• Asia pacific journal of information systems
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• v.20 no.2
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.

• Journal of Korean Society of Transportation
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• v.20 no.4
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• pp.27-38
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• 2002

VTIS(Value-added Traffic Information System), among the sub-systems of ATIS, is an Advanced Traffic System which innovates efficiency and safety. And this system, having marketability and publicness, is very important. Moreover, This system offers definite traffic information according to the demand of specified users. And it is expected to produce additional spread effects because of high participation rate of private sector. However, the VTIS service media are varied and there are varied optimal Prices and payment methods according to each medium. Because of that, there needs the study on these problems or optimal criteria. But because existing studies were devoted to estimate the optimal route, the study toward the optimal price which was considered part of user and service use demand do not exist. Accordingly, we surveyed under imaginary alternative pricing scenarios and forecasted the use demand of VTIS by using Binary Logit model. Also, for the users who answered that they would use VTIS service in survey, we classified their use's behaviors as four categories and estimated the use ratio to each category by using Ordered Probit model. Last, using sensitivity analysis for results form above, we derived the optimal price that is 2800won in monthly. 145won in payment per call. Then, VTIS service use rate is respectively 65%, 75%.

• The KIPS Transactions:PartA
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• v.11A no.3
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• pp.207-212
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• 2004

This paper provides the higher user QoS(Quality of Service) by analyzing media service model between server and client in single VoD(Video on Demand) environment and applying it to parallel VoD environment. Media service model is divided into the Client Pull, Server Push, and IPP(Interleaving Pull & Push) model. A server sends data based on client's request in the Client Pull Model. A server one-sidedly sends data without client's request in the Server Pull model. And the WP model unites above two models. For a parallel VoD environment, We built the PMSS system which provides the parallel media streaming services that one client is simultaneously served by several servers. In the single and parallel VoD environment, We compare and analyze the performance of service models with respect to network delay and data size in buffer. In this experiment, we found that IPP service model keeps the least network delay and stable client buffer in the parallel VoD environment. This result shows that PMSS can provide the more quality of service.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.10 no.2
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• pp.71-83
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• 2007

This study aims to provide basic data for planning the supply and demand of urban parks and setting up facilities in urban parks that reflect the use patterns of visitors. The study was conducted by surveying the total number of urban park users and the number of users for different time zones and analyzing their use patterns through on-site surveys at 17 urban parks located in seven cities/counties in Gyeonggi province. The result showed that as for distribution of urban park users by time zone, the number of users was highest in the afternoon. Between 7 and 9 o'clock in the morning in weekdays, many users came to urban parks for their morning exercises. There was hardly no difference between male and female. When the number of users of 17 urban parks was surveyed, a park was used by 734 people per day on weekdays in average. When the total number of users per year was estimated, a resident nearby a park visited the place 4.7 times a year in average. In addition, the analysis showed that the number of users of man-made parks was twice as high as that of natural parks. The number of users did not vary depending on the size of a park. As for use patterns by time zone, no difference was found in activity types between parks larger than 100,000 $m^2$ and those less than 100,000 $m^2$. Usually, in the morning, users came for exercises In the afternoon, users visited the parks for more diverse purposes. In the evening, they tended to visit parks to work out and wrap up a day. Going forward, the outcome of this study should be utilized as important data for analyzing the demand and supply of urban parks. In addition, the number of users by time zone and their use patterns should be fully considered when introducing facilities in parks.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.55-62
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• 2016

Today, demand for job training of married immigrants is increasing. This research aims to propose developmental Edu-Tech based on the demand for education contents and the characteristics of multicultural family. Based on analysis such as FGI(focus group interview) and expert interview, this paper presents a four methods for development of EduTech for multicultural people, such as language skills, the recommendation technology of customized training contents, contents design based on gamification and user experience design. This research contributes to the direction of the method to use EduTech as a tool for gaps in education and welfare state.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.107-117
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• 2013

The main objective of this study lies at examining economic features of IT security investment and comparing alternative mechanisms to achieve optimal provision of IT security resources within a firm. There exists a paucity of economic analysis that provide useful guidelines for making critical decisions regarding the optimal level of provision of IT security and how to share the costs among different users within a firm. As a preliminary study, this study first argues that IT security resources share some unique characteristics of pure public goods, namely nonrivalry of consumption and nonexcludability of benefit. IT security provision problem also suffers from information asymmetry problem with regard to the valuation of an individual user for IT security goods. Then, through an analytical framework, it is shown that the efficient provision condition at the overall firm level is not necessarily satisfied by individual utility maximizing behavior. That is, an individual provision results in a suboptimal solution, especially an underprovision of the IT security good. This problem is mainly due to the nonexcludability property of pure public goods, and is also known as a free-riding problem. The fundamental problem of collective decision-making is to design mechanisms that both induce the revelation of the true information and choose an 'optimal' level of the IT security good within this framework of information asymmetry. This study examines and compares three alternative demand-revealing mechanisms within the IT security resource provision context, namely the Clarke-Groves mechanism, the expected utility maximizing mechanism and the Groves-Ledyard mechanism. The main features of each mechanism are discussed along with its strengths, weaknesses, and different applicability in practice. Finally, the limitations of the study and future research are discussed.

• Convergence Security Journal
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• v.23 no.3
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• pp.37-47
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• 2023

The growth of the metaverse has been accelerated by the increased demand for non-face-to-face interactions due to COVID-19 and advancements in technologies such as blockchain and NFTs. However, with the emergence of various metaverse platforms and the corresponding rise in users, criminal cases such as ransomware attacks, copyright infringements, and sexual offenses have occurred within the metaverse. Consequently, the need for artifacts that can be utilized as digital evidence within metaverse systems has increased. However, there is a lack of information about artifacts that can be used as digital evidence. Furthermore, metaverse security evaluation and forensic analysis are also insufficient, and the absence of attack scenarios and related guidelines makes forensics challenging. To address these issues, this paper presents artifacts that can be used for user behavior analysis and timeline analysis through dynamic analysis of Roblox, a representative metaverse gaming solution. Based on analyzing interrelationship between identified artifacts through memory forensics and log file analysis, this paper suggests the potential usability of artifacts in metaverse crime scenarios. Moreover, it proposes improvements by analyzing the current legal and regulatory aspects to address institutional deficiencies.

• Management & Information Systems Review
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• v.29 no.4
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• pp.89-108
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• 2010

Social Network Service(SNS) indicates the service to promote mutual friendship built in online focused on social relation between people. While a demand and concern of the service gets higher now more than ever, there are a lack of the approach in aspect of both technology and service still. 'Facebook' is the most famous in the world and the biggest in user number among various social network service. We investigate the key factors of 'Facebook' based on the side of approach both technology and service. We observe the behavior of users who have rich experience on using the social network service to find it. The result of this study reveals that an asynchronous method related to the technology drive to improve a sociality in social media. Furthermore, we find that openness connected with the technology force to intent the closed attribute in service through user observation. It is the unique qualities social media holds. The successful social network service can be expected if social media are developed to concern these factors.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.356-363
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• 2014

With Sales of bundling service in telecommunications service are on the increase due to continuous technology progress and the raised demand into convergence and integration service. In this paper, we analyzed the tendencies differences between subscriber and non-subscriber of the bundling service in telecommunications service to establish marketing strategies of the bundling service. we derived the subjective norm and personal innovation as tendency variables of users in using LTE(Long Term Evolution) services, which are based on bundling sales motivation theory, theory of reasoned action, and diffusion of innovation theory. The tendency variables were compared between subscriber and non-subscriber of the bundling service through statistical T-test in empirical study. As a result, we discovered that there are differences in both subjective norm and personal innovation between subscriber and non-subscriber of the bundling service. We also discovered that the subjective norm and the personal innovation of subscriber are stronger than non-subscriber. At last, we derived two implications to increase the sales of the bundling services. First, the bundling service should designed more innovative. Second, it would be effective to apply buzz marketing strategies based on the surrounding people.

• Journal of Korea Spatial Information System Society
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• v.2 no.1 s.3
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• pp.91-107
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• 2000

Geographic Information Systems(GISs) generally use a very large amount of spatial data. and are implemented on various software and hardware system. If it is impossible to exchange the spatial data efficiently among the different hardware, software, and operation systems, data sharing will be very difficult and duplicated storage & management of the spatial data will result in a great economic loss. To solve such problems, a national organization established a national standard for GIS and constructed spatial databases at the national level. In Korea, SDTS(Spatial Data Transfer Standard) is selected as a national standard for the common data transfer format. In this paper, we design and implement a SDTS Data Management System which can support display, insertion, update, deletion of SDTS data, extraction and creation of a specified area, error checking and reporting, setting and verification of a SDTS profile through the GUI (Graphic User Interface) environment. Hereafter, as GIS industry is continually activated and a demand for the SDTS data increases, a requirement for analysis and trust of the SDTS data will grow bigger, so the necessity of the SDTS Data Management System developed in this paper will also grow rapidly.