effect between point-of-view and movement was not found. Based on the findings, along with reducing VR sickness, we proposed practical implications for VR contents planning for building balanced VR user experience. Positive VR experience can be reinforced through visual design, multi-modal interface design, and experience marketing for the optimal level of contents immersion. A future research was suggested on the roll rotation for diverse content genre development.

• Journal of the HCI Society of Korea
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• v.13 no.2
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• pp.31-44
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• 2018

In the IoT environment, various things could be connected. Those connected things learn and operate themselves, by acquiring data. As human being, they have self-learning and self-operating systems. In the field of IoT study, therefore, the key issue is to design communication system connecting both of the two different types of subjects, human being(user) and the things. With the advent of the IoT environment, much research has been done in the field of UI design. It can be seen that research has been conducted to take complex factors into account through keywords such as multi-modality and interusability. However, the existing UI design method has limitations in structuring or testing interaction between things and users of IoT environment. Therefore, this paper suggests a new UI prototyping method. In this paper, the major analysis and studies are as follows: (1) defined what is the behavior process of the things (2) analyzed the existing IoT product (3) built a new framework driving personality types (4) extracted three representative personality models (5) applied the three models to the smart home service and tested UI prototyping. It is meaningful with that this study can confirm user experience (UX) about IoT service in a more comprehensive way. Moreover, the concept of the personality of things will be utilized as a tool for establishing the identity of artificial intelligence (AI) services in the future.